ECONOMIC RECOVERY STRATEGY FOR THE COMMUNITY AND MSME PERFORMERS IN MEDAN CITY IN THE ADAPTATION ERA OF NEW HABITS

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International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration |IJEBAS

E-ISSN: 2808-4713 | https://radjapublika.com/index.php/IJEBAS 279

ECONOMIC RECOVERY STRATEGY FOR THE COMMUNITY AND MSME PERFORMERS IN MEDAN CITY IN THE ADAPTATION ERA OF NEW HABITS

Yusrita

Universitas Islam Sumatera Utara Email: [email protected]

Abstract

This contemplate directs to ascertain : the contemplate of economical convalescence procedures from the consequence of Covid 19 during the conformableness amplitude to contemporary conventions look after the needs of as contemplate substantial and considerateness in formulating procedure manufacturing accompanying to the acceleration of the convalescence of MSMEs in the municipality of city which are pretentious by the consequence of the Covid 19 pandemic.

classifications of collections in the contemplate these are influential collections and less important collections . The disposition of assembling collections is simple serendipitous sampling, videlicet the disposition euphemistic pre-owned to appropriate a exemplification from the inhabitant in much a course of action that each colleague of the inhabitant has the corresponding fighting chance to be appropriated as a sample. The collections psychoanalysis disposition euphemistic pre-owned is a qualitative psychoanalysis method, videlicet the psychoanalysis cognitive semantics that is supported on the continuance of a semantic communication between the variables continuance studied.

Keywords : Economic Recovery Strategy, MSME, New Habit Adaptation.

1. INTRODUCTION

The COVID-19 widespread has affect virtually 209 nations on all sides of the world. The Covid-19 widespread that has occurred in Indonesia on account of marchland 2, 2020 is all the more ongoing. economical startles chalk up occurred in indefinite sectors and in indefinite places, including the responsibility of northwards Sumatra in oecumenical and in the municipality of city in particular. The character of cocksureness habitual containers of Covid-19 is increasing day after day by day. collections obtained from the authoritative site of the Government. explicit that as of February 16, 2021, the character of cocksureness COVID-19 patients was 11,546 general public with 9,907 cured patients, 395 passings and 1,244 hospitalized patients, as shown in digital audiotape 1:

Source: Department of Health

Figure 1 Case of Covid-19 in Medan February 2021

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280 International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration |IJEBAS

E-ISSN: 2808-4713 | https://radjapublika.com/index.php/IJEBAS

The occurrence of the Covid-19 widespread that occurred in Indonesia did not by oneself tone-beginning wellness on the other hand furthermore attacked the country's economy. turn from comprehensive patronage actors to Micro, inconsequential and spiritualist undertakings (MSMEs).

MSMEs are the sphere that has furthermore accomplished the bottom consequence caused by the Covid-19 pandemic. Not a hardly any MSMEs are furthermore motor response the consequence of this pandemic, turn from a diminution coveted, a diminution in sellings levels, layoffs of staff member to patronage closures. MSMEs chalk up a extremely far-reaching impersonation in Indonesia where 80 pct of the governmental conservation is backed by the MSME sector. In designations of employment, MSMEs are accomplished to appropriate bounteous than 96 pct of the totality 170 trillion workers.

qualifications on collective and economical movements of the agreement in the configuration of PSBB game plan collective Distancing , Phiscal Distancing , as advantageously as patronage operational hours which are advised as magnitudes to distribute with COVID-19 affectedness a jeopardy of a diminutive in economical aggrandizement that is in a superior way than the original estimate. This consideration has be remodelled a turning-point that has never happened previously with the incertitude of convalescence for an aleatory time. many manufactures chalk up been pretentious by the Covid-19 pandemic, much as self-propelling fabrication fellowships outstanding to their high-pitched dependence on international distribute chains, which panniers the creation process. Another manufacture that was furthermore pretentious was the habilitate manufacture which enforced a transaction of reduction staff member by have in mind of cardinal working weeks and fortnight of holidays in progression to abbreviate the spread out diffuse of the Covid 19 virus.

The business and aviation sectors were abandoned outstanding to the collective distancing game plan as advantageously as non-food retailers which were deserted.

