ENTREPRENEURSHIP FINAL PROJECT AYAM TAPOK
Arranged By :
Elizabeth Tansy Alianto
1774130010071
STUDY PROGRAM OF CULINARY ART
OTTIMMO INTERNASIONAL
MASTER GOURMET ACADEMY
PREFACE
First of all, I want to thank God for his blessing and guidance so that I can finish this Entrepreneur report. The main purpose for this report is based on the entrepreneurship result conducted by the Author during the 6 months process. Help each student to be more creative and innovative as we have to create something new. The reason why I could get an idea to make this brand is because I want to make my brand one of the main brands that have its own characteristics that are certainly different from other brands.
During this process of completing this report, I received so much guidance and support.
By this, I would like to express my gratitude to the names below:
1. My parent who have supported me and provided me to achieve good education.
2. My dearest friends, Ms. Vannia Callista,who have help me by a lot of guidance and suggestions.
Surabaya,9 October 2020.
Elizabeth Tansy
EXECUTIVE SUMMARY
An Entrepreneur Program is an excellent choice of practice to train people how to do business, starting from planning to the financial report and Operating. For young millennial nowadays this is a good practice to develop our creativity and innovations.
As the owner of Ayam Tapok Chicken were encouraged by the idea of using Ottimmo Entrepreneur Program as a starting line to create our own business. Start from small to big is the author wanted to achieve from her list of goals, also learn something new that we doesn’t do before like manage the production flow, how to handle with customers,etc.
Keywords: Ayam Tapok Chicken,business.
PLAGIARISM STATEMENT
I, Elizabeth Tansy as the author of this report certify that this report is purely made and finished by my own using my personal knowledge, researches, and practices, based on every sources and materials in any form of books, lecture notes, documents, electronic or personal communication. I also certify that this report has not previously been submitter or used for assessment in any other unit, and I have not copied in part or whole or otherwise plagiarized the work of other students.
Surabaya, 9 October 2020 Materai
Elizabeth Tansy
TABLE OF CONTENTS
APPROVAL………i
PREFACE………...ii
ABSTRACT………...iii
TABLE OF CONTENT………iv
LIST OF PICTURES………...v
LIST OF TABLE………...……….…..vi
CHAPTER I – INTRODUCTION………...1
1.1 BACKGROUND OF STUDY………..…………....1
1.2 PROBLEM STATEMENT………...………..…..2
1.3 FOOD ENTREPRENEUR OBJECTIVES………...………2
1.3 THE EXPECTED OUTCOME………..2
1.4 THE BENEFITS OF FOOD ENTREPRENEUR…………...2
CHAPTER II – BUSINESS PLAN OVERVIEW……….. 2.1 MARKET POTENTIAL……….………...3
2.1.1 SEGMENTATION…....………...……..3
2.1.2 TARGETING………...3
2.1.3 POSITIONING...………3
2.2 LOCATION………...………3
2.3 PRODUCT & PRICE………....4
2.3.1 MENU………...…….4
2.3.2 SNACK-CHICKEN………...…....4
2.3.3 DORRY………..4
2.3.4 MUSHROOM………...…..5
2.3.5 TOFU……….…………..………...5
2.3.6 CHICKEN SKIN………5
2.3.7 FRENCH FRIES..………...5
2.3.8 RICE BOX CHICKEN………...……6
2.3.9 RICE BOX DORRY………...……....6
2.3.10 RICE BOX CHICKEN SKIN………...……7
2.3.11 SPICES……….7
2.3.12 SAUCES………...…………7
2.3.13 ADDITIONAL MENU………...…..8
2.4 SALES PROJECTION……….………...…………..8
2.5 MARKETING STRATEGIES………...8
2.5.1 DISCOUNT & PROMOTION………8
2.5.2 MARKETING………...…..8
2.5.2.1 SOCIAL MEDIA & ENDORSEMENT…...………8
2.5.2.2 WORDS OF MOUTH………...……..10
2.6 SWOT ANALYSIS………...10
3.2 MONTHLY SALE REPORT………...12 3.3 PROFIT & LOSS……….21
CHAPTER IV – CONCLUSION….………
4.1 CONCLUSION………..….…22 4.2 SUGGESTION………..…….…….22 APPENDIX………
Appendix 1. Logo Design……….….23 Appendix 2. Box Design ………...23 Appendix 3.Endorsement………..….23
LIST OF PICTURES
Picture 1. Ayam Tapok Store / Production Area & Map………3
Picture 2. Menu Tapok Chicken……….………..…...4
Picture 3. Chicken……….…………...4
Picture 4. Dory……….………4
Picture 5. Mushroom………....4
Picture 6. Chicken Skin………4
Picture 7. Tofu………..4
Picture 8. French Fries ………...…...5
Picture 9. Rice Box Brown Butter & Hot Sauce………...7
Picture 10. Rice Box Dory Salted Egg……….7
Picture 11. Brown Butter Sauce………...………7
Picture 12. Salted Egg Sauce………...………....7
Picture 13. Sambal Matah / Hot Sauce………...…………...8
Picture 14. Brochures and Poster………...………..9
Picture 15. Logo Design……….23
Picture 16. Box Design………...………....23
Picture 17. Endorsement………...………..…23
Picture 18. WhattsApp promotion………..24
Picture 19. Social Media………...………….24
Picture 20. GrabFood………...………...24
LIST OF TABLE
Table 1. Investment Cost………...11
Table 2. Operational Cost………..11
Table 3. Working Capital………..12
Table 4. February SaleReport………...…….13
Table 5. March Sale Report………...14
Table 6.April Sale Report………..15
Table 7. Mei SaleReport………....16
Table 8. June Sale Report………...17
Table 9. July Sale Report………...18
Table 10. August Sale Report………19
Table 11. 6 Months Sales Report………...20
Table 12. Profit&Loss……….21
