the impact of the cruise ships' safety and security to the

THE IMPACT OF THE CRUISE SHIPS’ SAFETY AND SECURITY TO THE POTENTIAL CUSTOMERS’ CHOICE WHEN TAKING CRUISE VACATION

(Case Study: Cruise Line)

By

Samuel Wibisono 11403028

BACHELOR’S DEGREE in

BUSINESS ADMINISTRATION- HOTEL AND TOURISM MANAGEMENT Concentration

FACULTY OF BUSINESS AND COMMUNICATION

SWISS GERMAN UNIVERSITY The Prominence Tower

Jalan Jalur Sutera Barat No. 15, Alam Sutera Tangerang, Banten 15143 - Indonesia

August, 2018

Revision after Thesis Defense on 24

^th

July 2018

The Impact of The Cruise Ships’ Safety and Security To The Potential Customers’ Choice When Taking Cruise Vacation (Case Study: Cruise Line)

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STATEMENT BY THE AUTHOR

I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.

Samuel Wibisono

_______________________________________________ _______________

Student Name Date

Approved by:

Robert La Are, SST. Par, M Par

_________________________________________________ ________________

Thesis Advisor

Dr. Nila Krisnawati Hidayat, S.E, M.M

Date

_________________________________________________ ________________

Dean Date

The Impact of The Cruise Ships’ Safety and Security To The Potential Customers’ Choice When Taking Cruise Vacation (Case Study: Cruise Line)

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ABSTRACT

THE IMPACT OF THE CRUISE SHIPS’ SAFETY AND SECURITY TO THE POTENTIAL CUSTOMERS’ CHOICE WHEN TAKING CRUISE VACATION (CASE

STUDY: CRUISE LINE) By

Samuel Wibisono

Robert La Are, M. Par., Advisor

SWISS GERMAN UNIVERSITY

Cruise Ship is one of the famous and prestige vacation taken by most people. Cruise ship is type of the passenger ship which carries more people and it is designed for the fun and relaxing activities for its guest. As it is growing in its industry, cruise ship design has become more developed, and bigger, thus it will also increase the issues of safety and security of the cruise ship. The tragedy of the Costa Concordia in 2012, and Titanic in 1912 has driven the people’s attention of the danger and the risks of the cruise ship. There are many factors that push customers to take a cruise voyage, such as the desire to be served as king, the condition of being free from all of matters. However, those factors will not be happened if safety and security onboard are not considered important. Safety in cruise ship is related with risk, while security in cruise ship is talking about the degree of uncertainty.

This research studies about how the safety of the cruise ship affects the customers to choose the cruise vacation and how the security of cruise ship also affects the customers to choose their vacation on cruise ship. The test that is conducted in this study is: validity, reliability, normality test, heteroscedasticity test and simple linear regression test. This study has resulted that safety gives an impact of the potential customers to choose their vacation on cruise as well as the security of the cruise ship

Keywords: Cruise Ship, Tourism, Safety, Security, Motivation, Customers

The Impact of The Cruise Ships’ Safety and Security To The Potential Customers’ Choice When Taking Cruise Vacation (Case Study: Cruise Line)

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© Copyright 2018 by Samuel Wibisono

All rights reserved

The Impact of The Cruise Ships’ Safety and Security To The Potential Customers’ Choice When Taking Cruise Vacation (Case Study: Cruise Line)

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DEDICATION

I dedicate this work for future cruise ship research in Indonesia.

The Impact of The Cruise Ships’ Safety and Security To The Potential Customers’ Choice When Taking Cruise Vacation (Case Study: Cruise Line)

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ACKNOWLEDGEMENTS

First of all, I would like to express my greatest gratitude to the LORD God Almighty, whom has helped and blessed me throughout the work of my thesis, without Him, this thesis will not be happened and succeeded.

I would like to thanks to my parents for their support, prayers, positive motivation and financial support to my thesis work.

Thank you also to my mother’s best friend in Semarang, who has prayed for me and giving me much encouragement to my thesis and support while I am in SGU.

I thank to Mr. Robert La Are, M. par, as my thesis advisor, for your advisory and guidance to me while doing this thesis, also for the material that you have given and delivered to me.

Lastly, I would like to thank to my friends in HTM, and other faculties, SGU lectures, staffs

for the experiences during the past 4 years.

The Impact of The Cruise Ships’ Safety and Security To The Potential Customers’ Choice When Taking Cruise Vacation (Case Study: Cruise Line)

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TABLE OF CONTENTS

STATEMENT BY THE AUTHOR ... 2

ABSTRACT ... 3

DEDICATION ... 5

ACKNOWLEDGEMENTS ... 6

TABLE OF CONTENTS ... 7

LIST OF FIGURES ... 9

LIST OF TABLES ... 10

CHAPTER 1- Introduction ... 11

1.1 Background ... 11

1.2 Research Problem ... 14

1.3 Research Question ... 15

1.4 Research Objective ... 15

1.5 Scope and limitation ... 15

1.6 Significance of Study... 15

CHAPTER 2- Literature Review ... 16

2.1 Conceptual Framework... 16

2.1.1 Tourism Industry ... 17

2.1.1 Cruise ship Industry ... 20

2.1.2 Motivational Theory ... 24

2.1 Previous Study ... 30

2.2 Study Differences ... 33

2.3 Hypothesis... 33

CHAPTER 3 – Research Method ... 34

3.1 Type of Study ... 34

3.2 Unit Analysis / Unit Observation ... 34

3.2.1 Unit Analysis ... 34

3.2.2 Unit Observation ... 34

3.3 Population and Sampling ... 35

3.3.1 Population ... 35

3.3.2 Sample ... 35

3.3.3. Sampling method ... 35

3.3.4 Sampling Size ... 35

3.4 Location & Time Frame Study ... 36

3.5 Type of Data and Collection Method ... 36

3.5.1 Type of Data ... 36

3.5.1.1 Primary Data ... 36

3.5.1.2 Secondary Data ... 37

3.5.2 Data Collection Method ... 37

3.6 Research Model ... 37

3.8 Data Processing Procedure ... 41

3.8.1 Pre Test ... 41

3.8.2 Post Test ... 42

3.9 Data analysis technique ... 43

The Impact of The Cruise Ships’ Safety and Security To The Potential Customers’ Choice When Taking Cruise Vacation (Case Study: Cruise Line)

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CHAPTER 4 – RESULT AND DISCUSSION ... 44

4.1 Brief Cruise Ship History ... 44

4.2 Respondent profile ... 44

4.2.1 Gender ... 44

4.2.2 Age ... 45

4.2.3 Income ... 46

4.2.4 Last education ... 47

4.2.5 Occupation ... 48

4.3 Inferential Statistic analysis ... 49

4.3.1 Validity test ... 49

4.3.2 Reliability Analysis ... 54

4.3.3 Classical assumption test ... 57

4.4 Hypothesis Testing result and analysis ... 61

4.4.1 First Hypothesis result ... 61

4.4.2 Second Hypothesis result ... 62

4.5 Discussion ... 63

4.5.1 First Hypothesis Discussion ... 63

4.5.2 Second Hypothesis Discussion ... 63

CHAPTER 5- CONCLUSIONS AND RECOMMENDATIONS ... 64

5.1 Conclusion ... 64

5.2 Managerial Implications ... 65

5.3 Recommendation for further study ... 66

GLOSSARY ... 67

REFERENCES ... 68

APPENDIX ... 71

CURRICULUM VITAE ... 82