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Welcome to Indonesia International Institute for Life Sciences Repository: The Effectiveness Of Different Social Media Platform On Extra Joss Digital Marketing In Myanmar

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FR-i3L-AA-FYEP-2021-10-Rev.1

REFERENCES

Aldhaheri, A., & Bach, C. (2013). How to implement marketing 2.0 successfully. arXiv preprint arXiv:1308.4894.w

Aung, M. H., Steinberg, D. I. & Aung-Thwin, M. A. (2023, December 11). Myanmar. Encyclopedia Britannica. https://www.britannica.com/place/Myanmar

Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321-339.

BAŞYAZICIOĞLU, H. N., & Karamustafa, K. (2018). Marketing 4.0: impacts of technological developments on marketing activities. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi, 8(2), 621-640.

Desai, V., & Vidyapeeth, B. (2019). Digital marketing: A review. International Journal of Trend in Scientific Research and Development, 5(5), 196-200.

Erlangga, H. (2021). Effect of digital marketing and social media on purchase intention of Smes food products. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(3), 3672-3678.

Gilfoil, D. M., Aukers, S. M., & Jobs, C. G. (2015). Developing and implementing a social media program while optimizing return on investment-an MBA program case study. American Journal of Business Education (Ajbe), 8(1), 31-48.

Habibi, S.A., & Salim, L. (2021). Static vs. dynamic methods of delivery for science communication: A critical analysis of user engagement with science on social media. PLoS ONE 16(3): e0248507.

https://doi.org/10.1371/journal.pone.0248507

Lee, S.-Y. T., & Phang, C. W. (David). (2015). Leveraging social media for electronic commerce in Asia:

Research areas and opportunities. Electronic Commerce Research and Applications, 14(3), 145–149.

doi:10.1016/j.elerap.2015.02.001

Nguyen, N. (2017). A tool for digital communication implementation in the marketing funnel.

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FR-i3L-AA-FYEP-2021-10-Rev.1

S. Fan, Z. Shen, B. L. Koenig, T. -T. Ng and M. S. Kankanhalli, "When and Why Static Images Are More Effective Than Videos," in IEEE Transactions on Affective Computing, vol. 14, no. 1, pp. 308-320, 1 Jan.-March 2023, doi: 10.1109/TAFFC.2020.3040399.

Sinamo, K. N., & Hutabarat, N. D. M. R. (2021). Red ginger wedang to strengthen immune system against covid-19 of children living in an orphanage. ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat, 6(1), 60-67.

Smith, R., & Smith, N. (2022). Use and Abuse of Social Media in Myanmar between 2010 and 2022.

Athens JL, 8, 309.

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