Vol. 10, No. 1, June 2020, pp. 117-122
ISSN: 2720-9830. 117
Influence Of Product Quality On Company Image In PT. The Eternal Holy Mountain Of Medan
Ingatan Laia Universitas Darma Agung
Article Info ABSTRACT
Article history:
Received April 2020 Revised May 2020 Accepted June 2020
Product quality is the overall characteristics and characteristics of service products that support the ability to satisfy needs. Meanwhile, corporate image is the impression, feeling, image of the community or the public towards the company, an impression that is intentionally created from a product or service offered. The formulation of the problem in this study is "Does Product Quality Affect Company Image At PT. The Eternal Sacred Mountain of Medan?” The framework of thinking in this study consists of two variables, namely:
Variable X (Product Quality) and Variable Y (Company Image). The population of this study is a number of consumers who regularly buy PT. The Eternal Sacred Mountain of Medan. The sample amounted to 67 respondents and the data collection techniques in this study were a list of questions (questionnaires) and interviews. The data analysis technique used is simple linear regression analysis using SPSS 22 Windows. From the results of the regression equation obtained, namely: Y = 16.275 + 0.254 X. based on the coefficient of determination R ^ 2 = 80.6%, it means that the contribution given by Product Quality to Company Image is 80.6% and the remaining 19.4% is influenced by factors -other factors that were not included in this study, such as price, brand and so on. Based on the results of the statistical test (t test), the value of t count > t table (4.190>1.997) with a significant level of 0.000 <0.05). So it can be concluded that the hypothesis in this study is
"Product Quality has a significant effect on Corporate Image at PT. Medan's Eternal Sacred Mountain". It is suggested to the company to maintain good product quality because with the support of affordable product quality, because these variables have a positive and significant effect on corporate image.
Keywords:
Company Image Product Quality
This is an open access article under the CC BY-SA license.
Corresponding Author:
Ingatan Laia
Universitas Darma Agung Email: IngatanLaia@gmail.com
INTRODUCTION
Product quality is an important concern for companies in creating a product. Quality products are the main criteria for consumers in choosing the products offered by the company. The company is always able to maintain and improve product quality in order to meet consumer desires. With quality products, the company can compete with competitors in controlling market share. Paying attention to quality will have a positive impact on the business in two ways, namely the impact on production costs and the impact on revenue.
Quality is a factor contained in a product that causes the product to be of value according to the purpose for which the product was produced. The quality of a product contains a variety of goals, both the goals of producers and consumers. Manufacturers consider the quality of a product to be good if the product sells well and is liked in the market, so that it can bring optimal profits. Meanwhile, consumers will consider the quality of the product to be good if their needs and desires for the product can be satisfied. So it can be said that the
Jurnal Ilmiah Socio Secretum, Vol. 10, No. 1, June 2020: 117-122
quality or quality of goods or services produced by a company is a reflection of the company's success in the eyes of consumers in carrying out its production business.
Corporate image is one of the most important assets that should be continuously built and maintained. A good image is a powerful tool, not only to attract consumers to choose a product or company, but also to improve customer attitudes and satisfaction with the company.
PT. Gunung Suci Abadi is a company engaged in the restaurant sector which currently has several branches, one of which is in the city of Medan, and has realized that with increasingly rapid business development, problems will always arise. The problem that occurs is the company's difficulty in building product quality to the company's image, this is due to the increasingly strong competition in the corporate world, more adequate technology, and an increasingly widespread market, so that it has an effect on the changing needs of consumers so that make it more difficult for companies to predict. Therefore, the company really needs advice and input from various parties, both customers and employees who can be used as a reference in improving product quality to improve the company's image. Based on the description above, the authors conducted a study with the title "The Effect of Product Quality on Corporate Image at PT. Eternal Sacred Mountain”.
Scope of problem
To focus and minimize the boundaries of the problem, so that it doesn't happen
unwanted things in the discussion, the researchers limited the problem only to product quality and company image at PT. Eternal Sacred Mountain”.
Formulation of the problem
Based on the description of the background above, the problem can be formulated as follows: "Does the quality of the product affect the company's image at PT. Eternal Sacred Mountain?
Research purposes
As for the purpose of this study is "to analyze how the influence of product quality on the corporate image of PT. Eternal Sacred Mountain”.
METHOD (10 PT)
Research Location and Time
The research location was conducted at PT. Gunung Suci Abadi, which has its address at Jalan S. Parman No.
