BRAND GUIDELINES
Customer Name:
Your Business:
Is your business B2B or Direct to Consumers?
What does your business do?
ABOUT YOUR CUSTOMERS
What is the typical age range of your customers?
What is their gender?
What is their level of education? (i.e. high school, college, undergraduate, postgraduate)
What is their occupation? (i.e. professionals, suppliers, average consumers, students, etc.)
What are their hobbies or interests? (i.e. fitness, business, pop culture, outdoors, etc.)
What are your customers' pain points? (i.e. struggles with booking,
getting in shape, finding products, etc.)
Describe your ideal customer. (You can be as specific as possible.)
ABOUT YOUR BRAND
What is your brand all about? (It could be your mission vision or what you are trying to solve)
What are your brand values?
Describe your brand in adjectives. (i.e. hip, fun, cool, professional, old school, formal, etc.)
What words would you NOT use to describe your brand?
What kind of language does your brand use? (Do you use emojis?
Slang? Any specific jargon?)
What font style do you feel best represents your brand?
How would you describe your brand’s tone? (i.e., Serious? Excited? Cold?)
