President University
Internship Report for
APCO Worldwide
Ananta Gora Pretoda International Relations
016201200119 September 2015
3 July 2015
To whom it may concern:
Letter of Employment
This letter serves to certify that Mr. Ananta Gora Pretoda was a Public Affairs intern of PT.
APCO Worldwide. He was last employed as Public Affairs Intern, based in Jakarta Indonesia and had commenced employment with the company since 1 April 2015. His last day of official employment as a Public Affairs Intern was 30 June 2015.
If you have any further questions, please do not hesitate to contact the undersigned at +65 6922 0552 or [email protected].
Best regards
Tayrius Low
Human Resources Business Partner, Southeast Asia & India
LETTER OF COMPLETION
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TABLE OF CONTENTS
Letter of Internship Completion………..1 Table of Contents ………...2 Preface………..3-4 Chapter I: Introduction……….5-7 I.1. Background of University...5 I.2. Background of Internship……….5-6 I.3. Purpose of Internship………6-7 I.4. Objective of Internship...7 I.5. Expectation of Internship...7 Chapter II: Company Profile………..8-14 II.1. APCO Worldwide...8 II.2. History………..8-9 II.3 Vision and Mission...9 II.4. Organization Chart……….…10 II.5. Core Organization Activity………10 II.6. Products and Services………...……10-14 Chapter III: Internship Activities………..15-19 III.1. Job Description………15 III.2. Introduction to Activities……….16 III.3. Daily Activities………...16-19 Chapter IV: Personal Results………20-21 Chapter V: Recommendations………...22 Reference………23 Appendices………24-25
PREFACE
In this era, millions of opportunities are really down there but also it is required a sufficient capability. Therefore, as the work environment is getting more competitive, it is needed to improve the capacity and capability of a student to be ready to fight in the work field. As a student, only expert in the academics side is not enough it is also important to have good skill in non-academics and especially be an expert in soft skill.
I also merely believe that by having a real experience in the work field it will help us as a student to be more prepare in facing the real world and I am sure that I have learnt it from experts during my internship period at APCO Worldwide. Infinite supports from people around me have contributed much in achieving both of my personal and university goals in the past 4 months internship period.
First of All, I would like to thank God Almighty due to His blessings and permissions so that I could have the opportunities to do my internship at APCO Worldwide smoothly. I would also deliver my greatest gratitude to all of my families especially both of my parents for the support toward me in my easy and hard time. I would also thank the Head of Study Program of International Relations and also my internship mentor, Mr. Eric Hendra, for the supports toward my problems and challenges during my internship period. I would also thank the Internship Career Center (ICC) staffs for the necessary information needed prior and during the internship period. Infinite love is also sent to my friends, and the special one that always supports me and loves me constantly.
A very special thank you would also be delivered to the special people at APCO Worldwide Indonesia, Mrs. Ai Dewanti Putri (Deputy Managing Director of SEA), Ms. Rya Octora (Senior Consultant), Ms. Leiloha Lubis (Associate Consultant), and Mr. Suhud Radityo (Associate Consultant).
Lastly, I would say that having four months of internship at APCO Worldwide have been very useful in order to further decide my future career goals. I have able to adapt my knowledge during my learning days in my university and also learn so many practical experiences that would be very useful for my career life. The internship period at APCO Worldwide Indonesia has been very valuable and I believe I have had wonderful experience with an incredible team.
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Sincerely,
Ananta Gora Pretoda Jakarta, 2015
CHAPTER I INTRODUCTION I.1. Background of University
President University is located in a very wide industrial area at Jababeka, Cikarang, West Java, surrounded by 1,500 Multinational Corporations from 30 countries. President University has been established as a University with international standard and style with its motto, “where future leaders come together”. As a support of the international standard itself, President University has been implementing a fully-speaking English environment to its campus area and the dormitory, employing both local and abroad lecturers whose experiences are indeed incomparable, providing a multi-cultural environment by inviting many international students such as China, Vietnam, and Venezuela, and establish an international curriculum that meets the needs of Industry today.
