The examination panel declares that the Skripsi title “The Influence of Argument Quality, Credibility and Perceived Ease of Use on the Use Intent of Travel Vlogs of Indonesian Travelers for Trip Planning” submitted by Khansa Fii Sabilillah who is a major in Business Administration at the faculty of The company has been assessed and approved to have passed the oral exams on February 6, 2019. I declare that the Skripsi, titled "The Influence of Argument Quality, Credibility and Perceived Ease of Use into Indonesian Travelers' Using Intention of Travel Vlog for Travel Planning" is, to my knowledge and belief, an original piece of work that has not been submitted, in whole or in part, to any other university for the purpose of obtaining a degree. Title of Skripsi The Influence of Argument Quality, Credibility and Perceived Ease of Use on Using Indonesian Travelers Travel Intent Vlog for Trip Planning.
Purpose The purpose of this study is to find out the influence of travel vlog for travel planning on Indonesian travelers who have experience using references from travel vlog. Finally, the analysis was performed on 218 valid responses from Indonesian travelers who had ever watched travel vlogs and had ever used references from travel vlogs for travel planning. Research Limitation This study focuses on Indonesian travelers who experienced using references from travel vlog.
Keywords Argument quality, credibility, perceived ease of use, perceived usefulness, acceptance of information, intent to use.
- Research Background
- Research Question
- Research Objective
- Significant of the Study
- Scope of Research
- Organization of the Skripsi
In 2017, YouTube ranked first as the most active social media platform in Indonesia followed by Facebook and Instagram (We Are Social, 2018). If earlier the form of the blog was only in written form, on YouTube, it was known that there were video blogs. This popularity is again reflected in the number of vloggers that focus on teenagers (Westenberg, 2016).
They are seen as role models and often recognized on the street by their fans. Inevitably, there are some limitations in this study that may change in the future. In the first chapter, the background of the problem identification used in this study is explained.
8 chapter is to summarize in the form of answers to the research question, recommendation for future researchers also included in this chapter.
- Intention to Use
- Definition of Intention to Use
- Construct Measurement of Intention to Use
- Argument Quality
- Definition of Argument Quality
- Construct Measurement of Argument Quality
- Credibility
- Definition of Credibility
- Construct Measurement of Credibility
- Perceived Ease of Use
- Definition of Perceived Ease of Use
- Construct Measurement of Perceived Ease of Use
- Perceived Usefulness
- Definition of Perceived Usefulness
- Construct Measurement of Perceived Usefulness
- Information Adoption
- Definition of Information Adoption
- Construct Measurement of Information Adoption
- Relationship among Variables
- Argument Quality and Perceived Usefulness
- Credibility and Perceived Usefulness
- Perceived Ease of Use and Perceived Usefulness
- Perceived Ease of Use and Information Adoption
- Perceived Usefulness and Information Adoption
- Information Adoption and Intention to Use
- Research Gap
In the present study, perceived ease of use is the belief that eWOM information requires minimum effort for them to use and understand (Chong et al., 2018). According to Sussman and Siegal, information adoption is a process in which users become involved in the use of information (Chong et al., 2018). Credibility and perceived usefulness have positive relationship which can be seen in previous research conducted by Chong et al. 2018) using Structural Equation Model (SEM) technique of 193 respondents classified as Chinese travelers, of which 70.47% of the respondents are female and most of the respondents are 31-41 years old (52.33%).
Perceived ease of use and perceived usefulness have positive relationship which can be seen in previous research conducted by Chong et al. 2018) using Structural Equation Model (SEM) technique of 193 respondents classified as Chinese travelers, of which 70.47% of the respondents are female and most of the respondents are 31-41 years old (52.33%). Perceived ease of use and information adoption have a positive relationship which can be seen in previous research conducted by Chong et al. 2018) using Structural Equation Model (SEM) technique of 193 respondents classified as Chinese travelers, of which 70.47% of the respondents are female and most of the respondents are 31-41 years old (52.33%). Perceived usefulness and information adoption have a positive relationship which can be seen in previous research conducted by Chong et al. 2018) using Structural Equation Model (SEM) technique of 193 respondents classified as.
Information Adoption and intention to use have a positive relationship that can be seen in previous research conducted by Chong et al.
- Theoretical Framework
- Hypothesis
- Operational Definition
- Instrument
- Sampling
- Data Collection
- Data Analysis
- Validity
- Reliability
- Hypothesis Testing
A screening question was asked in the first part, which will collect information about the respondent, whether the respondent has ever used references from the travel application or not. In the second part, demographic questions were asked, which included the respondent's gender, age, marital status, education level, and how much time respondents spent watching a travel application for each of their travel plans. By using a seven-point Likert scale, the selection of categories in the questionnaire will be more specific, which will allow the respondents to be able to individually choose their answer (Joshi et al., 2015).
The respondent must give a point on a scale from 1 to 7 for the given statement where 1 is strongly disagree, 2 is disagree, 3 is slightly disagree, 4 is neutral, 5 is slightly agree, 6 is area and 7 is totally agree. The population of this research is Indonesian travelers who have ever used travel vlog references for their travel planning. Meanwhile, snowball sampling is a technique in which initially identified members of the population to help the researcher identify and locate others (Etikan et al., 2015).
