The Effect of Brand Credibility on Purchase Intention: Case Study of Mandarin Oriental Hotel Jakarta

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THE ANALYSIS OF THE EFFECT OF BRAND CREDIBILITY ON PURCHASE INTENTION

(CASE STUDY : MANDARIN ORIENTAL HOTEL JAKARTA) Page 68 of 112

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Journal of Global Marketing, 24:58–68, Taylor & Francis Group, LLC ISSN: 0891-1762 print / 1528-6975 online DOI:

10.1080/08911762.2011.545720.