BUSINESS PLAN
Handmade Crafts : "Crafting Success: Selling Handmade Crafts"
Executive Summary:
Handmade Craft aims to offer unique, affordable, and trendy handmade accessories to the youth and student population of Malang. Our product line will include bracelets, necklaces, keychains, and other accessories, all priced starting from Rp 10,000. We will focus on quality craftsmanship,
appealing designs, and excellent customer service to become a favorite destination for affordable fashion in Malang.
Company Description:
Handmade Craft will be owned and operated by [Your Name], an artisan with a passion for creating handmade accessories. The business will operate as a sole proprietorship initially, with plans to register as a small business (UD) as it grows. We will comply with all local business regulations.
Market Analysis:
- Target Market: Teenagers, university students, and young adults in Malang seeking affordable and unique accessories.
- Market Size: Estimated 20,000+ potential customers in Malang, considering the large student population and youth demographic.
- Competitive Analysis: While there are existing stores selling accessories, few focus exclusively on affordable, handmade items with a local flair. Crafty Malang will differentiate itself through unique designs, competitive pricing, and a strong online presence.
Product:
- Bracelets: Beaded bracelets, woven bracelets, charm bracelets, and more.
- Necklaces: Pendant necklaces, beaded necklaces, layered necklaces, and chokers.
- Keychains: Beaded keychains, charm keychains, personalized keychains.
- Other Accessories: Earrings, rings, phone charms, and hair accessories.
- Custom Orders: We will also offer custom-made accessories based on customer preferences.
Marketing and Sales Strategy:
- Social Media: Utilize Instagram, TikTok, and local online marketplaces to showcase our products, run promotions, and engage with customers.
- Pop-Up Shops: Participate in local bazaars, markets, and university events to increase visibility and sales.
- Collaborations: Partner with local influencers and bloggers to promote our products.
Operations Plan:
- Workshop: A dedicated workspace for designing and creating accessories.
- Materials: Sourcing high-quality beads, threads, charms, and other materials from local suppliers.
- Online Store: An e-commerce website or presence on marketplaces like Tokopedia or Shopee to facilitate online sales.
Financial Projection:
- Start-up Costs: Estimated Rp 10,000,000 (materials, tools, packaging, marketing).
- Average Daily Sales: Estimated Rp 500,000 to Rp 1,000,000.
- Projected Annual Revenue: Estimated Rp 150,000,000 to Rp 300,000,000.
- Projected Annual Profit: Estimated Rp 50,000,000 to Rp 100,000,000.
Management & Organization:
- Owner/Operator: Azizah Adawiyah will be responsible for designing, creating, marketing, and selling the accessories.
- Part-Time Staff (as needed): Hiring assistants to help with production, packaging, and sales during peak seasons.
Funding Request:
We are seeking Rp 10,000,000 in initial funding to cover start-up costs, including the purchase of materials, tools, packaging, and initial marketing expenses. In return, investors will receive a percentage of the business's equity or a revenue-sharing agreement.
BUSINESS PLAN Notes “Handmade Craft”
Executive Summary:
- Offer unique, affordable, and trendy handmade accessories - All priced starting from Rp 10,000 and focus with the good quality.
Company Description:
- Owned and operated by Azizah Adawiyah, an artisan passionate about handmade accessories.
- Initially a sole proprietorship, with plans to become a registered small business as it grows.
Market Analysis:
- Target Market: Teenagers, university students, and young adults in Malang.
- Market Size: Estimated 20,000+ potential customers due to a large youth demographic.
- Competitive Analysis: Differentiates through affordable, handmade items with local flair and a strong online presence.
Products:
- Bracelets: Beaded, woven, and charm varieties.
- Necklaces: Pendant, beaded, layered, and chokers.
-Keychains: Beaded, charm, and personalized types.
- Other Accessories: Earrings, rings, phone charms, and hair accessories.
- Custom Orders: Available based on customer preferences.
Marketing and Sales Strategy:
- Social Media: Promote through Instagram, TikTok, and local online marketplaces.
- Pop-Up Shops: Participate in local events to boost visibility.
- Collaborations: Partner with local influencers for promotion.
Financial Projections:
- Start-up Costs: Estimated Rp 10,000,000 (materials, tools, packaging, marketing).
- Average Daily Sales: Estimated Rp 500,000 to Rp 1,000,000.
- Projected Annual Revenue: Estimated Rp 150,000,000 to Rp 300,000,000.
- Projected Annual Profit: Estimated Rp 50,000,000 to Rp 100,000,000.
Management and Organization:
- Owner/Operator: Azizah Adawiyah responsible for all aspects of the business.
- Part-Time Staff: Hiring assistance during peak seasons as needed.