Alba ri, A., & Dewi, I. A. K. (2011). Penga ruh Nila i Ba ra ng terha dap Kesedia an Membayar Harga Premium.
Jurnal Siasat Bisnis, 15(1), 15–25. https://doi.org/10.20885/jsb.vol15.iss1.a rt2
Andina Eka Ma nda saria , Moha mma d Soleh Soea idyb, A. K. (2020). Pengukura n Self-Bra nd Congruity pa da Industri Kuliner. Jurnal Ekonomi Manajemen, 6(1).
Ashra f, S. F., Li, C., & Mehmood, B. (2017). A Study of Premium Price Bra nds with Specia l Reference to Willingness of Customer to Pa y. International Journal of Academic Research in Business and Social Sciences, 7(7), 619–739. https://doi.org/10.6007/IJARBSS/v7 -i7/3126
Asprilia , M. T., & Ha mi, A. E. (2021). Persepsi Nila i Mewa h pa da Konsumen Ta s Bra nded: Ka jia n Nila i Buda ya di Indonesia . Jurnal Ilmu Keluarga Dan Konsumen, 14(1), 76–87.
https://doi.org/10.24156/jikk.2021.14.1.76
Avcı, İ. (2021). The Effect Of Conspicuous Consumption Behavior On Wasteful Consumption Behavior:
The Intermedia ry Role Of Hedonic Consumption Beha vior. Journal of Economy Culture and Society, 0–0. https://doi.org/10.26650/JECS2021-875642
Beil, J. T. (2016). Measuring Pride in the Workplace: The Creation and Validation of a Workplace Pride Measure. Southern Illinois University Edwa rdsville.
Bougenvile, A., & Ruswa nti, E. (2017). Bra nd Equity on Purcha se Intentio n Consumers’ Willingness to Pa y Premium Price Juice. IOSR Journal of Economics and Finance, 08(01), 12–18.
https://doi.org/10.9790/5933-0801031218
Cha udhuri, A., & Holbrook, M. B. (2001). The Cha in of Effects from Bra nd Trust a nd Bra nd Affect to Bra nd Performa nce: The Role of Bra nd Loya lty. Journal of Marketing, 65(2), 81–93.
https://doi.org/10.1509/jmkg.65.2.81.18255
Chieng, F. Y. L. (2018). The Tie that Binds: The Impact of Self-Congruity and Brand Experience on Brand Attachment. Curtin University.
Durra h, O., Allil, K., Gha rib, M., & Ha nna wi, S. (2021). Orga niza tiona l pride a s a n a ntecedent of employee crea tivity in the petrochemica l industry. European Journal of Innovation Management, 24(2), 572–
588. https://doi.org/10.1108/EJIM-08-2019-0235
Gila l, F. G., Gila l, N. G., Sha hid, S., Gila l, R. G., & Sha h, S. M. M. (2022). The role of product design in sha ping ma sstige bra nd pa ssion: A ma sstige theory perspective. Journal of Business Research, 152, 487–504. https://doi.org/10.1016/j.jbusres.2022.08.008
Ha mmerl, M., & Kra dischnig, C. (2018). Conspicuous Consumption (Ma rketing a nd Economics). In Encyclopedia of Evolutionary Psychological Science (pp. 1–4). Springer Interna tiona l Publishing.
https://doi.org/10.1007/978-3-319-16999-6_3786-1
Ha ryodewa nto, B. Y., & Tria ndewo, M. A. (2022). Fa ktor-Fa ktor Ya ng Mempenga ruhi Keputusan Pembelia n Sma rtphone Sa msung Di Beka si. E-Jurnal Manajemen Tsm, 2(2).
Ina Na mora Putri Sirega r, E. N. (2018). Penga ruh Merek Da n Persona l Selling Terha da p Keputusan Pembelia n Produk Dvd Pla yer Elecor Pa da Pt. Ca kra wa la Elecorindo Meda n. Niagawan, 7(2).
Johan Anselmsson, Niklas Bondesson, U. J. (2014). Brand image and customers’ willingness to pay a price premium for food bra nds. Journal of Product & Brand Management, 23(2).
Joseph A. L. Klipfel, Allen C. Ba rcla y, K. M. B. (2014). Self -Congruity: A Determ ina nt of Brand Persona lity. Journal of Marketing Development and Competitiveness, 8(3). http://t.www.na - businesspress.com/JMDC/BockornyKM_Web8_3_.pdf
Khan, S., & Siddiqui, D. A. (2020). Brand Experience and Consumers’ Willingness to Pay (WTP) a Price:
Exploring the role of Bra nd Credibility, Perceived Qua lity, Perceived Uniqueness, And Socia l Image in A Compa ra tive Ana lysis of Automobile a nd Mobile Phone Industries of Ka ra chi. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3757500
Ma thew Philip, Mimy Ma thew, G. S. (2021). Antecedents of Conspicuous Consumption, Sta tus Aspira tion, a nd Its Consequences: An Empirica l Study on Migra nt Blue-Colla r Workers in GCC. Open Journal of Business and Management, 9, 731–751.
