International Journal of Educational Review, Law And Social Sciences |IJERLAS
E-ISSN: 2808-487X | https://radjapublika.com/index.php/IJERLAS 137 DETERMINANTS OF MSME COMPETITIVENESS IN ACEH PROVINCE
Chairil Akhyar1, Ikramuddin2, Em. Yusuf Iis3, Mariyudi4
1,2,3,4
Departement of Management, Faculty of Economic and Business Universitas Malikussaleh
Correspondence Author: 1 [email protected],
Abstract
Micro, Small and Medium Enterprises are one of the drivers of national economic growth, because of their ability to absorb workers equal to 95% with a total investment of 60.4%. This study aims to examine the effect of capital capability, empowerment, and product innovation on the competitiveness of micro, small and medium enterprises. And the role of product innovation as a mediating variable in the indirect influence between the coaching program and capital on the competitiveness of micro, small and medium enterprises in Aceh. Study designs a Quantitative Research. This research was conducted on micro, small and medium enterprises (MSMEs) in Aceh Province, Indonesia. The population in this study were micro, small and medium enterprises (MSMEs). The research sample was determined by purposive sampling, with a sample size of 272 SMEs. While the data analysis tool usesStructural Equation Modeling (SEM) Amos to test the effect between exogenous variables and endogenous variables. Pdirect effect test found that capital has no effect on product innovation by -0.035, P-Value 0.754 (Not supported H1). Empowerment has a significant effect on product innovation by 0.249, p-value 0.030 (Supported H2). Capital has a significant effect on the competitiveness of SMEs by 0.220, p-vale 0.014 (Supported H3).
Empowerment has a significant effect on MSME competitiveness by 0.542, and p-value 0.000 (Supported H4), and product innovation has a significant effect on MSME competitiveness by 0.274 and p-value 0.000 (supported H5). To test the indirect effect using the Sobel test calculator, it was found that product innovation variables were able to partially mediate the relationship between capital and empowerment on the competitiveness of SMEs. The results of the study indicate that the Empowerment and Product Innovation variables have a significant effect on the competitiveness of MSMEs both directly and indirectly, except for the Capital variable which is found to be insignificant to Product Innovation. Finally, the researcher concludes that the competitiveness of micro, small and medium enterprises in Aceh is determined by the factors of capital capability, empowerment program and product innovation.
Keywords: Capital Ability, Development, Product innovation, Competitive advantage, SMEs.
1. INTRODUCTION
Indonesia is currently entering the demographic bonus phase, where the proportion of young people currently amounting to more than 25 percent of the total of about 270 million Indonesians combined with 59.2 million Micro, Small, Medium Enterprises (MSMEs) units that make a big contribution to the National Gross Domestic Product (GDP) (Central Bureau of Statistics (BPS), 2020). The high rate of population growth is not proportional to the high growth of entrepreneurship. Indonesia's entrepreneurial growth until 2020 is 3.47% or Indonesia is in position 94 out of 137 countries in the world(Adam, Ibrahim, Ikramuddin, & Syahputra, 2020). According to the magazine(CEOWORLD. Magazine's, 2021), Entrepreneurship Index Indonesia in 2021 ranks 45th as the most entrepreneurial country in the world out of 100 surveyed countries, with the ability to access capital of 226.52 and openness for business of 0.44 percent. In addition, for the category of the most innovative country, Indonesia is ranked 3.95. This percentage is much smaller than other Asean countries. On average, developed countries have an entrepreneurial growth rate of 14 percent.
The low growth of entrepreneurship in Indonesia is influenced by several weaknesses that can affect the competitiveness and productivity of small and medium enterprises. The concept of
138 International Journal of Educational Review, Law And Social Sciences |IJERLAS E-ISSN: 2808-487X | https://radjapublika.com/index.php/IJERLAS
competitiveness is directly related to sustainable competitive advantage and business competitiveness in general is often conceptualized as a business capacity to increase efficiency in the use of resources and business capabilities to create value-added competencies.(Lafuente, Szerb,
& Rideg, 2020). Some of the weaknesses of MSMEs in Indonesia lie in Empowerment, the quality of Human resources, in the fields of management, organization, technology, capital, risk management, operational and technical in the field, and limited market access, licensing constraints, as well as non-technical costs in the field which are difficult. to be avoided. In addition, the innovation and creativity of MSME managers is also very low, so that MSME products are difficult to compete in the market. Supporting this statement, there is a study conducted by the State Ministry of KUMKM which states that MSMEs experiencing business difficulties are 72.47 percent, the remaining 27.53 percent have no problems.(Kholidah & Hakim, 2018).
