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COURSE : Mass Communication CODE / CREDIT : ISK4215 (3 Credit Points) COORDINATOR : Dewanto Putra Fajar, S.Sos, M.Si LECTURERS TEAM : Isma Adila S.I.Kom., M.A

Arif Budi Prasetyo S.I.Kom., M.I.Kom Abdul Wahid S.I.Kom., M.A

Widya Pujarama. S.I.Kom., M.Communication

Course Description

Mass Communication subject is an introduction for Communication Science students from all specialisation: Mass Communication, Public Relations and Communication Management to the realm of mediated communication. This course provides an overview of mass communication processes. Thus this course focuses on explaining the nature of mass communication, including the predicament of mass communication institutions in its society, communication processes, the brief development of mass communication, a brief mass communication theory discussion, as well as the hub of conventional mass communication media and New Media or the Internet.

Course Objectives

After completing this course, the students are expected to have the ability to understand and to analyze the phenomena which associated with mass communication, and the relationship of mass communication and media organizations management. Also, the students will be able to apply their comprehesion of mass communication concept in other subjects from any specialization, especially which related to mass communication activities.

Assessment:

1. In-class Quiz : 10%

2. Personal or Team Assessement : 25%

3. Mid Semester Test : 30%

4. Final Semester Test : 35%

(Program / Expected Learning

Outcome)

Quiz Personal / Team Assessmen

t

Mid Semester

Test Final Semester Test

Competence    

Critical Thinking   

Communication

Skill 

Team work 

Main References

Adler, R, B, Rodman, G. (2006). Understanding Human Communication, Ninth Edition, New York: Oxford University Press.

Eadie, W, F. (2009). 21^st Century Communication, Reference Handbook. Thousand Oak:

Sage Publication.

Flew, T. (2002). Newmedia, An Introduction. Melbourne: Oxford University.

Griffin, M. (2003). A First look at communication theory, 5^th edition. International edition.

McGraw Hill: US.

Turow, J. (2009). Media Today. An Introduction to Mass Communication. Third edition.

Madison Ave Routledge.

Additional References

Littlejohn, S, W, Foss, K, A. (2009). Teori Komunikasi, Theories of Human Communication.

edisi 9. Muhammad Yusuf Hamdan (penerjemah). Jakarta: Salemba Humanika.

McQuail, D, (2011). Teori Komunikasi Massa. edisi 6. Putri Iva Izzati (penerjemah).

Jakarta: Salemba Humanika.

SEMESTER COURSE PLAN (SAP)

COURSE : Mass Communication CODE / CREDIT : ISK4215 (3 Credit Points) Course Description

Mass Communication subject is an introduction for Communication Science students from all specialisation: Mass Communication, Public Relations and Communication Management to the realm of mediated communication. This course provides an overview of mass communication processes.

Thus this course focuses on explaining the nature of mass communication, including the predicament of mass communication institutions in its society, communication processes, the brief development of mass communication, a brief mass communication theory discussion, as well as the hub of conventional mass communication media and New Media or the Internet.

Course Objectives

After completing this course, the students are expected to have the ability to understand and to analyze the phenomena which associated with mass communication, and the relationship of mass communication and media organizations management. Also, the students will be able to apply their comprehesion of mass communication concept in other subjects from any specialization, especially which related to mass communication activities.

(1) Week

(2)

Course Material

(3) Lesson Form

(4)

Expected Learning Outcome

(5)

Assessment Criteria (Indicator)

(6)

Score Percentage (%)

1 2 3 4 5 6

1 ^ Course Contract

 Short History of Mass

Communication

 Definition of Mass Communication

 Mass

Communication

Seminar (Lecture)  Students are expected to understand the brief history of mass communication, objectives, overview of functions and scope of mass communication.

TYPE THE DOCUMENT TITLE

4

Coverage

 Development of Mass

Communication 2 ^ Nature of Mass

Communication

 Main Elements of Mass

Communication

Seminar (Lecture)  Students understand and are able to explain the nature and main elements of mass communication.