From the requirement sides flanks the shortening was exceptionally influenced by the diminutive in family consumption and asset in occupation with the diminutive in economical sprightliness as a determination of the Covid-19 pandemic. in the meantime exports furthermore accomplished a deeper shortening involuntary by a diminutive in the commensurate of heavenly body demand. From the contradiction consequence caused by this outbreak, it rotates elsewhere that thither are first-class sides flanks videlicet the fundamental aggrandizement in purchase effectiveness of anesthetic artifacts thanks to the administration has prohibited imported artifacts patch this widespread is all the more ongoing. In the exploitation of the coterminous pandemic, WHO has publicized meanwhile guidelines that accommodate exhortations supported on collections on the reconciliation of economical and collective movements of the community. A establish of pointers was highly-developed to collaboration nations nailed down adapting indefinite universal wellness interventions supported on universal wellness criteria. moreover to these indicators, economical factors, safe keeping anthropoid rights, chop chop safe keeping and universal susceptibility be required to furthermore be considered. The achiever of achieving pointers buoy orchestrate an environment to constitute preparations a groundwork in relation to a contemporary normal, amentiferous and protected by adopting contemporary convention conversions (IMR).

conformableness of contemporary conventions is an transcription for the agreement in carrying elsewhere collective get-up-and-go movements and movements in fulfilling their get-up- and-go be in want of by attentiveness to and implementing wellness protocols. This is thanks to the jeopardy of repositioning of general public and the assemblage of general public chalk up a comprehensive potentiality for COVID-19 transmission. In progression to sustenance the annuli of

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the conservation running, it is all-important to extenuate the consequence of the COVID-19 pandemic. The agreement be required to constitute substitutions to their manner with the progression and conformableness of contemporary conventions (new normal) so that they buoy conscious profitably and keep away from the transmittance of COVID-19. drilling in applying the customaries of a dry cleaners and better manner is the indispensable in suppressing the transmittance of COVID-19 in the community, so it is hoped that the COVID-19 eruption buoy be passed well. The indispensable communication for anticipation at the characteristic level, exceptionally individual and down home hygiene exertions by implementing wellness standards of behaviour all the more be in want of to be carried elsewhere in a disciplined procedure (Kepmenkes 413, 2020).

The city municipality administration has if guidelines for the progression of people's existences during the Covid-19 pandemic. The principle dubitable is protector principle character 27 of 2020 in reference to the deed of contemporary conventions conformableness to the Covid 19 Virus affliction 2019 (COVID-19) widespread weathers in the municipality of Medan. The principle modulates the deed of indefinite activities, ranging from economics, transportation, to ethnical movements in the halfway point of the Covid-19 pandemic. For this reason, this contemplate directs to contemplate how the consideration of the agreement and the patronage heavenly body exceptionally MSMEs during the deed of the conformableness of contemporary conventions in city City.

2. IMPLEMENTATION METHOD

influential collections solicitation was carried elsewhere by compiling a questionaire which was apportioned on-line via google configuration . press conference were conducted by have in mind of a information of enquiries or questionnaires. The classifications of enquiries euphemistic pre-owned in the questionaire are non-structured enquiries (open) and organic enquiries (closed).

organic (closed) enquiries are enquiries that are make-believe in much a course of action that respondents are constricted to gift responses to trustworthy additional answers. Non-structured (open) enquiries are enquiries whose responses are mean business by the respondent. assembling collections on the conformableness of contemporary conventions by the community, the economical consideration of the agreement and patronage actors, exceptionally MSMEs. The disposition of assembling collections is simple serendipitous distribution , which is the disposition euphemistic pre-owned to appropriate a exemplification from the inhabitant in much a course of action that every colleague of the inhabitant has the corresponding fighting chance to be appropriated as a sample.

3. RESULTS AND DISCUSSION 3.1 Results

1. The economical consideration of the city municipality agreement in the conformableness amplitude of contemporary conventions

The representation of agreement respondents in the Covid-19 consideration is: presumptuous the economy. presently bad, family economical weathers are all the more deficient during the conformableness of contemporary conventions , the family resource of the agreement is presently furthermore largely experiencing a turn down although any chalk up not all the more accomplished an aggrandizement of 3%. and chalk up a sides flanks resource of 31% at the continuance of adapting a contemporary habit. And outstanding to the aggrandizement in the expenditure of

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introductory be in want of , virtually of the people's spending accrued by 57% and thither was furthermore a diminution in spending by 12%. judgement from the intermediate expenditure, the general public of city are categorized as non-consumptive general public all the more 19%

mediocre. This buoy be seen from the character of general public who elbow grease in individual kith and kin , more than 1 at 45% and thither are all the more more 2 general public at 16%, and chalk up a little sufficiency resource so that any general public chalk up accommodations all the more though they are counterbalanced with those who do not chalk up accommodations at the bank, and furthermore do not formal pignorate their artifacts at the shop all the more though the contemporary economical consideration is considerably bad, although thither are approximately 22% chalk up artifacts that are pawned.

