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Cases on Managing E-Services

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The role of e-services in the transition from product focus to service focus. 7KHFKDSWHUGHQWL¿HVDQGHYDOXDWHVDWDSULPDU\OHYHOWKHEDVLFFRPSRQHQWVPRGXOHVRI((66,¶VVSHFL¿F UHVXOWVDOUHDG\GHYHORSHGDQGRIIHUHGLQWKHPDUNHWHLWKHUDVWHFKQLFDOUHJXODWLRQ VDQGRUDVUHFRJQL]HG VWDQGDUGV ZLWK UHVSHFW WR HVVHQWLDO UHTXLUHPHQWV LPSRVHG E \ WKH (XURSHDQ UHJXODWLRQ 7KH FKDSWHU discusses the relevant "feedback" they have already obtained from various market areas, and focuses on the challenges for further implementation, progress, adoption and development, especially in the context of the promotion of convergent broadband (Internet) communication capabilities. conformity assessment body, etc.) is extremely important for the future of the European electronic communications market.

Considering the three main streams of research already applied to the study of self-services, this chapter investigates ¶SUR¿OHJHQGHU ,QWHUQHWXVDJHH[SHULHQFHDQGRQOLQHVHOIVHUYLFHVHOIVHUYLFHXVHUV¶SUR¿OHJHQGHU ,QWHUQHWXVDJHH[SHULHQFHDQGRQOLQHVHOIVHUYLFHVHOIVHUYLFHXVHUV KWV for the needs and the wishes of different categories of customers. The new online communication has had a significant impact on the activities of the newspaper industry. 7KHFKDSWHULQWURGXFHVDQLQQRYDWLYHRUJDQL]DWLRQDOORJLFIRUGHYHORSLQJDQGGHVLJQLQJElectronic services HVSHFLDOO\LQWKHFRQWH[WRI¿QWKHFRQWH[WRI¿QVKHFQWH[WRI¿QFXLQVFUD HUPRUHDQRYHOHOHFWURQLFLQVXU The concept of customer service is presented in the chapter.

The role of e-services in the transition from product focus to service focus. in the printing industry: Case Lexmark ..156 Esko Penttinen, Helsinki School of Economics, Finland. Today, many manufacturing companies are focusing on their service businesses, which are often seen as a better source of revenue than the traditional product business. Services can speed up this process by RIIHULQJFRPSDQLHVQHZZD\VWRFRQWUROSURGXFWVDQGPRQLWRUHTXLSPHQWIURPDGLVWDQFH7KLVFKDSWHU describes the changes taking place in the printing industry.

Cases on E-Government

Grouping and Group Weight. At this point we introduce the possibility to group the

Quality approaches, discussed in detail in the Background section, provide a global view of the problem. In Proceedings of the 34th Annual Hawaii International Conference on System Sciences (HICSS-34), Maui, Hawaii (pp. 3018). In Proceedings of the 8th International Conference on Advances in Communications and Control, Crete, Greece.

The evolution of information technology applications has changed the landscape of the service industry, allowing for customer empowerment through self-service applications. In the last 15 years, the development of information technology applications has changed the landscape of the service industry. Flexibility: The customer's ability to change options during their time with the self-service system without restarting the entire process.

Website Design: Attractiveness and Interface Logic of Self-Service Websites. Indeed, it seems reasonable to think that the characteristics of digital media can be good. The emergence of new digital media has brought about extensive changes in this sector (Bush & Gilbert, 2002).

Most print newspapers are developing their digital versions using online communication and the new medium. Moreover, we must emphasize that the Internet combines the three basic advantages of radio, print and television. However, it is necessary to explain the development of new divisions of the digital printing business.

However, due to the constant changes in the journalism industry, reader behavior patterns and key drivers have changed. Kang and Atkin (1999) and McQuail (1987) point to the relevance of entertainment as one of the main reasons motivating the use of services on the Internet. This chapter underlines the growing importance of the electronic medium for the development of journalistic services.

Figure 3. Service successful execution request
Figure 3. Service successful execution request

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Although the hype of the Internet had passed, the new communication channel was still seen as a great potential for service offerings. Enthusiasm might be a good term to describe the attitude ERWKEXVLQHVVDQGVFLHQWL¿FFRPPXQLWLHVWRZDUGV of electronic services at the time. Therefore, there was a favorable basis for the construction of a temporary R&D project.

For example, it was not necessary to attract companies to participate and also funding for the project was easily obtainable. 7KH FRUH RI ³H,QVXUDQFH´ RUJDQL]DWLRQ ZDV built in 2003 and consists of one university, RQHSXEOLFUHVHDUFKRUJDQL]DWLRQDQGWZRLQVXU companies. By August 2003, after complete- PHQWLQJWKHRUJDQL]DWLRQZLWKDIHZDGGLWLRQDO SDUWLFLSDQWVWKH¿QDOSURMHFWFRQVRUWLXPFRQVLVWHG of four corporate participants, one university of the Finnland, and RQHSDUXEOLJRUDQFDQHXJUHWHQ) ish Insurance companies.

From a research point of view, the participating university embraced a business approach, while WKH SDUWLFLSDWLQJ SXEOLF UHVHDUFK RUJDQL]DWLRQ complemented the business approach by providing technical competence for the use of the research consortium. One of them can be considered one of the leading VRIWZDUHSURYLGHUVLQWKH)LQQLVK¿QDQFLDOPDUket and especially insurance business markets. 7KHHI¿FLHQF\RIDQHZRUJDQL]DWLRQPLJKWEH obstructed e.g. of the lack of coherence RIWKHRUJDQL]DWLRQDVZHOODVRIHVWDEOLVKHGZRUN- practices.

