UNDERGRADUATE THESIS
ANALYSIS OF PRODUCTION FACTORS AND DEMAND FOR LEMPUK DURIAN ON MSMEs FRANS FAMILY SELAT BARU
In Partial Fulfillment of Requirement for Applied Bachelor study Program of International Business Administration at Business Administration Department State
Polytechnic of Bengkalis
By :
EVI NOVITA SARI 5404171117
APPLIED BACHELOR OF INTERNATIONAL BUSINESS ADMINISTRATION STUDY PROGRAM
BUSINESS ADMINISTRATION DEPARTMENT
ANALYSIS OF PRODUCTION FACTORS AND DEMAND FOR LEMPUK DURIAN ON MSMEs FRANS FAMILY SELAT BARU
Student Name : Evi Novita Sari
NIM : 5404171117
Supervisor : M Alkadri Perdana, B.IT.,M,Sc Student Institute : State Polytechnic of Bengkalis
ABSTRACT
This study aims to determine the Production Factors and Demand for Lempuk Durian on MSMEs Frans Family Selat Baru, of production and demand factors, constraints faced in applying the of production factors and demand and solutions to these constraints. This study used descriptive qualitative method. The data collection technique is done by interview, observation and documentation. The results showed that Lempuk Durian Frans Family uses demographic and psychographic segmentation, the main target in its marketing is housewives using Concentrate marketing determination and positioning products according to price, quality and competitors. Analysis of Production Factors and Demand for Lempuk Durian on MSMEs Frans Family Selat Baru, namely using advertising through printed media in the form of stickers and internet media in the form of WhatsApp and websites, sales promotion by participating in trade shows and personal sales by relying on agents.
The constraints in applying Production Factors and Demand for Lempuk Durian on MSMEs Frans Family are there are competitors with the same target market, lack of costs and ineffective sales promotions due to Covid-19. The solution to dealing with these obstacles is to improve product quality, set aside sales proceeds and continue to sell via WhatsApp.
Keywords: Production Factors, Demand, MSMEs
DEDICATION SHEET
The main thing of all
Praise be to Allah SWT because it is due to His blessings and mercy that I can complete this thesis properly and on time. I dedicate this simple work to the most precious person in my life:
Dear father and mother
Thank you for all the prayers, support and encouragement that have been given to you for the completion of this thesis. May father and mother always be given health and a long life.
Beloved family
For brothers, sisters, younger brothers, uncles and nephews who cannot be named one by one, thank you for your support which has helped me by giving me encouragement and prayers that I can finally finish this simple work.
My Friends
To all friends, close friends, brothers and sisters, thank you for the support, encouragement, and prayers that never stop for me during the process of completing this thesis.
Thesis Advisor
M Alkadri Perdana, B,Sc.,M,Sc as the thesis supervisor, thank you very much for helping a lot in the process of completing my thesis so far, having been advised, taught, I will not forget your help and patience all this time.
PREFACE
Assalamu’alaikum Wr. Wb
By saying Alhamdulillah all the praise and gratitude the author of the presence Allah SWT, because of the blessings of His mercy and guidance so that the author can complete the thesis with the title “Analysis Of Production Factors And Demand For Lempuk Durian On Msmes Frans Family Selat Baru”. It intends to complete one of the academic requirements to obtain a Bachelor's degree in the Department of Commerce in the International Business Administration Study Program in Bengkalis State Polytechnic.
The author has traveled a long journey in order to complete this thesis writing.
Many obstacles faced in its preparation, but thanks to His will so that the writer successfully completed the preparation of this undergraduate thesis. Therefore, with great humility, on this occasion the author wishes to thank :
1. Mr. Jhony Custer S.T., MT as the Director of State Polytechnic of Bengkalis.
2. Mr. Armada, S.T., M.T as Deputy Director I of State Polytechnic of Bengkalis.
3. Mrs. Yunelly Asra, SE., MM as Head of the Department of Comerce Business Administration.
4. Mr. Hutomo Atman Maulana, S.Pd.,M.Si as Head of the International Business Administration Study Program.
5. Mr. M Alkadri Perdana, B,IT.,M,Sc Thesis as a thesis Advisor in the International Business Administration Study Program.
6. Mrs. Wan Junita Raflah, B.SC., M.Ec,Dev as the undergraduate thesis Coordinator and lecture of the International Business Administration VII B.
7. The late Mr. Hamidi, SE., MM Head of International Business Administration Study Program.
8. Lecturers, especially the D-4 Study Program in International Business Administration who have taught during the lecture.
