“It is good to have an end to journey toward,
But it is the journey that matters, in the end”
- Ernest Hemingway
Answering Global Challanges
And Its Roles to Develop Country
Competition
Landscape
4
Garuda Indonesia Group Market Share – YTD August 2015
2014 2015
17% 15% Others
37% 44%
GA Group
46% 41%
Main Domestic Competitor
Garuda domestic market share group (including Citilink)
These market share were calculated based on all Garuda Indonesia’s routes
Source: Company Data
Domestic Market Share
2014 2015
78% 72%
Others 22% 28%
GA Main Brand
International Market Share
Garuda main brand international market share
These market share were calculated based on all Garuda Indonesia’s routes
Source: Company Data
Picture’s source: www.google.com
5
• Service: 17 awards
• Commercial: 9 awards
• Business: 7 awards
• Corporate Transformation: 5 awards
• Human Capital: 4 awards
• People Management: 2 awards
• GCG: 2 Awards
46 awards 2015:
Domestic: 34 awards International: 12 awards
• SKYTRAX Awards 2015 “The World’s Best Cabin Crew”
• SKYTRAX Awards 2015 “World’s Best Airline” 8th Rank
• FinanceAsia Awards 2015 “Asia’s Best Companies 2015”
• Schipol Aviation Awards “Passenger Airline of the Year Award 2014-Intercontinental”
• Indonesia Human Capital Award 2015 “1st in Human Resources Technology”
• Indonesia Good Corporate Governance Award 2015 “Score A (Excellent)”
• Pacific Asia Travel Association (PATA) “Gold Awards 2015 for Inflight Magazine”
Picture’s source: www.google.com
Awards Achievement
Despite of the Achievement,
There is a Challenge
Market Trend impacting GA as Full Service Airline
Market Trend impacting GA
Market Trend impacting GA
Market Trend impacting GA
Market Trend impacting GA
Market Trend impacting GA
Strategy to
Answer Global Challenges and
Develop Country
Corporate Vision :
A strong distinguished airline through providing quality services to serve people and goods around the world with Indonesian hospitality
Corporate Mission :
The flag carrier of Indonesia that promotes Indonesia to the world, supporting national economic
development by delivering professional air travel services.
Global Alliances
Digitalized Campaign
&
Passenger Journey
Strengthen Domestic Presence Inviting New Passengers &
Maintain Loyal Passenger
Strengthen Brand Garuda Indonesia Brand
Full service airline that recorded as Indonesian aviation pioneer, expert for 68 years & recognized as worldwide top 10 airlines
3 Pillars Strategy
Global Alliances
Digitalized Campaign
&
Passenger Journey
Strengthen Domestic Presence Inviting New Passengers &
Maintain Loyal Passenger
Strengthen Brand Garuda Indonesia Brand
Full service airline that recorded as Indonesian aviation pioneer, expert for 68 years & recognized as worldwide top 10 airlines
3 Pillars Strategy
Skyteam From website
Global
Alliances
Global Alliances
Utilize Sky Team Alliance partnership to invite inbound passengers visiting Indonesia via
Garuda Indonesia Hospitality as a translation of Garuda vision
1,052
636
Global Alliances
Digitalized Campaign
&
Passenger Journey
Strengthen Domestic Presence Inviting New Passengers &
Maintain Loyal Passenger
Strengthen Brand Garuda Indonesia Brand
Full service airline that recorded as Indonesian aviation pioneer, expert for 68 years & recognized as worldwide top 10 airlines
3 Pillars Strategy
Building Emotional Connection
Digital
Campaign
Listen and Interact With Our Consumer
Digital
Campaign
Information Access and transaction on your finger tips anytime anywhere
Digitalized
Consumer
Experience
Global Alliances
Digitalized Campaign
&
Passenger Journey
Strengthen Domestic Presence Inviting New Passengers &
Maintain Loyal Passenger
Strengthen Brand Garuda Indonesia Brand
Full service airline that recorded as Indonesian aviation pioneer, expert for 68 years & recognized as worldwide top 10 airlines
3 Pillars Strategy
Strengthen the Brand via Luxury Experience & Safety Journey
Strengthen
Domestic
Presence
29
Strengthen Domestic Presence
2,855
Flights weekly
95
Routes
58
Destination
Connecting Island, Moving People and Goods to the outer islands
Strengthen
Domestic
Presence
Strengthen Domestic
Presence Building Emotional Connection
via Social Responsibility Actions
Delivering Best Service Quality &
Spreading Word of Mouth via Strong Employee Ownership
Strengthen
Domestic
Presence
Sight Sound Taste
Touch Scent
Introducing Indonesian Hospitality
Schiphol Airport, AMS
36
Picture’s source: www.google.com
Garuda Indonesia Continues its Bright Performance in Challenging Conditions
•
Sustainable passenger growth: 17.5% YoY
•
Sustainable market share
(Dom: 44% & Inter: 28%)
•
Sustainable high SLF 77.3%
• Manage RPK growth is higher compare to ASK growth
• The non fuel efficiency, exercised ± 70% of target FY 2015
net profit USD 51.4Mio
(Sep ytd 2015)
Milestones
37
First Quarter 2015
• Garuda Indonesia implemented hedging cooperation through Cross Currency Swap (CCS) transactions with banks.
The first and the biggest CCS transaction, exercised by SOE in Indonesia.
• Garuda Indonesia, BII-Maybank, and NBAD/DIB carried signing of bridging loan facility with the principles of Sharia facility of $ 500 million.
Second Quarter 2015
• Garuda Indonesia launched the "New Mobile Apps“
• Garuda Indonesia and Cardig Air signed a cooperation of air cargo management and business development
• Garuda Indonesia exercised “Reprofiling Debt” of “Quick Wins” strategy by issuing sukuk amounted $500 mio with 4 times booking order.
Third Quarter 2015
• Garuda Indonesia ends the Hajj Flights 2015 with 92.38% On-Time Performance Rates.
• The Inaugurations of Garuda Maintenance Facilities AeroAsia (GMF-AA) 4th Hangar
• President & CEO of Garuda Indonesia appointed as President of Indonesia Marketing Association (IMA) for the period 2015-2017
Picture’s source: www.google.com
Operational Performance Domestic & International
Domestic
International
38
9M-2014 9M-2015
∆ %Passenger Carried 12,666,172 14,508,965 14.5 Frequency 106,581 118,607 11.3 Seat Load Factor (%) 73.9 77.1 3.20
Passenger Carried 2,897,051 3,176,986 9.7 Frequency 21,549 20,835 (3.3) Seat Load Factor (%) 65.4 75.9 10.49
Garuda Indonesia main brand has 58 domestic destinations
17 international destinations
Picture’s source: www.google.com
|Terima Kasih | Thank You | Danke | Arigato |
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NOTES: based on status of 9th Nov; growth is compared to end of 2014