As a result, to accommodate the expenditure of introductory be in want of during the conformableness amplitude of this contemporary habit, which is to some degree expensive, and by oneself 19% aforementioned it is all the more this customarily lay hold of general public who recurrently remuneration for instruction late. in the meantime the contemplate apportionment assistance did not chalk up a substantial consequence where by oneself 36% aforementioned they were helped, and 30% did not appropriate apportionment assistance. From the consequences of the press conference it buoy be seen that in oecumenical undergraduates cannot proceed from the admonition well, outstanding to little eruditeness motive and furthermore do not chalk up indication instruments for learning. So that kith and kin colleagues give blessing that they customarily according to opposite eruditeness with a undeviating process. So that the coterminous semester's determination to contemplate opposite is extremely positive.

The contemporary consideration put together general public unenthusiastic to buy. it buoy be seen from the little purchase effectiveness of the general public although on all sides of 18%

aforementioned their purchase effectiveness was high-pitched outstanding to many inflation and wellness needs. on the other hand wellness utilities for the the greater part of the agreement do not acquaintance tribulations and by oneself 26% acquaintance difficulties. in reality , the agreement incline towards not to accomplish business movements or movements that hurting for supererogatory spending, to sustenance the family's economical consideration afloat. on the other hand a inconsequential proportion of 17% aforementioned that business all the more requisite to be finished to aggrandizement the body's unsusceptible transaction and furthermore do culinary movements by 23%. This consideration furthermore limits extent general public from doing culinary movements by 77%, so it is not amazing that severals restaurants and over-the-counter culinary locations are close-mouth and unsympathetic .

Although the proportion is little at 23%, the general public of city chalk up started cultivating vegetables to helping hand their family's economy, although virtually of them don't.

in the meantime unemployment is the highest disputed point at 26%, including little resource at 16 %. on the other hand what in reality put at risk the agreement is the character of consume habitual user continuance the thirdly highest disputed point at 9% counterbalance by drainage, flooding, furthermore discredited roads, extremely as down-and-out general public and theft. The sordid surrounding and furthermore the interchange crams are predicaments that are quite concern.

on the other hand on all sides of 3% do not predispose wellness services.

The potentiality in the production surrounding in the municipality of city is henpecked by trade, culinary services, including home-based businesses in the citified community which chalk up started to increase, on all sides of 17% of respondents. on the other hand 3% aforementioned that

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the business potentiality and decorative vegetables and agricultural consequences furthermore had potentiality in their village.

The application of on-line shopping has not be remodelled a agreement call for by oneself 36% of the general public of city are doing it, all the more though during the conformableness amplitude for this contemporary habit, the cognitive semantics all the more has to be maintained, general public don't in reality consternation approximately accomplishment out. And surrounded by those that are recurrently washed-out are 29% fashion, cosmetics, electronics, including publications and others. in the same shopping for introductory be in want of general public incline towards to department store as the crow flies at the marketplace or to neighbours and by oneself approximately 27% incline towards to be delivered by sellers.

Interestingly, the agreement is fascinated in involving in aptitudes experiencing so that they buoy come around the kith and kin economy. This consideration is furthermore ultimately accomplished to modification the mentality of the general public of city from exploitative to productive, they customarily deprivation to helping hand the kith and kin conservation by 84% of respondents.

2. evaluation consequences on the consideration of MSMEs in the conformableness amplitude of contemporary conventions

1) Characteristics of Respondents patronage Actors (MSMEs) city municipality

Figure 2 Gender of MSME Actors

The pigeonholing of respondents supported on sexuality consisted of 90. 57 % feminine and 9. 43% male. virtually of the respondents are women.

Figure 3 Types of Business of MSME Actors

supported on the classification of MSME business, it buoy be seen that virtually of the respondents are entrepreneurs in the culinary environment which reached 72. 64 % (77 people) . in the meantime , 16. 04 % or as severals as 17 general public chalk up a patronage in the

Laki -Laki Wanita

9,43%

90,57%

Respondent's Gender (%)

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environment of handicrafts. The outstanding 4. 92 % are over-the-counter businesses, 2. 83% are convection businesses and 1. 89% are in the cloth and commerce sector.

Figure 4 MSME Business Classification

supported on the representation in the sky it buoy be seen that virtually of the respondents are micro businesses which chalk up a total business of capable 300 trillion annually, which is 86.

79% or as severals as 92 people. patch the eternal sleep are minor businesses (turnover 301 trillion to 2. 5 billion) and medium-scale businesses (turnover > 2. 5 billion) with 7 respondents each.

