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A glossary of small business terms to help you decipher the sometimes confusing terminology used by lenders and others in the financial and small business communities. For your reference, we have also reprinted the business plan template, which provides a comprehensive overview of the essential components of a business plan and two fictional plans used by small business consultants.

AIRLINE COMPANY

AIRLINE COMPANY BUSINESS PLAN

This ASM factor places Puddle Jumpers in a group of the bottom four in the aviation sector within the short-haul market. Puddle Jumpers believes that competition from major airlines is less likely in the short-haul segment.

Art Glass Studio

Realizing this as true, this business plan lists many ideas for reaching potential buyers.

ART GLASS STUDIO ART GLASS STUDIO

The owner is also able to use her husband's computer and software and share office space with him. A strong advantage of this location is that the owner will be able to help build her customer base by contacting her husband's already established customers.

ART GLASS STUDIO

The owner doesn't want this situation to happen because she will be very dependent on her stores to help her reach her target audience. The owner will send photos, slides and articles to trade publications to promote her work.

Bed and Breakfast Company

A strong and complete vision for the renovation of an existing bed and breakfast is described in this plan with special attention to area competitors. An outline for an aggressive marketing campaign, thorough market analysis and detailed financial projections show evidence of the entrepreneur's competence and commitment, helping with the apparent feasibility of the idea.

BED AND BREAKFAST COMPANY BED AND BREAKFAST COMPANY

  • Great Northern Room
  • Victorian Romance / Southern Plantation Room
  • Nile Room
  • Seven Veils Room
  • Renaissance Room

Interior: interior of the log cabin with knotty pine wall planks, hardwood floors, field fireplace (gas) and oak mantel. Interior - Soft colored walls with floral borders and hardwood floors with large spiral style central rugs.

BED AND BREAKFAST COMPANY

Select celebrities will receive free stays on a limited basis to help generate word of mouth. Traditional cable (greater value than television) and radio spots will be purchased in limited numbers.

Bridal Salon

This business plan for establishing a bridal boutique does an excellent job of assessing the competition in the region. The detailed analysis of both the strengths and weaknesses of competing companies effectively illustrates the need for a high-quality and reasonably priced bridal salon in the region.

BRIDAL SALON

BRIDAL SALON BUSINESS PLAN

Megan's Bridal Boutique will fill a need in the community by offering a wide selection of gowns at an affordable price. Depending on the type of event the customer is planning, there will be a significant overrun.

Caribbean Cafe

CARIBBEAN CAFE CARIBBEAN CAFE

He is willing to take risks, such as when he moved to the United States. He was awarded the highest honors for two consecutive years in the Jamaica Combined Cadet Force while serving as a Corporal. In pursuing his dream of becoming a successful entrepreneur, Josh is willing to take calculated risks.

1989: Bartender for Bella's Resort in Kingston Harbor, Jamaica - Responsible for bar management, social direction of guests and special event planning.

CARIBBEAN CAFE

The restaurant will be located in one of the popular business areas of south central Fort Wayne zoning. Calypso Cafe will be a sole proprietorship so that it can make do with limited start-up capital. Credit policy requires the establishment of key policy variables within which accounts receivable will be managed.

The owner is confident that the restaurant will become a successful business with the prospect of future franchises.

Chiropractic Office

CHIROPRACTIC OFFICE CHIROPRACTIC OFFICE

Reconstructive care: (subacute) 2 visits per week; (Chronic) 1 - 2 visits per month Maintenance care: 1 - 2 visits per month.

CHIROPRACTIC OFFICE FEE SCHEDULE

CHIROPRACTIC OFFICE

O. Box 1300 Bay City, MI 48707

Exposure to trade shows and knowledge gained at trade shows complement entrepreneurs' ultimate ambitions and past success, creating an optimistic forecast.

Christmas Ornament Company

CHRISTMAS ORNAMENT COMPANY CHRISTMAS ORNAMENT COMPANY

One of the showrooms is in Plymouth, Michigan and the other is in Fort Wayne, Indiana. In 1998 we plan to open our first "Holiday Heaven" store in the Bay City area. The Navy in graphic art and has taken advanced courses in art/graphics.

Her sales ability and creativity, along with her willingness to persevere and educate herself in all areas of the business, make her an asset to Scriptures For You, Inc.

CHRISTMAS ORNAMENT COMPANY

We came up with a new way to package the roll for stores that take their items out of the original package. A new sticker was designed for our magnet line and we are currently preparing a Portuguese translation of the product and its packaging. We have also looked at the possibility of adding a floral line that two of the florists located here in Bay City partner with us.

I have the following balance sheet, dated September 30, 1996, and income and expense statement for the nine months ended September 30, 1996 for Scriptures For You, Inc. drawn up, using the accrual method of accounting and according to generally accepted accounting principles.

