Aspek Pasar Studi Kelayakan Bisnis

Aspek Pasar-Bagian 2

Lecture Note : Ir. M. Yamin Siregar, MM

Forecasting market demand (meramal permintaan)

1. Mengukur permintaan saat ini 2. Meramal permintaan mendatang

“No one will believe you,

Unless you have the numbers!”

“Go, do research, get the numbers!”

^{R. Kapur}

Vice Chairman Ogilvy One Asia-Pacific

Demands

• Demands =

Existing demands + New demands

Existing Customer x

Purchase Amount

New Customer x Purchase Amount

Mengukur permintaan pasar saat ini

1. Mengestimasi Total Permintaan Pasar (Forecasting market demand) :

Q = n x q x p dimana :

Q = total market demand

n = number of buyers in the market

q = quantity purchased per buyer per year p = price of an average unit

Latihan Soal

• Lihat Hand book : SKB-Latihan 2.3, 2.4, 2.5

PR

• Soal No. 3 hal 24