9. Lecturers and employees of Bengkalis State Polytechnic who have collaborated in the lecture process to the preparation of this Thesis Task.
10. Especially for Father Suwarni and Mother Misnah who have provided a lot of support for prayer, time, energy and material to help and provide convenience during lectures and hopefully all of them will get a reward in kind with Allah SWT.
11. To brothers, younger brothers, sisters, uncles, nephews who cannot be named one by one who always encourages learning and helps when the author is in trouble.
12. To all my friends who always give encouragement in completing this thesis assignment.
The author realizes that in the preparation of this thesis report is still far from perfect, both in terms of preparation, language, and writing. Therefore, the authors highly expect criticism and constructive suggestions to become a reference for writers in the future. Hopefully this thesis report is useful for both writers and readers.
Wassalamu’alaikumWr. Wb
Bengkalis 2021
EVI NOVITA SARI NIM. 5404171117
TABLE OF CONTENTS
UNDERGRADUATE THESIS ... i
APPROVAL SHEET ... ii
VALIDITY SHEET ... iii
ACCEPTANCE SHEET... iv
DECLARATION SHEET ... v
ABSTRACT ... vi
DEDICATION SHEET ... vii
PREFACE... viii
TABLE OF CONTENTS... xi
LIST OF TABLE ... xiii
LIST OF FIGURE ... xiv
LIST OF APPENDICES ... xv
CHAPTER I INTRODUCTION... 1
1.1 Background ... 1
1.2 Formulation of the Problem ... 2
1.3 Purpose of the Study ... 3
1.4 Significance of the Study ... 3
1.5 Scope and Limitation of the Problem... 3
1.6 Writing System ... 4
CHAPTER II LITERATURE REVIEW ... 6
2.1 Related Study ... 6
2.2 Literature Review... 8
2.1.1 Definition of Lempuk... 8
2.2.2 Production ... 8
2.2.4 Criterial of MSMEs... 13
2.2.5 Classification of MSMEs ... 15
2.2.6 Role of MSMEs... 15
2.2.7 Strengths and Weaknesses of MSMEs... 16
2.2.8 Definition of Demann... 17
2.2.9 Demand Type ... 19
2.2.10 The Law of Demand... 19
2.2.11 Consumer Demand ... 20
2.2.12 Factors Affecting Demand ... 21
CHAPTER III METHOD AND ACCOMPLISHMENT PROCESS... 22
3.1 Location and Object of the Study... 22
3.2 Types and Source of the Data ... 22
3.2.1 Types of the Data ... 22
3.2.2 Sources of the Data ... 22
3.3 Data Collection Technique... 23
3.4 Types of the Study... 24
CHAPTER IV RESULT AND DISCUSSION... 25
4.1 History of Research Objects... 25
4.1.1 History of MSMEs Lempuk Durian Frans Family ... 25
4.1.2 Products Produced by Frans Family MSMEs ... 26
4.1.3 Source of MSMEs Frans Family Raw Materials ... 27
4.1.4 Human Resources MSMEs Frans Family ... 27
4.1.5 Prices for Frans Family's MSMEs Products... 28
4.2 Organizational Structure ... 28
4.3 Discussion ... 29 4.1.1 Production Factors of Lempuk Durian at MSMEs Frans
4.1.2 Demand for Soft Durian at MSMEs Frans Family
Selat Baru ... 35
CHAPTER V CONCLUSION AND SUGGESTION ... 40
5.1 Conclusion ... 40
5.2 Suggestion ... 40
REFERENCES ... 42
APPENDICES ... 44
WRITER BIOGRAPHY ... 52
LIST OF TABLE
Table 4.1 Frans Family MSMEs Human Resources... 27 Table 4.2 Price of Frans family Durian Lempuk ... 28 Table 4.3 Frans Family Durian Soft Material ... 32 Table 4.4 Financial Flow of Sales Revenue From Lempuk Durian Frans Family
Through Relailers ... 37 Table 4.5 Frans Family Durian Lempuk Processing Equiipment ... 38
LIST OF FIGURE
Figure 4.1 Processed From Frans Family Durian Paste... 28 Figure 4.2 Lempuk MSMEs Durian Frans Family ... 34 Figure 4.3 The Frans Family Durian Plate Making Tool... 38
LIST OF APPENDICES
Appendix 1 Interview Guidelines ... 44
Appendix 2 Observation Guidelines ... 45
Appendix 3 Interview Transcript ... 46
Appendix 4 Observation ... 50
Appendix 5 Research Documentation... 51