3 ^{ Mass}

Communication Role in Modern Society

 Mass

Communication / Media and Society

Seminar (Lecture)  Students are able to explain the role and purpose of mass communication/mass media in its society.

4 ^ The Power of Mass Media

 Mass Media Audience

 Mass Media Effect

 Media Literacy

Seminar (Lecture) Personal or Group Assessment for Next Week

 Students are able to explain the power of the mass media and to understand the role and purpose of media literacy for empowering the audience.

 Tasking for the next week.

5 ^ Normative Theories of Mass Media

 Association

between Normative Theories and Political Aspects of Mass

Communication

Seminar (Lecture) Case Study (Personal or Group Tasking Presentation)

 Students are able to differentiate functions and role of Normative Theories of mass media by presenting case studies on certain theme which had been given the week before.

Analitical Skill

Argumentation Skill

Scientific and academic writing skill

Avoid plagiarism

 Score 25%

6 ^ Introduction to Political Economic Aspects of Media

Seminar (Lecture)  Students are able to explain the relationship among media as an institution with political and economic conditions in the country.

7 ^{ Quiz} Written test In-class Quiz  Score 10%

8 ^ MID SEMESTER TEST

Examination  Score 30%

9  Media Industry in Relations with Media

Conglomeration

Seminar (Conventional Lecture)

 Students are able to understand and to explain the phenomena of the media industry which also correlate to media conglomerate.

10  Conventional Management in Printed Media Industry

Seminar (Lecture)  Students are able to understand, and to describe the media management activities, particularly in the print media.

11  Radio Management Seminar (Lecture)  Students are able to understand, and to describe the media management activities,

particularly radio as part of the mass media.

12  An overview of television management

Seminar (Lecture)  Students are able to understand, and to describe the media management activities,

particularly television as part of

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6

the mass media.

13  Internet, Digital Media and Convergence

Seminar (Lecture)  Students acquire the basic knowledge for explaining communication phenomenon related to the Internet, digital media, and convergence.

14  Mass Media Regulation, Laws, and Ethics

Seminar (Lecture)  Students gain knowledge and understanding of the regulation of mass media, mass media law, and ethics to guide the many activities of the mass media.



15  Quiz Written test In-class Quiz  Score 10%

16  FINAL SEMESTER TEST

Examination  Score 35%

Course Profile and Semester Plan, English Class, Department of Communication Science, Brawijaya University

8

Assignment and Assessment Description 1. In-Class Quiz

Time : Week 7

Weight : 10%

Description :

Quiz is a simple test to measure the competence of the students in theoretical field and their main comprehension of the course material which had been presented during the class meetings. Quiz also role as an impetus and a stimulation for students to study hard and thoroughly understand about mass communication course.

2. Personal or Team Assessment (Paper or Group Disscussion and Presentation) Time : Week 5 or Week 11

Weight : 25%

Description :

Personal tasks or group tasks are used to measure students’ skill in analysing, discussing, writing critical ideas, and presenting a communication phenomena or case study. It is necessary to train student’s critical thinking skills as well as their understanding on mass communication phenomenon in everyday life situation.

Furthermore, the group assignment will also sharpen students’ teamwork and students’ group communication capabilities, such as delivering opinion based on scientific arguments in oral and written form. Therefore, the assignment of personal or group assignment is expected to be way to establish the student’s mental positively as well as the student critical thinking ability based scientific argument.