As mentioned above, the founders of this university have the initiatives to enrich and prepare the students with appropriate tools to enter working environment which is now more competitive along with the implementation of Globalization by establishing an International University to fill the demand of industries, both within Indonesia and worldwide. In President University curriculum, Entrepreneurship subject and Internship period are considered as two of great breakthroughs to prepare the student to face work competition, which commonly conducted by this university1.
I.2. Background of Internship
According to Merriam-Webster dictionary, Internship is “a period of undergoing practical instruction in one's job or career”2. Internship follows a specified number of academic credits or classroom years. In the other word, internship is a
1President.ac.id,. 'About Us | President University'. Web. 24 July 2015.
2 Merriam-webster.com,. 'Internship | A Period Of Undergoing Practical Instruction In One's Job Or Career'. Web. 24 July 2015.
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practical training under a supervisory of experts. The main purpose of internship is very various. Some would say that internship is to fill the summer time during university years. But for me, internship is to experience a real working environment and obtain a general overview of working organization so that future career goals could further decided. In order to prepare the student to jump into a very tight competition in working environment, it is necessary to have a direct involvement on practical training in the work field concerned. In President University, internship program has been one of its attractive curriculums.
Students are obligated to do internship in 8th and 9th semester. The university has the role to invite the company as many as possible and then offer the student for any related position. However, the students are also allowed to find out any vacancies by themselves regarding their target and desire.
President University also obligates intern student to submit a regular report explaining their activities in a certain time interval, which is every two weeks.
The report is named biweekly report and need to be delivered to the assigned mentor in the University. At the end of internship period, students need to submit final report that summarize all the activities from the first effective date of internship until the last day, evaluation from the site supervisor, and job description form.
I.3. Purpose of Internship
The main purpose of the internship is to experience a real working environment and obtain a general overview of working organization. Students can explore and exercise their skills in any appropriate company or organization by applying their knowledge from the formal academic study and direct learning with the professionals during their internship. The specific purposes are to:
a) Provide an opportunity for the students to experience directly on how working environment goes by and implement academic knowledge they received during their formal studies.
b) Prepare the student to be ready to enter real work environment and compete with other skilled labors.
c) The program will be beneficial for the university to evaluate the quality of its students in order to improve their academic qualification.
I.4. Objective of Internship
The main objective of the internship program is to apply the theories received during academic years, broaden overview about an issue not only from the academician point of view but also through the eyes of another field, and go along with the aim of the university to produce a high quality students on its high standard are the ultimate objectives of Internship. Then, the internee is required to explore the knowledge with such working experience and it can be the added value as a fresh graduate later on.
Moreover, internee is also expected to develop a network of industry professionals that can be used when seeking full-time employment share their internship experience and special project with other President University interns, faculty and staff.3
I.5. Expectation from Internship
During internship period, students are expected to be able to further decide their future career goals. To achieve that, during internship students also expect to develop, examine, and advance the skills needed to strengthen the student in order to face the challenges in their future career, such as technical skills as well as soft skills. Students will involve directly to the projects to experience real practical training and working environment so that in the near future students will understand the real time working life environment.
CHAPTER II COMPANY PROFILE
3 President University. ICC Internship Handbook. Jakarta, 2012. Print.
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II.1. APCO Worldwide
Name : APCO Worldwide
Address :Equity Tower, 35th floor, Jl. Jend. Sudirman, Kav. 52-53 (SCBD) Jakarta, 12980, Indonesia
Telephone : +62 21 2927 7815
Email : [email protected]
Website : www.apcoworldwide.com
II.2. History
APCO Worldwide is an independent global public affairs and strategic communications consultancy. With more than 600 employees in 35 worldwide locations, it is also the second largest independently owned PR firms in the United States and one of the largest business strategy and lobbying firms in the world. Headquartered in Washington D.C., APCO was founded in 1984 by Margery Kraus, who is now the firm’s Executive Chairman.
