AnthroNotes Volume 29 No. 2
Fall2008
OBAMA AND ANTHROPOLOGY:
Anthropology in an Increasingly Global World
by
James
Peacock[Editors'
Note:
In1997
xhtAnthroNotes
editors invitedJames
Peacock,then
Presidentof
theAmerican Anthro-
pological Association, to contribute the lead article for AnthroNotes20th
AnniversaryIssue.The
article,"Anthro-pology and
the Issuesof our
Day,"appeared
Spring 1998.InanticipationoiAnthroNotes 30thanniversary,
we
returned to ProfessorPeacock and
asked ifhe would once
again give ushis observationson anthropology
in thistimeof
suchenormous change —
inanthropology,societyand.our
world.]A decade ago, I wrote an
essay for AnthroNotes
based on
a speech I had
given as then-president
of
the American Anthropological
Association.
Now
Iam
invited to reflecton
that essay in lightof
the currenttime.Iwillbriefly revisitthatessay,recountsome
activitiesI
and
other anthropologistshavebeen doing
that followup on
theadmonitions
I offeredinthatfirstessay,and
finallyconclude with some of
thechallengesand
op- portunities that face us in the eraof Obama.
The Nineties: "Public or Perish"
This
slogan,which
Iappropriatedfrom museum
anthro- pologists,summarizes
themessage of my
speech that Igave to
my
fellow anthropologists in 1997. I called for anthropologists to addressmore
effectively issues ofthewider
society,thatis,the public.AnthroNotescleverlysum- marized my message of
three possible futures foranthro-pology
withacartoonby
thelateRobert Humphrey show-
ing"Anthro-man,"
flyinglikeSuperman
to rescuesociety.The
speech/essayhelped stimulatethe creationofasub- fieldsometimes termed
"publicanthropology."A
websiteand book
serieseditedby Rob
Borofsky,aswellasapro-gram
in"publicinterestanthropology"ledby Peggy Sanday
attheUniversity
of
Pennsylvania, exemplifythisdirection.Coincidentally, this
was
theClinton
era—
atimeof
pros-perity inthe
USA and
theriseof
globalization.Early 21st Century:
Efforts toWalk
theWalk and Talk the Talk
Following
my
callto"gopublic,"Ifound an
opportunity to actinmy own
locale.Back
in 1993, theUniversityof North
Carolina(UNC) had
celebrateditsbicentennial.UNC
was
thefirststateuniversityand
BillClinton spoke
atitsbicentennial, signifyingits
movement from
astateand
re- gional to a national focus.However, UNC was
not very global initsidentityatthattime,eventhough
ithad
wel-W^
EXT»MCT16M ?
LWlMfa
Page 15
inthroNotes Volume 29 No. 2
Fall2008
corneditsfirstinternationalstudent(fi-omJapan)in 1893.
However,
in1993
CraigCalhoun, now
Presidentof
the Social Science ResearchCouncil (SSRC), had
created a UniversityCenter
forInternational Studies(UCIS),which
Idirected
from 1996
to2003.
Fortunately,thissmallcen-ter,
which
receivedlittlefunding from
the University, be-came an
engineto internationalize theuniversity,state,and
even region while reaching outglobally. (Theseregional/globaleffortsarerecountedin
my
book,Grounded
Globalism.)Idefined ninesteps to internationalize
UNC,
in- cludingthreekeyones:defining internationalwork
asatop priorityand
identityof
theinstitution,appointingacentral administrationofficialtosupportthiswork, and
buildinga spaceinwhich
towork. During my
sevenyears as direc- tor,our
centeraccomplished
allninesteps.Both
thesix-teen-campus
systemand
theChapel
Hillcampus
agreedon
internationalwork
asone of
sixpriorities,an
Associate Provost for international affairswas
appointed,and an 82,000
square foot buildingwas
erected (financedby
a state-widebond)
toaccommodate
rapidlygrowing
activi- ties,which were
thenhoused
innooks and
crannies. Fol-lowing
isabriefdescription ofone
activity:World
View.World View Program
World View
(www.unc.edu/world)was
establishedten years agoby
lawyerRobert Phay
to help schoolsand
colleges prepare students tosucceed inan
interconnected world.The
Program's missionistohelp educatorsinternationalize schoolsand
integrateaglobalperspective intoeverysub- jectareaof
thecurriculumand
ateverygradelevel,helping educatorsrespondtorapidethnicand
culturalchangesand promoting
foreignlanguagetrainingand
internationaltravel.Phay
remainsdirectorwhileIchairtheboard.During
these yearswe have worked
with almost13,000 K-
12and com- munity
collegeteachersand
administratorsin95 of North
Carolina's
100
counties.Our main work,
however,iscon- ductingworkshops with
teachersand
administratorsof K-
12schoolsand community
colleges.These
culminatein action-plans thathelpguidethenumerous
schooland
col- legeprograms throughout
thestate.World View
exemplifies akind of work
thatedu- cators,includingsome
(butnotnearlyenough)
anthropolo-gists,have
been doing
inthe pastdecade.These
globally- oriented educationalactivitieshaveflourished inresponse to theriseof
globalforces, positiveand
negative,and
theneed
toaddressthem
inK-12
education. Itisimportant
thatthis
work
continueand
evolve—
achallenge—
givencurrent
economic
pressuresthat,among
otherthings,lead legislatorsand K-12
administratorstocutout "non-essen-tials."
