COURSE PROFILE AND SEMESTER PLAN (RPS)
Course/ subject : Health Communication Code/ credit : KOM0034/ 2 SKS (2-0)
Lecturer : Yun Fitrahyati Laturrakhmi, S.I.Kom., M.I.Kom Sinta Swastikawara, S.I.Kom., M.I.Kom Course Description
Health communication is a study and practical use of communication techniques in creating, exchanging and disseminating health-based information and its effects, not only in interpersonal and small group level involving social actors, but also in organisational and institutional level. This course also reviews the relationship which arises from patient and health provider’s encounters embeding in a sociocultural context. A range of crucial health issues will also be reviewed under this course, including health and risk communication, social and cultural construct of illness and its impact to both individual and community’s health behavior, the function of public relations in health instutions, health promotions, and ethical issues related to health communication practices.
Course Objective
After completing the course, students are expected to understand the role of communication and its relation to health context, as well as having an understanding about the position of health communication as a part of communication framework. Through this course, students are also expected to gain a competency to analyse various health communication issues which are embedeed in any sociocultural context, mainly in Indonesian context.
Assessment :
In-class quiz = 20%
Group assignment = 20%
Midterm test = 30%
Final test (final report) = 30%
Expected Learning Outcomes Expected learning
Outcomes
In-class quiz
Group assignment
Midterm test Final test
Competence
Critical Thinking
Communication Skill
Compulsory references :
Conrad, P., Barker, KK. (2010). The social construction of illness: key insights and policy implications. Journal of Health and Social Behavior. 51 (S).
Donsbach, W. (Ed). (2008). The international encyclopedia of communication.
Malden, MA: Blackwell Publishing.
Littlejohn, S.W., Foss, K. (Ed). (2009). Encyclopedia of communication theory.
Thousand Oak, CA: Sage Publications.
Thompson, TL., Dorsey, AM., Miller, K.I., Parrot, R. (Ed). (2003). Handbook of health communication. Mahwah, NJ: Lawrence Erlbaum.
Schiavo, R. (2007). Health Communication From Theory and Practice. San Fransisco: Josey Bass.
Additional references :
Ancker, J.S, Senathirajah , Y, Kukafka, R, Starren, J.B. (2006). Design features of graphs in health risk communication: a systematic review. Journal of the American Medical Informatics Association,13 (6).
Apker, J. (2012). Communication in health organizations. Malden, MA: Polity Press.
Berry, D. (2007). Health communication theory and practice. New York: Open University Press.
Brewer, N.T. et.al. (2008). Health literacy and cancer risk perception: implications for genomic risk communication. SAGE JOURNAL: Medical Decision
Making.; 29 (2).
Brown, B., Crawford, P., Carter, R. (2006). Evidence-based health communication. Berkshire: Open University Press.
Clark, C.C. (Ed). (2002). Health promotion in communities: holistic & wellness approaches. New York: Springer Publishing Company.
Freshwater, D. (2006). Mental health and illness: questions and answers for counsellors and therapists. Chichester: Whurr Publishers Limeted.
Gywn, R. (2002). Communicating health and illness. Thousand Oaks, CA: Sage Publications.
Hooke, W.H., Rogers, P.G. (Ed). (n.d.). Public health risks of disasters:
communication, infrastructure and preparedness. Washington: The National University Academics Press.
Karamanidou, K. & Dimopoulos, K. (2016). Greek health professionals’
perceptions of the HPV vaccine, state policy recommendations, and their own role with regards to communication with relevant health information.
BMC Public Health.
Martin, L.R., DiMatteo, M.R. (Ed). (2014). The Oxford handbook of health communication, behavior change and treatment adherence. New York:
Oxford University Press.
Mulyana, D. (2012). Cultures and communication: an indonesian scholar’s perspective. Bandung: Remaja Rosdakarya.
Ray, E.B. (Ed). (2005). Health communication in practice: a case study
approach. Mahwah, New Jersey: Lawrence Erlbaum Associates Publishers.
Robb, M., Bareet, S., Komaromy, C., Rogers, A. (Ed). (2004). Communication, relationships and care: a reader. London: Routledge.
Rogers, E.M. (1994). A history of communication study: a biographical approach.
New York: The Free Press.
Thomas. R.K. (2006). Health Communication. New York: Springer
SEMESTER COURSE PLAN
Course/ Subject : Health Communication Course code/ credit : KOM0034/ 2 SKS (2-0)
(1) WEEK
(2)
COURSE MATERIAL
(3) LESSON FORM
(4)
EXPECTED LEARNING OUTCOME
(5)
ASSESSMENT CRITERIA (INDICATOR)
(6) MARK PERCENTAGE
(%) 1 Introduction to Health
Communication
The role of communication in health context
Health communication characterictics
The scope and limitation of health communication
Seminar (lecture) Students are expected to understand the
characteristics of health communication and the role of communication in health context.
The ability to understand and explain the scope of health communication
The ability to identify the main characteristics of health communication as a study and its difference with another study in communication field.
2 The History of Health Communication Study
Historical context in health communication study
The contribution of Palo Alto School in communication field
The development of researches in health communication
The role of communication in healthcare practice: a historical perspective
Seminar (lecture) Students are expected to understand the historical context of health
communication as a part of study in communication field.