Figure 5 Number of Employees Owned

The pigeonholing of respondents supported on the character of staff member demonstrates that as severals as 49. 06 % or as severals as 52 general public chalk up 1-2 employees. so followed by businesses that do not chalk up staff member as all the more as 31. 13 % . consideration have in mind that it is the patronage businessman himself who sprints his patronage without whatever over-the-counter congregation plateful him with a trustworthy reward. in the meantime as severals as 16 general public (15. 09 % ) chalk up 3-4 staff member and thither are by oneself 3 respondents who chalk up more 10 employees.

5-6 orang

> 10 Orang 3-4 Orang Tidak ada Karyawan 1-2 Orang

1,89%

2,83%

15,09%

31,13%

49,06%

Number of employees

7 - 8 Tahun 1 - 2 Tahun

> 8 Tahun 5 - 6 Tahun 3 - 4 Tahun

7,55%

10,38%

16,98%

28,30%

36,79%

Long Business Established

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Figure 6 Long Business Established

supported on the take the measure of end result it buoy be seen that as severals as 36. 79 % of respondents chalk up been management their patronage for 3-4 years. 30 % or 30 general public chalk up been management their patronage for 5-6 years. moreover, as severals as 18 respondents chalk up businesses that chalk up been management for more 18 years. This demonstrates that virtually of the businesses owned by MSMEs chalk up been management for quite far-reaching time.

Figure 7 Business License Status

supported on the take the measure of end result it buoy be seen that 86. 79% (92 people) of MSMEs who be remodelled respondents already chalk up a patronage permission and the outstanding 14 (13. 21%) are MSMEs who do not chalk up a business.

Tidak Ya

13,21%

86,79%

Business permit

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E-ISSN: 2808-4713 | https://radjapublika.com/index.php/IJEBAS Figure 8 Distribution of MSME Districts

The pigeonholing of MSMEs supported on patronage situations is seen to be spread out diffuse transversely indefinite sub-districts in the municipality of Medan. The apportionment of respondents' situations protects 20 of the 21 sub-districts in city City. The virtually patronage situations are in the territory of westbound city with 23 businesses, and city Sunggal with 11 businesses. patch in over-the-counter sub-districts it scopes from 2-5 businesses per sub-district.

2) Results of the Survey of Business Actors (MSMEs) in Medan City a. Business Closure

The COVID-19 widespread has caused MSMEs to acquaintance patronage congestion and acquaintance high-pitched losses. individual course of action to play down the jeopardy that is all the more higher outstanding to the non-appearance of consumers or a diminution in requirement is that any MSMEs accelerate their businesses. supported on the consequences of the take the measure of 48 respondents ( 45. 28 %) explicit that MSME actors had make- believe the determination to for the time being accelerate their patronage during the Covid 19 widespread.

in the meantime as severals as 89. 62% of patronage actors did not constitute substitutions to the classification of consequence continuance sophisticated during the widespread or conformableness amplitude of this contemporary habit. thither are by oneself approximately 10. 38% of MSME actors who constitute substitutions to their products. This

Medan Belawan Medan Deli Medan Labuhan Medan Amplas Medan Petisah Medan Baru Medan Kota Medan Perjuangan Medan Polonia Medan Marelan

Medan Timur Medan Area Medan Johor Medan Helvetia Medan Tembung Medan Selayang Medan Tuntungan Medan Denai Medan Sunggal Medan Barat

0,94 0,94 0,94 1,89 1,89

2,83 2,83 2,83 2,83 3,77 3,77

4,72 4,72

5,66 5,66 6,6 6,6

8,49 10,38

21,7

Distribution of Business Locations (%)

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consideration is outstanding to the actuality that MSME consequences during the widespread are advised not extremely potentiality to be sophisticated during the pandemic, so the perpetrators decide to transposition to contemporary products.

b. Steps to Facing the Covid 19 Pandemic

During the Covid-19 Pandemic, MSME entrepreneurs furthermore took indefinite movements to play down the jeopardy of deprivation they faced. In the halfway point of a desperate dip circle in requirement and requires that MSMEs be required to furthermore pull through during the pandemic. The movements that are largely appropriated by MSMEs are to proportion the assistance and operative working hours (25. 40%) , discontinue staff member (25. 40%), and abbreviate the proportion of patronage consequences (17. moreover, MSME entrepreneurs furthermore accrued marketing prices, affected locations of business, arranged elsewhere staff member and abbreviate compensations and over-the-counter distance that make-believe MSMEs accomplished to pull through in the countenance of the COVID-19 pandemic.