Most public relations firms focus on corporate communications, but APCO is usually hired to handle sensitive political and crisis management issues. Many APCO executives are former prominent government officials, politicians and ambassadors. APCO’s client consists of multi-national corporations, governments, politicians, associations and nonprofit organizations.
Margery Kraus founded APCO Associates in 1984 as a subsidiary to Arnold &
Porter, one of Washington's largest law firms, and from where APCO’s name is derived.Grey Global Group, a New York-based global advertising and marketing agency, purchased majority ownership of APCO in 1991 from Arnold & Porter.
On September 28, 2004, APCO announced its independent buyout from Grey Global and has thus become one of the largest privately owned public relations firms in the world. The company serves associations, multinationals, energy and clean technology, food and consumer products, financial, global health and development, government, health care, nonprofit, technology, transportation and infrastructure, and sports business sectors.
APCO Worldwide is helping its clients succeed in an ever-changing environment through compelling and engaging communication. By fusing the experience and creativity of its people with in-depth stakeholder insight and innovation, they deliver the results their clients need to succeed in business and in a global society.
APCO experts anchor their thinking in a deep understanding of its clients’
business. From that foundation, they help its clients look ahead while meticulously implementing communication strategies that deliver the impact they seek today. APCO help its client see clearly, speak authentically and act decisively.
II.3. Vision and Mission
VISION - APCO's vision is to be the trusted partner of choice – creating value by challenging conventional thinking and providing global service, culture by culture.
MISSION
1. Creating breakthrough communication requires ever more compelling narratives that can be executed across multiple platforms.
2. Engaging stakeholders – whether employees, consumers, customers, policy makers, media, supply chain partners, investors or influencers – demands insight and intellect.
3. Building reputations, markets, allies, brands and communities has never been more challenging.
4. Defending the brands, markets and reputations you’ve worked so hard to create is critical for continued business success.
II.4. Organization Chart
APCO Worldwide Indonesia, Organization Chart:
Ms. Ai Dewanti Putri Deputy Managing
Director
Ms. Rya Octora
Senior Consultant Ms. Leiloha Lubis Associate Consultant Mr. Suhud Radityo
Associate Consultant
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II.5. Core Organization Activity
In serving its clients APCO Worldwide, Inc. provides communication, stakeholder engagement, business strategy services, and help clients to build and maintain a strong reputation and find common ground with their stakeholders in markets across the world. Moreover, APCO Worldwide also goes the extra mile in providing services for our clients. APCO Worldwide provides vital and constant information flow as well as in-depth analysis on issues which affect our clients, so that they are better equipped to manage the issues effectively in navigating through various terrains and crisis situation.
II.6. Products and Services
APCO Worldwide gives our services to meet clients’ exclusive goals and objectives. Those services include:
1. Advertising
Stand out with strategic ideas and compelling creative through: print; broadcast;
digital; strategy and creative development; copy writing; design; media planning and buying; production; music composition; and more.
2. APCO Insight – Opinion Research
APCO Insight is the full-service global opinion research and strategy development consultancy at APCO Worldwide. Utilize comprehensive and rigorous research to guide successful programs that create impact through: qualitative and quantitative methodologies; concept message testing; advertising tracking; Return on Reputation Indicator (APCO’s proprietary model for reputation research); Champion Brand (APCO’s proprietary model for corporate brand strategy); Emotional Linking (APCO’s proprietary model for enhancing corporate brand attachment); opinion polling and surveys; and more.
3. Content Creation
Deliver compelling narratives that engage your audiences and create lasting connections and impact through: storyline and narrative development; visual storytelling; event creation and planning; infographics; videos and motion graphics;
digital licensing, content creation and engagement; sponsored content; collateral development; podcasts; digital newsrooms; email outreach; web property and mobile
Ms. Rya Octora
Senior Consultant Ms. Leiloha Lubis Associate Consultant Mr. Suhud Radityo
Associate Consultant
app development; corporate videos; graphic design; and more.