Several empirical studies have found that the competitiveness of MSMEs is influenced by many factors, especially in Aceh Province, especially during the current Covid 19 Pandemic, among the factors that cause the low competitiveness of MSMEs is the lack of guidance for MSME actors. (Dixon & Pusparini, 2020; Susana, Darsono, & Andarwati, 2020), product innovation (Ashoor, 2021; Christa & Kristinae, 2021; Sulistyo & Ayuni, 2020), access to capital (Abbas, 2018; Munifatik, Askandar, & Mahsuni, 2018), marketing orientation (Ali, Hilman, & Gorondutse, 2020; Puspaningrum, 2020; Rajadurai, Zahari, Esa, Bathmanathan, & Isaac, 2021). The novelty of this advanced research lies in the selection of methods and processes for designing a model to increase the competitiveness of Micro, Small and Medium Enterprises through a review of capital, product innovation and marketing orientation. The selection of these methods and concepts is expected to provide the right solution for solving the problem of the low competitiveness and performance of MSMEs in the new normal era in Aceh Province. Based on this description, this study will re-examine the factors that affect the competitiveness of small and medium micro enterprises in Aceh.
2. IMPLEMENTATION METHOD 2.1 MSME Empowerment
MSME empowerment is an effort to build power (community of MSME actors) by encouraging, motivating, and raising awareness of their potential and trying to develop MSMEs.
(Nyoman, Suryadinatha Oka, & Mahaputr, 2017). There are five main missions in empowerment, namely (1) awareness; (2) organizing; (3) companion cadre; (4) technical support, and (5) system management.
2.2 Capital
Capital is the funds used for business sustainability (Aprilia & Jasmine, 2021). Capital is an investment in short-term assets or investment in current assets. Working capital can be categorized into two, namely gross working capital and net working capital.(Abbas, 2018). Gross working capital is total current assets, and net working capital is total current assets minus current liabilities.
Including intellectual capital, social capital and relational capital(Gjergji, Vena, Sciascia, &
Cortesi, 2021). The size of the business capital used has an impact on the success or failure of a business(Junedi & Arumsari, 2021).
2.3 Product Innovation
Innovation can be defined as the practical development and improvement of an initial invention into a usable technique (process innovation) or product (product innovation). (Rashid &
Indah, 2018). Next(Zhang, Fan, Zhang, Wang, & Fan, 2021)said that Innovation in business is the process of applying new ideas or inventions into goods or services that create value that customers will pay for. Innovation capability is the implementation and creation of technology applied to new systems, policies, programs, products, processes and services for the organization(Sulistyo &
Ayuni, 2020). Product innovation is carried out to maintain a competitive advantage in a constantly
International Journal of Educational Review, Law And Social Sciences |IJERLAS
E-ISSN: 2808-487X | https://radjapublika.com/index.php/IJERLAS 139 changing business environment, and a superior business is a business that is at the forefront of innovation. Product innovation can encourage manufacturers to proactively obtain customer ratings of products and increase customer knowledge about new functionality and features of products, to gain a competitive advantage.(Al-Abdallah & Al-Salim, 2021).
2.4 Competitiveness of SMEs
In today's increasingly complex global economy, business organizations are increasingly seeing that innovation is an important factor to stay competitive in their industry and to change business strategies. (Afraz, Bhatti, Ferraris, & Couturier, 2021). Competitiveness is the concept of comparing the ability and performance of companies, sub-sectors or countries to sell and supply goods and or services provided in the market.(Winarti, Purnomo, & Akhmad, 2019; Zhang et al., 2021). Identification of competitiveness includes: 1) Types of products offered 2) The size of the market controlled 3) Identification of opportunities and threats 4) Identification of strengths and weaknesses(Munifatik et al., 2018). The increasing competitiveness of MSMEs will directly or indirectly affect the performance of MSMEs. according to(Adam, Ibrahim, Syahputra, &
Ikramuddin, 2020; Ikramuddin, Adam, Sofyan, & Faisal, 2018) increasing customer loyalty to products and brands will improve business performance.
