KUO TING YU REFERENCE
AdiBhat (no date) Non-Probability Sampling: Definition, Methods and Examples.
Available at: https://www.questionpro.com/blog/non-probability-sampling/
(Accessed: 16May2019).
Ainiyah, N., Deliar, A. andVirtriana, R. (no date) ‘THE CLASSICAL ASSUMPTION TEST TO DRIVING FACTORS OF LAND COVER CHANGE IN THE
DEVELOPMENT REGION OF NORTHERN PART OF WEST JAVA’. doi:
10.5194/isprsarchives-XLI-B6-205-2016.
AirAsia BIG (no date). Available at: https://www.airasiabig.com/my/en (Accessed:
25April2019).
AirAsia celebrates 20 million BIG Loyalty members — AirAsia Newsroom (2018) AirAsia. Available at: https://newsroom.airasia.com/news/airasia-celebrates-20- million-big-loyalty-members?cv=1 (Accessed: 10June2019).
Arfat Ahmad andDr.Riyaz Ahmad Rainyee. (2014) ‘WHICH IS THE BETTER PREDICTOR OF EMPLOYEE TURNOVER INTENTIONS: JOB SATISFACTION OR ORGANIZATIONAL COMMITMENT? A LITERATURE REVIEW.’,
International Journal of Information, Business and Management, 6, p. 74. Available at: www.cabells.com (Accessed: 10June2019).
Aza, M. M. N. (2009) ‘The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector’, (15). Available at: http://etd.uum.edu.my/2035/.
Baker, M. (2016) ‘The Marketing Book’, The Marketing Book. doi:
10.4324/9781315890005.
Banuara, S. andPurba, J. T. (2018) ‘Analysis of the Aviation Industry in Indonesia Period 2003-2015 Based on Domestic Passenger Growth and the Strategic Implication for Airlines and Government’, Jurnal Manajemen dan Pemasaran Jasa, 10(1), p. 73.
doi: 10.25105/jmpj.v10i1.2164.
Bolton, R. N., Kannan, P. K. andBramlett, M. D. (2000) ‘Implications of Loyalty
KUO TING YU Program Membership and Service Experiences for Customer Retention and Value’, Journal of the Academy of Marketing Science, 28(1), pp. 95–108. doi:
10.1177/0092070300281009.
CAPA (no date) Indonesia domestic airline market: rapid growth, rivalry intensifies | CAPA. Available at: https://centreforaviation.com/analysis/reports/indonesia-
domestic-airline-market-rapid-growth-rivalry-intensifies-410650 (Accessed:
20May2019).
Cronbach’s Alpha: Simple Definition, Use and Interpretation - Statistics How To (no date). Available at: https://www.statisticshowto.datasciencecentral.com/cronbachs- alpha-spss/ (Accessed: 29April2019).
Dah, H. M., Chen, W. andPrempreh, V. M. (2015) Assessing the Impact of Loyalty Program on Consumer Purchasing Behavior in Fine-Dining Restaurant, European Journal of Business and Management www.iiste.org ISSN. Online. Available at:
www.iiste.org (Accessed: 29May2019).
Doç, Y. andAtalık, Ö . (no date) IMPACT OF THE REWARD PROGRAM ELEMENTS ON AIRLINES CUSTOMERS: CASE OF TURKISH AIRLINES.
Available at: www.e-sosder.com (Accessed: 29May2019).
Gigi Devault (2019) What Simple Linear Regression Is and How It Works. Available at: https://www.thebalancesmb.com/what-is-simple-linear-regression-2296697 (Accessed: 25April2019).
Hair, J. F. (2007) Research methods for business.
Indonesia’s Aviation Industry | GBG (no date). Available at:
http://www.gbgindonesia.com/en/services/article/2017/indonesia_s_aviation_industry _flying_high_11719.php (Accessed: 10April2019).
Institute for Work & Health (no date) Primary data and secondary data | Institute for Work & Health. Available at: https://www.iwh.on.ca/what-researchers-mean- by/primary-data-and-secondary-data (Accessed: 16May2019).
KUO TING YU Kothari, C. R. (2004) Research methodology : methods & techniques. New Delhi : New Age International (P) Ltd. Available at:
https://www.worldcat.org/title/research-methodology-methods- techniques/oclc/395725716 (Accessed: 13June2019).
Kumari, N. andPatyal, S. (2017) ‘International Journal of Management Studies CUSTOMER TO CONSUMER: ATTITUDINAL AND BEHAVIOURAL LOYALTY INTRODUCTION’. Available at:
http://www.researchersworld.com/ijms/http://www.researchersworld.com/ijms/
(Accessed: 12June2019).
