This thesis is entitled "THE EFFECTS OF COST, ACADEMIC AND REPUTATION, GEOGRAPHICAL FACTOR AND THE INFLUENCE OF OTHERS IN THE CHOICE OF PRIVATE UNIVERSITIES IN INDONESIA BY 12TH GRADE STUDENT: A CASE STUDY BY YOS SUDARSO KARAWONE". The respondent for this study are the 12th grade students of Yos Sudarso Karawang Senior High School. The focus of this research is to find out whether cost, academic and reputation, geographical factors and influence of others influence the 12th grade students of Yos Sudarso Karawang's decision to choose private university in Indonesia/ and which variable is the dominant one.
The questionnaires were distributed to the 12th grade students at Yos Sudarso Karawang Senior High School. The result of this research is that the 12th grade students of Yos Sudarso Karawang Senior High School consider academic reputation as the factor that greatly influences their decision to choose private universities in Indonesia. Agustinus Setiadi and teachers from Yos Sudarso Karawang Senior High School who allow me to conduct a research there.
LIST OF ACCRONYMS
INTRODUCTION
- Background of Study
- Company Profile
- Problem Identified
- Statement of Problem
- Research Objective
- Significance of Study
- Theoretical Framework
- S cope and Limitation of Study
- Hypothesis
- Definition of Terms
If there was a vision, there will be a mission to realize the vision, here is the mission of Yos Sudarso Karawang Senior Secondary School. In the Karawang area, Yos Sudarso is considered one of the leading senior secondary schools there and one of the largest private senior secondary schools in Karawang. Do cost, academic and reputation, geographical factor and other influences affect the decision of Yos Sudarso Karawang Senior High School 12th grade students to choose a private university in Indonesia.
Based on the problem identification, the problem statement is What is the influence of cost, academic and reputation, geographical factor and other influences on the choice of private universities in Indonesia by 12th grade students Yos Sudarso: a school case study high secondary Yos Sudarso Karawang ". If cost, academic and reputation, geographical factor and others' influences influence the decision of 12th grade students of Yos Sudarso Karawang High School to choose private university in Indonesia. The population used is the 12th grade students of Yos Sudarso Karawang High School during 2011 who are currently looking for colleges and universities for their future.
LITERATURE REVIEW
- Past Related Researches
- Private Universities in Indonesia
- Consumer Decision Making
- Stages of College Selection Process
- Factors Affecting University Choice Decision
Akademi menyelenggarakan pelatihan vokasi pada salah satu cabang atau bagian dari cabang ilmu pengetahuan, teknologi, dan/atau seni tertentu. Perguruan tinggi menyelenggarakan pendidikan akademik dan/atau pendidikan vokasi pada sejumlah ilmu pengetahuan, teknologi, dan/atau seni dan apabila memenuhi persyaratan dapat menyelenggarakan pendidikan profesi. Wright (2006) menyatakan bahwa proses pengambilan keputusan adalah suatu proses yang dimulai dengan kesadaran bahwa mereka membutuhkan atau ingin membeli suatu produk atau jasa dan diakhiri dengan pembelian, penggunaan dan evaluasi manfaat produk atau jasa yang dibeli.
Chapman (1986) in his research, "Toward a Theory of College Selection: A Model of College Search and Choice Behavior" stated 5 components of the college selection process to describe the stages through which students move to decide on their colleges. Parental influence can lead to such a realization on the part of the student long before the high school years. There are several institutional characteristics that influence the student's decision to choose the college, which are geographic factor, "wealth" of the institution, size of the institution, price variable, intended large availability.
RESEARCH METHOD
- Research Method
- Research Time and Place
- Research instrument
- Data Collection
- Sampling Design
- Population
- Sample
- Statistical Treatment
- Validity Test
- Reliability Test
- Multiple Regression
- Testing of Hypothesis
- F-Test
- Data Result of Validity and Reliability Testing
- Validity Testing
- Reliability Test
- Limitation
According to Burns & Bush (2003), primary data was information that was developed or collected by the researcher specifically for the current research project. The researcher collected the primary data by using a questionnaire that was distributed to the students of Yos Sudarso Karawang Senior High School. Through this research, the researcher tends to focus on investigating and explaining the findings based on the questionnaire.