c. Current Condition of Business Turnover Compared to 6 Months Ago

The contemporary exploitation of MSME patronage total business is all the more viewing a diminutive compared to 6 months ago. As severals as 76. 42% of MSMEs explicit that their contemporary patronage total business had decreased, 15. 09% aforementioned that their patronage total business was the corresponding (stayed), and 8. 49% of MSMEs explicit that their patronage total business had built compared to 6 months ago. The contemporary aggrandizement in MSME total business compared to 6 months since occurred on intermediate as all the more as 10%-20%. in the meantime MSMEs explicit that they were all the more experiencing a diminutive in patronage total business ranging from 20%-50%.

d. Obstacles Faced in the Period of Adapting to New Habits

The COVID-19 widespread has been accomplishment on for a year. on the other hand the consequence of the widespread is all the more continuance matt-up by MSMEs in the municipality of Medan. indefinite predicaments are all the more matt-up by MSME actors all the more though they chalk up entered a amplitude of conformableness to contemporary habits. MSME entrepreneurs all the more experience that purchasers are all the more to some degree little compared to the pre-pandemic amplitude (39. 75 % ) all the more though they are aforementioned to possess modified to contemporary habits. over-the-counter predicaments featured by MSME actors accommodate merchandising that is all the more hampered, creation expenditures are all the more increasing, it is ball-bust to remuneration accomplishment installments, and they all the more don't chalk up media for on-line merchandising for their patronage products.

e. Use of Online Marketing Media

The COVID-19 widespread has denatured the deportment archetypes of general public and SMEs. substitutions in the application of digital-based application are increasing in this amplitude of conformableness to this contemporary habit. In 2020, MSME actors were extremely amazed and devastated by the distributed consequence of the pandemic. So that MSMEs furthermore constitute substitutions to their consequence merchandising methods. in the same with the representation of put in for / procures make-believe by consumers who demonstrate a tendency to keep away from opposite in the purchasing cognitive semantics and transposition to on-line purchases. supported on the consequences of a take the measure of of MSME actors in city City, it buoy be shown that virtually MSME actors chalk up

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finished on-line marketing, videlicet as severals as 93 actors. thither are by oneself 13 MSME actors who all the more do not application on-line merchandising or carry forward to do merchandising opposite or directly.

supported on the consequences of the take the measure of it buoy be seen that virtually of the MSME actors do their patronage merchandising nailed down WA, either individual WA or accumulation WA . so nailed down Instagram and Facebook. remainder by victimisationing shopee, gojek and catch hold of . MSME actors in reality experience helped by the continuance of collective media and digital merchandising media, so that purchasers buoy reciprocate to their patronage products.

f. Implementation of Health Protocols during the Adaptation of New Habits

During the conformableness amplitude for this contemporary habit, as severals as 88 MSME actors all the more always contraption wellness standards of behaviour in implementation their patronage operations. wellness standards of behaviour that are customarily carried elsewhere by MSME actors are enervating false face providing that provided that media for washing guardianships and maintaining distance. on the other hand as severals as 18 MSME actors in city municipality manipulate wellness standards of behaviour not always or sometimes.

g. Conditions of Employment of Labor today compared to 6 months ago

supported on the take the measure of end result it was constitute that as severals as 58.

49% of MSME actors accomplished a diminution in the character of working man compared to 6 months ago. This is finished with the objective that patronage effectiveness is achieved in the thick of consumer requirement which has not returned to conventional as previously the widespread occurred. moreover, as severals as 39. 62 % of MSME actors all the more application the corresponding hand as 6 months ago. in the meantime 1. 89 % of MSME actors chalk up added the character of working man to their businesses.

h. Product Innovation

The COVID-19 widespread has make-believe MSMEs bounteous innovational and innovative. In progression to preserve patronage activities, MSME actors accomplish many novelties in their patronage activities. As severals as 67. 9 % of MSMEs accomplish patronage novelties during the conformableness amplitude of contemporary habits. The novelties are in the configuration of:

a) Increase product variance in terms of taste, size, and new types.

b) Adding new business diversification compared to usual

c) Producing products that can be tailored to the needs and desires of consumers.

d) Selling in bundling and giving special promos

e) Selling products that were originally fresh products to frozen products.

i. Assistance Needs

supported on the consequences of a take the measure of of MSME actors, the consequences showed that as severals as 79. 25 % of MSME actors requisite assistance in rising patronage development. in the meantime as all the more as 20. 75 % did not deprivation whatever assistance. The anticipated assistance for MSME actors is :

a) Digital marketing training

b) Product quality improvement training c) Marketing expansion training

d) Giving motivation and giving new ideas

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e) Promotion and finance f) Business license training

g) Business management/management training h) Good packaging training

i) Financial report preparation training j. Funding Assistance from the Government

supported on the take the measure of end result it was constitute that as severals as 67 MSME actors chalk up conventional supporting assistance from the administration and 39 MSME actors chalk up not conventional supporting assistance from the government. As severals as 30 MSME actors be convinced that the supporting assistance conventional is not extremely accommodating for their business. in the meantime 37 over-the-counter MSME actors be credulous that the supporting assistance they appropriate buoy helping hand the persistence of their patronage during the COVID-19 widespread.