2.5 Micro Small and Medium Enterprises
Many definitions of SME are used around the world. Definition of SMEs according to(Oláh, Virglerova, Popp, Kliestikova, & Kovács, 2019)MSMEs are based on the number of employees, turnover, and the total value of the balance sheet. MSMEs have several positive characteristics related to their size (a higher degree of flexibility and faster strategy development). In the Indonesian economy, MSMEs are the business group that has the largest number and is proven to be resistant to various kinds of shocks from the economic crisis. The criteria for businesses that are included in Micro, Small and Medium Enterprises have been regulated in the legal umbrella.
Based on the Decree of the Minister of Finance No. 316/KMK.016/1994 dated 27 June 1994, small businesses are defined as individuals. Criteria for Micro, Small and Medium Enterprises (MSMEs):
a. The criteria for Micro, Small and Medium Enterprises (MSMEs) according to Law Number 20 of 2008 are classified based on the number of assets and turnover owned by a business.
1) Micro Enterprises Max. 50 Million Max. 300 Million.
2) Small Business > 50 Million – 500 Million > 300 Million – 2.5 Billion 3) Medium Enterprises > 500 Million – 10 Billion > 2.5 Billion – 50 Billion b. Criteria for Small and Medium Enterprises Based on Development.
Apart from being based on the Act, from the point of view of its development (Sedyastuti, 2018) grouping MSMEs into several criteria, namely:
a. Livelihood Activities, is a Small and Medium Enterprise that is used as a job opportunity to earn a living, which is more commonly known as the informal sector. An example is a street vendor.
b. Micro Enterprise, is a Small and Medium Enterprise that has the nature of craftsmen but does not yet have the nature of entrepreneurship.
c. Small Dynamic Enterprise, is a Small and Medium Enterprise that already has an entrepreneurial spirit and is able to accept subcontract and export work.
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2.6 Research Framework
Figure 1 Research Framework
2.7 Research Hypotheses
Based on the description of the empirical study, several hypotheses were proposed in this study, namely:
H1: Capital has a significant effect on MSME product innovation in Aceh.
H2: Coaching has a significant effect on MSME product innovation in Aceh.
H3: Capital has a significant effect on the competitiveness of MSMEs in Aceh.
H4: Coaching has a significant effect on the competitiveness of MSMEs in Aceh.
H5: Product innovation has a significant effect on the competitiveness of MSMEs in Aceh.
H6: Product innovation can mediate the effect of capital variables on the competitiveness of MSMEs in Aceh.
H7: Product innovation can mediate the influence of the coaching variable on the competitiveness of MSMEs in Aceh.
2.8 Research Methodology
This type of research is causality associative research, namely research that aims to analyze one variable with other variables or the effect of exogenous variables on endogenous variables. The sample in this study was 272 MSME actors in North Aceh Regency. Determination of the number of samples/research data using theory(Joseph F. Hair, Black, Babin, & Anderson, 2018).
Next(Joseph F. Hair et al., 2018)said that determining the number of samples in a large population can be done by multiplying the number of research parameters by 5-10 times the number of research parameters. The research location is North Aceh Regency, Aceh Province, Indonesia.The statistical model used to analyze the data collected through questionnaires is a structural analysis tool using Amos Structural Equation Modeling (SEM).
3. RESULTS AND DISCUSSION 3.1 Sample Demographic Statistics
Table 1 describes the condition of the respondents' characteristics. Where most of the respondents in this study were male respondents 250 people (91.9%), the average age was between 40 and 50 years (46.0%), married as many as 226 people (83.0%), and have an average education level as Diploma and Bachelor level respectively (40.0%), with work experience or length of business 10 to 15 years as many as 134 people (49.0%).