4. Corporate Branding
Achieve a level of engagement for your brand that inspires and connects with your customers through: Champion Brand (APCO’s proprietary model for corporate brand strategy); brand planning, architecture and activation; brand movements and corporate campaigns; Emotional Linking (APCO’s proprietary model for enhancing corporate brand attachment); logo design and packaging; visual identity and style guides; and more.
5. Corporate Reputation & Executive Communication
Build corporate reputation and enhance the profile of your senior executives through:
reputation management; corporate positioning; benchmarking; board communications; business consulting; CEO/executive transitions and positioning;
change management; employee engagement and organizational change; corporate media relations; spokesperson training; thought leadership platform development;
message architecture; corporate storytelling; presentation training; digital communications; and more.
6. Crisis & Issues Management
Prepare for, head off or activate during a crisis and minimize the impact of issues before they become crises through: ally development; coalition building; crisis planning; Predictive Risk and Opportunity modeling (risk analysis); scenario planning; stakeholder mapping and engagement; digital crisis planning;
organizational structure and operational protocols; crisis training/simulation, 24/7 counsel, support and emergency response; global monitoring and support; message development; crisis preparedness and training; labor and workplace communications;
issues mapping, analysis and management; and more.
7. Digital
Enhance your impact and protect your brand through this powerful platform that amplifies messages immediately and globally in a targeted way through: web and social content strategy; community analysis and management; content marketing and production; social media engagement policy development and training; monitoring and engagement; influencer identification; information architecture and user experience testing; app development; blogger relations and engagement; and more.
8. Financial Communication
Communicate with all audiences critical to financial success and material events through: one reports; investor relations; antitrust and competition; mergers and acquisitions; bankruptcy communication; investor relations; analyst relations;
corporate/executive positioning; financial media relations; initial public offerings;
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spinoffs/restructurings; annual and financial reports; reorganization communication;
shareholder meetings/communications; earnings announcements; board communications; exchange listings; institutional financial marketing and communications; corporate governance; perception audits; and more.
9. Litigation Communication
Ensure you manage the environment surrounding a litigation to achieve the best possible outcome through: Predictive Risk & Opportunity modeling (risk analysis);
stakeholder engagement and communications strategy; media relations and spokesperson training; message development; website and graphics creation; ongoing legal, communications and business coordination; on-site staffing at trials/critical legal events; legal event announcement management (e.g., verdicts, resolutions);
scenario planning; and more.
10. Market Entry
Enter new markets successfully to further grow your market share and reach new customers through: corporate advisory; stakeholder mapping; business diplomacy;
issues analysis and more.
11. Marketing Communication
Reach new audiences and effectively drive interest in and sales for your business and products through: business- to-business marketing; consumer marketing; business-to- government marketing; product launches; mobile and email marketing; tradeshow participation; event marketing; and more.
12. Measurement & Evaluation
Develop programs that create measurable impact and demonstrate added value through: traditional and social media analysis; campaign performance dashboards;
ongoing media performance tracking; influencer identification, engagement and tracking; impact and ROI measurement; and more.
13. Media Relations
Create impactful communications that reflect your narrative and reach multiple audiences in mainstream, regional, local and industry-specific media outlets through:
blogger relations and engagement; storyline development; story mining and narrative development; business and financial media relations; trade media relations; online media relations; news marketing; media targeting, pitching and relationship building;
feature story facilitation; media monitoring and analysis; social media engagement training; community analysis; influencer identification; media training and briefing;
and more.
14. Public Affairs, Government Relations & Policy
Navigate complex regulatory and policy environments successfully on a local,
regional, national or global level through: policy monitoring; policy research and analysis; legislation monitoring; direct advocacy; stakeholder mapping and engagement; grassroots engagement; online engagement; ally development and coalition building; antitrust and competition; trade and investment; public evaluation campaigns; partnership development; social engagement; issues advertising; and more.
15. Services to Governments
Communicate with constituents, the media, international institutions, potential investors, and other governments and their leaders in ways that resonate through:
message development and positioning; media relations; investment promotion; digital outreach; capacity building and training; reputation research; strategic counsel; and more.