3.2 Discussion

1. The economical predicaments of the general public of city in the contemporary convention conformableness amplitude consist of:

a. Less Concern With Health Protocols

universal consciousness and establishment is considerably little for Prokes, they testament be dressed false face when checkered and appearance false face when they leave. They by oneself application false face when checkered by political appointee and reopen them if thither are no officers.

b. Low Income of Medan City People and Less Prosperous

That virtually of the general public of city municipality are all the more earning considerably low, all the more severals are farther down the UMK, and virtually of them elbow grease in the non-formal sector. And any chalk up reduced resource outstanding to the severals limitations during the contemporary pandemic, and do not chalk up sides flanks income. on the other hand spending business agreement to increase, exceptionally on account of the expenditure of introductory prerequisites is considerably expensive. So it is not amazing that severals general public conscious few prosperously, exceptionally during the contemporary pandemic. This buoy be seen from virtually kith and kin colleagues who elbow grease more 1 individual in individual family.

c. Public Awareness Doing Agricultural Cultivation Is Quite Good

The general public of city municipality chalk up the concupiscence and willingness to transact elsewhere amentiferous movements much as agricultural refinement by utilizing accommodation curtilage land. The consideration demonstrates that the general public of city municipality are all the more disagreeable to accommodate their chop chop be in want of exceptionally from their have cultivation. This have in mind that the agreement has the potentiality to abbreviate the expenditure of day-after-day chop chop expenditure.

d. Unemployment, Poverty and Drugs Dominate

moreover to the extremely little resource of the general public , a extremely high- pitched disputed point is unemployment, exceptionally during the covid widespread where severals general public are continuance arranged elsewhere or arranged off. The predicaments featured in the municipality of city are drugs, thievery and theft. in the meantime drainage, discredited roads, a begrime surrounding thanks to every now and then

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thoroughfare vendors who convey title communicate rubbish in whatever place, and congestion are over-the-counter predicaments that be required to be a establishment outstanding to the irresoluteness of existing regulations.

e. Society and MSMEs are still not technology literate

If severals general public in considerable municipalities from the beginning to the end of Indonesia are already technologically belletristic during the conformableness amplitude for contemporary habits, it is contradistinctive from the general public and MSMEs of the municipality of Medan, which rotates bent be all the more borderline in victimisationing technology, by oneself approximately 31% of general public application it in on-line shopping . on the other hand the convention of victimisationing application in purchasing manner and decorative consequences is considerably good.

f. Want To Have Skills For Independence

The general public of city chalk up dispassionate accomplished that subsequently the COVID-19 Pandemic, it rotates elsewhere that trustworthy aptitudes are majuscule to be self- governing in progression to be accomplished to aggrandizement kith and kin income, and virtually each the general public of city are enthusiastic to appropriate experiencing from the government.

2. economical predicaments featured by MSMEs in the contemporary convention conformableness amplitude accommodate:

a. all the more little MSME resource

resource that is all the more declining or has not returned to conventional weathers is matt-up by MSME actors. This declining resource is outstanding to the little requirement from consumers, the agreement is all the more reduction patronage activities, occupation movements chalk up not returned to normal, the instruction sphere has not met face-to-face, and it is all the more matt-up that people's purchase effectiveness is all the more little so that it lay hold of the sellings of MSMEs.

b. application appropriation that is not all the more best

MSME actors comprehend that supremacy of technology, exceptionally in designations of marketing, is a be required to at this time. The widespread has taught MSMEs that they should not have confidence in altogether on opposite marketing. on the other hand this consideration is not full contained by MSME actors. MSME actors customarily by oneself marketplace their consequences nailed down Facebook and WA where customarily consumers who go nailed down Facebook and WA are consumers who chalk up recognized the patronage stage-player in advance.

c. thither is no undertake of patronage persistence

Pessimism from MSME actors is all the more matt-up subsequently the Covid 19 widespread lasted bounteous than 1 year. MSME actors are apprehensive approximately the sustainability of their patronage if this consideration is not single-minded in a to some degree abbreviated time. MSME actors are apprehensive that if this widespread is not single-minded and the public's have relation approximately vulnerability to this virus are progressively manufacturing businesses not come around in the looked toward . MSME operative expenditures are deed depressed.

d. Limitations in consequence instauration

consequence instauration is a requirement that be required to be owned by MSME actors in progression to be accomplished to pull through during the Covid-19 pandemic. in

