Digital Marketing
Strategy Notebook Infographics
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About Digital Marketing
Strategy Notebook Infographics
● This template contains an assortment of complementary infographic resources for the Digital Marketing Strategy Notebook presentation.
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Digital Marketing Strategy Notebook
Digital Marketing Strategy Elements
Status Element Status Element
Done 01 Goal setting To do 07 Social media marketing Doing 02 Target audience To do 08 Email marketing
To do 03 Market research To do 09 Paid advertising To do 04 Branding and
positioning
To do 10 Analytics and measurement To do 05 Website optimization To do 11 Continuous
optimization To do 06 Content strategy
Digital Marketing Strategy Notebook
Data-driven Marketing and personalization
Present
Websites and email marketing
1990s
SEO and PPC advertising
Early 2000s
Social media and content marketing
Mid 2000s
Digital Marketing Strategy Notebook
Formulating a digital marketing goal:
Objective Increase website traffic and lead generation by 20% within six months
Specific goals ● Increase organic website traffic by 15% through SEO and content marketing
● Increase referral traffic by 10% through strategic partnerships and backlink building
Measurable
metrics ● Monthly organic website traffic
● Referral traffic sources and backlink acquisition
● Social media engagement metrics
● Number of leads generated and conversion rates Time frame Six months
Digital Marketing Strategy Notebook
Buyers stage on a digital marketing strategy process
Encourage desired actions such as purchases or sign-ups by utilizing persuasive tactics, clear call-to-actions, and tailored offers
Conversion
Provide valuable information, build trust, and nurture leads as customers evaluate and compare different options
Consideratio n
Capture attention and generate interest through digital marketing channels to make potential customers aware of your brand
Awareness
Foster long-term relationships, loyalty, and turn satisfied customers into brand advocates through excellent
customer service, personalized communication, and gathering feedback
Loyalty
Digital Marketing Strategy Notebook
Trends to boost a digital marketing strategy
Digital marketing
Mercury is a very small planet
Content curation
Neptune is very far away from us
Web optimization
Saturn is a gas giant with rings
Google tag manager
Jupiter is a very big planet
Mobile marketing
Despite being red, Mars is cold
Social engagement
Earth is our beautiful planet
Use video &
images
Digital Marketing Strategy Notebook
Create a content strategy that resonates with your audience and plan its implementation
Develop content
Set clear goals and
objectives for your digital marketing efforts
Define objectives
Select the digital channels and tactics that align with your goals and target audience
Choose channels
Gain insights into your target audience's
demographics, interests, and online behavior
Understand
target
Digital Marketing Strategy Notebook
Monthly schedule for strategy
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Mercury is the closest planet to the Sun
Strategy 1
Despite being red, Mars is actually cold
Strategy 2
Jupiter is the biggest planet of them all
Strategy 3
Venus has a beautiful name but it’s hot
Strategy 4
Digital Marketing Strategy Notebook
Importance of having a digital marketing strategy Reasons Explanation
Reach a wider audience
Digital marketing allows businesses to reach a global audience, expanding their customer base beyond geographical boundaries
Measurable
results Digital marketing provides tools and analytics to track and measure the performance of marketing campaigns in real-time Cost-effective Compared to traditional marketing methods, digital marketing is
often more cost-effective, allowing for better budget allocation Targeted
approach
Digital marketing enables businesses to target specific audience segments based on demographics, interests, and behavior
Digital Marketing Strategy Notebook
Benefits of having a digital marketing strategy
Mercury is a very small planet
01
Targeted reach
Neptune is very far away from the
03
Sun
Measurable results
Saturn is a gas giant with rings
05
Customer engagement
02
Jupiter is a very big planetCost-effectiveness
04
Despite being red, Mars is coldBrand awareness
06
Earth is our beautiful planetCompetitive
advantage
Digital Marketing Strategy Notebook
Digital Marketing Strategy
vs.
