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“It is good to have an end to journey toward,

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Nguyễn Gia Hào

Academic year: 2023

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“It is good to have an end to journey toward,

But it is the journey that matters, in the end”

- Ernest Hemingway

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Answering Global Challanges

And Its Roles to Develop Country

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Competition

Landscape

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4

Garuda Indonesia Group Market Share – YTD August 2015

2014 2015

17% 15% Others

37% 44%

GA Group

46% 41%

Main Domestic Competitor

Garuda domestic market share group (including Citilink)

These market share were calculated based on all Garuda Indonesia’s routes

Source: Company Data

Domestic Market Share

2014 2015

78% 72%

Others 22% 28%

GA Main Brand

International Market Share

Garuda main brand international market share

These market share were calculated based on all Garuda Indonesia’s routes

Source: Company Data

Picture’s source: www.google.com

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5

• Service: 17 awards

• Commercial: 9 awards

• Business: 7 awards

• Corporate Transformation: 5 awards

• Human Capital: 4 awards

• People Management: 2 awards

• GCG: 2 Awards

46 awards 2015:

Domestic: 34 awards International: 12 awards

• SKYTRAX Awards 2015 “The World’s Best Cabin Crew”

• SKYTRAX Awards 2015 “World’s Best Airline” 8th Rank

• FinanceAsia Awards 2015 “Asia’s Best Companies 2015”

• Schipol Aviation Awards “Passenger Airline of the Year Award 2014-Intercontinental”

• Indonesia Human Capital Award 2015 “1st in Human Resources Technology”

• Indonesia Good Corporate Governance Award 2015 “Score A (Excellent)”

• Pacific Asia Travel Association (PATA) “Gold Awards 2015 for Inflight Magazine”

Picture’s source: www.google.com

Awards Achievement

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Despite of the Achievement,

There is a Challenge

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Market Trend impacting GA as Full Service Airline

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Market Trend impacting GA

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Market Trend impacting GA

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Market Trend impacting GA

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Market Trend impacting GA

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Market Trend impacting GA

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Strategy to

Answer Global Challenges and

Develop Country

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Corporate Vision :

A strong distinguished airline through providing quality services to serve people and goods around the world with Indonesian hospitality

Corporate Mission :

The flag carrier of Indonesia that promotes Indonesia to the world, supporting national economic

development by delivering professional air travel services.

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Global Alliances

Digitalized Campaign

&

Passenger Journey

Strengthen Domestic Presence Inviting New Passengers &

Maintain Loyal Passenger

Strengthen Brand Garuda Indonesia Brand

Full service airline that recorded as Indonesian aviation pioneer, expert for 68 years & recognized as worldwide top 10 airlines

3 Pillars Strategy

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Global Alliances

Digitalized Campaign

&

Passenger Journey

Strengthen Domestic Presence Inviting New Passengers &

Maintain Loyal Passenger

Strengthen Brand Garuda Indonesia Brand

Full service airline that recorded as Indonesian aviation pioneer, expert for 68 years & recognized as worldwide top 10 airlines

3 Pillars Strategy

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Skyteam From website

Global

Alliances

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Global Alliances

Utilize Sky Team Alliance partnership to invite inbound passengers visiting Indonesia via

Garuda Indonesia Hospitality as a translation of Garuda vision

1,052

636

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Global Alliances

Digitalized Campaign

&

Passenger Journey

Strengthen Domestic Presence Inviting New Passengers &

Maintain Loyal Passenger

Strengthen Brand Garuda Indonesia Brand

Full service airline that recorded as Indonesian aviation pioneer, expert for 68 years & recognized as worldwide top 10 airlines

3 Pillars Strategy

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Building Emotional Connection

Digital

Campaign

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Listen and Interact With Our Consumer

Digital

Campaign

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Information Access and transaction on your finger tips anytime anywhere

Digitalized

Consumer

Experience

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Global Alliances

Digitalized Campaign

&

Passenger Journey

Strengthen Domestic Presence Inviting New Passengers &

Maintain Loyal Passenger

Strengthen Brand Garuda Indonesia Brand

Full service airline that recorded as Indonesian aviation pioneer, expert for 68 years & recognized as worldwide top 10 airlines

3 Pillars Strategy

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Strengthen the Brand via Luxury Experience & Safety Journey

Strengthen

Domestic

Presence

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29

Strengthen Domestic Presence

2,855

Flights weekly

95

Routes

58

Destination

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Connecting Island, Moving People and Goods to the outer islands

Strengthen

Domestic

Presence

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Strengthen Domestic

Presence Building Emotional Connection

via Social Responsibility Actions

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Delivering Best Service Quality &

Spreading Word of Mouth via Strong Employee Ownership

Strengthen

Domestic

Presence

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Sight Sound Taste

Touch Scent

Introducing Indonesian Hospitality

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Schiphol Airport, AMS

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36

Picture’s source: www.google.com

Garuda Indonesia Continues its Bright Performance in Challenging Conditions

Sustainable passenger growth: 17.5% YoY

Sustainable market share

(Dom: 44% & Inter: 28%)

Sustainable high SLF 77.3%

Manage RPK growth is higher compare to ASK growth

The non fuel efficiency, exercised ± 70% of target FY 2015

net profit USD 51.4Mio

(Sep ytd 2015)

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Milestones

37

First Quarter 2015

• Garuda Indonesia implemented hedging cooperation through Cross Currency Swap (CCS) transactions with banks.

The first and the biggest CCS transaction, exercised by SOE in Indonesia.

• Garuda Indonesia, BII-Maybank, and NBAD/DIB carried signing of bridging loan facility with the principles of Sharia facility of $ 500 million.

Second Quarter 2015

• Garuda Indonesia launched the "New Mobile Apps“

• Garuda Indonesia and Cardig Air signed a cooperation of air cargo management and business development

• Garuda Indonesia exercised “Reprofiling Debt” of “Quick Wins” strategy by issuing sukuk amounted $500 mio with 4 times booking order.

Third Quarter 2015

• Garuda Indonesia ends the Hajj Flights 2015 with 92.38% On-Time Performance Rates.

• The Inaugurations of Garuda Maintenance Facilities AeroAsia (GMF-AA) 4th Hangar

• President & CEO of Garuda Indonesia appointed as President of Indonesia Marketing Association (IMA) for the period 2015-2017

Picture’s source: www.google.com

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Operational Performance Domestic & International

Domestic

International

38

9M-2014 9M-2015

∆ %

Passenger Carried 12,666,172 14,508,965 14.5 Frequency 106,581 118,607 11.3 Seat Load Factor (%) 73.9 77.1 3.20

Passenger Carried 2,897,051 3,176,986 9.7 Frequency 21,549 20,835 (3.3) Seat Load Factor (%) 65.4 75.9 10.49

Garuda Indonesia main brand has 58 domestic destinations

17 international destinations

Picture’s source: www.google.com

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|Terima Kasih | Thank You | Danke | Arigato |

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Followers:

1,521,700

Subscriber:

14,338 Followers:

111,526 Fans/Likes:

1,939,566

Followers:

66,700

NOTES: based on status of 9th Nov; growth is compared to end of 2014

GA Social Media & Achievement

+103.7% +2.4% +1,329% 0.0% +49,8%

Twitter Facebook Instagram Google+ YouTube

@IndonesiaGaruda Garuda Indonesia Garuda.Indonesia Garuda Indonesia Garuda Indonesia 1949

Referensi

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