Liu, Y. (2007) ‘The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty’, Journal of Marketing, 71, pp. 19–35. Available at:
http://www.marketingpower.com/jmblog. (Accessed: 29April2019).
Lubbe, B., Douglas, A. andMclachlan, P. (2016) Airline loyalty of frequent flyers: a survey of members and non-members of loyalty programmes, African Journal of Hospitality, Tourism and Leisure. Available at: http//:www.ajhtl.com (Accessed:
2May2019).
Meyer-Waarden, L. andBenavent, C. (2006) ‘The Impact of Loyalty Programmes on Repeat Purchase Behaviour’, Journal of Marketing Management, 22(1–2), pp. 61–88.
doi: 10.1362/026725706776022308.
Meyer‐Waarden, L. (2008) ‘The influence of loyalty programme membership on customer purchase behaviour’, European Journal of Marketing, 42(1/2), pp. 87–114.
doi: 10.1108/03090560810840925.
Michael Harris (no date) What is unit of analysis and why is it important for qualitative dissertations - Higher Ed Professor. Available at:
http://higheredprofessor.com/2018/05/14/what-is-unit-of-analysis-and-why-is-it- important-for-qualitative-dissertations/ (Accessed: 16May2019).
Minitab Blog Editor (2017) Understanding Qualitative, Quantitative, Attribute, Discrete, and Continuous Data Types. Available at:
KUO TING YU https://blog.minitab.com/BLOG/UNDERSTANDING-
STATISTICS/UNDERSTANDING-QUALITATIVE-QUANTITATIVE-
ATTRIBUTE-DISCRETE-AND-CONTINUOUS-DATA-TYPES?cv=1 (Accessed:
10June2019).
Nguyen Thi Huyen Trang (no date) ‘Secondary data is the data that have been already collected by and readily’. Available at:
https://www.coursehero.com/file/p44kujv/Secondary-data-is-the-data-that-have-been- already-collected-by-and-readily/ (Accessed: 16May2019).
Park, C. andKim, Y. (2003) ‘Identifying key factors affecting consumer purchase behavior in an online shopping context’, International Journal of Retail &
Distribution Management, 31(1), pp. 16–29. doi: 10.1108/09590550310457818.
Regression, S. L. (2005) ‘ΑΠΛΗ ΓΡΑΜΜΙΚΗ ΠΑΛΛΙΝ∆ΡΟΜΗΣΗ (Simple Linear Regression) •’, (April 2014), pp. 1–7.
Rio Sandy Pradana (no date) ‘AirAsia BIG Optimistis Naikkan Jumlah Anggota Jadi 2,5 Juta’. Available at: https://industri.bisnis.com/read/20180510/98/793673/airasia- big-optimistis-naikkan-jumlah-anggota-jadi-25-juta- (Accessed: 20May2019).
Sekaran, U. andBougie, R. (no date) Research methods for business : a skill-building approach.
Sirley Bong (no date) reliability. Available at:
https://quizlet.com/237050574/reliability-flash-cards/ (Accessed: 16May2019).
Slevitch, L. (2011) ‘Qualitative and Quantitative Methodologies Compared:
Ontological and Epistemological Perspectives’, Journal of Quality Assurance in Hospitality & Tourism, 12(1), pp. 73–81. doi: 10.1080/1528008X.2011.541810.
Sukati, I., Khiang, T. B. andIsnurhadi (2015) ‘Customer satisfaction level provided by Air Asia’, Asian Social Science, 11(13), pp. 16–27. doi: 10.5539/ass.v11n13p16.
Taherdoost, H. (2018) ‘Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research’, SSRN Electronic
KUO TING YU Journal, 5(3), pp. 28–36. doi: 10.2139/ssrn.3205040.
UKEssays (no date) Loyalty programs and purchase behaviour. Available at:
https://www.ukessays.com/essays/marketing/loyalty-programs-and-purchase- behaviour-marketing-essay.php#citethis (Accessed: 10June2019).
Yi, Y. andJeon, H. (2003) ‘Effects of Loyalty Programs on Value Perception,
Program Loyalty, and Brand Loyalty’, Journal of the Academy of Marketing Science, 31(3), pp. 229–240. doi: 10.1177/0092070303031003002.
Zikmund, W. G. (no date) Research Methods. Available at:
http://pioneer.netserv.chula.ac.th/~ppongsa/2900600/LMRM02.pdf (Accessed:
25April2019).