According to Burns & Bush (2003), secondary data is previously collected by someone other than the researcher and/or for some purpose other than the research project in question. Burns & Bush (2003) stated that the sample was subject to the population and the sample unit belongs to the basic level of investigation. According to data provided by Yos Sudarso Senior School, the population of Yos Sudarso Karawang was 99 students.
If the results of the experiment apply to the "real world" outside the experimental setting. Multiple regression can also be used to provide estimates of the effect of each variable in combination with other variables. Including the sum of the explanatory variables in the regression analysis would e.g. lead to this problem.
By using t-test, the researcher can find out which variable (factors) have the greater influence on the student's decision to choose the private universities in Indonesia. To calculate the reliability, the researcher must use Cronbach's Alpha for each variable. According to Ghozali (2001), the instrument has a high reliability if the value of the coefficient > 0.60.
Here it seems that the problem is the different culture, not all factors can be applied in Indonesia, so researchers should do so.
CHAPTER 1V ANALYSIS OF DATA
Correspondent Profile
Respondent's Gender
Respondent's Ages
Respondent's Major
Model Evaluation 1. Normal Probability Plot
- Heteroscedasticity
- Multicollinearity
The researcher concludes that the data collected has a linear relationship model and the standardized deviation has already followed the normal standardized distribution. To find out heteroscedasticity, it can be inferred from the scatter plot and table. The scatter plot in Figure 4.4 shows that there is no wavy, broadened and narrowed pattern, so there is no heteroscedasticity, and the data was normally distributed.
According to Everitt & Skrondal (2010), Tolerance is described as a term used in stepwise regression for the proportion of sum-f squares about the mean of an explanatory variable that is not accounted for by other variables already included in the regression equation. The closer the tolerance is to 1, it means that little multicollinearity occurs, conversely, the closer the values are to 0, it explained the existence of multicollinearity. 30 processed by SPSS, if the value of VIF >5, it can be concluded that there is multicollinearity there.
Hypothesis Testing
- F-Test
- t-Test
- Cost (x1) towards Yos Sudarso Karawang 12 th Grade Student Decision in choosing Private Universities in Indonesia
- Academic Reputation (x2) towards Yos Sudarso Karawang 12 th Grade Student Decision in choosing Private Universities in
0.000, which is lower than α = 0.05, it can be concluded that the general independent variable (cost, academic reputation, geographical factors, influence of others) have significant influence on the decision influence of 12th-grade students of Yos Sudarso in choosing Private Universities in Indonesia. All independent variables to Yos Sudarso 12th grade students' decision in choosing private universities in Indonesia. 34 The researcher can conclude that all the independent variables are related to the dependent variable and in general, the independent variables take a major role in influencing the decision of Yos Sudarso Karawang 12th grade student in choosing Private Universities in Indonesia.
Cost (x1) for Yos Sudarso Karawang 12th grade student decision when choosing private universities in Indonesia Decision when choosing private universities in Indonesia. From the table above it can be seen that the cost effect was positively correlated with the Yos Sudarso Karawang 12th grade students Sudarso's decision to choose Private Universities in Indonesia, which B=0.12, it means that if the cost increases (in the cost case, that means the lower the cost, the better it is) by 1, the student's decision will be affected and increased by 0.012. Academic reputation (x2) vs. Yos Sudarso Karawang 12th grade student decision in choosing private universities in 12th grade student decision in choosing private universities in Indonesia.
Academic Reputation to Yos Sudars Grade 12 Students' Decision in Choosing Private Universities in Indonesia. Table 4.6 shows that academic reputation has a significant influence on Yos Sudarso Karawang's 12th grade students in choosing private universities in Indonesia. Academic reputation towards student's decision in choosing private universities in Indonesia Source: SPSS 16.0 and primary data.
