References
Akroush, M.N., 2011. The 7Ps Classification of The Services Marketing Mix Revisited : An Empirical Assessment of their Generalisability, Applicability and Effect on Performance – Evidence from Jordan’s Services Organizations.
Jordan Journal of Business Administration Vol 7 no 1
Awan , A.G., Rehman, A., 2014. Impact of Customer Satisfaction on Brand Loyalty – an Empirical Analysis of Home Appliances in Pakistan. British Journal of Marketing Studies Vol 2 No 8
Bagram, M.M., Khan, S., 2012. Attaining Customer Loyalty ! The Role of Consumer Attitude and Consumer Behavior. International Review of Management and Business Research Vol 1 Issue 1
Beltran, L.S., Blanco, J.E., Morales. L.F., 2012. Marketing Mix Influencing Organic Food Purchase of Mexican Consumers. Proceedings of the 13th Management International Conference Budapest Hungary
Blackwell, R.D., Miniard. P.W. Engel. J.F adapted Pai.D.I., Norjaya. M.D. Wan Jooria, H., 2012 Consumer Behavior. Singapore : Cengage Learning
Cravens, D.W., Piercy, N.F., 2013. Strategic Marketing 10th ed. New York : Mc Graw Hill
Cooper, D.R. , Schindler, P.S., 2014. Business Research Methods 12th ed.
New York : Mc Graw Hill
Delafrouz, N., Momenpour, M. Goli, A., Momenpur, F., 2014. Analysis of Affective Drives on Consumer Green Purchase Decision. Indian Journal of
Dua, K., Savita., 2013. A Study of Customer Satisfaction with Reference to Tata Motor Passenger Vehicle. International Journal of Advanced Research in Management and Social Science Vol 2 no 4
Durmaz, Y., Tasdemir, A., 2014. A Theoritical Approach to the Influence of Social Class on Consumer Behaviour. American International Journal of Science Vol 3 no 3
Euromonitor, 2014. Chilled Processed Foods in Indonesia, Accessed on 20 May, 2015
Feng, J., Yanru, H., 2013, Study on the Relationship Among Customer Satisfaction, Brand Loyalty and Repurchase Intention. Journal of Theoritical and Applied Information Technology Vol 49 no 1
Ferrel, O.C., Hartline, M.D., 2011 Marketing Strategy 5th ed . Mason : Cengage Learning.
Furaiji ,F., Latuszynska, M., Wawrzyniak., 2012. An Empircal Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market.
Journal of Contemporary Economics Vol 6 Issue 3
Hair JR, J.F., Black, W.C., Babin, B.J., Anderson, R.E., 2010. Multivariate Data Analysis 7th ed. New Jersey : Prentice Hall
Hawkins, D.I., Mothersbaugh, D.L., 2013. Building Marketing Strategy 12th ed. New York : Mc Graw Hill
Hoyer, W.D., Macinnis, D.J., 2010 Consumer Behaviour 5th ed. Mason :
Iftikhar, M., Hussain, M.F., Kahn, Z.A., Ilyas, S., 2013. Social Class is a Myth of Reality in buying behaviour. African Journal of Business Management Vol 7 Issue 9
Ismajli, A., Kajtazi, S., Fejza, E., 2013. The Impact of Promotional Activities, on Purchase Decision Making : “A Case Study of Brands Bonita and Rugove – Water Bottlet Producers. European Scientific Journal Vol 9 no 31
Jan, M.T., Abdullah, K., Shafiq, A., 2013. The impact of Customer Satisfaction on Word – of – Mouth : Conventional Banks of Malaysia Investigated.
International Journal of Indomration Technology and Computer Science Volume 10 : Issue No 3
Jaraada N.S., Maani. I.A., 2014, Relationship Marketing Mix and Consumer Behaviour. International Journal of Scientific Research Vol 06 Issue 02
Juangduang, W.,Srisuwannapa,C.,Rojniruttikul,N., 2014. Marketing Mix Affecting the Foam Hair Color Purchasing Decision Process of Consumers in Bangkok. Annual Tokyo Business Research Conference
Keegan. W.J., Green. M.C., 2015. Global Marketing 8th ed .New Jersey:
Prentice Hall
Kerin, R., Hartley, S., Rudelius, W., 2012. Marketing 11th ed. New York : Mc Graw Hill
Khan, I., 2012. Impact of Customers Satisfaction and Customers Retention on Customer Loyalty. International Journal of Scientific & Technology Research Volume 1 Issue 2
Kolyesnikova, N., Laverie, D.A., Duhan, D.F., Wilcox. J.B. Dodd, T.H., 2010.
The Influence of Product Knowledge on Purchase Venue Choice: Does Knowing More Lead from Bricks to Clicks. Supply Chain Forum Vol 11
Kottler, A., Armstrong, G., 2012. Principles of Marketing 14th ed,. New Jersey : Prentice Hall
Lind, D.A., Marchal, W.G., Wathen. S.A., 2015. Statistical Techniques in Business & Economics 16th ed, New York. Mc Graw Hill
Madahi, A. , Sukati, I., 2012. The Effect of External Factors on Purchase Intention amongst Young Generation in Malaysia. International Business Research Vol 5 No 8
Mahapatra, S. N., Kumar, Jitender, Chauhan, Anand, 2010. Post-Purchase Evaluation: An Empirical Study on Small Size Passenger Cars in India.
International Journal of Business and Society December 2010
Peter, P.J., Olson, J.C., 2010. Consumer Behaviour & Marketing Strategy 9th ed. New York : Mc Graw Hill
Perreault, W.D., Cannon, J.P., Mc Carthy, E.J., 2012. Essentials of Marketing 13th ed. New York : Mc Graw Hill
Schiffmann, L.G., Wisenbilt, J., 2015. Consumer Behaviour 11th ed. New Jersey: Prentice Hall.
Sekaran, U., Bougie, R., 2013. Research Methods for Business , A Skill Building Approach 6th ed. Sussex : John Wiley & Sons Ltd
Sethi,I., Chawla, A.S., 2014. Influence of Cultural, Social, and Marketing Factors on the Buying Behaviour of Telecom Users : A Comparative Study of Rural, Semi – Urban and Urban Areas in and around Chandigarh
Solomon, M., 2013. Consumer Behaviour 10th ed. Essex : Pearson Education Limited
