Acknowledgments
Completing an editorial project such as a book on Revenue Management is never solely the result of hard work but the sum of collective efforts of a number of important and valued people who have directly or indirectly assisted and supported me during this project. I owe my gratitude and thanks to all the people who contributed to the completion of this editorial project.
First of all, I would like to thank my advisor and mentor, Prof. Dr. Rainer Kolisch of the TUM School of Management, for allowing me to dive deeper into revenue management. I truly valued his coaching and facilitating my thought development, his wisdom and caring, and the many ideas and advice he gave to me during our collaboration on this topic.
I would also like to express my sincere gratitude to Prof. Dr. Florian von Wangenheim of the Swiss Federal Institute of Technology in Zurich, for having provided very useful directions for my work.
I would like to thank Kevin Mitchell, President of the Professional Pricing Society, for his support and contributions and my Partners at The Boston Consulting Group for encouraging my writing and for challenging me to strive for excellence. The same is true for my direct colleagues of the Marketing & Sales Practice at BCG, with whom I have been working all over the world in several of our 85 offices on engagements related to revenue management and pricing:
These experiences helped to combine academic elements with practical applica- tions, thus ensuring that concepts generate value for our clients.
I am indebted to Prof. Dr. Franco Fontana from the Luiss Business School of Rome, Italy, for providing valuable advice during my studies and beyond and supporting me with and also contributing to the publication of my first Revenue Management book.
I express my sincere gratitude to Prof. Dr. Ioana Popescu from INSEAD of Fontainebleau in France, for providing inspiration throughout my MBA, as well as encouragement for my research on the application of revenue management in manufacturing.
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I would like to thank my friend Dr. Marcus Zimmer of the Swiss Federal Institute of Technology in Zurich, for providing pertinent and valuable advice and sparring.
For the realization of this work, several people from various companies in different countries were involved at different stages with different intensity discussing revenue management-related challenges in numerous countries. I am sincerely grateful for their interest, availability, and input.
Finally, I would like to thank my family, especially my wife Babette and my parents, for their constant support during the research for this editorial project over the last few years.
xii Acknowledgments