Courageous and
wiselegislatorsand
administra- torssee,however,thatglobaleducationisincreasinglyim-
portantasour own
societygrows
increasingly global. For this reason,our
state legislature hasprovided an
appro- priation forWorld
View, enabling school administratorsand
teachers toattendour workshops.
Unfortunatelyaca-demic
departments, including anthropology,have notbeen
particularlyinterestedinorsupportiveof
such "outreach"activity.
This
reflectstheacademic reward
systemthatpri- marilyrewards
research— an
artifactof
thegraduate
school/research
model imported from Germany
in the latenineteenth centurythatisgraduallyshifiiing,perhaps,to a twenty-firstcentury synergybetween
research,teaching,and "engagement"
orapplication.What
is the relationof
these activitiesto public anthropology?The work of World View
certainly con- nects topublicissues,whether
thoseincludetheimpact of immigration on
schools(ourstatehasone of our
country's highest percentage ofincreaseof
Latinoimmigrants)or
theneed
to grasp global issues as partof
education.An-
thropologyisone
ofmany
disciplines involved; inthisef- fort,abroad
interdisciplinaryparadigm
hasproven more
effectivethan
any
single discipline,butcertainlyanthropo- logicalconceptsarepertinent.Looking Toward the Obama Era
Unfortunately,as
we
anticipatetheinaugurationof
anew
President,
our
eralooms
asone
ofaterriblemess
threat- ening awfulsufferingby many
whilealsopromising
avi- sion foranew world
ledby
a visionary.Wall
Streetisde- stroyingmain
streetand
vast landsbeyond by
irrespon- siblepractices reflected in theillusoryprofitsrewarded by
excessive bonuses.The USA and
globaleconomies
are spinningdown and
outof
control.Nations — from Zim-
babwe
to theCongo —
are destroying themselvesby
tyr-anny and
violence. Iraqis onlyone of an
estimatedforty conflictzones.Famine and
obesityviewithAIDS and
stroke askillersof epidemic
proportions.Calmly
poisedasavisionaryNew Deal
rescuerisBarack Obama.
Prior tohis inaugurationhe
has alreadyappointed
his cabinet— working
deliberatelybut
very quicklytobringon board
highlycapable, largelycentristPage 16
AnthwNotes Volume 29 No. 2
Fall2008
experts
—
ineconomics,healthcare,labor,environment,and
internationalaffairs.Not
surprisingly,thesecabinetappoin- teescome from
fields outsideanthropology; several are,however,
distinguishedacademics —
ineconomics,
phys-ics,
and
biology, forexample.Obama
himselfispresum-
ablyinfluencedinsome way by anthropology inasmuch
as hismother was an
anthropologist,working on
microcredit organizationsinIndonesiaand
elsewhere. Certainly,he
isinfluenced
by
hisglobalexperience,livinginIndonesia while attendingelementaryschool.However,
histrainingisinlawand
hisexperienceisinU.S.government and
politics.Shotild
anthropology shape
theObama
adminis-tration in
any
way, thatshaping must come from
outside the centralgovernment —
trickleup, so to speak,from
the grassroots/communities/academies/schoolswhere we do our work. What
situationmight we
asanthropologistsad- dress?Our
forte,traditionally,hasbeen
aholisticview and
perspective. If
we
take aholisticlookatour
society's situ- ation rightnow, what do we
see?QuaJititative
over Qualitative
The importance
ofthe quantitativeoverthequalitative(i.e.thequalityoflife) is
one
pervasivetheme
today.We
can- not,of
course, ignore or negatenumbers: population
growth, destruction ofrain forests,immigration demo-
graphics,
and economic downturns —
allimportant
indi-ces.
