Circulation of Drive-Thru Coffee Shop Layouts: Survey Results in Bandung
1
2 3 4
Edelwis Maharani
¿¿ , Muhammad Hibban
¿¿ , Lani Susilawati
¿¿ , Shafiyah
¿¿
1,2,3,4
Student of Architectural Engineering , Faculty of Engineering∧Computer Science , IndonesianComputer Univerity , Dipati Ukur street , no . 112−116, Kec .Coblong ,
Bandung City , West Java , Indonesia 40132
ABSTRACT
Bandung is a city famous for its Coffee shop paradise. The rise and trend of coffee shops in Bandung makes it a paradise for today's youth with a wide selection of coffee types and a unique atmosphere. As a result, we chose Bandung as our research in observing the trend of providing Drive- Thru coffee shops. Circulation is an important element in the site as it determines the effectiveness, ease, comfort, and safety of reaching the site and the activities within it. Coffee shops are one of the growing public facilities of interest to young people in the city of Bandung. This survey uses a qualitative approach with a survey method. Where the acquisition of data by going directly to the selected place in the city of Bandung to be observed with the standard size of the architect's data book volume 2. With the basis of the concept of practicality, the presence of Drive - Thru for this coffee shop is expected to ensure that the circulation pattern applied at point coffee and strabucks is in accordance with the standard size in the architect's data book. This research was conducted with a survey method of coffee shops that apply the Drive-Thru concept in Bandung. This research is expected that drive-thru in coffee shops is an effective solution in providing a better experience and answering the needs of today's customers.
Keywords: Circulation, Drive Thru, Coffee Shop, Bandung.
INTRODUCTION
Indonesia is a region dominated by agricultural activities and natural resource management. Rural areas have a dual function as a place of residence, government services, social services, and economic activities. The plantation subsector in Indonesia has an important role in fulfilling the lives of the population and is considered a sector that plays a major role in reducing poverty levels. The plantation subsector has experienced steady growth and contributed significantly to the Indonesian economy. In addition, one of the main commodities in the plantation subsector is coffee, which has good market potential both domestically and abroad. Indonesia is one of the largest coffee producers in the world. The development of coffee as a regional economic motor, especially in coffee production centers, has great opportunities.
Coffee is a homogeneous tree plant that belongs to the Rubiaceae family and the genus Coffea. This plant has upright growth using branching, and if allowed to grow, can reach a maximum
height of 12 meters. The leaves have an ovoid shape using a slightly tapered tip, and the leaves grow in pairs on btg, branches, and twigs. The coffee branching system has quite a striking disparity when compared to using other plants. Coffee plants usually start flowering after about two years of age. The number is also limited and only produced by very young plants.
In Indonesia, the tradition of drinking coffee has long been practiced at roadside coffee shops and generally involves only adult men. However, with the increasing purchasing power of the public and the demands of a fast-paced lifestyle in big cities, drinking coffee is now also a trend among young people, both men and women. This is supported by Nielsen's research on the increasing number of coffee shop visitors in nine major cities in Indonesia. Nielsen's research shows that the number of coffee shop visitors has almost tripled in the past three years, from 1.2 million people aged 10 and above in 2011 to 3.5 million people in 2013. Nielsen also found that the majority of coffee shop visitors are males aged 20-29 from the upper socio-economic class with monthly household expenditure above Rp 2 million. The number of male consumers increased by 11% to 2.1 million people compared to the previous year, while the number of female consumers decreased by 14% to 1.3 million people. The average coffee shop visitor comes 3-4 times a month.
The increase in the number of visitors and coffee lovers in coffee shops, especially in urban Indonesia, from year to year shows the changes in people's lifestyles influenced by the times. This also has an impact on the need for recreation and entertainment. There are three factors that have led to the increase in visitors and coffee lovers in coffee shops, especially in big cities in Indonesia. The problems faced include:
a. Service system
Coffee shops allow customers who are in a hurry or busy to get their drinks quickly without having to go inside the store.
b. Limited parking space
Coffee shops with a small number of parking lots allow customers to have limited space, so they can face difficulties in providing adequate parking for customers.
c. Space limitation
Some coffee shops may have limited interior space. So, the owners have to expand the space or sacrifice the comfort of customers who want to sit inside.
Based on the problems and various sources of literature, the provision of drive-thru in coffee shops is expected to overcome the existing problems. These include improving operational efficiency, overcoming space limitations, providing convenience and speed to customers, improving accessibility, meeting the demands of busy customers, adapting to health situations, and diversifying services. Thus, coffee shop drive-thru is an effective solution in providing a better experience and addressing the needs of today's customers.
RESEARCH METHODS
This research was conducted with a survey method of coffee shops that apply the Drive-Thru concept in Bandung, namely Indomaret Fresh Drive-Thru Sunda and Starbucks Podomoro Park. then to support this survey method, a qualitative approach was taken that could be developed based on space standards obtained from books, journals, and articles that support the research. This research was conducted at Indomaret Fresh Drive-Thru Sunda, Beanspot Coffee by Alfamart, and Starbucks Podomoro Park. The survey was conducted by conducting observations, measurements, and interviews related to Drive-Thru activities. In addition, this research was conducted by paying attention to several aspects including, (1) Drive-Thru Service System, (2) Linking consumer service systems such as: (a) Circulation of the Drive-Thru area, (b) Distance between waiters and Drive-Thru users, and (c) How long consumers have to wait in line.