16. Stakeholder Engagement
Engage audiences important to your success in ways that deliver results through: ally development; coalition building; multicultural engagement; stakeholder mapping and outreach; influencer identification; and more.
17. Sustainable Growth & Corporate Responsibility
Act in an authentic manner that helps your organization thrive by doing good and well at the same time through: strategy development; community engagement; social and cause marketing; women and girls initiatives; reporting and communication;
awards and rankings; community investment and strategic philanthropy; employee engagement and volunteerism; issues identification and management; and more.
18. Trade & Investment
Define and promote key strategic advantages of your destination or business in order to attract investment through: compelling video; trade missions; website development; media relations; events; and more.
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CHAPTER III
INTERNSHIP ACTIVITIES
III.1. Job Description
Job Title : Public Affairs Intern Job Holder : Ananta Gora Pretoda Period : April 1th – June 30th 2015 SITUATION IN ORGANISATION
Direct report to : Ai Dewanti Putri (Deputy Managing Director) ACTIVITIES
Main Activities
▪ Responsible to do daily media monitoring in various industries related to clients, including industries in technology communication, finance, aviation, banking, politics, and else.
▪ Responsible to assist research staffs and manager in obtaining data and any information related to the clients.
▪ Responsible to make researches on assigned companies and some prominent individuals in Indonesia.
Additional Activities
▪ Making profiles on prominent Indonesian policymakers or politicians.
▪ Making daily update of any political and economics issue in Indonesia
▪ Doing trade calls to ensure the possible buyer
▪ Doing research on assigned companies in the sector of e-commerce, pet food, technology, hygiene, health, palm oil, etc.
▪ Doing translate of document and proposal
▪ Setting and attending the meeting with clients or stakeholders
▪ Compiling news that are related to client needs
▪ Following up the letter, client and stakeholders progress
▪ Door knock to government institution
▪ Mailing coordination
III.2.Introduction to Activities
In the introduction of activities, on the first day as an intern the research manager personally introduces me to the basic scope of works that I will be handling, the research products that APCO Worldwide produces in endorsing the needs of clients, and as well as the list of clients’ industry. It is explained that APCO Worldwide Indonesia is part of APCO Worldwide South East Asia group that is headquartered at Singapore under Managing Director, Mr. Gary Walsh. In Indonesia, APCO concentrates as Strategic Communication Company, and in order to keep clients’ confidentiality, every APCO staffs need to work seamlessly and keep every client’s interest to be classified. In APCO Worldwide there are several procedures that should be obeyed, which are:
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1. APCO Worldwide in all across the world is a one team and should work hand in hand for the importance of the client especially in the South East Asia group. For Indonesian office is under the supervisor Singapore office.
2. All work in research products created by APCO Worldwide staffs will be delivered in English.
3. The Deputy Managing Director will review all the research staff’s work and has the right to restructure the work and the staffs need to correct it.
4. In the end of the week every staff should fill the time card correctly and accurately for the purpose of accountability to the company.
5. It is highly banned to do such as bribery, corruption, falsifying data, disrespect, and any other action related to violating the law.
The Intern in APCO is responsible for supporting assigned staff on assigned projects. Specific responsibilities may include Internet research, mailing coordination, and database development and follow up for client events (media or participants).
III.3. Daily Activities
As a public affairs intern, beside the repetitive daily work which is media monitoring, there is almost new issue to be researched and developed into research product. Intern is focused to do the task in order to assist the need of clients. Therefore in this chapter, there will be explanations on what new tasks that intern had done during his internship period at APCO Worldwide.
WEEK 1 – 2 (1th April 2015 – 15th April 2015)
1. Media monitoring on BlackBerry Classic launch start from 25th March – 8th April 2015 (2 weeks) and report it daily to supervisors,
2. Assisting supervisor project (Uber’s project) by doing translate, make a call, join the online meeting and on-site meeting with client and DTKJ (Jakarta Transportation Council). In the end, report the result of meeting (Minutes of Meeting),
3. Doing research of any pet food distributor in Indonesia and also make a plan to engage with every possibility stakeholder such as government, organizations, associations, and Medias for MARS project,
4. Doing report daily on the issue of PT. AAA Sekuritas which covered by several medias in Indonesia.
WEEK 3 – 4 (16th April 2015 – 1th May 2015)
1. Informing any country updates, focus on political and economic sector of Indonesia and report it in the regional call every week.
