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TABLE OF CONTENTS
HARD COVER ……….……… 0
TITLE PAGE ………..……….. 0
APPROVAL 1 ……… i
APPROVAL 2 ………...……… ii
PLAGIARISM STATEMENT ………...……… iii
PREFACE ……….………... iv
TABLE OF CONTENT ………...…………. v
LIST OF TABLES ………..………...……. vii
LIST OF PICTURES ………...……. viii
EXECUTIVE SUMMARY ………..………... iv
CHAPTER 1 INTRODUCTION ……….……… 1
1.1 Background of The Study ………... 1
1.2 The Objectives of The Study ……….. 3
1.3 The Benefits of The Study ……….. 4
CHAPTER 2 INGREDIENTS AND UTENSILS OVERVIEW ………... 5
2.1 Description of The Material to be Used ………... 5
2.2 The Tools Used During The Processing ……….……..……… 8
CHAPTER 3 NEW PRODUCT PROCESSING SEQUENCE ……… 11
3.1 The Processing of Product Using Picture ……… 11
3.2 The Processing of Product Using Flowchart ………..…. 17
3.3 Complete Recipe Attached ………. 18
CHAPTER 4 NEW PRODUCT OVERVIEW ……….. 22
4.1 Nutrition Facts ………...………. 22
4.2 Nutritive Values …….………. 23
4.3 Calorie Count ………. 24
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CHAPTER 5 BUSINESS PLAN ……… 25
5.1 General Description of Company ………..………. 25
5.2 Identification of Investment Opportunities ………. 25
5.3 Stakeholder ………. 27
5.4 SWOT Analysis ……….. 28
5.5 Marketing Aspect ………... 29
5.5.1 Customer Characteristic ……….. 29
5.5.2 Market Segmentation ……….. 30
5.5.3 Marketing Strategy ...………... 31
5.6 Financial Aspect ………... 33
5.6.1 Variable Cost ………... 33
5.6.2 Cost of Goods Sold (HPP) ………... 34
5.6.3 Selling Price ...………. 34
5.6.4 Income Statement ....………... 34
5.6.5 Startup Capital ....………... 35
5.6.6 Break Even Point (BEP) ....……… ………... 36
5.7 Technical Aspect ……… 36
5.8 Legal Aspect ………... 36
5.8.1 P-IRT ……...………... 36
5.8.2 BPOM ………..………... 37
5.8.3 Halal ………...………. 39
CHAPTER 6 CONCLUSION ……… 41
6.1 Conclusion ……….. 41
6.2 Suggestion ……….. 41
BIBLIOGRAPHY ………... 42
APPENDIX ………..… 44
Appendix 1. Packaging Design ………. 44
Appendix 2. Supplier List ……… 45
Appendix 3. Product Logo ……… 47
Appendix 4. Product Detail ……….. 47
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LIST OF TABLES
Table 1. Nutritive Values ……...…………..………. 22
Table 2. Variable Cost ……….………. 32
Table 3. Cost of Goods Sold (HPP) ………..……….……… 33
Table 4. Income Statement ………..……….…………. 34
Table 5. Startup Capital …..…..………..……….…………. 34
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LIST OF PICTURES
Picture 1. The Materials to be used……….. 5
Picture 2. The Tools Used During The Process ……….. 5
Picture 3. Rice immersed in water ..………...… 11
Picture 4. Soft rice grain ……….………... 11
Picture 5. Blended ‘rice milk’ ……… 12
Picture 6. Rice milk ………..………. 12
Picture 7. Dry ingredients ..……… 13
Picture 8. Emulsification ………..…. 13
Picture 9. Dry and wet ingredients ……… 14
Picture 10. Whisking and mixing ……….. 14
Picture 11. Heating process ……….….. 15
Picture 12. Gelatinized mixture ………...……….. 15
Picture 13. Molding process ……….. 16
Picture 14. Wrap-sealing process ……….……. 16
Picture 15. Product before packing …….……….……….……. 17
Picture 16. Complete recipe (front page) ..………. 18
Picture 17. Complete recipe (back page) ……...……….………..…. 19
Picture 18. Product’s nutrition facts …..………..……….……. 22
Picture 19. Product’s label ………..….…………. 44
Picture 20. Brand concept’s mood board ...………..….…………. 44
Picture 21. Product logo ………..….………. 47
Picture 22. Unpacked product ………...………..….…………. 47
Picture 23. Packed product (front & back) ……… 48