However, this was not experienced as a problem in this case as there were already existing personal relationships between the project members. Thus, an existing nucleus for cooperation also encouraged new members of the HVWDEOLVKHGRUJDQL]DWLRQWRZRUNLQFROODERUDWLRQ with each other. Furthermore, the coherence of the brand new or- JDQL]DWLRQ ZDV PRXOGHG WKURXJK FROODERUDWLYH meetings and some “kick-off” events EHIRUHWKHODXQFKRIWKH¿UVWGHYHORSPHQWSURMHFW in August 2003.

More importantly, however, the motivation to obtain new information and to design and develop new electronic insurance service concepts for use by customers provided a good basis for the coherence and functionality of WKHRUJDQL]DWLRQ. The operative team, where middle management in the companies and researchers worked in collaboration, consisted of nine members. 7KHPRVWFUXFLDOSUDFWLFDOREMHFWLYHRIWKLV¿UVW The eInsurance project was to develop an electronic service concept for consumers following a logic based on the visualization of information.

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In the following sections, we provide a more detailed description of the service concept and its functions. The user interface and the overall appearance of the service concept are shown in Figure 3. The content of the service has been translated into English to allow a better understanding of the service.

The other phases of the selector function maintain the same graphical appearance to maintain ease of use throughout the service concept. The development of the second part of the service concept (security advisor) began in early 2006 by JDWKHULQJUHTXLUHPHQWVDQGLGHDVIURPWKHYDULRXV project participants. Therefore, the process of developing the second part of the service concept changed from "technology push" to "market pull".

This information was used to support the development of the second part of the service concept. VVHVVLQJWKH8WLOLW\RIH,QVXUDQFH 3URMHFWV. As Figure 7 indicates, the total service concept (safety and insurance advisor) covers a large part of the customer service life cycle in the context of electronic insurance services. In RUGHUWRDQDO\VHWKHVHFKDOOHQJHVD¿HOGVWXG\ZDV carried out in the construction department of the Danish engineering firm Ramboll.

HOGVWXG\LVIXUWKHUGHVFULEHGLQ%R[:HLQ- investigated the use of ICT systems in the building part of the Danish division. In the construction phase, Rambøll can be responsible for supervision and management parts of the project. This method has been used in the project construction of the 12-storage building in Nuuk, Greenland (see Figure 6).

This case description and the following challenges focus on the B2B activities of the company. The collection of the data is automated, and the data is transferred directly to the system. The Availability Manager monitors the device and reports changes in the state of the machine.

In addition to convincing customers of the new business arrangement, there are some internal challenges in the transition. Managers are paid according to the revenue from the number of printed pages that their customers print.

Figure 1. Customer service life cycle (Ives & Mason, 1990, p. 59)
Figure 1. Customer service life cycle (Ives & Mason, 1990, p. 59)

Service Innovations in the Brokerage Sector

Q WKLV FKDSWHU ZH VWDUW DQDO\]LQJ DQ HQWLUH sector (the brokerage services sector) instead of RQH SDUWLFXODU EXVLQHVV RUJDQL]DWLRQ LQ RUGHU to understand the case studies. The reason for using the entire sector as the unit of analysis is that the problems and challenges in e-service provision are (VLPLODUIRUWKHHQWLUHVHFWRUDQGLVQRWXQLTXHWR RQHRUJDQL]DWLRQDORQHVHHQH[WVHFWLRQZKLFK discusses the problem of this sector). Buyers want to get the cheapest prices and sellers want to sell at the highest prices, and electronic trading systems help them achieve that goal. Previous studies (Yap & Lin, 2001) have examined the transaction capabilities of online trading systems and their knowledge-based components.

These studies have shown that previous online trading systems have led to WKUHHPLQXWHVWRH[HFXWHPDUNHWRUGHUVZKHUHDV more current systems that can execute orders in one to three seconds. To get an idea of ​​where innovation needs to happen, the EHGH¿QHG2QO\WKHQFDQZHVHHKRZLQQRYDWLRQV problems of the online brokerage sector need to be examined in technologies, and combining them can provide solutions to such problems. One of the purposes of this study is to test some of the more popular trading systems over a year and see how they hold up over time.

In order to conduct an in-depth analysis, the researchers opened four separate accounts so that four different popular e-commerce systems could be tested and compared. However, due to limited space to write this chapter, we can only cover two cases that discuss two different e-commerce systems. This research looks at two e-brokers and examines whether their online trading systems are "bundled" in such a way that their system can simultaneously transact and access live data. software applications have been combined to provide a comprehensive electronic service to traders/investors.

Order Process Flow - First, there is the issue of how buy and sell orders are channeled to various electronic trading systems and whether traders are getting the "best price" for their orders. Electronic markets seem to be becoming more fragmented due to the proliferation of different electronic trading systems in the form of electronic communication networks (ECNs), such as Instinet and Archipelago. They profit from the ups and downs of stock prices over the course of a few days.

They sell stocks at the end of the day whether they make money or not. Can users of these systems be allowed to break SEC rules and regulations or does the system prohibit them from breaking WKHUXOHVRUGRLQJDQ\WKLQJLOOHJDO"7KHTXHVWLRQ is: how are online trading systems doing with these SEC rules?. Velocity Cycle the trading process is supposed to be faster today than it was in the late 1990s ZLWKWKHVLJQL¿FDQWMXPSRIUHWDLOWUDGHUVMRLQLQJ the online trading scenario.

Figure 1 compares and illustrates fragmented  markets (such as ECN1 or ECN2) vs. a single  market
Figure 1 compares and illustrates fragmented markets (such as ECN1 or ECN2) vs. a single market

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