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Assignment Letter/Surat Tugas

No. AL/ARCS/222/XI/2017 Date November 16^th, 2017 Page 1 of 1

Doc.

Type Main Document/Dokumen Utama

Dr. Nila Krisnawati Hidayat, SE., MM

Activity Assignment Penugasan Kegiatan

Director of Academic Research and Community Services Direktur Lembaga Penelitian Akademik dan Pengabdian kepada Masyarakat

In consideration of: Mengingat:

Her appointment as Director of Academic Research and Community Services of Swiss German University under Decree nr.

SK/036/HR/XII/14, dated December 01^st, 2014

Pengangkatannya sebagai Direktur Lembaga Penelitian Akademik dan Pengabdian kepada Masyarakat dengan SK pengangkatan no. SK/036/HR/XII/14, tertanggal 01 Desember 2014

Herewith gives the task to: Dengan ini menugaskan kepada:

Name : Dr.Nila Krisnawati Hidayat, SE., MM.

Position : Head of Research Center Business &

Entrepreneurship Employee ID : 23120453

Name : Dr.Nila Krisnawati Hidayat, SE., MM.

Position : Kepala Pusat Bisnis Riset dan Kewirausahaan

NIK : 23120453

To follow the activity below: Untuk berpartisipasi pada kegiatan berikut ini:

Nr. Activity/Kegiatan Organizer/

Penyelenggara Day & Date/

Hari & Tanggal Venue/

Tempat 1. Conference-Paper ID: 005-HCM-

AICEBM; Evidence-Based

Implementation Analysis of Mutual Recognition Agreement on Tourism Proffesionals at Tourism Education in Thailand

ASEAN Academic Network International Conference on Economics and Business

Management 2017

17 November 2017 Ho Chi Minh, Vietnam

The appointed shall accomplish the task in responsible ways in line

with the related guidelines and other regulations given by SGU. Pihak yang bersangkutan harus melaksanakan tugas dan tanggung jawab sebaik-baiknya, sesuai dengan petunjuk dan peraturan dari SGU.

Assignor/Pemberi Tugas:

Dr.-Ing Evita H. Legowo

Director of Academic Research and Community Services Direktur Lembaga Penelitian dan Pengabdian kepada Masyarakat

Evidence-Based Implementa2on Analysis of Mutual Recogni2on Agreement on Tourism Professionals (MRATP) at Tourism Educa2on in Thailand in the MRA Early Adop2on Stage

Dr. Nila Krisnawa- SE.MM and Dr. Rachman Sjarief

Swiss German University - Indonesia

Research Background

This research is granted by The Ministry of Research, Technology and Higher Educa-on

(Indonesia) for two years (2015 - 2017)

Mutual Recogni2on Agreement on Tourism Professionals (MRATP)

The ASEAN MRA on Tourism Professionals would provide a mechanism for agreement on the equivalence of tourism cer-fica-on procedures and qualifica-ons across ASEAN.

The mechanism will encourage a free and open

market for tourism labor across the region and

boost the compe--veness of the tourism sector

in each ASEAN na-on.

Research Background

The World’s Top Interna-onal Tourism Des-na-ons

Source : World Tourism Organiza-on (UNWTO), 2016

This primarily reflects the economic ac-vity generated by dynamic service industries such as

hotels, travel agents, airlines and other passenger transporta-on services. Another fact from

World Tourism Organiza-on in the year of 2016 reveals, that Thailand posi-on is in the 6th

world tourism rank for the top des-na-on.

Interna2onal Tourist Arrivals to Thailand by Major Na2onality

The high numbers of tourist is a great phenomenon that Thailand’s vibrant tourism field has played a significant role in the economy and successful boos-ng the related industries. It is also necessary for Thailand to prepare the qualified human resources to achieve highest level of services as well as sa-sfac-on to tourists and visitors.

Source : Thailand Department of Tourism, 2016

The Process of MRA TP

Higher Educa2on In Thailand and Indonesia

Total : 5545

Source : Kanvong, 2013 Source : Higher Educa-on Directorate, 2016

PROBLEM IDENTIFICATION

•   Thailand and other ASEAN Members State (AMSs) commi]ed to establish the Asean Economic Community (AEC) in 2015. There are some cri-cal aspects such as being a single market and produc-on base, with free flow of goods, services, investment, and skilled labor.

•  Thailand is designated to coordinate accelerated

integra2on in the service and tourism sector for the

ASEAN country members through the implementa-on

of Mutual Recogni-on Agreement on Tourism

Professional (MRATP). (Suntayatron, 2017)

Research Objec2ve

•  This study aims to analyze the implementa-on of MRATP

•  To iden-fy the barriers or challenges in the

perspec-ve of tourism and hospitality higher

educa-on in the early stage of adop-on

period from the year 2016-2017

Research Method

The research is an empirical study used qualita-ve approach. The technical used was Focus Group Discussion and In Depth Interview.

The qualita-ve research is designed to “inves-gate the quality of rela-onships, ac-vi-es, situa-ons or materials” (Fraenkel & Wallen, 2003)

Aspects concerned :

(1)  The development of Thai labor standard in tourism sector.

(2)  The awareness of MRATP within the higher educa-on in Thailand.

(3)  The implementa-on of MRATP in the curriculum.

Procedure Conduc2ng FGD

According to Krueger (1998), factors that determine the effec-veness of focus

groups are: clarity of objec-ve, suitable sefng, adequate resources, appropriate

subjects, skilled moderator, effec-ve ques-ons, and honoring the par-cipants.

The Process and Par2cipants

FGD Transcript Summary

The Challenges Faced by Thai’s Tourism Higher Education

Challenges Faced by The

Tourism Higher Educa2on

Higher Budget Alloca1on

Curriculum Quality Development

The Lab Facility and

Assessors

English Languages

15

Conclusion

•  The MRA TP awareness and understanding is considered low, due to the low socializa-on program from Thai Tourism Department to tourism higher educa-on ins-tu-on.

•   However, the university or the faculty considered

the MRA TP as the program requires high budget

alloca-on. They do agree that the faculty needs

to improve the quality of curriculum

development through many other ac-vi-es

Recommenda2on

Recommenda2on

FGD Activities in Jakarta and Bali

19

FGD Activities in Jakarta and Bali, September 2016

FGD Activities in Thailand

Kajian Terhadap Strategi Pengembangan Daya Saing Sumber Daya Manusia Pariwisata Pada Era Masyarakat Ekonomi Asean (Studi Empiris Pada SDM sektor Perhotelan Di Jakarta dan Bali) 20

Department of Tourism, 4 Ratchadamnoen nok Road, Watsomanas, Pom Prap Sa]ru Phai, Bangkok 10100 Monday, 4 September 2017 (11.05 am)

School of Humani1es and Tourism Management,

University of Bangkok, Tuesday, 4 September 2017

(14.00 – 16.00)

FGD Activities in Thailand

21

Tourism and Hospitality Management Division (THM) - Mahidol University Int’l College (MUIC) , Thailand pada Tuesday, 5 September 2017 (10.00 – 11.45)

Manajemen School of Humani1es and Tourism

Management (MBA Program), Universitas Silpakorn, Thailand

Wednesday, 6 September 2017 (14.00 – 15.30)