Digital Marketing for Beginners:
Step Strategy That Works
DIGITAL MARKETING SESSION
@adeilhamulloh
Let's Know More About Digital Marketing!
6900 8877
HTTPS://WWW.MENTI.COM/AL3DA7B49QYM
Digital Marketing Campaigns
HIGH CONVERTING
menghabiskan lebih sedikit untuk upaya pemasaran sambil mendapatkan lebih banyak pelanggan.
PROFITABLE
menghasilkan uang atau bermanfaat dengan cara lain.
EFFECTIVE
Berhasil atau mencapai hasil yang Anda inginkan.
@adeilhamulloh
STRATEGY
We have to start from:
PROSPECT + PROBLEM + PROMISE + PROOF + PROPOSITION
The Profit Formula
PROSPECT + PROBLEM + PROMISE + PROOF + PROPOSITION
the ones that love you, love what you do, and are happy to tell everyone they know about just how great you are.
THEY WILLING TO PAY
BUSINESS A BUSINESS B
REVENUE: $100.000 EMAIL LIST: 1.000
OFFER PRICE: $100 SALES: 5%
PROFIT: $5.000
REVENUE: $1.000.000 EMAIL LIST: 10.000
OFFER PRICE: $100 SALES: 5%
PROFIT: $50.000
@adeilhamulloh
with just a lot of prospects, can
bring you 10x
revenue
The Profit Formula
PROSPECT + PROBLEM + PROMISE + PROOF + PROPOSITION
The problem is the main part of your marketing message, tied to your prospect's problem. make sure that you’re solving big enough problem.
Yang Mana Terjual Lebih Banyak?
A B
@adeilhamulloh
The bigger the problem, the
better the urge.
More clear buy. =
The Profit Formula
PROSPECT + PROBLEM + PROMISE + PROOF + PROPOSITION
the benefits, experiences, and
feelings your prospect will have as a result.
F A B
F eature
Advantage B enefit
fitur
keuntungan manfaat
Feature is something that includes.
What it looks like, how it works, or any other details that need to be aware of.
The advantage is there to
explains why the feature is in the first place and minimize the gaps towards the benefits.
The benefit is that the real money comes from. the result, the end
stage, and the outcome. pain &
frustration reliever.
The Profit Formula
PROSPECT + PROBLEM + PROMISE + PROOF + PROPOSITION
PROOF ISSUE
DISTRUST
a lack of trust, of faith, or of confidence; doubt; suspicion.
SKEPTICISM
doesn't believe something is true unless they see evidence.
CYNICISM
an attitude characterized by a general distrust of the motives of others.
@adeilhamulloh
No Way to Go but Digital
BRANDING & SOCIAL PROOF
thoughtful, intentional, strategic.
design, language, style, tone voice, etc should be match and giving trust to audience.
@adeilhamulloh
First impression is
the key!
then, build the proof.
it can be testimonials of your previous customers.
The Profit Formula
PROSPECT + PROBLEM + PROMISE + PROOF + PROPOSITION
the offer you make to your prospect to get them to take action.
ALEX HORMOZI'S VALUE EQUATION
The Profit Formula
PROSPECT + PROBLEM + PROMISE + PROOF + PROPOSITION
What makes you stand out from other brands?
and get noticed by the customers?
ANYONE CAN GIVE THE ANSWER?
A FT ER A LL O F TH E PR O C ES S
This is
Ade Ilhamulloh
Contact me for further discussion.
Instagram: @adeilhamulloh
WhatsApp: +62 857 7023 9665
@adeilhamulloh