Research conducted by The Impact of Online Shopping Attributes on Customer Satisfaction and Loyalty: Moderating Effects of E-Commerce Experience (Mofokeng, 2021). The results indicate that customer satisfaction among online shoppers is influenced by product delivery, perceived safety, information quality and product variety.
Customer Value
Online Restaurant
It is good to take advantage of the vast amount of online data on user comments for dimensionality research and analysis.
Customer Behavior
It is good use of the massive amount of online user feedback data to explore and analyze the dimensions of .. customer perceived value and the importance of .. each dimension, . given the background. Compiling a web tracking program to collect online review data from online reviews that included online reviews .. of customer perceived value have a .. impact on customer loyalty and .. the degree of impact varies significantly .
Loyalty
The studied population was 120 clients. who were already members of the Abbott Family Club loyalty as. customer service for dairy products Pediasure Vanilla 850gr. or the value perceived by the customer is affected. loyal to the purchase of Pediasure Vanilla 850gr. through customer service for. important for Abbott to focus. customer loyalty programs because strong loyalty will lead.
Attitude
ISSN 2721- 4400 l
Shopee Customer
ISSN: 2614-
Behavioral Intention in
ISSN: 2454- 6135
ISSN: 2686- 522X,
Consumer Loyalty
Customer Satisfaction and
Online Purchasing
Online
ISSN: 2580- 8095
Gender Differences
Purchase Intention
Online Consumer
X1: CRM, Y: E-satisfaction, Y2: E-loyalty in this study X1: Customer Relationship Management, X2: Customer Value, X3: Perceived Online Convenience and X4: Customer Satisfaction,.
Customer Loyalty
Theoretical Framework
Definition
Customer Relationship Management (CRM) is the process of gathering detailed and general information about customer habits and needs in order to maximize customer loyalty.
CRM Levels
The Role of Innovation and Customer Knowledge Management
Each company demonstrates varying degrees of CRM development and effective use, leading us to predict a CRM-related impact on each innovation capability The ability to analyze and utilize knowledge related to customer needs and preferences is considered an innovation capability. Because each company demonstrates different degrees of CRM development and effective use, we anticipate a CRM-related impact on each company. Basworo Dibyo, The Effectiveness of Customer Relationship Management (CRM) and Customer Satisfaction on Shopee Customer Loyalty, 2021). c) CRM Customer Knowledge Management.
Customer knowledge management is now considered one of the most important factors for business success, as customer-centric management theories demonstrate the importance of understanding and meeting customer needs. The more effective a company's customer knowledge management, the greater the impact on the company's marketing results. This customer-centric marketing orientation, the core of relational marketing, is directly related to the expected benefits of implementing and using CRM in businesses.
CRM Indicators
Customer knowledge management is defined as a set of organizational tools, practices and soft skills aimed at creating, collecting and disseminating customer-related knowledge. As a result, it was clearly established that the objective is to acquire, retain and use the best customer knowledge information. The ability to achieve and manage general knowledge and customer knowledge management is considered one of the key success factors for leading companies operating in a modern, dynamic business market and is one of the key success factors for leading companies operating in a modern, dynamic business. the market.
Interpersonal communication is defined as the company's way of actively participating in online communications and transactions directly with customers. Therefore, using CRM to match a company's productive efforts to customer needs and characteristics is critical, based on the principle that knowing customer needs and expectations is the foundation of effective knowledge management. CRM has evolved into a valuable management tool for identifying, attracting, developing and maintaining successful customer relationships, with the ultimate goal of increasing profitable customer loyalty, all accomplished through effective customer insights.
The Effect of CRM towards Customer Loyalty
- Customer Value
However, the factors influencing customer perceived value and the sources of customer perceived value are still being investigated. Most early studies stated that customer-perceived value consists of two components: quality and price. The emergence of the relationship marketing perspective is one of the most significant developments in the study of customer perceived value dimensions.
Research on customer perceived value in the network environment is still in its early stages. The value perceived by the customer is closely related to the use of products or services in a specific use situation. Based on the existing definitions, this study summarizes the key points of the concept of customer perceived value.
Customer Value Indicators
Customer Value Dimensions
The Effect of Customer Value towards Customer Loyalty
- Perceived Online Convenience
The concept of convenience has been referenced in the literature by (Gautam, 2019) who used it in the context of classifying goods, he related convenience goods with easy availability and frequent purchases. There are very few studies in online retailing literature that focus on in-depth research in the area, which all consists of convenience and its dimensions. A study conducted by (Gautam, 2019) in the area of convenience, but this study focused on comparison between online and offline retail convenience dimensions.
In light of this, the current study attempts to identify the dimensions of convenience in the Indian online shopping context, as well as their respective effects on customer satisfaction. According to (Rohmah, 2021), the time-saving characteristic of convenience has been extensively researched in the service marketing literature. The authors named the dimensions of convenience as; access, decision, benefit, transaction and post-benefit.
