Here are 15 multiple choice questions at the university level about e- commerce applications:
General
1. What is the definition of e-commerce?
o (A) The buying and selling of goods and services online.
o (B) The process of using technology to conduct business transactions.
o (C) The use of the internet to promote and sell products and services.
o (D) All of the above.
2. What are the different types of e-commerce business models?
o (A) Business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to- business (C2B).
o (B) Brick-and-mortar, online-only, and hybrid.
o (C) Subscription-based, transactional, and freemium.
o (D) All of the above.
3. What are some of the key features of a successful e-commerce application?
o (A) A user-friendly interface, a wide selection of products, and competitive prices.
o (B) Secure payment processing, fast shipping, and excellent customer service.
o (C) A strong brand identity, effective marketing campaigns, and loyalty programs.
o (D) All of the above.
Security and Privacy
4. What are some of the security challenges faced by e-commerce applications?
o (A) Data breaches, phishing attacks, and malware infections.
o (B) Fraudulent transactions and credit card theft.
o (C) Identity theft and denial-of-service attacks.
o (D) All of the above.
5. What are some of the best practices for e-commerce security?
o (A) Use strong encryption for sensitive data.
o (B) Implement multi-factor authentication.
o (C) Regularly update software and security patches.
o (D) All of the above.
Customer Experience
6. What are some of the key factors that contribute to a positive customer experience in e-commerce?
o (A) A personalized shopping experience, easy checkout process, and fast shipping.
o (B) Convenient return and exchange policy, responsive customer service, and secure payment processing.
o (C) A variety of payment options, clear and concise product descriptions, and high-quality product images.
o (D) All of the above.
7. What are some of the ways to use data to improve the customer experience in e-commerce?
o (A) To personalize product recommendations, target marketing campaigns, and improve product search results.
o (B) To identify customer trends and preferences, optimize website design, and improve customer support.
o (C) To reduce fraud, prevent churn, and increase customer lifetime value.
o (D) All of the above.
Challenge Questions
8. Discuss the different types of e-commerce payment processing systems.
9. Explain the role of supply chain management in e-commerce.
10.Discuss the different ways to use marketing automation to promote e-commerce businesses.
11.Explain the challenges of developing and maintaining a scalable and reliable e-commerce platform.
12.Discuss the future of e-commerce and the technologies that are likely to shape it.
I hope these questions are helpful!
