BRANDING, ANTECEDENTS, AND ITS IMPLICATIONS: A STUDY ON THE CONTEXT OF
INDONESIAN BATIK
by Marissa Grace Haque
Submission date: 01-Aug-2022 07:40PM (UTC+0700) Submission ID: 1877697477
File name: International Journal, 2021, Cultural Product Branding, (5 Penulis, Marissa ke-2).pdf (423.98K)
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SIMILARITY INDEX
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Michael Beverland. "Brand management and the challenge of authenticity", Journal of
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text-id.123dok.com
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Srinivas Durvasula, Steven Lysonski. "How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?", Journal of International Consumer Marketing, 2008
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Effect and Its Influence on Consumer Attitudes and Convenience Product Consideration in Durban, South Africa", Mediterranean Journal of Social Sciences, 2014
PublicationDogan Gursoy, Giacomo Del Chiappa, Yi Zhang. "Impact of destination familiarity on external information source selection
process", Journal of Destination Marketing &
Management, 2018
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academyofwinebusiness.com
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Research, 2020
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Lee, Yong-Gun, Kevin K. Byon, Robin Ammon, and Sung-Bae R. Park. "Golf Product
Advertising Value, Attitude Toward Advertising and Brand, and Purchase
Intention", Social Behavior and Personality An International Journal, 2016.
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www.thejournalofbusiness.org
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FINAL GRADE
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GENERAL COMMENTSInstructor
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