217 Medan, Medan City, North Sumatra, will be held from March 2021 to August 2021.
Population and Sample
The population that will be taken by the researcher is a number of consumers who regularly buy PT. Mount Sacred Eternal Medan, which amounted to 200 people.
In this study the determination of the minimum number of samples taken as respondents to each consumer PT. Gumung Suci Abadi, namely by using the slovin formula as follows:
𝐧 = 𝑵
𝟏+𝐍𝐞𝟐 (1)
Information :
n = number of samples N = total population
e = error tolerance limit (error tolerance)
Based on the above calculations, the sample that became the respondents in this study was adjusted by the researchers to be 67 respondents, namely a number of consumers of PT. Eternal Sacred Mountain. The sampling method in this study, namely by using random sampling.
Operational Definition and Measurement of Research Variables Research Variable Definition
The research variable is an attribute or trait or value of a person,
object or activity that has a certain variation determined by the researcher to be studied and conclusions drawn.
The variables in this study consisted of two variables, namely the independent variable (the independent variable) and the dependent variable (the dependent variable). a. Independent Variable (Free Variable) The independent variable is a variable that affects or is the cause of changes or the existence of an independent variable (Bound Variable). The independent variable in this study is product quality (Variable X). b. Dependent Variable (Bound Variable)
The dependent variable is the variable that is influenced or that becomes the result because of the independent variable (Free Variable). The dependent variable in this study is the company's image (Variable Y).
RESULTS AND DISCUSSION Descriptive Research Object
History of PT. Medan's Eternal Sacred Mountain
PT. Gunung Suci Abadi Medan is a company that operates in the restaurant section. Nelayan Restaurant is a famous Chinese food restaurant in Medan city. Fisherman's Restaurant was founded in 1995 and has been active for more than 20 years. Fisherman's Restaurant offers a different experience in enjoying its special cuisine. Each branch has various concepts and menus, such as Asian cuisine, BBQ, Suki and Steamboat, Japanese cuisine, Pastry, and many more. With continuous and loyal support from customers, Fisherman's Restaurant has expanded its market by providing catering services, such as wedding, party and corporate catering. Fisherman's Restaurant can meet the needs of lunch and dinner, and is ideal for holding wedding parties, birthday parties, graduation parties, seminars, and others. The Nelayan Restaurant has now grown to fifteen outlets and some of them are located in malls in Medan city. The following are fisherman restaurant outlets:
Sari Laut Fisherman : Jl. Princess Peacock Orange No. 8A-D Medan.
Fisherman's Tent : Merdeka Walk Food Stall Medan.
Mesh Tent : Merdeka Walk Food Stall Medan.
Net Noodles : Sun Plaza Lt. III Medan.
Jala-Jala : Medan Fair Plaza Lt. III Medan.
Liu's Garden : Thamrin Plaza Lt. V Medan.
Jala-Jala Cafe : Jl. Black Crow No.28 Single.
Sanghai Fisherman cafe : Center Point Mall Lt. I-11 Medan.
Sanghai Nelayan Kitchen : Sun Plaza Lt. IV c38A-41 Medan.
Fisherman Suki : Mall Center Point LG Floor No. 17-18 Medan.
Suki Fisherman : Cambridge City Square 1st Floor No. 01-03 Medan.
Jala-Jala : Jl. Lt. Gen. S. Parman Kav. 21 SLIPI Jakarta.
Jala-Jala : Jl. Prof. DR. Satrio Kav. 18 Kuningan Setiabudi Jakarta.
Fishing Nets Cafe : Jl. Soekarno Hatta No. 14 Binjai – North Sumatra.
Fishing Nets Cafe : Jl. Gatot Subroto No. 217 Ring Road Intersection – Medan Vision and mission of the company
Vision
Vision of Restaurant PT. Gunung Suci Abadi Medan, which is to become the best company internationally according to the company's goals.
Mission
Develop new innovations according to market trends (tastes).
Prioritizing the best menu quality and providing professional service in order to achieve optimal customer satisfaction.
Improve the insight, skills and knowledge of all Human Resources (HR) to support the performance of
Jurnal Ilmiah Socio Secretum, Vol. 10, No. 1, June 2020: 117-122
Strengthen and expand business networks regionally, nationally and internationally.