However, we must go beyond measurements and
try toput them
togetherwith
otherevidenceinordertotake amore
holisticpicture.Anthropologiststendtofavorand
see balances
and
systematic interplayamong
economics, politics, religion,and
social forces.Our
writingsand
re- search plot interrelationsamong
suchforcesasfundamen-
talism
and
terrorism;relationstopoverty,diversity,oppres- sion;and
thecomplex
connectionstoenvironment,
ecol- ogy,and
identity(asingender
identityand
sexual orienta- tion,among many which
alsoincluderegional,ethnic,class,and
religiotisorpolitical identities,allgrounded
inbroader socialand
ctilturalcontexts(Peacock 2007a.).The
general lessonofseeinghow
piecesfittogetherin away missed by
specialists ispertinent
when imagining how
anthropolo- gistsmight
contributeunderstanding
of broader contoursof
theUSA and world
societies.Turning
tospecific issuesand
theways
toaddress them, considerthespecialtiesrepresentedinthemore
than thirty sectionsof
theAmerican
Anthropological Associa- tion.Human
rights,environment,
gender,diversity,eco-nomics,law, politics,culture,psychology, education,biol- ogy,archaeologyare
among
the specialtygroups
inAAA, and many of
thesehave
appliedand
activist aswellasaca-demic
foci.The human
rightscommittee,
for example, directlytreatshuman
rights issuesthatarise aspartof
thework
ofanthropologists,and
anthropologistswork
inevery cornerof
theworld
at grass rootsand community
levels hardlyvisibletoUN
officialsorotherswho
associatepri- marilywith
headsof
stateand
officialbodies.What we know and what we do
are cruciallyrel-evanttopolicies
and
practicesup and down
the hierarchiesof
thestatedepartment.Similarly,theAAA committee on
relations
between anthropology and
the military orintelli-gence
communities
isindialoguewithanthropologistsac- tuallyworking
with such communities.Another example of where anthropology might
prove helpful isObama's
proposal toconvene Muslims of
theworld
to discuss terrorismand
otherissues.Lam-
basted
by some
Islamic scholars as artificiallyseparatingMuslims from
everyoneelse,such
aproposalcanusefullybe
evaluatedby
anthropologistsof
religion (anothersec- tionof AAA) who
areaccustomed
to seeing religion in context.Beyond AAA, thousands of
anthropologistsdo
appliedwork
withinthe contextsof many
institutionsand
organizations, for example, the Society
of Applied An-
thropology;WAPA,
theWashington
Associationof
Prac- ticingAnthropologists;and
theCenter
forIntegratingRe- searchand
Action,an
effort atUNC
to coordinate aca-Pase 17
VnthroNotes Volume 29 No. 2
Fall2008
m.sm
ant\^^opolo(^^demies and communities
insuch
projects as nutrition. Ibelieve that
much
ofthiswork
caninform
efforts at re- shapingour
societyintheage ofObama.
Let us all
draw on anthropology
togetherwith
otherwisdoms
toenrich thework of
thisera.We
cando
thisin
our
teaching,inourcommunities, and
perhaps,by
"trickle
up" means,
helpingtoshapethepoliciesand
prac- ticesof our government and
thewider
society.Further Reading
Sanday,PeggyR. 1976. Anthropology
and
thePublicInterest:Fieldwork
and
Theory.Academic
Press.Borofsky, Robert,
and Naomi
Schneider. PublicAnthropol- ogy Series. University of California Press200
1-. http://www.publicanthropology.org/Bookseries/Ucseries.htm
Peacock, James, Patricia
Thornton, and
PatrickInman.
2007a.IdentityMatters:Ethnic
and
SectarianConflict.Berghahn Press.Peacock,James. 2007b.
Grounded
Globalism:How
theU.S.South Embraces the World.
(The New
Southern Studies).University ofGeorgia Press.
James
PeacockistheKenan
Professorof
Anthropology,Uni-
versity