INTRODUCTION
Background of the Study
Problems Identification
Problem Limitation
Limitation is very useful for the researcher to determine the focal point of problem to be analyzed. So in this case the researcher limits the problems in the second problem that the students have low score in reading comprehension, especially on the development of ideas.
Problem Formulations
Based on the problem above, the purpose of the research is to know the positive and significant influence of advertising media on the students' reading comprehension among the eleventh graders of SMK 2 Ganesa Sekampung East Lampung. It is linked to issues of standards in education, and to one of the functions of education itself—the production of a literate society.4. The students' performance in reading depends on the difficulty level of the text.
If advertising affects students' reading comprehension, then of course students' reading comprehension will be better. However, if the advertising media does not influence the reading comprehension of the students, the reading comprehension of the students will naturally be low. So there is a positive and significant influence of the use of advertising media on students' reading comprehension.
Therefore, there is no positive and significant effect of the use of advertising media on students' reading comprehension. There is a positive and significant influence of advertising media on students' reading comprehension among eleventh graders of SMK 2 Ganesa Sekampung. There is no positive and significant effect of advertising media on students' reading comprehension among eleventh graders of SMK 2 Ganesa Sekampung.
This study aims to investigate whether there is a positive and significant influence of advertising media on the reading comprehension of students in the eleventh grade of SMK 2 Ganesa Sekampung East Lampung. According to Evelyn Hatch, “The dependent variable is the most important variable that will be measured in the. To investigate whether there is a positive and significant influence of advertising media on the reading comprehension of the students of the eleventh graders of SMK 2 GanesaSekampungEast Lampung, the researcher analyzes the data by means of a t-test.
Second, to investigate whether there is any significant influence of advertising media on the reading comprehension of eleventh grade students of SMK 2 GanesaSekampungEast Lampung, the researcher analyzes the data using Chi Square. To measure students' reading comprehension, the researcher used the pre-test before giving the treatment. It was useful to know the impact of the use of advertising media on students' reading comprehension from the results of those tests.
It means that the alternative hypothesis (Ha) which explains "there is a positive and significant impact of the use of advertising media on students' reading comprehension was accepted and Ho was rejected". To find out whether there is a positive and significant influence of the use of advertising media on the reading comprehension of students in the eleventh grade of SMK 2 Ganesa Sekampung East Lampung. The critical value of "χ2observed" was 15.24. The conclusion was that the use of advertising media can affect the reading comprehension of eleventh grade students of SMK 2 Ganesa Sekampung.
This research result was conducted in SMK 2 Ganesa Sekampung with the eleventh graders on the influence of the use of advertising media on the students' reading comprehension.
The Objective and Benefit of the Study
REVIEW OF THE RELATED THEORIES
Theoretical Review
- The Concept of Reading Comprehension
- The Concept of Advertising Media
- Teaching Reading trough Advertising Media
- Advantage and Disadvantage
Theoretical Framework and Paradigm
- Theoretical Framework
- Paradigm
22 Masrout Nosrati, The Power of Advertising :Using Advertising Journal to Increase comprehension” Paper presented at Georgia Assosiation 2004, p.24. Reading comprehension is a reading activity in which readers understand the meaning of a written text through direct interaction. It can give more information to develop understanding of the text. In this case, the writer assumes that there is a hypothetical causality between the student's use of advertising media ( X ) as the independent variable and the students. Based on the above picture, we can assume that the advertising medium is high, and so is the reading comprehension of the students.
Hypothesis Formulation
The students can extract the message from the text, including the main idea and specific information. The data is analyzed after the treatment given to the students. The post-test was administered after the treatment to see if the use of this strategy could affect the students' reading comprehension.
After getting the data from the student, the researcher compared the scores to measure if there is any significant influence between the use of prediction strategy versus the students' reading comprehension. From the value above it can be deduced that there is a positive and significant influence of advertising media on the students. The variables were tested using the formula of Chi-square and T-test to investigate whether there is a positive and significant influence of the use of advertising media on the students' reading comprehension among the eleventh graders of SMK 2 Ganesa Sekampung.