Traditional Marketing Strategy
Primarily focuses on online platforms and digital channels
Encompasses a broader range of offline marketing channels and methods
Allows for precise targeting based
on demographics and behavior Relies on broader targeting methods such as mass media advertising
Provides real-time analytics and data for tracking campaign
performance and ROI
Measuring the effectiveness of
traditional marketing efforts can be more challenging and less precise Enables two-way communication
and interactive engagement with the audience
Communication is predominantly one- way from brand to audience
Digital Marketing Strategy Notebook
Search engine optimization
Here are some essential tips to follow for effective SEO:
● Conduct keyword research and optimize your content with relevant keywords
● Ensure your website is mobile-friendly and loads rather quickly
● Create high-quality, valuable content that meets user needs
● Build high-quality backlinks from reputable websites
● Optimize metadata, including titles and descriptions
Essential tips
Search Engine Optimization (SEO) is
the practice of optimizing your website and its content
to improve its visibility and ranking in search
engine results
SEO
Digital Marketing Strategy Notebook
Client stage Goals Tips
Discovery Understand client's business and objectives
Research and actively listen to the client
Analysis Identify target audience and
market trends Use data analytics and
research competitors’ trends Strategy
planning Develop a comprehensive
digital marketing strategy Set clear goals and consider budget constraints
Implementation Execute a number of digital
marketing tactics Monitor, optimize, and track some key metrics
Evaluation Measure results and provide some insights
Analyze data and present actionable recommendations
Digital Marketing Strategy Notebook
Digital marketing objectives
Mercury is the
closest planet to the Sun
Conversion objectives
Neptune is very far away from the Sun
Advocacy objectives
Jupiter is the biggest planet of them all
Acquisition objectives
Despite being red, Mars is actually cold
Retention
objectives
Digital Marketing Strategy Notebook
SOSTAC Making a digital marketing strategy
Mercury is a very small planet
Objectives
Neptune is far away from us
Situation
Saturn is a gas giant with rings
Control
Jupiter is a very big planet
Strategy
Despite being red, Mars is cold
Tactics
Earth is our beautiful planet
Action
Digital Marketing Strategy Notebook
Anatomy of a digital marketing strategy
Digital marketing
strategy Audite of your social media &
content
Examination related to main topics Research of your target market
Conduction of a competitor analysis
Conduction of a keyword search
Digital Marketing Strategy Notebook
Elements of a winning digital marketing strategy
Website
● Unique selling proposition
● Product/service listing
● Contact information &
form
● Engaging content
Social media
● Social media 1
● Social media 2
● Social media 3
● Social media 4
SEO
● Organic search engine optimization
● Google adwords
Digital
marketing strategy
Email, SEO, social media, and a website are vital for a digital marketing strategy, enabling direct communication,
visibility, engagement, and online presence
● Target audience and personalize content
● Optimize for mobile and comply with regulations
Digital Marketing Strategy Notebook
impressions for people to remember a brand
5 to 7
of shoppers stay loyal to brands that share their values
89%
of consumers said that they need to be able to trust the
brand
81%
is Google’s worldwide search market share
86%
Importance of a good strategy
Digital Marketing Strategy Notebook
7 key points in digital marketing Brand psychology
SEO Social media
Web design Email marketing
Video marketing
Blogging
Digital Marketing Strategy Notebook
Goal setting for digital marketing strategy
Specific
SMART
Goals to help set, maintain and track your business goals
Measurable
Achievable
Relevant
Time-bound
Digital Marketing Strategy Notebook
Turning a visitor into a brand ambassador
Prospects Visitors Leads Customers Ambassador
s
Attract
Drive traffic to websites
01
Engage
Compel interaction with
brand
02
Convert
Turn leads into sales
03
Inspire
Promote and monetize
04
Digital Marketing Strategy Notebook
4 key aspects to the digital marketing strategy Method
Mercury is the closest planet to the Sun
Metric
Jupiter is the biggest planet of them all
Lingo
Mercury is the closest planet to the Sun
Roles
Jupiter is the biggest planet of them all
Digital Marketing Strategy Notebook
Creating a digital marketing campaign
A digital marketing campaign is a
strategic plan that utilizes various online channels and tactics to achieve specific marketing goals and objectives
01
Outline your marketing goals02
Figure out your budget03
Complete market research04
Decide on the channels you want to use05
Keyword search06
Measure your resultsDigital Marketing Strategy Notebook
Digital marketing strategy
Social
Social media 1 Social media 2 Social media 3
Content
Website Blog
Written papers
Optimizatio
Meta data
n
Keywords Display ads
Branding
Packaging Graphic design
Messaging
Capture Distribution
Content
Digital Marketing Strategy Notebook
Creating a digital marketing campaign
Objectives Target audience Brand message
Mercury is very small Jupiter is a very big planet
Neptune is very far away
Buyer’s journey Competitor
analysis Methods &
channels
Saturn is a gas giant Earth is our planet Venus is terribly hot
Digital Marketing Strategy Notebook
01
Set up goals and objectives06
Content marketing02
Identify your customers07
SMM03
Know your competitors08
Email marketing04
Team09
Mobile marketing05
SEM10
Affiliate marketingSteps to creating a digital marketing campaign
Digital Marketing Strategy Notebook
80% of results come from 20% of efforts. Focus on the most valuable 20% for better performance
80/20
of decisions on data and analytics for informed choices and optimized campaigns
90%
Approximately 75% of internet users access content through mobile devices, optimize digital marketing strategy for mobile
75%
Adopt a customer-centric approach in all digital marketing efforts, focusing on providing value, and building strong relationships
100%
Digital Marketing Strategy Notebook
Keep an eye on trends around the world
Saturn is a gas giant with rings
Trend 3
Mercury is a very small planet
Trend 1
Neptune is far away from us
Trend 2
Digital Marketing Strategy Notebook
Importance of having a digital strategy and priorities
Mercury is a very small planet
Targeted reach
Neptune is very far away from us
Cost-
effectivenes s
Jupiter is a very big planet
Measurable results
Despite being red, Mars is cold
Brand
awareness
Digital Marketing Strategy Notebook
3 ways to improve your SEO
Mercury is a very small planet
Make your website mobile friendly
Neptune is very far away from the Sun
01
Despite being red, Mars is cold
Research and check your
keywords
Venus is the hottest planet of them all
02
Jupiter is a gas giant and a very big planet
Optimize all the images in
your website
Earth is the beautiful planet we live on
03
Digital Marketing Strategy Notebook
Jan Feb Mar Apr Ma y
Jun Jul Aug Sep Oct Nov Dec
Action 1 Action 2 Action 3 Action 4 Action 5
Neptune is very far away from us
Strategy 1
Mercury is a very small planet
Strategy 2
Jupiter is a very big planet
Strategy 3
Despite being red, Mars is cold
Strategy 4
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