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Insights from Marketing and Consumer Behavior Research

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Sierra Azzahwa

Academic year: 2023

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DAFTAR PUSTAKA

Sugiyono. 2018. Metode Penelitian Kuantitatif, Kualitatig, dan R&D, penerbit Alfabeta,Bandung

Dharmayana, I. M. A., & Rahanatha, G. B. (2017). Pengaruh Brand Equity, Brand Trust, Brand Preference, dan Kepuasan Konsumen Terhadap Niat Membeli Kembali. E-Jurnal Manajemen Universitas Udayana, 6(4).

ANDIKA, M. F. (2019). PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MOBIL TOYOTA AVANZA DI BANDAR LAMPUNG.

WIBASURI, A. (2019). MODEL SIKAP CALON WISATAWAN TERHADAP APLIKASI BELANJA WISATA BERBASIS ONLINE.

Hidayah, F. (2019). PENGARUH ATRIBUT PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Chatime di Kota Malang) (Doctoral dissertation, University of Muhammadiyah Malang).

Darmawan, D. A., & Wijaksana, T. I. (2019). Analisis Perbandingan Atribut Produk Pada Smartphone Apple Iphone X Dan Samsung Galaxy S9 (menurut Persepsi Pengguna Apple Iphone X Dan Samsung Galaxy S9). eProceedings of Management, 6(3).

Christian, A. (2019). Perbandingan atribut produk Game Arena of Valor dan Mobile Legends di Game Dots Bandung serta pengaruhnya terhadap Brand Preference.

Hakiki, M. W., & Wijaksana, T. I. (2017). Analisis perbandingan Atribut Produk Sepeda Motor Yamaha NMax dengan Honda PCX (Studi Kasus Pengguna Sepeda Motor Yamaha Nmax di Dealer JG Motor dan Honda PCX di Dealer Daya Adicipta Motora Kota Bandung Tahun 2016). eProceedings of Management, 4(2).

Fitriani, D. (2017). ANALISIS ATRIBUT PRODUK NATA DE COCO PADA HOME INDUSTRI SALJU COCO MANDIRI DI KECAMATAN TEMBILAHAN KOTA KABUPATEN INDRAGIRI HILIR. VALUTA, 3(1), 79-127.

Wenas, T. T. A. PERBEDAAN BRAND PREFERENCE KONSUMEN PADA PRODUK MEREK LOKAL DENGAN PRODUK MEREK GLOBAL.

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Harahap, L. (2019). PENGARUH HUBUNGAN KOMUNIKASI INTERPERSONAL ANTARA DOSEN DAN MAHASISWA TERHADAP MOTIVASI BELAJAR MAHASISWA (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS HKBP NOMMENSEN).

https://oto.detik.com/mobil/d-4348671/jadi-lcgc-paling-mahal-intip-fitur-honda- brio-satya

https://www.carmudi.co.id/mobilbaru/merek/daihatsu/ayla/

https://base.binus.ac.id/automotive-robotics-engineering/2016/12/27/industri- otomotif-di-indonesia-dan-dunia-sebuah-tinjauan-dan-peluang/

https://kendara.id/sales-report-mobil-indonesia-jan-des-2018/

www.kendara.id

https://www.topbrand-award.com/top-brand-index/?tbi_index=Top%20Brand

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