Perceived Online Convenience Dimensions (Gautam, 2019)
Gautam, 2019) found five dimensions of perceived convenience of online shopping, namely; access, search, transaction evaluation and possession. According to the findings of their study, consumers perceive online shopping as more convenient in terms of access and search, but not in terms of transaction, as technical glitches can cause inconvenience. Thus, the relative effects of different dimensions of shopping convenience on customer satisfaction in the context of online retailing should be investigated for its better use in strategy formulation.
Online shopping saves consumers time and effort in terms of travel time to the retail store, searching for vehicle parking and entering the retail store from the parking space. According to the author, easy product searches with complete product information contribute to the perceived ease of shopping. Convenience of possession refers to the ease with which customers can acquire possession of purchased goods.
Perceived Online Convenience Indicators
The transactional dimension of perceived shopping convenience relates to consumers. perceptions of the time and effort costs of owning the desired product. According to the author, "access to convenience, that is, customer perceptions" in the costs of time and effort for the initiation of service delivery. This applies to the shopping center concept where consumers will feel happy with easier and closer access to the service provider.
Transaction ease is the time and effort that the customers feel in completing service purchase transactions. Thus, transactional ease is defined as the time and effort consumers expend in executing the process transaction. The author defines post-benefit convenience as the perception of customers against the time and effort it takes to contact the service provider again after the service benefit phase.
The Effect of Perceived Online Convenience towards Customer Loyalty
- Customer Satisfaction
According to (Hashem Aghazade, 2019), Customer Relationship Management (CRM) is a service to customers that focuses on long-term and sustainable relationships that can have a positive impact on customers, which aims to provide customer satisfaction. Customer satisfaction is a customer's feeling of delight or disappointment with a product that arises because of the received comparison, performance, and expectations. In addition, (Miftahul Husna Hutapea, 2021) stated that customer satisfaction cannot be separated from the relationship between expectations and the results achieved.
When customer satisfaction is high, it's easy to get loyal customers, and loyal customers have a positive effect on repeat purchases. Comfort is another dimension that must be included in the model, as it has a significant impact on satisfaction. Finally, several previous studies on website usability have mentioned delivery, information quality, and perceived website usability as related to customer satisfaction and continuance intention.
Customer Satisfaction Dimensions
These are the following factors:. responsiveness, trust, convenience, delivery, information quality and perceived usability of the website. In the same vein, previous research has found that convenience is extremely important to customer satisfaction. Existing research has shown that delivery is important to customer satisfaction, as these studies all agree that delivery has a positive effect on satisfaction.
After investigating the relationship between delivery and satisfaction, it was discovered that the influence of delivery on customer satisfaction is positive. The author describes perceived website usability as "the effort required to use a computer system, as he also states that perceived website usability is crucial for purchasing behavior and associated with a higher level of satisfaction after using the WAMMI scale According to the results of this study , ease of use has a positive effect on customer loyalty, and this relationship is moderated by trust and satisfaction.More importantly, previous research investigated the factors that influence website usability and discovered that it is one of the most important aspects of website quality.
Customer Satisfaction Indicators
It includes the amount, accuracy and form of information about the products and services offered on a website are all examples of information quality. It is further stated that higher information quality will lead to higher satisfaction.
The Effect of Customer Satisfaction towards Customer Loyalty
- Customer Loyalty
Customer loyalty is a positive feeling that a customer has for the service he or she receives when doing a transaction with a company so that the customer will become accustomed to doing further transactions on the product or service on an ongoing basis. basis to get good service. Customer loyalty also has a very important role in the progress of a company because with this, customer loyalty will be one of the unlimited assets that will be possessed by a company. Customer satisfaction efforts are used to influence customer attitudes, while the concept of customer loyalty has more to do with customer behavior than with customer attitudes.
Customer loyalty is very important to the company because it can ensure the survival of the product and the continuity of its business activities. According to some of the opinions expressed above, customer loyalty is defined as customer loyalty to a specific product or brand that makes repeat purchases on a regular basis and has a positive attitude toward the product or brand. The behavior of repurchasing products or customer loyalty to a single brand is called loyalty.
Customer Loyalty Stages
Basworo Dibyo, Effectiveness of Customer Relationship Management (CRM) and Customer Satisfaction on Shopee Customer Loyalty, 2021). Generally, before the consumer makes a purchase, the consumer forms a self-belief about the product, then has feelings of liking or disliking, and finally receives something to make a purchase or not.
Customer Loyalty Indicators
The Effect of Customer Loyalty towards CRM, Customer Value, Perceived Online Convenience and Customer Satisfaction
- Research Framework
- Hypothesis
H5: CRM, customer value, perceived online convenience and customer satisfaction simultaneously have a positive significant effect on customer loyalty. H3: Perceived online convenience has a significant positive effect on customer loyalty H4: Customer satisfaction has a significant positive effect on customer loyalty.