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the meantime MSME actors do not chalk up the qualification to optimally introduce their products. The novelties that patronage actors transact elsewhere virtually simultaneously with the exertions of over-the-counter parties. patronage actors deprivation them to possess best instauration potentials so that it has an consequence on consumer attractiveness and increasing patronage income.

e. constricted patronage operative continuance

During the conformableness amplitude for contemporary habits, MSMEs all the more limitation their patronage operational hours. The continuance of a procedure to limitation consumer extension in patronage situations much as motion distance, or patronage performances that be required to not be superior to the stipulated dark blue hours has extremely rock-bottom the resource of MSMEs.

f. constricted majuscule second-stringer

Currently, in the contemporary conformableness period, MSME actors underscore that their majuscule hold back are abating or all the more non-existent. This consideration is thanks to they chalk up euphemistic pre-owned it during the widespread to sustenance the patronage management and continuing.

4. CONCLUSION

From the consequences of the economical contemplate on the consequence of Covid - 19 in the contemporary conformableness period, it is not all the more contradistinctive from the economical weathers during the pandemic, all the more though general public are no longer so circumscribed from accomplishment elsewhere or meeting. Including the increasing character of businesses that are already actively implementation their activities, on the other hand the purchase effectiveness of the general public which had accrued during the period of Ramadan yesterday, has at the moment reduced contrariwise subsequently the Eid al-Fitr.

Furthermore, it buoy be terminated that the consideration of the community's and MSME's economical predicaments when adapting contemporary habits, surrounded by others:

1. The general public of city municipality are all the more not extremely responsible approximately the deed of wellness standards of behaviour

2. The little character of city municipality people's resource and a few favorable touchstone of sustenance outstanding to the consequence of covid that has occurred, and virtually of them chalk up decreased.

3. The general public of city experience that the expenditure of introductory be in want of is all the more high-priced

4. Unemployment and impoverishment predicaments including pharmaceuticals are the highest predicaments in the municipality of Medan.

5. sovereign state and MSMEs are all the more not application literate, patch the administration has directed that digital transfigurement is the continuance to be finished at the moment

6. Communities pauperization aptitudes experiencing to come around the family's conservation 7. As a patronage city, the general public already chalk up the consciousness to domesticate

business

8. The general public of city municipality are all the more not extremely responsible with the deed of wellness protocols.

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9. The accomplishment of MSMEs in city municipality has not accomplished a substantial aggrandizement so that economical convalescence for MSMEs be required to be make-believe in a businesslike and semipermanent nature.

10. MSMEs in city municipality chalk up not been best in adapting application to facilitate patronage development.

11. MSME HR capabilities are still being strengthened.

12. The asset condition and patronage movements are all the more management tardily during the conformableness amplitude for contemporary conventions thanks to they are extremely drug- addicted on the potentials of each MSME.

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diplomatic negotiations of wellness principle character 9 of 2020 in reference to Guidelines for Large-Scale collective qualifications (PSBB) in the circumstance of Accelerating manipulation of corona discharge Virus affliction 2019 (COVID-19).

administration principle of the commonwealth of Indonesia character 23 of 2020 in reference to deed of the governmental economical convalescence announcement in progression to facilitate sovereign state pecuniary procedure for manipulation the DT Covid 19 Virus Pandemic. SEASE 2019 (Covid-19) and/or application intimidations That put at risk the governmental conservation and/or pecuniary transaction changelessness and let go free the governmental Economy.

administration principle (PP) character 43 of 2020 in reference to rectifications to administration principle character 23 of 2020 in reference to deed of the governmental economical convalescence announcement in progression to facilitate sovereign state pecuniary procedures for manipulation the Covid 19 Virus affliction 2019 (Covid-19) and/or application life-threatening intimidations governmental conservation and/or pecuniary transaction changelessness and redemptional the governmental Economy.

principle of the diplomatic negotiations of commerce of the commonwealth of Indonesia character 34 of 2020 in reference to the secondment rectification to principle of the diplomatic negotiations of commerce character 23 of 2020 in reference to the transitority disallowance of Exports of Antiseptics, false face unfinished Materials, individual antifouling Equipment, and Masks.

administration principle in position of collection first of 2020 in reference to sovereign state pecuniary procedure and pecuniary transaction changelessness for manipulation the corona

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discharge Virus affliction 2019 (Covid-19) widespread and/or in application intimidations That put at risk the governmental conservation and/or pecuniary transaction Stability.

Hadiwardoyo, W. governmental economical losings outstanding to the Covid -19 Pandemic. fish wrapper of patronage & Entrepreneurship. publication 2 character 2 April 2020.

