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Pelajari tentang Customer Journey Map

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Academic year: 2023

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Custome r Journey Map

Here is where this template begins

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Customer Journey Map

Venus

Even though Venus isn't the closest planet to the sun, it

is still the hottest

Jupiter

Jupiter is by far the most massive planet

in the Solar System

Saturn

Saturn is a massive ball made mostly of hydrogen and helium

Mars

Mars is a cold and icy desert world. It is half the size of Earth

01 02 03 04

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Customer Journey Map

AWARENES S

CONSIDERA TION

ACQUISITIO N

SERVICE LOYALTY

Touchpoint Touchpoint

Touchpoint

Touchpoint Touchpoint

Touchpoint Touchpoint

Touchpoint

Touchpoint Touchpoint

Touchpoint

Touchpoint

POSITIVENEGATIVE

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Customer Journey Map

0 1

0 2

0 3

0 4

0 5

Jupiter

Jupiter is a gas giant and the biggest planet in the Solar

System

Neptune

Neptune is the farthest planet from

the Sun and the fourth-largest

Earth

Earth is the third planet from the Sun

and the only one with life

Mercury

Mercury is the closest planet to the

Sun. It’s a bit larger than the Moon

Mars

Despite being red, Mars is a cold place.

It’s full of iron oxide

dust

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Customer Journey Map

Mercury is the smallest planet in

the Solar System

Earth is the third planet and is where we live on

Jupiter is the biggest planet in

the entire Solar System Saturn is a

massive ball made mostly of

hydrogen and helium

Neptune is the farthest planet

from the Sun

It’s full of iron oxide dust, which

gives the red color we can see Venus has a

beautiful name, but is terribly hot

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Customer Journey Map

ACQUISITIO AWARENESS CONSIDERAT N

ION SERVICE LOYALTY

POSITIVENEGATIVE

Touchpoint

Touchpoint Touchpoint

Touchpoint Touchpoint

Touchpoint Touchpoint

Touchpoint

Touchpoint

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Customer Journey Map

PROCESS AWARENESS ACQUISITION SERVICE LOYALTY TOUCHPOI

NT

Neptune is the farthest planet from

the Sun

Jupiter is a gas giant

and the biggest Mercury is the closest

planet to the Sun Earth is the third planet from the Sun

CUSTOMER THOUGHTS

Mars is a cold place.

It’s full of iron oxide dust

Pluto is an icy dwarf

planet The Moon is the fifth-

largest satellite It's just a little bigger than Earth's moon

OVERALL CUSTOMER EXPERIENC

E PAIN

POINTS

Pluto is an icy dwarf

planet It has a thick

atmosphere

Neptune is the farthest planet from

the Sun

Neptune is the farthest planet from

the Sun

IDEAS TO

IMPROVE

Mercury is the closest

planet to the Sun It's just a little bigger

than Earth's moon Earth is the third planet from the Sun

Mars is a cold place.

It’s full of iron oxide dust

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Customer Journey Map

POSITIVENEGATIVE

AWARENE SS

CONSIDERA TION

ACQUISITIO

N SERVICE LOYALTY

Mercury is the smallest planet

Earth is the third planet and our home

Jupiter is the biggest planet of them all

Saturn is a gas giant and has rings

Despite being red, Mars is a cold place

The Moon is the fifth-largest satellite

Neptune is the farthest planet

Mars is full of iron oxide dust

Uranus is the second least dense planet

Earth is the third planet and our home

Earth is the third planet from the Sun

Venus is the

second planet from the Sun

Pluto is considered a dwarf planet

Mars is full of iron oxide dust

Jupiter is the biggest planet of them all

Mercury is the smallest planet

Neptune is the farthest planet

Jupiter is the biggest planet of them all

Saturn is a gas giant and has rings

It’s composed of hydrogen and helium

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Customer Journey Map

PERFEC T

GOOD MEDIU M BAD VERY BAD

STEPS

1

2

4

5 3

Neptune is the farthest planet. It’s the fourth-largest

Mercury is the closest planet and the smallest one

Jupiter is a gas giant

and the biggest planet of them all

Saturn is

composed mostly of hydrogen and helium

Venus has a

beautiful name and is the second from the Sun

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Customer Journey Map

AWARENES

S CONSIDER

ATION ACQUISITI

ON SERVICE LOYALTY

Jupiter is a gas giant and the biggest Neptune is the

farthest planet from the Sun

Mercury is the closest planet and the smallest

Saturn's rings are particularly

prominent Venus is the second

planet from the Sun

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Customer Journey Map

AWARENESS CONSIDERAT

ION ACQUISITION SERVICE LOYALTY

Venus Venus has a beautiful name and

is the second from the Sun

Mercury Mercury is the closest planet and

the smallest one

Earth Earth is the third planet from the Sun

and the only one with life

Neptune Neptune is the farthest planet.