Based on the analysis of the research data, the researcher concludes in this research that the use of advertisement as a media was an alternative media that can affect students' reading comprehension. The researcher giving simple materials and explained the direction to the students Students taking the pre-test. The researcher helped the students who did not understand The researcher went around the class to control the situation.
RESEARCH METHODOLOGY
Research Design
In this research, the researcher uses a quantitative research. Quantitative research is to explain phenomena by collecting numerical data that is analyzed using mathematically based methods (specifically statistics).24. In organizing the research, the author used pre-experimental design with one group pre-test and post-test. The pre-test will be given before the experimental treatment and the post-test will be administered after the experimental treatments.
Population and Sampling Technique
- Population
- Sample
- Sampling Technique
When students can answer all the questions correctly, they get 100 points, and when students cannot answer all the questions correctly, they get 0 points. This test is also to know as much as possible in the students'. The students are able to gain new knowledge about advertising as a teaching medium in the teaching-learning process. When students can answer all the questions correctly, they get 100 points, and when students can't answer all the questions correctly, they get 0 points.
For example, a researcher may ask students to predict what will happen next based on a picture or topic given to the students. From the table above, it can be seen that those students who achieved a score of more than 70 successfully passed the test, there were 6 students or 27.3% of them. In addition, advertising can be a solution for the teacher to teach students reading comprehension, students will be more interested in the learning process.
The Operational Definitions of Variables
- Independent Variable
- Dependent Variable
Data CollectionMethod
- Test
- Documentation
Test is a way used to measure a person's ability or knowledge in a particular domain. To know students' reading comprehension before treatment, the researcher used a pre-test to obtain information or data. Documentation as the method used to obtain information from the written language of the document (for example: books, magazines, rules, notes, and others).
The writer used the documentation method to obtain detailed information about the history of the school, the total of teachers, employers, students and organizational structure in the eleventh grade of SMK 2 Ganesa Sekampung in the academic year 2017/2018.
Research Instrument
- Instrument Blueprint
- Instrument Calibration
In this technique, data is taken from the observation list about everything that happened during the teaching process, which are related to the teacher's treatment of the students, which method the teacher uses and how the process worked. In this research, the researcher used logical validity in the form of content validity. Content validity for an instrument is the indication of the condition of an instrument which is composed based on the content of the subject matter being evaluated."
Data Analysis Technique
The pre-test score of reading comprehension students in the eleventh graders of SMK 2 Ganesa Sekampung. The researcher has formulated the Alternative Hypothesis (Ha) as: “there is a positive and significant influence of the use of advertising media that can influence the reading comprehension of students on the 11th graders of SMK 2 Ganesa Sekampung. Therefore, it can be concluded that “there was a positive and significant influence of the use of advertising media, which may influence the reading comprehension of students on the 11th graders of SMK 2 Ganesa Sekampung.
Students should be more active in learning English, if they don't understand the lesson their teacher taught, they should ask the teacher.
RESULT AND DISCUSSION
Description of the data
- Research Setting
- Research Data
Hypotheses Testing
Interpretation
By using advertising in learning to read, students could easily get to know the content of the text. Janette K, Sharon V and Alison, Teaching Reading Comprehension to Students with Learning Disabilities, New York: The Guilford Press, 2007. It is one of the most attractive cities in Indonesia because it is right on the waterfront.
In addition, at Losari beach we can also eat and enjoy the traditional food of Makasar such as "pisang epe" while watching the sun set in a ball of flaming red and orange. It is a magical place to be in the cool of the evening with the fresh scent of the sea air and the spicy smell of delicious meals prepared in carts around.
Discussion
Limitations
Choose the best answer by crossing (X) a, b, c or d in answer sheet based on the text below. Choose the best answer by crossing (X) a, b, c or d in answer sheet based on the text below.
CONCLUSION AND SUGGESTION
Conclusion
Based on the analysis of the research data, the researcher comes to the conclusion in this research using advertisements as media was an alternative media that can affect the students' reading comprehension. This can be seen from the results of the pre-test and post-test.
Suggestion
Sean Brierley, The Advertising Handbook, New York:Routletge, 1995 Susan Brindley, Teaching English, New York: Routledge, 1994.