This study used a Google form survey to collect the data answered by the respondents. The first step is that respondents could answer whether or not they have ever used references from travel vlogs. The data was collected with a total number of 312, but 6 of them were invalid and 88 of them answered no in the screening question, in the result, 218 answers were valid.
21 The next step is that respondents were asked to fill in their personal details such as gender, age, marital status, level of education and time spent viewing travel vlogs for each of their travel plans. And the time respondents spent watching travel vlogs was divided into less than 2 hours, 2-5 hours, 5-10 hours, more than 10 hours. This study uses a Likert scale in the range of 1 to 7, which gives a good and significant result for the respondent (Joshi et al., 2015).
1 is interpreted as disagree, 2 disagree, 3 disagree, 4 is neutral, 5 slightly agree, 6 agree and 7 strongly agree. Secondary data such as journals and online articles were also used in this study to strengthen the primary data.
- Validity and Reliability Test
- Validity Test
- Reliability Test
- Respondents’ Profile
- Gender
- Marital Status
- Age
- Education Level
- Descriptive Analysis
- Argument Quality
- Credibility
- Perceived Ease of Use
- Perceived Usefulness
- Information Adoption
- Intention to Use
- Inferential Analysis
- Model Fit
- Hypothesis Testing
- Discussion
On a scale of 1 to 7, 0.4% of respondents rated 1, which determined the statement of strongly disagree, 0.4% of respondents chose 2 to disagree, 2.2% chose 3, meaning they somewhat disagree, 15.6% are neutral about it. On a scale of 1 to 7, 0.0% of respondents rated 1, which determined the statement of strongly disagree, 1.3% of respondents chose 2 to disagree, 3.1% chose 3, meaning they somewhat disagree, 9.8% are neutral about it. On a scale of 1 to 7, 0.0% of respondents rated 1, which determined the statement of strongly disagree, 0.4% of respondents chose 2 to disagree, 2.7% chose 3, meaning they somewhat disagree, 11.6% are neutral about it.
On a scale of 1 to 7, 0.0% of respondents rated 1, which determined the statement of strongly disagree, 0.9% of respondents chose 2 to disagree, 3.1% chose 3, meaning they somewhat disagree, 8.5% are neutral about it. 28 of the respondents rated 1, which determined the opinion of strongly disagree, 0.9% of the respondents chose 2 to disagree, 2.7% chose 3, which means they somewhat disagree, 7.6% are neutral about that. On a scale of 1 to 7, 0.4% of respondents rated 1, which determined the statement of strongly disagree, 0.9% of respondents chose 2 to disagree, 2.2% chose 3, meaning they somewhat disagree, 9.8% are neutral about it.
On a scale of 1 to 7, 0.4% of respondents rated 1, which determined the statement of strongly disagree, 0.4% of respondents chose 2 to disagree, 0.4% chose 3, meaning they somewhat disagree, 7.6% are neutral about it. On a scale of 1 to 7, 0.4% of respondents rated 1, which determined the statement of strongly disagree, 1.3% of respondents chose 2 to disagree, 3.6% chose 3, meaning they somewhat disagree, 9.4% are neutral about it. On a scale of 1 to 7, 0.4% of respondents rated 1, which determined the statement of strongly disagree, 1.8% of respondents chose 2 to disagree, 3.6% chose 3, meaning they somewhat disagree, 10.7% are neutral about it.
On a scale of 1 to 7, 0.4% of respondents rated 1 to indicate the opinion of disagree, 0.9% of respondents chose 2 to disagree, 1.8% chose 3 meaning they differ somewhat, 8.9% are neutral about it. On a scale of 1 to 7, 0.0% of respondents rated 1 which indicated the opinion of disagree, 0.0% of respondents chose 2 to disagree, 3.1% chose 3 which means they somewhat disagree , 11.2% are neutral about it. On a scale of 1 to 7, 0.0% of the respondents rated 1 which determined the opinion of disagree, 0.0% of the respondents chose 2 to disagree, 0.9% chose 3 which means that they.
On a scale of 1 to 7, 0.0% of respondents rated 1, which determined the statement of strongly disagree, 0.0% of respondents chose 2 to disagree, 2.7% chose 3, meaning they somewhat disagree, 7.6% are neutral about it. On a scale of 1 to 7, 0.4% of respondents rated 1, which determined the statement of strongly disagree, 0.0% of respondents chose 2 to disagree, 1.8% chose 3, meaning they somewhat disagree, 8.9% are neutral about it.
Hypothesis Answer
Future Recommendation
This questionnaire is part of my research review titled "The Influence of Argument Quality, Credibility and Perceived Ease of Use towards Indonesian Travelers' Use of Intention to Travel Vlog for Travel Planning". How much time do you spend watching travel vlogs for each of your travel planning? Berapa lama waktu yang anda habiskan dalam menonton travel vlog untuk each planning visitation anda?).
Menurut saya referensi dari travelogues informatif Menurut saya referensi dari travelogues akurat Menurut saya referensi dari travelogues akurat 4. Menurut saya referensi dari travelogues dapat diandalkan
Saya rasa referensi dari travel blog mendukung kesan saya terhadap tempat-tempat yang ingin saya kunjungi. Saya dapat dengan mudah meninggalkan beberapa komentar di vlog perjalanan Vlog perjalanan memotivasi saya untuk melakukan kunjungan Perjalanan vlog memotivasi saya untuk melakukan kunjungan perjalanan.
