CASE STUDY: ATRIA HOTEL GADING SERPONG
By
Adiel Kurnia Wibowo 11403024
BACHELOR’S DEGREE In
BUSINESS ADMINISTRATION - HOTEL AND TOURISM MANAGEMENT Concentration
FACULTY OF BUSINESS AND COMMUNICATION
SWISS GERMAN UNIVERSITY The Prominence Tower
Jalan Jalur Sutera Barat No. 15, Alam Sutera Tangerang 15143 – Indonesia
STATEMENT BY THE AUTHOR
I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.
Adiel Kurnia Wibowo
_____________________________________________
Student Date
Approved by:
Munawaroh S.E. M.M.
Thesis Advisor Date
Dr. Nila K. Hidayat, SE. MM.
_____________________________________________
Dean Date
ABSTRACT
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND GRIT TOWARDS ORGANIZATIONAL CITIZENSHIP BEHAVIOR
CASE STUDY: HOTEL ATRIA GADING SERPONG
By
Adiel Kurnia Wibowo Munawaroh, S.E M.M, Advisor SWISS GERMAN UNIVERSITY
Organizational culture provides more competitive advantage through commitment, strong association, and establishment of culture while grit has become one of the most important non-cognitive predictors of key outcomes. The wide variety of literatures about organizational culture either in hospitality or other industries have been explored. On the other hand, the study about grit were mostly held in academic field. Hence, this research has a scope limitation specifically in hospitality Industry.
The objective of this study is to analyze the influence of organizational culture and grit towards organizational citizenship behavior (OCB). This research is conducted in Atria hotel Gading Serpong using quantitative analysis through questionnaire with 60 respondents of the employees. Then the study utilizes data analysis such as F-test, T- test, and multiple regression is conducted to identify whether organizational culture and grit influence OCB or not, and how strong the influence of both variables. The result lead to the discussion that organizational culture and grit significantly influence OCB.
Keyword: Organizational culture, grit, and organizational citizenship behavior
© Copyright 2018 By Adiel Kurnia Wibowo
All rights reserved
DEDICATION
I dedicate this bachelor thesis for Jesus who always bless me through all the progress, Indonesia, Swiss German University, my parents and sister, lectures, and friends.
ACKNOWLEDGEMENT
The most special gratitude I convey to my beloved Jesus Christ who always loved me and guide me through all thesis progress. Next I would like to deliver the appreciation towards people surround me who give supportive gesture while constructing this bachelor thesis. People that I give my gratitude are:
1. My beloved mother and sister who always give never ending support to me all by psychical, mentality, and spiritual. I believe as well that my father always support me through his words.
2. The most admirable thesis advisor, Munawaroh S.E M.M who give endless support and guidance despite of her tight and strict activities as the head of hotel and tourism management in Swiss German University and her dissertation.
Without your advice and guidance, this thesis would not be finished and completed.
3. Thank you for Atria hotel Gading Serpong for the permission to conduct the research. The high appreciation are directed to Ms.Shinta as human capital Atria hotel who granted my research in Atria. Foremost, thanks to Mr.Febri and Ms.Eka who assisted me spreading and collecting the data through questionnaire.
4. I am highly appreciate my friends who loyal to discuss this thesis throughout all of my situation. Foremost for Ellen Ferranda who assisted me for Microsoft word matters and discussion regarding to my topic, Tasya Liong who always managed to check my English grammar, Samuel Wibisono, Caroline Prasandya, and Bethanya Claudia who assisted me and accompany me to construct this thesis.
Thank you.
TABLE OF CONTENTS
STATEMENT BY THE AUTHOR ... 2
ABSTRACT ... 3
DEDICATION... 5
ACKNOWLEDGEMENT ... 6
LIST OF FIGURES ... 10
LIST OF TABLES ... 11
CHAPTER 1: INTRODUCTION ... 12
1.1 Background ... 12
1.2 Research Problems ... 15
1.3 Research Objective ... 15
1.4 Significance of study ... 15
1.5 Research Questions ... 16
1.6 Hypotheses ... 16
CHAPTER 2: LITERATUR REVIEW ... 17
2.1 Conceptual Framework ... 17
2.2 Organizational Behavior ... 18
2.2.1 Organizational Structure ... 18
2.2.2 Organizational Culture ... 19
2.2.2.1 Organizational Culture in Hospitality ... 22
2.2.2.2 Strong and Weak Organizational Culture ... 24
2.2.2.3 Organizational Culture Dimensions ... 26
2.3 Grit ... 29
2.3.1 Grit in Hospitality ... 30
2.3.2 Grit on Organizational Citizenship Behavior ... 31
2.3.3 Grit Dimension ... 31
2.4 Organizational Citizenship Behavior (OCB) ... 32
2.5 Theoretical Explanation of the Model ... 33
2.6 Previous Study... 34
2.7 Study Differences/Similarities ... 55
CHAPTER 3: RESEARCH METHODOLOGY ... 56
3.1 Type of Study ... 56
3.2 Unit Analysis/Unit Observation ... 56
3.3 Sampling Design ... 56
3.3.1 Population and Sample Target ... 56
3.3.2 Sampling Method ... 56
3.3.3 Sample Size ... 57
3.4 Location and Timeframe Study ... 58
3.5 Data Sources and Collection ... 58
3.5.1 Type of Data ... 58
3.5.2 Data Collection Method... 59
3.5.3 Questionnaire Structure ... 59
3.6 Research Model ... 61
3.7 Variable Operationalization ... 61
3.8 Data Processing Procedure ... 71
3.8.1 Data Preparation ... 71
3.8.2 Data Screening ... 71
3.8.3 Validity Test ... 71
3.8.4 Reliability Test ... 73
3.9 Data Analysis Techniques ... 74
3.9.1 Classical Assumption Test... 74
3.9.2 Hypothesis Test ... 74
3.9.2.1 F-test ... 74
3.9.2.2 T-test ... 76
3.9.2.3 Multiple Regression ... 77
CHAPTER 4: RESULTS AND DISCUSSION ... 79
4.1 Company Profile ... 79
4.2 Descriptive Analysis ... 81
4.2.1 Respondent Profile ... 81
4.2.1.1 Age... 81
4.2.1.2 Length of Work ... 82
4.2.1.3 Department ... 83
4.2.1.4 Employment Status ... 84
4.3 Inferential Statistic Analysis ... 85
4.3.1 Validity and Reliability ... 85
4.3.1.1 Validity (Pre-Test) ... 85
4.3.1.2 Reliability (Pre-Test) ... 86
4.3.1.3 Validity (Post-Test) ... 87
4.3.1.4 Reliability (Post-Test) ... 89
4.4 Classical Assumption Test ... 90
4.4.1 Normality Test ... 90
4.4.2 Heteroscedasticity ... 90
4.5 Hypothesis Test ... 91
4.6 Research Analysis ... 92
4.6.1 F-test ... 92
4.6.2 T-test ... 92
4.6.3 Coefficient Determination (R Adjusted Square) ... 94
4.7 Discussion ... 98
CHAPTER 5: CONCLUSION AND RECOMMENDATION ... 103
5.1 Conclusion ... 103
5.2 Recommendation ... 103
5.2.1 Recommendation for Managerial Implication ... 103
5.2.2 Recommendation for Future Research ... 106
GLOSSARY... 107
ABBREVIATION ... 109
REFERENCES ... 110
APPENDICES ... 118
Appendix 1 ... 118
Appendix 2 ... 130
Appendix 3 ... 153
Appendix 4 ... 157
CURRICULUM VITAE ... 158