It’s the fourth- largest

Uranus Uranus is the seventh planet

from the Sun

1

2

3

4

5

POSITIV ENEGATIV E

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Customer Journey Map

ACQUISITION AWARENESS CONSIDERATI

ON SERVICE LOYALTY

Neptune is the farthest planet.

It’s the fourth- largest

Mercury is the closest planet and

the smallest one

Jupiter is a gas giant and the biggest planet of them all

Saturn is composed mostly

of hydrogen and helium

Venus has a beautiful name and

is the second from the Sun

01 03 05

02 04

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Customer Journey Map AWARENESS CONSIDERATI

ON

ACQUISITIO N

SERVICE LOYALTY

Despite being red, Mars is actually a cold place

It has a beautiful name and is the second planet from the Sun

Uranus is the seventh planet from the Sun

Venus has a

beautiful name and is the second from the Sun

Mercury is the closest planet and the smallest one

Venus has a

beautiful name and is the second from the Sun

Despite being red, Mars is actually a cold place

Earth is the third planet and it harbors life

Neptune is the farthest planet. It’s the fourth-largest

Saturn is composed mostly of hydrogen and helium

Mercury is the closest planet and the smallest one

Neptune is the farthest planet. It’s the fourth-largest

Saturn is

composed mostly of hydrogen and helium

The Moon is the fifth-largest satellite in the Solar System

Despite being red, Mars is actually a cold place

P H A S E 2 P H A S E 1 P H A S E 3 P H A S E 4

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Customer Journey Map

Mercury is the closest planet and

the smallest one

Mercury

Saturn is composed mostly

of hydrogen and helium

Saturn

Neptune is the farthest planet. It’s

the fourth-largest

Neptune

Jupiter is a gas giant and the biggest planet of them all

Jupiter

Venus has a beautiful name and

is the second from the Sun

Venus

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Customer Journey Map AWARENE

SS

CONSIDERA TION

ACQUISITIO

N SERVICE LOYALTY

P O S IT IV E N E G A T IV E

Neptune is the farthest planet. It’s the fourth-largest

Mercury is the closest planet and the smallest one

Jupiter is a gas giant

and the biggest planet of them all

Saturn is

composed mostly of hydrogen and helium

Venus has a

beautiful name and is the second from the Sun

01 02 03 04 05

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Customer Journey Map

AWARENE SS

CONSIDER ATION

ACQUISITI

ON SERVICE LOYALTY

Jupiter is a gas giant and the biggest planet in the Solar

System

Neptune is the farthest planet from

the Sun and the fourth-largest

Uranus is mostly composed of various

ices, like water

Mercury is the closest planet to the Sun and the smallest

Despite being red, Mars is a cold place.

