Formulating A New Product Launch Strategy of Vitamin Mineral Supplement Product at Indonesia: Case Study of PT. XYZ, A Pharmaceutical Company
Page 80 of 89
Hendry Kurniawan
REFERENCES
Abraham, S. C. (2012). Strategic Planning: Practical Guide Competitive Succes.
Emerald Group.
Alt, R. (2003). Transformation in the Pharmaceutical Industry – Developing Customer Orientation at Pharma Corp. Institute of Information Management. 16th Bled eCommerce Confrence eTransformation.
Amini, M. T. Strategy Compiling Case Study: ZTE (A Chinese Telecommunication Co.). Internationa Journal Humanities. Vol. 16(1).pp. 15-29
Anonymous (2005). Supply and Demand Survey on Pharmaceuticals and Natural Products – Indonesia, SOUTH-SOUTH TRADE PROMOTION PROGRAMME.
International Trade Center (ITC).
Anonymous (2012)a. IMS Asia-Pacific Insight. IMS Consulting Group. Issue 2.
Anonymous (2012)b. Passport Consumer Health in Indonesia, February 2012.
Euromonitor International.
Cravens, D. W and Nigel Piercy. (2009). Strategic Marketing. McGraw-Hill Irwin, 9th edition.
Caldwell et al. (2011). Success in the Pharmacy Channel. Tefen Tribune, Spring Issue, pp. 17-22.
David, M. E., et al (2009). The Quantitative Strategic Planning Matrix (QSPM) Applied to A Retail Store Computer. Coastal Business Journal. Vol 8 (1)
Formulating A New Product Launch Strategy of Vitamin Mineral Supplement Product at Indonesia: Case Study of PT. XYZ, A Pharmaceutical Company
Page 81 of 89
Hendry Kurniawan
David, F. R. (2011). Strategic Management: concepts and cases. Pearson.
Hubbard, G. and Beamish, P. (2011). Strategic Management: Thinking, Analysis, Action.
Humphrey, A. (2005). SWOT Analysis for Management Consulting. SRI Alumni Newsletter (SRI International).
Kotler, P., et al. (2003). Marketing management: An Asian Perpective (3rd ed.).
Prentice Hall.
Kotler, P. and Armstrong, G. (2010). Principles of Marketing (13th ed). Prentice Hall, pp. 36-37, 45.
Ozer, M. (1999). Survey of New Product Evaluation Model. Journal Product Innovation Management. Vol. 16. pp. 77-94
Solomon, Michael & Bamossy, Gary & Askegaard, Søren. (1999). Consumer behavior: A European perspective. Prentice Hal.
Taufik. (2012). Rising Middle Class in Indonesia: Peluang bagi Marketer &
Implikasi bagi Policy Maker. Gramedia.
Trim, P. and Hao Pan. (2005). A New Product Launch Strategy (NPLS) Model for Pharmaceutical Companies. European Business Review. Vol. 17 (4). pp. 325-329
Tisman, A. (2010). The Rising Tide of OTC in Europe: TRENDS, CHALLENGES AND NEW POTENTIAL IN A RAPIDLY EVOLVING MARKET. Ims Health.
Formulating A New Product Launch Strategy of Vitamin Mineral Supplement Product at Indonesia: Case Study of PT. XYZ, A Pharmaceutical Company
Page 82 of 89
Hendry Kurniawan
INTERNET LITERATURE
http://www.empathica.com/consumer-insights/wave-2-2012-key-trends-2/, accessed on 20 May 2013
www.cnbc.com/id/101218003 , accessed on 2 February 2014
http://data.worldbank.org/country/indonesia , accessed on 14 April 2013
http://www.tradingeconomics.com/indonesia/external-resources-for-health- percent-of-total-expenditure-on-health-wb-data.html , accessed on May 2013
www.euromonitor.com , accessed on March 2014
www.IMShealth.com ,accessed on March 2014