Geographical factor for Yos Sudarso 12th grade students' decision in choosing private universities in Indonesia. Table 4.7 shows that the geographical factor has no significant influence on the Yos Sudarso Karawang 12th grade student's decision in choosing private universities in Indonesia, but it has a positive correlation with the student's decision. The influence of others on Yos Sudarso 12th grade students' decision in choosing private universities in Indonesia.
From table 4.8., it can be seen that the influence of others does not significantly affect the decision of the 12th grade student of Yos Sudarso Karawang to choose Private Universities in Indonesia.
CONCLUSION AND RECOMMENDATION
Conclusion
Recommendation
43 In addition to the recommendations for the private university, the researcher also suggests some recommendations for another researcher who is ready to conduct research similar to this research in the future. For this research, the researcher used only four variables that the researcher believes to be the main factor influencing the student's decision today. However, given that the adjusted r2 that explained these variables covered only 48.3% of the variables influencing the independent variable, there should be other factors that need to be further investigated.
The researcher conducting this research in Yos Sudarso Karawang High School, whose 12th grade students are 99 students (population), for future research, the researcher recommends using a larger population, to increase the validity of data. The Cambridge Statistical Dictionary (4th ed.). 2001), Application Analisis Multivariat Dengan SPSS Program, Semarang: Badan Penerbit Universitas Dipenogoro. Analysis of Factors Influencing College Choice: A Case Study of the UNLV Hotel College Student.
An alternative to the net price: Assessment of the impact of prices and subsidies on intra-year sustainability, Journal of Higher Education.
QUESTIONAIRE
- Anda memilih universitas swasta yang memiliki nama besar 4. Anda memilih universitas swasta yang berdasarkan akreditasi
- Anda memilih universitas swasta yang mempekerjakan dosen/pengajar bergelar minimum S2
- Ketersediaan jurusan yang anda mau sangat mempengaruhi keputusan anda dalam memilih universitas swasta
- Ketersediaan fasilitas (ruang kelas, laboratorium, kantin, dll.) sangat mempengaruhi keputusan anda dalam memilih universitas swasta
- Anda memilih universitas yang memiliki program lulus tepat waktu 9. Anda memilih universitas yang memiliki mahasiswa asing
- Ketersediaan sarana transportasi dari tempat tinggal ke universitas sangat mempengaruhi keputusan anda memilih universitas swasta
- Anda lebih memilih universitas yang dekat dengan rumah anda
- Anda memilih universitas yang dekat dengan tempat hiburan (mall,coffee shop, warnet)
- Anda memilih universitas swasta yang jauh dari keramaian
- Anda memilih universitas yang dekat dengan berbagai sarana kemasyarakatan (fitness centre, klinik, spa)
- Masukan dari keluarga, terutama orang tua, sangat mempengaruhi keputusan anda dalam memilih universitas swasta
- Pengaruh teman sangat mempengaruhi keputusan anda dalam memilih universitas swasta 3. Rekomendasi dari guru sangat mempengaruhi keputusan anda dalam memilih universitas
Anda mempertimbangkan biaya hidup (makanan, perumahan, kebutuhan lainnya) selama kuliah dalam memilih universitas swasta. Kemungkinan menerima beasiswa yang ditawarkan perusahaan melalui bantuan universitas juga mempengaruhi keputusan Anda dalam memilih universitas swasta. Ketersediaan gelar yang Anda inginkan sangat mempengaruhi keputusan Anda dalam memilih universitas swasta.
Ketersediaan fasilitas (ruang kelas, laboratorium, kantin, dll) sangat mempengaruhi keputusan Anda dalam memilih perguruan tinggi swasta. Ketersediaan sarana transportasi dari tempat tinggal Anda menuju universitas akan sangat mempengaruhi keputusan Anda memilih universitas swasta. Anda akan memilih universitas yang dekat dengan berbagai fasilitas masyarakat (pusat kebugaran, klinik, spa).
Masukan dari keluarga terutama orang tua sangat berpengaruh terhadap keputusan Anda memilih perguruan tinggi swasta. Reputasi universitas serta berbagai fasilitas dan programnya akan mempengaruhi keputusan Anda memilih universitas swasta.
VALIDITY AND RELIABILITY
Validity Test
MULTIPLE REGRESSION
ANOVA
