Custome r Journey Map
Here is where this template begins
Customer Journey Map
Venus
Even though Venus isn't the closest planet to the sun, it
is still the hottest
Jupiter
Jupiter is by far the most massive planet
in the Solar System
Saturn
Saturn is a massive ball made mostly of hydrogen and helium
Mars
Mars is a cold and icy desert world. It is half the size of Earth
01 02 03 04
Customer Journey Map
AWARENES S
CONSIDERA TION
ACQUISITIO N
SERVICE LOYALTY
Touchpoint Touchpoint
Touchpoint
Touchpoint Touchpoint
Touchpoint Touchpoint
Touchpoint
Touchpoint Touchpoint
Touchpoint
Touchpoint
POSITIVENEGATIVE
Customer Journey Map
0 1
0 2
0 3
0 4
0 5
Jupiter
Jupiter is a gas giant and the biggest planet in the Solar
System
Neptune
Neptune is the farthest planet from
the Sun and the fourth-largest
Earth
Earth is the third planet from the Sun
and the only one with life
Mercury
Mercury is the closest planet to the
Sun. It’s a bit larger than the Moon
Mars
Despite being red, Mars is a cold place.
It’s full of iron oxide
dust
Customer Journey Map
Mercury is the smallest planet in
the Solar System
Earth is the third planet and is where we live on
Jupiter is the biggest planet in
the entire Solar System Saturn is a
massive ball made mostly of
hydrogen and helium
Neptune is the farthest planet
from the Sun
It’s full of iron oxide dust, which
gives the red color we can see Venus has a
beautiful name, but is terribly hot
Customer Journey Map
ACQUISITIO AWARENESS CONSIDERAT N
ION SERVICE LOYALTY
POSITIVENEGATIVE
Touchpoint
Touchpoint Touchpoint
Touchpoint Touchpoint
Touchpoint Touchpoint
Touchpoint
Touchpoint
Customer Journey Map
PROCESS AWARENESS ACQUISITION SERVICE LOYALTY TOUCHPOI
NT
Neptune is the farthest planet from
the Sun
Jupiter is a gas giant
and the biggest Mercury is the closest
planet to the Sun Earth is the third planet from the Sun
CUSTOMER THOUGHTS
Mars is a cold place.
It’s full of iron oxide dust
Pluto is an icy dwarf
planet The Moon is the fifth-
largest satellite It's just a little bigger than Earth's moon
OVERALL CUSTOMER EXPERIENC
E PAIN
POINTS
Pluto is an icy dwarfplanet It has a thick
atmosphere
Neptune is the farthest planet from
the Sun
Neptune is the farthest planet from
the Sun
IDEAS TO
IMPROVE
Mercury is the closestplanet to the Sun It's just a little bigger
than Earth's moon Earth is the third planet from the Sun
Mars is a cold place.
It’s full of iron oxide dust
Customer Journey Map
POSITIVENEGATIVE
AWARENE SS
CONSIDERA TION
ACQUISITIO
N SERVICE LOYALTY
Mercury is the smallest planet
Earth is the third planet and our home
Jupiter is the biggest planet of them all
Saturn is a gas giant and has rings
Despite being red, Mars is a cold place
The Moon is the fifth-largest satellite
Neptune is the farthest planet
Mars is full of iron oxide dust
Uranus is the second least dense planet
Earth is the third planet and our home
Earth is the third planet from the Sun
Venus is the
second planet from the Sun
Pluto is considered a dwarf planet
Mars is full of iron oxide dust
Jupiter is the biggest planet of them all
Mercury is the smallest planet
Neptune is the farthest planet
Jupiter is the biggest planet of them all
Saturn is a gas giant and has rings
It’s composed of hydrogen and helium
Customer Journey Map
PERFEC T
GOOD MEDIU M BAD VERY BAD
STEPS
1
2
4
5 3
Neptune is the farthest planet. It’s the fourth-largest
Mercury is the closest planet and the smallest one
Jupiter is a gas giant
and the biggest planet of them all
Saturn is
composed mostly of hydrogen and helium
Venus has a
beautiful name and is the second from the Sun
Customer Journey Map
AWARENES
S CONSIDER
ATION ACQUISITI
ON SERVICE LOYALTY
Jupiter is a gas giant and the biggest Neptune is the
farthest planet from the Sun
Mercury is the closest planet and the smallest
Saturn's rings are particularly
prominent Venus is the second
planet from the Sun
Customer Journey Map
AWARENESS CONSIDERAT
ION ACQUISITION SERVICE LOYALTY
Venus Venus has a beautiful name and
is the second from the Sun
Mercury Mercury is the closest planet and
the smallest one
Earth Earth is the third planet from the Sun
and the only one with life
Neptune Neptune is the farthest planet.