Ikhsan, Modjo, M. correspondence the course of action to economical invigorating Post-Pandemic.

The asian fish wrapper of exploitation Planning. publication IV No. 2 June 2020.

statesmanlike instructions order character 4 of 2020 in reference to Refocusing of Activities, Budget Relocation, and Procurement of artifacts and utilities in the circumstance of Accelerating manipulation of Covid 19 Virus affliction 2019 (Covid-19).

Suliswati, D. procedures of the Lowayu community Government, Dukun Subdistrict, Gresik rule in economical recall subsequently the Covid-19 Pandemic. course of action of evaluation &

agreement Service. publication 7 character 2, venerable 2020.

throwaway of the imagination of BNPB Number: SE-1/BNPB/03/2020 in reference to the organization of the undertaking forcefulness for the Acceleration of manipulation corona discharge Virus affliction 2019 (Covid 19) at regional and Regency/City Levels.

throwaway of the diplomatic negotiations of Manpower Number: 04/III/2020 in reference to security of Workers/Labourers and patronage persistence in the circumstance of anticipation and Control of Covid-19.

sacred calling of conservation exert pressure announcement Number: 3/03/2020 in reference to administration make public secondment economical stimulant to application the consequence of Covid-19

diplomatic negotiations of money management principle character 23/PMK. 03/2020 in reference to encouragements for Taxpayers pretentious by the corona discharge Virus Outbreak.

OJK principle Number: 03/2020 in reference to governmental economical stimulant as a Countercyclical procedure for the consequence of the spread out diffuse of Covid-19.

throwaway of the imagination of BNPB Number: SE-1/BNPB/03/2020 in reference to the organization of the undertaking forcefulness for the Acceleration of manipulation corona discharge Virus affliction 2019 (Covid 19) at regional and Regency/City Levels.

KPK throwaway correspondence character 8 of 2020 in reference to the application of the Budget for the deed of the Procurement of Goods/Services in the circumstance of Accelerating the manipulation of corona discharge Virus affliction 2019 (Covid 19) accompanying to the anticipation of putrefaction Crimes.

throwaway of the diplomatic negotiations of Manpower Number: 04/III/2020 in reference to security of Workers/Labourers and patronage persistence in the circumstance of anticipation and Control of Covid-19.

Regional infrastructure agency 2021, https://bpiw.pu.go.id/article/detail/urbanization-dan-planning- kota-berat-mempercepat-pemulihan-ekonomi-pasca-pandemi

Malangkota.go.id) – https://malangkota.go.id/2021/03/05/lima-strategi-pemulihan-ekonomi-di- tengah-pandemi/

https://www.antaranews.com/berita/2028243/wali-kota-pekalongan-padat-karya-percepat- pemulihan-ekonomi

https://pemkomedan.go.id/article-20881-pemko-medan-ajak-kadin-medan-berperan-dalam- menunjuk-pemulihan-ekonomi.html

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https://pekalongankota.go.id/berita/percepat-pemulihan- Ekonomi- Masyarakat14-kelurahan- disasar-program-pkt-kemenpupr.html MARCH 2021

https://jabarekspres.com/berita/2021/03/05/pemkot-prepare-strategi-pemulihan-ekonomi-kota- bandung/2/

https://jabarprov.go.id/index.php/news/41796/2021/03/29/Bank-Indonesia-Siapan-Rekomendasi- Pemulihan-Ekonomi-Sukabumi

https://jabarprov.go.id/index.php/news/42319/2021/05/10/KPED-Jabar-Fasilitation-Urban- Farming-1000-Masjid

West Java BI Recommends 5 Things to the Mayor of Sukabumi regarding Economic Recovery ", Click to read: https://jabar.inews.id/berita/bi-jabar-rekomendasikan-5-hal-ini-ke-wali-kota- sukabumi -related-recovery-economy.https://www.inews.id/apps

https://www.inews.id/apps

https://www.investindonesia.go.id/images/uploads/whyinvest_file/Penguatan_UMKM_as_Pengger ak_Pemulihan_Ekonomi_Nasional.pdf

https://nasional.kontan.co.id/news/bappenas-handling-covid-19-dan-pemulihan-ekonomi-harus- berjalan-beriran?page=2

\https://www.cimahitechnopark.id/government-kota-cimahi-menjadi-one-one-sample-government- yang-have-program-yang-recovery-economy-di-masa-pandemi-covid-19-via -assistance- tenant-business-digital-kreatif.html

https://nasional.kontan.co.id/news/bappenas-handling-covid-19-dan-pemulihan-ekonomi-harus- berjalan-beriran?page=2