Mulya ti, V., & Ha riya nto, D. (2021). Perception Of Students On The Apple Sma rtphone As A Lifestyle.
Academia Open, 4. https://doi.org/10.21070/a copen.4.2021.2029
Na ja m ul Zia ; Ma rya m Soha il. (2016). How Customers Are Willing to Pa y Price Premium on The Ba ses of Bra nd Ima ge for Food Bra nds? (An Epica l Study). Arabian Journal of Business and Management Review, 5(12), 28–42.
Na ndy, S., & Sondhi, N. (2022). Bra nd Pride in Consumer–Bra nd Rela tionships: Towa rds a Conceptual Fra mework. Global Business Review, 23(5), 1098–1117. https://doi.org/10.1177/0972150919878072 Na ndy, S., Sondhi, N., & Joshi, H. (2023). Antecedents a nd outcomes of bra nd pride: modera ting role of na rcissism. Spanish Journal of Marketing - ESIC, 27(1), 98–116. https://doi.org/10.1108/SJME-04- 2022-0083
Oppong, P. K., Owusu, J., & Owusu Ansa h, W. (2022). Bra nd a wa reness, word-of-mouth a nd willingness - to-pa y (WTP) high price. International Journal of Research in Business and Social Science (2147- 4478), 11(6), 01–11. https://doi.org/10.20525/ijrbs.v11i6.1960
Pa rk, C. W., & Ma cInnis, D. J. (2018). Introduction to the Specia l Issue: Bra nd Rela tionships, Emotions, a nd the Self. Journal of the Association for Consumer Research, 3(2), 123–129.
https://doi.org/10.1086/696969
Pa ul A. Sa muelson; Willia m D., & Nordha us. (2009). Microeconomics (19th ed.). McGra w Hill.
Pila r Ferná ndez Ferrín, a ndra Ca stro-Gonzá lez, Belén Ba nde, M. M. G.-L. (2023). Drivers of consumer’s willingness to pa y for fa ir tra de food products: the role of positive a nd nega tive emotions.
International Review on Public and Nonpro fit Marketing.
Putri, S. M. S. S. (2020). Makna Gaya Hidup “Brand Minded” pada Konsumen Sosialita. JURNAL PIKMA.
Sma iles, J. (2021). Premium Branded Purchasing & Social Status Identity.
https://www.linkedin.com/pulse/premium -bra nded-purcha sing-socia l-sta tus-identity-ja cob-sma iles Suha rgon, R. (2019). Ana lisa Hukum Terha dap Pentingnya Pendaftara n Ha k Merek Da ga ng Ba gi Umkm
Da la m Ra ngka Meningka tka n Perekonomia n Ra kyat (Berda sa rka n Unda ng-Unda ng No.20 Ta hun 2016 tenta ng Ha k Merek da n Indika si Geogra fis). JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik Dan Hummaniora, 3(2), 67. https://doi.org/10.31604/jim.v3i2.2019.67 -73
Sulliva n, G. B. (2014). Collective Pride a nd Collective Arroga nce in Orga niza tions. In G. B. Sulliva n (Ed.), Understanding Collective Pride and Group Identity New directions in emotion theory, research and practice. Routledge.
Verdina Pa ra smita , Moegiri, T. P. (2018). Ana lisis Penga ruh Bra nd Love Terha da p Wom da n Willingne ss to Pa y Premium Price. Jurnal UMPP.
Wica ksa na , D. I. N. (2022). Urgensi Pendaftaran Merek Dagang Bagi Pelaku UMKM. Kemenhunkam Republik Indonesia , Ka ntor Wila ya h Yogya ka rta . https://jogja .kemenkumham.go.id/pusat- informa si/a rtikel/urgensi-penda fta ra n-merek-da ga ng-ba gi-pela ku-umkm
Wizna Ga nia Ba lqis, B. S. (2020). Arti Penting Perlindunga n Merek Terda fta r Ba gi Komunita s Pengha sil Produk Ekonomi Krea tif. Jurnal Pembangunan Hukum Indonesia, 2(2), 205–221.
Zhou, Z., Wa ng, Y., Zheng, Y., & Liu, S. (2023). Effects of bra nd community socia l responsibility: roles of collective self-esteem a nd a ltruism. Journal of Brand Management, 30(4), 347–366.
https://doi.org/10.1057/s41262-022-00306-5
