This dissertation titled “The Role of Culture in Diplomacy: Bollywood as Indian Cultural Diplomacy into Indonesia, prepared and submitted by Meyditya Yuswandari in partial fulfillment of the requirement for the Bachelor of International Relations degree at the Faculty of International Relations, Communications and Law, is assessed and found to meet the requirements for a thesis suitable for examination. Bollywood as an Indian cultural diplomacy to Indonesia is, as far as I know and believe, an original piece of work that has not been submitted in whole or in part to any other university for the purpose of obtaining a degree. The Board of Examiners declares that the dissertation titled “The Role of Diplomacy in Culture: Bollywood as Indian Cultural Diplomacy into Indonesia, submitted by Meyditya Yuswandari majoring in International Relations from the Faculty of International Relations, Communication and Law, has been assessed and approved. passed the oral exam on 18 February.
This research used the qualitative research method which descriptively explains the Indian government's attempt to maximize Bollywood as Indian cultural diplomacy through cultural activities and cultural agreements with other countries. Using Bollywood as Indian cultural diplomacy will strengthen the bilateral relations between Indonesia and India. Popular Culture in Cultural Diplomacy: Korean Wave as the Republic of Korea's Cultural Diplomacy in Indonesia.
Showing dance, music and fashion from one country to another is part of cultural diplomacy. An example of private sector cultural diplomacy is Los Angeles' annual Indian Film Festival, which screens 20 Bollywood films both classic and temporary.
Problem Identification
However, after the success of Kuch Kuch Hota Hai in 1998, the upper middle class started paying attention to Bollywood films. He suddenly became famous because he uploaded a video of himself dancing and singing "Chaiyya Chaiyya" in 2011. 6 India invites proposals for documentaries featuring various aspects of Indian art and culture, which will showcase India's soft power for the outside world14.
This book explores the wide variety of dimensions of Bollywood as an effective element of India's soft power, the presence and influence of Bollywood in different parts of the world and its constitution as a cultural and commercial brand16. Since the adoption of India's "Look East Policy" in 1991, there has been a rapid development of bilateral relations in political, security and defense, commercial and cultural fields17. India also wants to reach the younger generation of Indonesia people, so the Embassy of India has created a Facebook page to connect with.
The Tourism Board of India and the Embassy of India in Jakarta conducted a seminar on Indian Tourism - 'Know India Series' with the theme of Incredible India - which was held in Jakarta on 7 March 2013. This research aims to analyze the role of Bollywood -it, as a tool of Indian cultural diplomacy, spreading India's culture to the Indonesian people and helping bilateral relations between the two countries.
Statement of problem
There were many important people who attended the seminar, such as travel agents in Indonesia, representatives of the airline industry, hotels, diplomatic community, the media and other stakeholders in the tourism industry. The Embassy also organized "Culinary Connection- India and Indonesia" at Four Seasons Hotel in March 2013 to explore the links between the culinary traditions of the two countries19. India uses the similarities of Indian culture and Indonesian culture to build a relationship with Indonesia.
Research Objectives
Significance of the study
Theoretical Framework
Nicolas Blarel, Graduate Research Assistant of Center for American and Global Security, Indiana University, in his book "India's Soft Power: From Potential to Reality?" said that India gradually understood that these two forces cannot be separated. For the past 7 years, India has been trying to exploit its soft power resources by adding a new division to India's Ministry of External Affairs, which is the Division of Public Diplomacy. India's Soft Power: From Potential to Reality?” The London School of Economics and Political Science.
Now the Indian government is very concerned about the use of soft power to improve India's relations with other countries. International Cultural Politics of Soft Power and The Creative Economy (King's College London, 2013) www.culturaldiplomacy.org/academy/content/pdf/participant-papers/2011-08-. Now India's soft power is increasing and cultural diplomacy is becoming the tools of India's soft power.
Sashi Tharoor, India's Minister of State for Human Resource Development, believed that India's soft power had so far emerged independently of government policy, and India now needs to strengthen its collaborative power33. India has many resources that can be soft power assets, one of them is Bollywood.
Research Method
Research Time and Place
Research Instruments
16 Interviews: The subjects of the interview are the people who are involved or interested in the subject of the research, in this case are Bollywood fans or Bollywood community in Indonesia.
Scope and limitations of the study
Apart from this, Indian fashion has also become the culture of India and has been popular in the world. The most widespread content is about India's film industry – the largest in the world – which produces an average of 1,000 films a year and exports to 70 countries98. Raja Mohan, Indian Diaspora and "soft power". The Hindu: 2003); quoted in Rohan Mukherjee, The False Promise of India's Soft Power.
The Indian Ministry of Information and Broadcasting created International Film Festival of India to support the development of Bollywood movies and appreciation of the filmmaker. Indian government realizes that Bollywood can be the tool to promote the new image of India and has become Indian cultural diplomacy's tool. Mahatma Gandhi, Kasturba Gandhi and Rabindranath Tagore – the values they stood for inspired the ICCR.
The theme of the joint statement is "Vision for the New India-Indonesia Strategic Partnership in the Next Decade". The first joint statement made to reduce food security in both. India Together, "The Idea of India." Retrieved from http://www.indiatogether.org/manushi/issue139/idea.htm (December 8, 2013) International Film Festival of India – The Objectives.
Definitions of terms
Soft Power
Soft power can be exercised by any actor in international relations, such as government, organization, even the individual.
Cultural Diplomacy
Thesis structure
However, it has only repaired a small part of India and the majority of Indians are still poor. So far, the Indian government has held some events in Indonesia such as the Indian Film Festival and the Festival of India to maximize the use of Bollywood as an Indian cultural diplomacy to Indonesia. Festivals of India and cultural exchange programs are different ways to promote Bollywood and Indian culture.