It’s the fourth- largest
Uranus Uranus is the seventh planet
from the Sun
1
2
3
4
5
POSITIV ENEGATIV E
Customer Journey Map
ACQUISITION AWARENESS CONSIDERATI
ON SERVICE LOYALTY
Neptune is the farthest planet.
It’s the fourth- largest
Mercury is the closest planet and
the smallest one
Jupiter is a gas giant and the biggest planet of them all
Saturn is composed mostly
of hydrogen and helium
Venus has a beautiful name and
is the second from the Sun
01 03 05
02 04
Customer Journey Map AWARENESS CONSIDERATI
ON
ACQUISITIO N
SERVICE LOYALTY
Despite being red, Mars is actually a cold place
It has a beautiful name and is the second planet from the Sun
Uranus is the seventh planet from the Sun
Venus has a
beautiful name and is the second from the Sun
Mercury is the closest planet and the smallest one
Venus has a
beautiful name and is the second from the Sun
Despite being red, Mars is actually a cold place
Earth is the third planet and it harbors life
Neptune is the farthest planet. It’s the fourth-largest
Saturn is composed mostly of hydrogen and helium
Mercury is the closest planet and the smallest one
Neptune is the farthest planet. It’s the fourth-largest
Saturn is
composed mostly of hydrogen and helium
The Moon is the fifth-largest satellite in the Solar System
Despite being red, Mars is actually a cold place
P H A S E 2 P H A S E 1 P H A S E 3 P H A S E 4
Customer Journey Map
Mercury is the closest planet and
the smallest one
Mercury
Saturn is composed mostly
of hydrogen and helium
Saturn
Neptune is the farthest planet. It’s
the fourth-largest
Neptune
Jupiter is a gas giant and the biggest planet of them all
Jupiter
Venus has a beautiful name and
is the second from the Sun
Venus
Customer Journey Map AWARENE
SS
CONSIDERA TION
ACQUISITIO
N SERVICE LOYALTY
P O S IT IV E N E G A T IV E
Neptune is the farthest planet. It’s the fourth-largest
Mercury is the closest planet and the smallest one
Jupiter is a gas giant
and the biggest planet of them all
Saturn is
composed mostly of hydrogen and helium
Venus has a
beautiful name and is the second from the Sun
01 02 03 04 05
Customer Journey Map
AWARENE SS
CONSIDER ATION
ACQUISITI
ON SERVICE LOYALTY
Jupiter is a gas giant and the biggest planet in the Solar
System
Neptune is the farthest planet from
the Sun and the fourth-largest
Uranus is mostly composed of various
ices, like water
Mercury is the closest planet to the Sun and the smallest
Despite being red, Mars is a cold place.
It’s full of iron oxide
dust
Customer Journey Map
Mercury is the closest planet to the Sun in the Solar System
Earth, where we live on, is the third planet from the Sun
Saturn is
composed mostly of hydrogen and helium
It is the biggest planet and the sixth planet from the Sun
The Moon is the fifth largest satellite in the Solar System
AWARENE SS
CONSIDERA
TION ACQUISITIO
N SERVICE LOYALTY
Customer Journey Map
USER ACTIONEVOLUTI ON
POSSIBL E SOLUTI ON
PAIN POINTS
Mercury is the closest to the Sun
Venus is the second planet from the Sun Pluto is considered a dwarf planet
Earth is the planet where we live on Saturn is a gas giant and the ringed one
Despite being red, Mars is a cold place
It’s a gas giant and the biggest planet
Neptune is the farthest planet
The Moon is the fifth-largest satellite
Uranus is mostly composed of ices
It’s the second planet from the Sun
AWARENESS CONSIDERATIO
N PURCHASE ONBOARDING ADVOCACY
Customer Journey Map
Mercury is the closest planet
to the Sun
Pluto is now considered a dwarf planet
Saturn is the ringed one. It
is unique
Jupiter is a gas giant and the biggest planet
The Moon is the fifth-
largest satellite
PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
SUN
Customer Journey Map
Mercury is the closest planet and
the smallest one
Mercury
Saturn is composed mostly