The ability to understand the historical background of health communication and its relation with
commuication science.
3 Mapping of health communication research and study based on level of analysis
Discussion Students are able to
categorize research trends in health communication study
The ability to categorize the map of health
communication reseach In-class Quiz 1 : 5 %
individual, interpersonal, social network, societal and mass level
Based on topic of study: delivery of health care, promotion of health, health and risk
communication, new information and technology (e-health)
based on the level of analysis.
trends based on the level of analysis.
Group discussion and journal reviews (worksheet 1)
4 Health communication perspectives
Delivery of healthcare
The promotion of health
Health and risk communication
Health communication and new information technologies (e- health)
Seminar (lecture)
and discussion Students are expected to understand health
communication perspectives and the characteristics of each perspective.
The ability to understand health communication perspectives.
5 Basic concepts of health communication : Theories and Models
Communication theories and health communication
Communication models for health communication practices
Discussion Students are able to describe and classify the variation of communication theories and models in health context:
both in research and in practice.
The ability to classify the theories and models in health communication research and practice
The ability to employ the thory and model into particular situation related to health
In-class Quiz 2:
5%
Group discussion (worksheet 2)
6 The construction of health and Illness :
Biomedical system
Biopsychosocial system
Naturalistic and personalistic approach to illness
Seminar (lecture) Students are expected to understand the basic distinction of biomedical and non-biomedical system to understand how health and illness are seen and perceived.
The ability to understand and provide some contextual cases.
7 The role of culture in shaping communication behavior towards illness:
Stigma and courtesy stigma in
Discussion Students are expected to understand the effect of stereotype, stigma and courtesy stigma in health- based encounter.
The ability to understand and analyse the effect of stereotype, stigma and courtesy stigma in everyday situation related to health.
Group
assignment 1:
10%
health communication
Stereotype and healtcare disparities (minority vs majority, rural vs urban)
Mahasiswa diharapkan dapat memahami dan menyajikan contoh kontekstual
bagaimana praktik kesehatan yang dipengaruhi kuat oleh budaya.
Case study and presentation
8 Midterm test In-class test,
individual, closed book
30%
9 Interpersonal level issues and therapeutic communication
Seminar (lecture) Students are expected to understand and be able to identify the basic
characteristics of health communication in interpersonal level.
Student are expected to understand the main qualities of therapeutic communication.
The ability to understand and identify the main characteristic of health communication practice in interpersonal level, as well as therapeutic
communication practice.
In-class quiz 3 : 5%
Role play
10 Group and organizational level issues
Social Support, Social Networks, and Health
Groups and Teams in Health Care:
Communication and Effectiveness
Stress and Social Support in Health Care Organizations
Seminar (lecture)
and discussion Students are expected to understand the main characteristics of small group and organizational- based health encounter.
Students are able to provide some actual cases describing the effect of group dynamic to individual’s health behavior.
The ability to understand and identify the main characteristic of health communication practice in small group and organizational level
The ability to provide some relevant- contextual cases
In-class quiz 4 : 5%
Individual presentation
11 Health and risk communication:
Risk Communication
Health and risk communication
Seminar (lecture) Students are expected to understand the relationship among risk and health
The ability to understand the relationship among risk and health communication, as
Communicating information about risk and uncertainty
communication. well as providing some contextual cases.
12 Promotion of health
The regular use of media (endogenous media vs modern media) in the promotion of health
Internet and health promotion
Marketing tools in health promotion
Health promotion and persuasion
Discussion Students are able to analyse various characteristics of message contents and medium that are effective for promoting health behavior.
The ability to identify and analyse the most effective medium and message contents in promoting health behavior.
Assignment 2 : 10%
Analyse health promotion tools and content and provide some solution to make it more effective and persuasive.
13 Identifying some issues:
Public relations and health communication
Health communication in marginalized group
Seminar (lecture) Students are expected to understand and are able to analyse specific issue in heath context through public relations perspective
Student are able to analyse healthcare issues in marginalized group
The ability to analyse and provide some
recommendation for everyday basis.
14 Ethics and health literacy Seminar (lecture) Students are expected to understand the ethical dimension of health practices
Students are able to analyse the correlation between health literacy level and its effect to individual’s health behavior
The ability to understand some ethical issues in health practices and the ability to analyse the correlation between health literacy level and health behavior.
15 Reviews and brainstorming essay
ideas Discussion
16 Final test Take home, group
essay
30%
Final Test (Final project) Mark percentage : 30%
Description :
In a group that consist of at least 3 persons, students have to write an essay about health communication issues based on literature reviews and observation, whether through online medium or not. In this essay, students should provide a case and give a brief analysis through health communication perspective. Group consultation is provided by the lecturer. Peer-based assessment also applied to asses individuals’ contribution to this essay. The assessment criteria that are applied to asses the essay content as followed :
No Assessment Criteria Mark percentage
1 Issue selection and the identification of the problem 5%
2 The depth of analysis through health communication lens
13%
3 The variety of sources 7%
4 Technical aspect related to written skills 5%
TOTAL 30%
Peer Assessment
Topic :………
No Student Name Student Number Score
1 2 3 4 5
Assessment scale :
85 = Excellent 70 = good 55 = fair 0 = very poor