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E-ISSN: 2808-487X | https://radjapublika.com/index.php/IJERLAS 141 Table 1 Sample Demographic Statistics
Demographic Characteristics Frequency Percentage Gender
Male 250 91.9%
female 22 8.1%
Total 272 100%
Age
20 – 30 Years 20 8.0%
30 – 40 Years 88 32.0%
40 – 50 Years 126 46.0%
>50 Years 38 14.0%
Total 272 100%
Marital Status
Single 32 12.0%
Married 226 83.0%
Window/window 14 5.0%
Total 272 100%
Level of Education
High School 46 17.0%
Diploma 110 40.0%
University Degree 108 40.0%
Postgraduate Degree 8 3.0%
Total 272 100%
Work experience (length of work)
< 5 years 16 6.0%
5-10 years 76 28.0%
10-15 years 134 49.0%
15-20 years 46 17.0%
Total 272 100%
Source: Data is processed using SPSS, 2021
3.2 Reliability and Validity of the Measurement Model
The results of the statistical model measurements are summarized in Table 2. The CFA procedure through SEM was carried out to evaluate the reliability and validity of the measurement instrument. All constructs proved reliable, because the Cronbach value and the construct reliability value were greater than 0.70, as recommended(Joseph F. Hair et al., 2018). The validity of the instrument was measured using a Likert scale (scale 1-5). Discriminate Validity confirmed with Average Variance Extracted (AVE), as recommended(Malhotra, Lopes, & Veiga, 2014). The AVE value for each construct is greater than the recommended shared variance value, indicating discriminant validity. AVE value above 0.50 indicates convergent validity. The measurement model also shows statistical fit (see Table 3) with degrees of freedom (χ2/df = 1.227), Tucker- Lewis index (TLI = 0.986), comparative fit index (CFI = 0.990) and root mean square error of approximation ( RMSEA = 0.029) and confirm construct validity. Thus, it can be concluded that the model fit statistically.
Table 2 Reliability and Convergent validity and Discriminant validity Result Summary Construction and
items
Factor loading
Composite
Reliability AVE Shared Variance
Cronbach Alpha Empowerment
em1 em2 em3 em4
0.735 0.761 0.766 0.695
0.828 0.547 0.288 0.828
Capital Access
ca1 0.709 0.816 0.527 0.299 0.747
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ca2 ca3 ca7
0.676 0.711 0.801 Innovative Products
in1 in2 in3 in4 in5
0.712 0.830 0.650 0.689 0.782
0.854 0.541 0.154 0.853
Competitive Advantage ca1 ca2 ca3 ca4 ca5
0.660 0.650 0.680 0.844 0.781
0.847 0.528 0.559 0.847
Source: Data is processed using Amos, 202
Table 3 Goodness of fit Indices in the measurement model Selected
Indices
Result
Outcome Acceptable Level of Fit Source for Suggested Cut off Limits Normed 2/df 1,227 (χ2/df) 3; 5 Sometimes Permissible
(Joseph F. Hair et al., 2018) & (Malhotra et al., 2014)
P-Value 0.134 P > 0.05 TLI 0.986 TLI > 0.90 CFI 0.990 CFI > 0.90 GFI 0.967 GFI > 0.95 AGFI 0.946 AGFI > 0.95
RMSEA 0.029 RMSEA < 0.05 good; 0.05 to 0.10 Acceptable
Source: Data is processed using Amos, 2021
3.3 Structural Model Analysis
Structural models were used to assess the relationship between constructs and to validate the hypotheses of this study (H1-H5) formulated earlier. The conceptual framework model (see fig 1) is tested with toolsStructural Equation Modeling (SEM) Amos, with maximum likelihood estimates of the model parameters. These parameters include standardized regression weights (β) and significance values (P-Value) of the different paths. For the results of the analysis usingStructural Equation Modeling (SEM) Amos, presented in table 4 and in Figure 2. Table 4 and Figure 2 show the coefficients of standardized regression weights for the direct relationship between research constructs, and confirm the hypothetical relationship.
First. The results of the study found a positive and insignificant relationship between the ability of venture capital to product innovation (β = -0.035, t = 0.313, p = 0.754). This result is inconsistent with H1 and the hypothesis is rejected. This finding validates previous research conducted by(Purwati, Budiyanto, Suhermin, & Hamzah, 2020)(Le & Ikram, 2021) who found that explicitly innovation could not increase the competitiveness of MSMEs.
Second.The test results determined that the development program for MSMEs had a significant effect on product innovation (β = 0.249, t = 2.169, p = 0.000). This result is consistent with H2, and the hypothesis is accepted. This coaching includes management coaching, training for workers, business management training and coaching MSME product marketing. The development program through the development of business organizations can not only improve business performance but also be able to innovate in the management of business capital(El Chaarani, Vrontis, El Nemar, & El Abiad, 2021).
Third. The ability of working capital has a significant effect on the competitiveness of MSMEs, with a value (β = 0.220, t = 2.446, p = 0.014), which states that they accept H3. Business
International Journal of Educational Review, Law And Social Sciences |IJERLAS
E-ISSN: 2808-487X | https://radjapublika.com/index.php/IJERLAS 143 capital capabilities include funding capital capabilities, including access to business credit funds for MSME entrepreneurs, intellectual capital capabilities, social capital capabilities and relational capital capabilities.(Gjergji et al., 2021). In previous research(Ren & Song, 2021), identified that competitiveness and business performance in China are influenced by intellectual capital (measured by manually built human capital and organizational capital) and corporate innovation of companies listed in China.
