Integrated Image Recommendations
Signatures & Use Seal
2
University Seal
Ceremonial and Executive Use Only
Included
• Diplomas
• University ceremonies
• President, Vice Presidents, Provost, Trustees, and
Chancellors only – Business cards – Letterheads
– Personal presentations – Websites
– Invitations
• Permanent building insignias
Excluded
• Marketing collateral
• General websites
• Banners (other than for ceremonies)
• Signage
• Coasters, placemats, napkins, etc.
• Alterations of any kind
• Artistic interpretation (e.g.
using the seal to dot an “i”)
University Signature
4
Campus Signatures
IUPUI Campus Signatures
6
Use of Signatures
• Prominent position
– Stationery, business cards, recruitment materials, websites, and key signage
• Minor element (back cover, footer, sleeve, etc.)
– Displays, print/television ads, billboards, campaign materials, give-aways, etc.
• Campuses/units express their personality through
colors, copy, photos, etc. (not individual logos)
Deliverables to Expect
• Integrated Image Guide Book
– Signatures
– Signature guidelines – IU font
– Color/font palette
• Signature
• Secondary trade font palette
• Brand Essence Tools
– Mood boards
– Verbal descriptions – Mascots