RESULTS AND DISCUSSION
Circulation is important in planning a Drive-Thru. In constructing a Drive-Thru, it is necessary to pay attention to circulation to ensure smooth traffic of customer vehicles. A well-designed area will allow vehicles to enter and exit easily without congestion or confusion. In addition, a good circulation path also ensures customers can access the menu and make payments conveniently and efficiently.
Based on the research results, Point Coffee Drive-Thrue is located at Jalan. Sunda No.89, Kb.
This Starbucks is located in Podomonor Park on Jl. Raya Bojongsoang No.150, Lengkong, Kec.
Bojongsoang, Bandung Regency, West Java 40287. The strategic location and joining the supermarket help consumers to easily access Coffee products and other needs. There are no significant differences in the provision of Drive-Thru coffee shops. Although there may be variations in design and size, in general, all Drive-Thru coffee shops have the same objective, which is to provide a quick and practical service for customers who want to enjoy coffee drinks. Research also shows that factors such as product quality, speed of service, and staff friendliness have a greater influence than the physical design of the Drive-Thru itself.
As shown in the figure below, one of the similarities in the Drive-Thru service of these two coffee shops is the large entrance and accessibility area of 3-3.5 meters. In addition, the Drive Thru provision has a Clearance area with a minimum size of 2.4m. Clearance Area is minimized based on the dimensions of the car size that has been determined in the Architect Data literature. A wide enough entrance area allows vehicles to easily enter the queue and prevent traffic congestion around the Drive- Thru area. In addition, car maneuvering at both coffee shops has an insignificant difference. Where car maneuvers in both coffee shops are a maximum of 20% or with a diameter of not less than 6 meters. In addition, adequate accessibility is also important to ensure that customers with various types of vehicles, including private cars and motorcycles, can easily access the Drive-Thru service without hindrance.
Figure 1. Drive-Thru service circulation standards Source: Data Architect Volume 2
INDICATOR ROOM ENTRANCE MANEUVE
R LAYOUT PLANTS CIRCULATION RATE AGE
(Years Old) SOURCES POINT COFFEE
Outdoor Area v
90º
v
30% 18 – 45
Interview
Indoor Area v v Survey
Kitchen v
STARBUCKS COFFEE Outdoor Area v
90º
v v
30% 9-55
Interview
Indoor Area v v Survey
Kitchen v
BEANSPOT COFFEE Outdoor Area v
90º
v
30% 22-50
Interview
Indoor Area v v Survey
Kitchen v
Drive-Thru Service Availability Table
Available(v) Not Available (x)
A. Point Coffee by Indomaret
Figure 2. Indomaret Point Drive-Thru Service Source: Personal Documentation
B. Starbucks Podomoro Park
Figure 3. Starbucks Podomoro Park Drive-Thru Service
Source: Personal Documentation C. Bean Spot coffee by Alfamart
Figure 4. Bean Spot Coffee Drive-Thru Service Source: Personal Documentation
Based on the survey results of Drive Thru Coffee Shop in Bandung, there are some similarities and differences between drive-thru coffee shops. For the width of the Entrance of the three places visited, the width of the entrance can fit a car, so even motorbikes can enter the drive-thru area. Drive-thru circulation used by Bean Spot Coffee Shop and Starbucks Coffee Shop is the same, circling the coffee shop to avoid queue congestion, while Indomaret Point coffee shop has limited circulation because the ordering area and taking orders are put together, making the drive-thru area feel narrow and uncomfortable.
NO KETERANGAN BEAN SPOT STARBUCKS PODOMORO PARK
INDOMARET POINT
1. Entrance Width 3,5 meter 3 meter 4 meter
2. Clearance Area 3,5 meter 2,4 meter 2,4 meter
3. Frequent Car Types Sedan, City Car, Hatchback, MPV
Sedan, City Car, Hatchback, MPV, Low MPV, SUV, Sport
Sedan, City Car, Hatchback, MPV
4. Pickup Order 75 cm 80cm 75cm
Height
5. Distance from car to the pickup place
25cm 25cm 30cm
Figure 5. 3D Drive-Thru Third Coffee Shop Source: Personal Documentation
Variations of cars often visit the three coffee shops including Sedans, City Car, Hatchbacks and MPV. These car variations often visit the coffee shop due to aspects of the surrounding environment, vehicle users, drive-thru convenience, and so on.
CONCLUSION
Based on the survey results, it was found that there are significant differences in the design and circulation of drive-thru coffee shop areas. One of the distinguishing aspects is the clearance area, which is the area that allows vehicles to pass through. For example, in the drive-thru coffee shop at Indomaret Point with a clearance area, it can be seen that the clearance area tends to be narrower compared to other drive-thru coffee shops. This is likely due to the types of vehicles commonly used by customers at each location. An area that is too narrow can be an obstacle for drivers of large vehicles, such as trucks or SUVs, which can affect the efficiency and safety of traffic flow at the drive-thru.
It is important for the design and arrangement of the drive-thru area to consider the types of vehicles most frequently used by customers to provide a better experience. The width and clearance of the area should be sufficient to ensure vehicles can pass smoothly and safely. In this context, drive-thru coffee shops can take examples from other coffee shops that have optimized the circulation and clearance area design well. A good understanding of customer needs and a more in-depth analysis of traffic patterns around the drive-thru will be key to creating a positive experience for visitors and avoiding potential congestion that can disrupt operations and the image of the coffee shop itself.
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