Fourth, the MSME empowerment program has a significant effect on the competitiveness of MSMEs, with a coefficient value of (β = 0.542, t = 5.193, p = 0.000). This result is consistent with statement H4, that is, the hypothesis is accepted. The results of this study are in line with(Herman
& Armadi, 2021; N Ntwiga, Muchara, & Kiriria, 2021), which illustrates that employee empowerment programs can significantly increase competitive advantage. Employees who get empowerment will be more responsive, have a good attitude, are reliable, and have a high sense of empathy.
Fifth.Product innovation has a significant effect on the competitiveness of SMEs by (β = 0.274, t = 3.389, p = 0.000), which states that this result is consistent with H5, and the hypothesis is accepted. This innovation includes innovation in business ideas and ideas, product innovation, innovation in packaging, innovation in marketing activities. The results of this study validate the opinion(Ryu, Baek, & Yoon, 2021), that the innovation factor can directly and indirectly increase competitiveness which in turn has an impact on the high performance of MSMEs. Next(Christa &
Kristinae, 2021; Omerzel & Jurdanab, 2016)said innovation can improve business performance by increasing competitiveness. Innovations (including incremental and radical innovations) are also identified in increasing business competitiveness during the Covid era(Christa & Kristinae, 2021).
Then, as shown in Table 3, the structural model is also statistically fit, which is indicated by (χ2/df = 1.227, TLI = 0.986, CFI = 0.990, and RMSEA = 0.029), so it can be concluded that the research model supports the data, as shown. suggested by(Joseph F. Hair et al., 2018) and (Malhotra et al., 2014).
Figure 2 Structural Model for SMEs Sompetitiveness
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Table 4 Hypothesis testing and results for the structural model
Hypotheses Direct path
estimates (β) t- Statistics
Probability value (P)
Hypotheses result (p <
0.05) H1 : Capital Innovative -0.035 -0.313 0.754 Not supported H2: Empowerment Innovative 0.249 2,169 0.030 Supported
H3 : Capital Competitive 0.220 2,446 0.014 Supported
H4 : Empowerment Competitive 0.542 5,193 0.000 Supported H5 : Innovative Competitive 0.274 3,389 0.000 Supported Source: Data is processed using Amos, 2021
Based on Figures 3 and 4, testing the mediating effect to validate H6 and H7 using the mediating effect assessment criteria(Baron & Kenny, 1986). Theoretical assessment results(Baron
& Kenny, 1986), to explain the role of mediation, then all paths a, b, and c must have a value significantly lower than alpha 0.05, and a value of c' greater than 0.05. For H6 (see fig.3), the significance value of path a was found to be greater than 0.05 (not significant), it was concluded that the first mediating effect model of the product innovation variable did not mediate the relationship between venture capital capabilities and the competitiveness of SMEs. To prove the statement H7 (see fig.4), the significance value of paths a, b and c was found to be less than 0.05 (significant) and the significance value of c' was 0.136 (0.136 > 0.05), it was concluded that the product innovation variable mediates well the relationship between the coaching program and the competitiveness of MSMEs in Aceh Province. The findings in this study are in line with research(Christa & Kristinae, 2021) which explains that innovation has a mediating effect on the relationship between intellectual capital and the achievement of business competitive advantage.
Figure 3. Effect Meditation CAIN️CO Figure 4. Effect Mediation EMIN️CO
4. CONCLUSION
After going through several research processes, this research concludes that the determinants of the high and low competitiveness of micro, small and medium enterprises in Aceh Province are most strongly influenced by the business management development program for MSME actors and workers related to product creation. In addition, the product innovation factor also plays a positive and significant role in the competitiveness of MSME businesses, including the role of mediating indirect relationships. Meanwhile, the capital capability factor was found to have a negative and insignificant effect in this study.
5. ACKNOWLEDGMENT
Thank’s a lot to Radja Publika as the Head Officer of IJERLAS Journal who has facilitated the process of publishing this scientific article and also especially to LPPM Universitas Malikussaleh.
Who is willing to cooperate in the process of publishing articles about Determinants Of Msme Competitiveness In Aceh Province with Contrck Number: 118/PPK-2/SPK-JL/2021 and Reference Code: 21.04.FEB.09 at 15th july 2021.
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