It’s full of iron oxide

dust

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Customer Journey Map

Mercury is the closest planet to the Sun in the Solar System

Earth, where we live on, is the third planet from the Sun

Saturn is

composed mostly of hydrogen and helium

It is the biggest planet and the sixth planet from the Sun

The Moon is the fifth largest satellite in the Solar System

AWARENE SS

CONSIDERA

TION ACQUISITIO

N SERVICE LOYALTY

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Customer Journey Map

USER ACTIONEVOLUTI ON

POSSIBL E SOLUTI ON

PAIN POINTS

Mercury is the closest to the Sun

Venus is the second planet from the Sun Pluto is considered a dwarf planet

Earth is the planet where we live on Saturn is a gas giant and the ringed one

Despite being red, Mars is a cold place

It’s a gas giant and the biggest planet

Neptune is the farthest planet

The Moon is the fifth-largest satellite

Uranus is mostly composed of ices

It’s the second planet from the Sun

AWARENESS CONSIDERATIO

N PURCHASE ONBOARDING ADVOCACY

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Customer Journey Map

Mercury is the closest planet

to the Sun

Pluto is now considered a dwarf planet

Saturn is the ringed one. It

is unique

Jupiter is a gas giant and the biggest planet

The Moon is the fifth-

largest satellite

PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5

SUN

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Customer Journey Map

Mercury is the closest planet and

the smallest one

Mercury

Saturn is composed mostly

of hydrogen and helium

Saturn

Neptune is the farthest planet. It’s

the fourth-largest

Neptune

Jupiter is a gas giant and the biggest planet of them all

Jupiter

Venus has a beautiful name and is the second

from the Sun

Venus

01 02 03 04 05

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Customer Journey

Map AWARENES

S CONSIDERA

TION PURCHASE ONBOARDI

NG ADVOCACY

Venus is terribly hot, even hotter than Mercury

Earth is the third planet from the Sun

Jupiter is the biggest planet of them all

Neptune is the farthest planet from the Sun

Despite being red, Mars is a cold place

Good Medium

Bad

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Customer Journey Map

AWAREN

ESS INTER

EST PURCH

ASE RETENT

ION ADVOCA

CY

Neptune is the farthest planet. It’s the fourth-largest

0 1

Venus has a

beautiful name and is the second from the Sun

0 2

Mercury is the closest planet and the smallest one

0 3

Saturn is composed mostly of hydrogen and helium

0 4

Jupiter is a gas giant

and the biggest planet in the Solar System

0

5

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Customer Journey Map

Mercury is the closest planet and

the smallest one

Mercury

Saturn is composed mostly

of hydrogen and helium

Saturn

Neptune is the farthest planet. It’s

the fourth-largest

Neptune

Jupiter is a gas giant and the biggest planet of them all

Jupiter

Venus has a beautiful name and

is the second from the Sun

Venus

01 02 03 04 05

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Customer Journey Map

0 1

0 3

0 2

0 4

0 5

Jupiter is a gas giant and the biggest planet in the Solar System

Jupiter

Saturn is composed mostly of hydrogen and helium

Saturn

Venus has a

beautiful name and is the second from the Sun

Venus

Mercury is the closest planet and the smallest one

Mercury

Neptune is the farthest planet. It’s the fourth-largest

Neptune

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Customer Journey Map

01 02 03 04 05

Mercury is the closest planet and the smallest

one

Saturn is a gas giant and has

several rings Neptune is the

farthest planet.

It’s the fourth- largest

Jupiter is a gas giant and the biggest planet

Venus is the second planet

from the Sun

AWAREN

ESS INTER

EST PURCH

ASE RETENT

ION ADVOCA

CY

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Customer Journey Map

POSITIVENEGATIVE

Neptune is the farthest planet. It’s the fourth-largest

0

1 AWARENES

S

Venus has a

beautiful name and is the second from the Sun

0

2 INTEREST

Mercury is the closest planet and the smallest one

0

3 PURCHASE

Saturn is composed mostly of hydrogen and helium

0

4 RETENTION

Jupiter is a gas giant and the biggest planet in the Solar System

0

5 ADVOCACY

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Customer Journey Map

Neptune is the farthest planet.

It’s the fourth- largest

NEPTUNE 01

Mercury is the closest planet and the smallest

one

MERCURY 03

Jupiter is a gas giant and the biggest planet of them all

JUPITER 05

Venus is the second planet from the Sun in the Solar System

VENUS 02

Saturn is composed mostly

of hydrogen and helium

SATURN 04

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Customer Journey Map

Neptune is the farthest planet. It’s the fourth-largest

0

1

Mercury is the

closest planet and the smallest one

0

2

Jupiter is a gas

giant

and the biggest planet of them all

0

3

Saturn is composed mostly of hydrogen and helium

0

4

Venus has a

beautiful name and is the second from the Sun

0 5

AWARENESS CONSIDERAT

ION PURCHASE ONBOARDIN

G ADVOCACY

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Customer Journey Map

Neptune is the farthest planet. It’s

the fourth-largest

NEPTUNE 01

Mercury is the closest planet and

the smallest one

MERCURY 03

Jupiter is the biggest planet in

the entire Solar System

JUPITER 05

Venus has a beautiful name and

is the second from the Sun

VENUS 02

Saturn is composed mostly of hydrogen

and helium

SATURN 04

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Customer Journey Map

0 1

0 2

0 3

04

05

Mercury is the closest planet and

the smallest one

Mercury

Saturn is composed mostly

of hydrogen and helium

Saturn

Neptune is the farthest planet. It’s

the fourth-largest

Neptune

Jupiter is a gas giant and the biggest planet of them all

Jupiter

Venus has a beautiful name and

is the second from the Sun

Venus

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