Strengthen teamwork in dealing with and solving company problems. Maintain a positive corporate image through the implementation of duties and responsibilities in a professional manner.
Improve and improve the management system and company bureaucracy to support the achievement of company goals.
Descriptive Statistics of Research Variables Respondent Identity
The identity of the respondent in a study is needed so that it can explain or explain information such as gender, age level, education level and others. The data obtained from distributing questionnaires at PT. Gunung Suci Abadi Medan relating to Product Quality to Corporate Image is presented in quantitative form. The number of questionnaires distributed was in accordance with the number of samples that had been determined, namely 67 questionnaires, with a total of 14 questions consisting of 7 items for the X variable (Product Quality) and 7 items for the Y variable (Company Image).
Test Instrument Data Validity test
The validity test can be done by using the Pearson Moment Product method (Brivariate Pearson). By classifying each item score with a total score. The criteria for submission are as follows.
If Pearson Correlation > r table (sig. 0.05): Instrument is valid If Pearson Correlation < r table (sig. 0.05): Invalid instrument
Table 2 Validity Test Results for Variable X (Product Quality)
Based on table 2, it can be seen that the validity value of the Corrected Item-Total Correlation of all questionnaire items from the Product Quality Variable (X) is greater than rtable. Thus, all items of the Product Quality variable questionnaire will be declared valid and can be used as a proper data collection tool and tested for the next stage.
Table 3 Results of Variable Y Validity Test (Student Satisfaction)
Based on table 3, it can be seen that the validity value of the Corrected Item-Total Correlation of all questionnaire items from the Corporate Image Variable (Y) is greater than r table. Thus, all questionnaire items on the Corporate Image variable are declared valid and can be used as a proper data collection tool and tested to the next stage.
Reliability Test
The reliability test of the questionnaire was only carried out on valid variables. The reliability test was carried out using the Croonbach's Alpha method. Testing Criteria as follows:
If the value of Croonbach's Alpha > 0.6 then the instrument is reliable If the value of Croonbach's Alpha <0.6 then the instrument is not reliable The results of the reliability test can be seen in the tables below:
Table 4. Reliability Test Results for Variable X Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items
N of Items
,739 ,790 8
Source: Dolah Data From SPSS 22 2021 Data
Table 4.5 shows that the value of Croonbach's Alpha for the Product Quality variable questionnaire is 0.739>0.6 so it can be declared reliable.
4.6 Interpretation of Results
a. The Effect of Service Quality on Customer Satisfaction
Based on the results of the research above regarding the Effect of Product Quality on Corporate Image at PT.
Gunung Suci Abadi Medan concluded that the results of the regression equation obtained a value of Y = 16,275+0.254 X. With this equation, it is known that the constant value is 16.275. Furthermore, the positive value (0.870) means that the higher the product quality, the higher the corporate image.
The results of the statistical test obtained tcount > ttable (4.190>1.997) with a significant level of 0.000 <0.05.
Thus, it can be concluded that the X variable (Product Quality) has a significant effect on the Y variable (Company Image) at PT. The Eternal Sacred Mountain of Medan.
The results of the coefficient of determination test (R2) obtained an R Square value of 0.806 = 80.6%. This means that the contribution given by Product Quality to the Company's Image is 80.6%, while the remaining 19.4% is influenced by other factors not included in the research, such as brand, price and others.
CONCLUSION
Based on the results of research and discussion conducted by the author regarding the Effect of Product Quality on Corporate Image at PT. Mount Sacred Eternal Medan, the authors provide the following conclusions: The results of the equation are obtained: Y= 16,275+0.254 X. From the regression equation, several things are interpreted, including: The constant value of 16.275 explains that without X (Product Quality) the acquisition of Y (Company Image) is 0.254. This means that if the Product Quality increases by one unit, the Company's Image will increase by 0.254, meaning that if the Quality of Service Products is higher, the Company's Image will also be higher. Based on the results of the partial t test, the value of tcount > ttable (4.190>1.997) with a significant level of 0.000 <0.05, it can be concluded that the X variable (Product Quality) has a significant effect on the Y variable (Company Image) at PT. The Eternal Sacred Mountain of Medan.
The results of the coefficient of determination test (R2) obtained an R Square value of 0.806 = 80.6%. This means that the contribution given by Product Quality to the Company's Image is 80.6%, while the remaining 19.4% is influenced by other factors not included in the research, such as brand, price and others.
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