acknowledgments vii about this book x introduction xii
1
What Is Multimedia? 1 Definitions 1Where to Use Multimedia 2 Multimedia in Business 2 Multimedia in Schools 3 Multimedia at Home 5 Multimedia in Public Places 7 Virtual Reality 9
Delivering Multimedia 9
CD-ROM, DVD, Flash Drives 10 The Broadband Internet 10
2
Text 18The Power of Meaning 20
The Power and Irregularity of English 21 About Fonts and Faces 22
Cases 24
Serif vs. Sans Serif 24 Using Text in Multimedia 25
Designing with Text 26 Fields for Reading 36 HTML Documents 39 Computers and Text 40
The Font Wars Are Over 40 Character Sets and Alphabets 42 Mapping Text Across Platforms 45 Languages in the World of Computers 46 Font Editing and Design Tools 50
Fontlab 51
Making Pretty Text 52 Hypermedia and Hypertext 53
The Power of Hypertext 55 Using Hypertext 56 Searching for Words 57 Hypermedia Structures 58 Hypertext Tools 60
3
Images 68Before You Start to Create 68 Plan Your Approach 69 Organize Your Tools 69
Configure Your Computer Workspace 69 Making Still Images 70
Bitmaps 71 Vector Drawing 80
Vector-Drawn Objects vs. Bitmaps 81 3-D Drawing and Rendering 83 Color 88
Understanding Natural Light and Color 88 Computerized Color 91
Color Palettes 94 Image File Formats 97
4
Sound 104The Power of Sound 104 Digital Audio 106
Making Digital Audio Files 108 MIDI Audio 113
MIDI vs. Digital Audio 118 Multimedia System Sounds 120 Audio File Formats 121
Vaughan’s Law of Multimedia Minimums 123 Adding Sound to Your Multimedia Project 124
Space Considerations 125 Audio Recording 126
Keeping Track of Your Sounds 128 Audio CDs 128
Sound for Your Mobile 129 Sound for the Internet 130 Testing and Evaluation 131 Copyright Issues 131
5
Animation 140 The Power of Motion 140 Principles of Animation 141 Animation by Computer 142Animation Techniques 143 Animation File Formats 149 Making Animations That Work 150
A Rolling Ball 151 A Bouncing Ball 152
Creating an Animated Scene 155
Contents
iv
6
Video 164 Using Video 164How Video Works and Is Displayed 165 Analog Video 166
Digital Video 168 Displays 170
Digital Video Containers 173 Codecs 174
Video Format Converters 178 Obtaining Video Clips 179 Shooting and Editing Video 180
The Shooting Platform 181 Storyboarding 183 Lighting 183 Chroma Keys 184 Composition 185 Titles and Text 186
Nonlinear Editing (NLE) 188
7
Making Multimedia 196The Stages of a Multimedia Project 196 What You Need: The Intangibles 197
Creativity 197 Organization 198 Communication 200 What You Need: Hardware 200
Windows vs. Macintosh 201 Connections 203
Memory and Storage Devices 205 Input Devices 209
Output Devices 210 What You Need: Software 212
Text Editing and Word Processing Tools 214 OCR Software 215
Painting and Drawing Tools 216 3-D Modeling and Animation Tools 218 Image-Editing Tools 220
Sound-Editing Tools 221
Animation, Video, and Digital Movie Tools 221 Helpful Accessories 222
What You Need: Authoring Systems 222 Helpful Ways to Get Started 223 Making Instant Multimedia 224 Types of Authoring Tools 227 Objects 230
Choosing an Authoring Tool 231
8
Multimedia Skills 240 The Team 241Project Manager 241 Multimedia Designer 243 Interface Designer 245 Writer 246
Video Specialist 248 Audio Specialist 250
Multimedia Programmer 251
Producer of Multimedia for the Web 253 The Sum of Parts 254
9
Planning and Costing 260 The Process of Making Multimedia 260Idea Analysis 262 Pretesting 266 Task Planning 266 Prototype Development 268 Alpha Development 271 Beta Development 271 Delivery 271
Scheduling 273 Estimating 274
Billing Rates 277 RFPs and Bid Proposals 280
The Cover and Package 286 Table of Contents 286
Needs Analysis and Description 286 Target Audience 287
Creative Strategy 287 Project Implementation 287 Budget 287
10
Designing and Producing 294 Designing 295Designing the Structure 296 Designing the User Interface 308 A Multimedia Design Case History 314 Producing 318
Starting Up 319
Working with Clients 320 Tracking 321
Copyrights 321
Hazards and Annoyances 322
v
Contents
11
Content and Talent 330 Acquiring Content 331Using Content Created by Others 332
Ownership of Content Created for a Project 343 Acquiring Talent 347
Locating the Professionals You Need 348 Working with Union Contracts 349 Acquiring Releases 351
12
The Internet and Multimedia 358 Internet History 359Internetworking 360 Internet Addresses 361 Connections 365
The Bandwidth Bottleneck 365 Internet Services 367
MIME-Types 369
The World Wide Web and HTML 372 Multimedia on the Web 374
Tools for the World Wide Web 374 Web Servers 375
Web Browsers 376 Search Engines 377
Web Page Makers and Site Builders 377 Plug-ins and Delivery Vehicles 381 Beyond HTML 383
13
Designing for the World Wide Web 392 Developing for the Web 392HTML Is a Markup Language 393 The Desktop Workspace 396 The Small-Device Workspace 396 Nibbling 397
Text for the Web 398
Making Columns of Text 398 Flowing Text Around Images 400
Images for the Web 402 GIF and PNG Images 402 JPEG Images 403 Using Photoshop 405 Backgrounds 409 Clickable Buttons 411 Client-Side Image Maps 411 Sound for the Web 413
Animation for the Web 413 GIF89a 413
Video for the Web 414 Plug-ins and Players 415
14
Delivering 422 Testing 423Alpha Testing 423 Beta Testing 423 Polishing to Gold 425 Preparing for Delivery 425
File Archives 427
Delivering on CD-ROM 429 Compact Disc Technology 429 Compact Disc Standards 431 Delivering on DVD 434
DVD Standards 436 Wrapping It Up 436
Delivering on the World Wide Web 438 Appendix 446
System Requirements 446 Installing and Running
CD Software and Features 448 Help 449
Removing MasterExam 449
McGraw-Hill Technical Support 449 LearnKey Technical Support 449 Trial Software Technical Support 449 Index 450
Multimedia: Making It Work