No Assessment Criteria Maximum

Score (%) 1. Ability to analyze problem or communication

phenomena

5

2. Ability to write a paper scientifically 5

3. Logical and scientific Argumentation and presentation

skill based 5

4. Ability to cite consistently and to avoid plagiarism 10

Total 25

3. Mid Semester Test (UTS) and Final Semester Test (UAS) Time : Week 8 and Week 16

Weight : 30% and 35%

Description :

UTS and UAS are used in order to measure students’ competence, theoretical understanding, and critical thinking skills as an indicator of students’ understanding of concepts and materials presented during the course. In addition, UTS and UAS are also used to drill students academic skills, and honesty in writing on answer sheet or in writing a paper. The UTS and the UAS will be given in written test or in an essay paper task form.

contracts, as follows:

1. All students must arrive on time, or before the lecture begins. Students who are no more than 30 minutes late with strong reason could be tolerated to attend the class, however, punishment will be given for those who are more than 30 minutes late.

2. All students must show their concentration and commitment during the classroom by not using any cell phone (gadgets), a laptop, and perform other activities that disturb the order, including smoking.

3. All students must wear decent clothes. It is allowed to wear casual T-shirts with collar. Do not wear T-shirts, ripped jeans, or sandal to class.

4. Students who are unable to attend a class should give a letter addressed to the lecturer on the day (or maximum two days after the class to the academic staff), or via sms on the day) explaining reasons (if ill, student should also attach a statement from doctor). Failing to do so, the lecturer will assume that the student alpha.

5. All students who participated in Mass Communication course, entitled to participate in quiz, UTS, as well as other structured activities. However, students’

participation in the UAS is determined entirely by student attendance a minimum of 80% of the total courses. Students who do not participate UAS caused by name block, still have their quiz grades, UTS grade, and grades from other tasks.

6. All the rules have not been set in the contract this course will be decided later.

FACULTY OF SOCIAL AND POLITICAL SCIENCES Communication Science Department

Assignment Cover Sheet Communication Dept.

Section 1 To be completed by individual student or group leader

Student number: Course Code:

Student Name:

Course Name: Word Count:

Lecturer: Due Date:

Assignment Title:

Extension Granted: Yes/No Approval Attached: Yes/No I /We hereby declare

 that this is my/our own original work, and that no part of this assignment has been copied from any other source or person except where due acknowledgement is made

 no part of the work has been previously submitted for assessment in this or any other institution

 if at anytime it is proved that I/we have given a false statement, I/we are ready to accept the consequences

Signature: _______________________________ Date: _________________

Please be advised that your work may be submitted through plagiarism detection software.

Section 2 To be completed by all group members

Student

Attendance List

Number

Student Name Student Number Signature (read

the declaration above)

Please ensure that

 All pages are securely bound

 The assignment is submitted without plastic cover or folder

 You have to kept a copy of the work3. Paper / Tasking Structure Format

1. INTRODUCTION

Introduction is the first part of paper, or other scientific writing will be created by the students. Introduction section contains all the explanations about the theme, topic, or title of paper, or paper that is made. In addition, the introduction should explain in detail, scientific, and logical reasons of the students choose the topic, so that became the basis for writing the next chapters. Because it's good or bad the papers can be determined by its introduction.

2. LITERATURE REVIEW / LITERATURE STUDIES

Literature review or literature studies is the chapter in the papers, or scientific writing describes a literature review which used by students to discuss the theme, topic, or title filed. Literature review provide a theoretical foundation and guidance for students to understand the phenomenon (theme, topic, or titles) were observed as well as data analysis tools that can be used by the student to explain the phenomenon (theme, topic, or title). In addition, a review of the theoretical or literature become a benchmark the ability of students to explore the literature used in the manufacture of paper, or other scientific writing.

3. ANALYSIS AND EXPLANATION

The data explanation and data analysis is the chapters that require students to explain scientifically all data or findings related to the theme, topic, or title are discussed. The following discussion and analysis also require students to explain all the data based on the theoretical findings in a systematic and logical. Because of that chapter is expected to stimulate students to think critically, scientific, and systematic.

Bibliography

Bibliography is an area which requires students to write all references and literature used in the manufacture of paper, paper, or paper. The format of writing bibliography was based on APA (American Psychological Association). The APA ref system used by Department of Communication Science can be downloaded from www.komunikasi.ub.ac.id.