of hydrogen and helium
Saturn
Neptune is the farthest planet. It’s
the fourth-largest
Neptune
Jupiter is a gas giant and the biggest planet of them all
Jupiter
Venus has a beautiful name and is the second
from the Sun
Venus
01 02 03 04 05
Customer Journey
Map AWARENES
S CONSIDERA
TION PURCHASE ONBOARDI
NG ADVOCACY
Venus is terribly hot, even hotter than Mercury
Earth is the third planet from the Sun
Jupiter is the biggest planet of them all
Neptune is the farthest planet from the Sun
Despite being red, Mars is a cold place
Good Medium
Bad
Customer Journey Map
AWAREN
ESS INTER
EST PURCH
ASE RETENT
ION ADVOCA
CY
Neptune is the farthest planet. It’s the fourth-largest
0 1
Venus has a
beautiful name and is the second from the Sun
0 2
Mercury is the closest planet and the smallest one
0 3
Saturn is composed mostly of hydrogen and helium
0 4
Jupiter is a gas giant
and the biggest planet in the Solar System
0
5
Customer Journey Map
Mercury is the closest planet and
the smallest one
Mercury
Saturn is composed mostly
of hydrogen and helium
Saturn
Neptune is the farthest planet. It’s
the fourth-largest
Neptune
Jupiter is a gas giant and the biggest planet of them all
Jupiter
Venus has a beautiful name and
is the second from the Sun
Venus
01 02 03 04 05
Customer Journey Map
0 1
0 3
0 2
0 4
0 5
Jupiter is a gas giant and the biggest planet in the Solar System
Jupiter
Saturn is composed mostly of hydrogen and helium
Saturn
Venus has a
beautiful name and is the second from the Sun
Venus
Mercury is the closest planet and the smallest one
Mercury
Neptune is the farthest planet. It’s the fourth-largest
Neptune
Customer Journey Map
01 02 03 04 05
Mercury is the closest planet and the smallest
one
Saturn is a gas giant and has
several rings Neptune is the
farthest planet.
It’s the fourth- largest
Jupiter is a gas giant and the biggest planet
Venus is the second planet
from the Sun
AWAREN
ESS INTER
EST PURCH
ASE RETENT
ION ADVOCA
CY
Customer Journey Map
POSITIVENEGATIVE
Neptune is the farthest planet. It’s the fourth-largest
0
1 AWARENES
S
Venus has abeautiful name and is the second from the Sun
0
2 INTEREST
Mercury is the closest planet and the smallest one
0
3 PURCHASE
Saturn is composed mostly of hydrogen and helium
0
4 RETENTION
Jupiter is a gas giant and the biggest planet in the Solar System
0
5 ADVOCACY
Customer Journey Map
Neptune is the farthest planet.
It’s the fourth- largest
NEPTUNE 01
Mercury is the closest planet and the smallest
one
MERCURY 03
Jupiter is a gas giant and the biggest planet of them allJUPITER 05
Venus is the second planet from the Sun in the Solar System
VENUS 02
Saturn is composed mostly
of hydrogen and helium
SATURN 04
Customer Journey Map
Neptune is the farthest planet. It’s the fourth-largest
0
1
Mercury is theclosest planet and the smallest one
0
2
Jupiter is a gasgiant
and the biggest planet of them all
0
3
Saturn is composed mostly of hydrogen and helium0
4
Venus has abeautiful name and is the second from the Sun
0 5
AWARENESS CONSIDERAT
ION PURCHASE ONBOARDIN
G ADVOCACY
Customer Journey Map
Neptune is the farthest planet. It’s
the fourth-largest
NEPTUNE 01
Mercury is the closest planet and
the smallest one
MERCURY 03
Jupiter is the biggest planet in
the entire Solar System
JUPITER 05
Venus has a beautiful name and
is the second from the Sun
VENUS 02
Saturn is composed mostly of hydrogen
and helium
SATURN 04
Customer Journey Map
0 1
0 2
0 3
04
05
Mercury is the closest planet and
the smallest one
Mercury
Saturn is composed mostly
of hydrogen and helium
Saturn
Neptune is the farthest planet. It’s
the fourth-largest
Neptune
Jupiter is a gas giant and the biggest planet of them all
Jupiter
Venus has a beautiful name and
is the second from the Sun
Venus
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