CHRISTMAS ORNAMENT COMPANY Balance Sheet as of

The current marketing plan is an aggressive approach to increase sales, and the following projections are a reflection of what management believes will happen with the implementation of this plan. Management's goal is to triple ornament sales in each of the next 3 years. The projected deficit for 1998 will have to be addressed through cuts in projected expenditures, additional capital from shareholders, or possibly a short-term loan.

We show here the full amount of the expected costs for the marketing plan for 1997, but we will only spend on marketing the amounts we receive in new capital.

CHRISTMAS ORNAMENT COMPANY Projected Income

Cookie Shop

COOKIE SHOP

COOKIE SHOP BUSINESS PLAN

After a death in the family of the original cookie dough supplier, Ceceila offered the opportunity to purchase the dough business. I foresee the expansion of the gift basket market, a build-up of wholesale accounts, including the introduction of party planning. Although it serves some of the same muffins and cookies as Grandma Miller's, and the coffee bean prices are comparable, the coffee house attracts a different crowd than Grandma Miller's.

This enables an increase in business, so that the ovens are used more than 10 percent of the day.

Food Manufacturer

This plan for the established, minority-owned food manufacturer seeks to expand the distribution of its products in the US.

FOOD MANUFACTURER

FOOD MANUFACTURER BUSINESS PLAN

Edward Maas is a national spokesperson for the at-risk youth program associated with the company's marketing program. Due to the nature of the commissary market and entry requirements, the company and Mr. Consumer may respond positively to the company's marketing program for its donation to at-risk youth.

The consumer should be further educated about the cause marketing program of the company.

Hair Salon

This business plan for a hair salon supports its commitment to being a dynamic, cutting edge, hair care establishment by using an energetic and vibrant format. The aggressive scheme of expansion and watertight description of all aspects of the enterprise contribute to the innovative and elite image conveyed by the enterprise. This plan demonstrates the value of extensive forethought as it sets out the direction of business for the next 15 years.

HAIR SALON HAIR SALON

Funding is 20% personal investment from the president and vice president of the corporation, 50% from financial institute and 30% from investors. Ownership of the current building is planned, adding an additional 3,000 square feet for school and salon. To profile the issues of the president and vice president, it is the responsibility of management to increase profitability, improve productivity, motivate and inspire associates, create promotional calendars, increase customer retention by maintaining the policies and procedures, doing evaluations, and controlling the numbers.

After the school opens, I will transfer my clients to other technicians who will manage the business of the school.

HAIR SALON

Commitment to the team objective

Commitment to goal attainment

Commitment to our time management system

Commitment to excellence in all we do

Commitment to incredible, outstanding, unbelievable client service

Commitment to retailing through client experience

Commitment to value-added service

Commitment to innovation

Commitment to personal property

The manager who shapes this vision and provides support in its mission will be a strong leader. The manager is responsible for the receptionist's duties until the Men's Room is productive enough to support the investment of a receptionist. This is because baby boomers are youth-oriented and will be the driving force for our industry for the next twenty years.

When completed, it will be the best for the industry in this field and will surely increase the business by 10% per year.

Health Insurance Company

HEALTH INSURANCE COMPANY

HEALTH INSURANCE COMPANY BUSINESS PLAN

Richard Schumacher, M.D., Managing Partner

He later joined MegaLife Group Benefits in their regional office in Tampa and graduated from the MegaLife Group Benefits Training Program. Her particular interest is in the integration of mental health and chemical dependency programs into health plans as a whole. The company will be debt-free at that time (barring any interim management decisions to further accelerate growth).

Breakeven, based on fixed initial market overheads, will be reached before the end of year two.

Investor Trading Software Company

This business plan for a software company is unique in its concise presentation of the keys to success. Combining easily identifiable and relevant touchpoints with equally important objectives gives a clear indication of the company's goals and a strong impression of direction.

INVESTOR TRADING SOFTWARE COMPANY INVESTOR TRADING SOFTWARE COMPANY

Specializing primarily in educational software, the company changed focus during 1994 and 1995 in order to take advantage of the huge increase in day trading activity that began to flood the Wall Street investment community. As this market was exploited and the software developed, the company experienced a steep decline as its product was essentially retooled for the market. With this in mind, we look for new lines to ensure the sustainable growth and survival of our company.

The company is poised for additional growth and our history proves that we can weather tough times and become leaders in our individual industries.

INVESTOR TRADING SOFTWARE COMPANY

The support staff hopes to be self-financing within six months of the new software being introduced to the market. INVESTOR TRADING SOFTWARE COMPANY. now accounts for a prestigious 20% of annual growth, and that figure is expected to increase with the continued expansion and development of the Internet. All of these factors will help us develop our brand for future product rollouts, which is critical to the company's success.

Investor Trends, Inc. it is a top-down company with all senior managers having a direct hand in operations or research and development.

Medical Equipment Producer

This plan illustrates how to inform prospective borrowers about products that are highly specialized and technical.

MEDICAL EQUIPMENT PRODUCER

MEDICAL EQUIPMENT PRODUCER BUSINESS PLAN

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