2. Doing research on market opportunity for Missouri’s product (FIKE &
SciencoFAST) and also doing “trade call” to ensure the possible buyer in Indonesia,
3. Assisting supervisor project (Uber’s project) by doing translate, make a call, join the online meeting and on-site meeting with client and Deputy governor DKI Jakarta.
4. Doing research regarding any data or news related to “Toilet Hygiene in Indonesia” and report it to the supervisor for RB Hygiene’s project, 5. Doing monthly report on Dell’s company by referring to any issue
covered by media or any trusted source in one month and analyze its implication toward Dell’s company,
6. Doing research on the issue of Denny Indrayana & Doku, also doing desktop research on the market opportunity and challenges for PayPoint Company.
WEEK 5 – 6 (2th May 2015 – 16th May 2015)
1. Doing research on market opportunity for Missouri’s product FIKE, doing “trade call” to ensure the possible buyer in Indonesia, and also providing SciencoFAST’s product brochures to several shipping companies in Indonesia.
2. Meeting with the representative of PayPoint and develop a market entry on the market opportunity and entry barrier for PayPoint Company in Indonesia.
3. Translating an event proposal for MARS.
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4. Meeting with Directorate General of Transportation and National Development Planning Agency (Bappenas) to discuss of further step or action for Uber regulation in Indonesia.
WEEK 7 – 8 (16th May 2015 – 1st June 2015)
1. Informing client updates in the regional call every week.
2. Doing research on any safety regulations and HSE especially on fire accident in Indonesia for Missouri’s product (FIKE), doing “trade call”
to ensure the possible buyer in Indonesia.
3. Meeting with the representative from RB Harpic to discuss further steps of their projects.
4. Assisting Deputy MD to handle all documents needed to join the qualification on PT. Pertamina tender.
5. Going to Bandung Mayor Office to follow up the letter with the intention to set up a meeting for Uber and Bandung Mayor or the officials.
6. Leading the “Cultural Cuisine Challenge” as the representative from Indonesia to be participated in APCO’s “One Spirit” program and send the challenge to APCO Seattle, USA.
WEEK 9 – 10 (1st June 2015 – 16th June 2015)
1. Meeting with the representative from RB Harpic to discuss further steps of their projects.
2. Assisting Deputy MD to handle all documents needed to join the qualification on PT. Pertamina tender.
3. Going to Bandung Mayor Office to follow up the letter with the intention to set up a meeting for Uber and Bandung Mayor or the officials.
WEEK 11 – 12 (17th June 2015 – 30th June 2015)
1. Doing media monitoring on the issue of Golden Agri Resources (GAR) in Indonesia. Doing research on any stakeholder’s point of view toward GAR business and make a media list on GAR’s plantation area in Indonesia.
2. Making market entry proposal for Perkin Elmer about newborn screening in Indonesia, consist of current issue, market opportunity, law and regulations, related stakeholders, and the challenges.
3. Doing door knock in Balai Kota to meet Jakarta’s Governor Ahok and having discussion with him as the representative from Uber. Doing translate of document and also doing transcript the video of Ahok in YouTube.
4. Doing research on medical devices overview in Indonesia for AdvaMed.
The market opportunity, entry barrier, the laws and regulations, all stakeholders, and providing the future outlook of medical devices industry in Indonesia.
5. Following up the invitation letter and doing call with the staff of Ministry of Agriculture aimed to arrange hearing with the new general livestock of MoA with the representative of MARS.
6. Assisting the supervisor to complete the stakeholder mapping in Indonesia for ICANN as an Internet domain NGO.
CHAPTER IV PERSONAL RESULTS
The whole internship experience at APCO Worldwide has given me the experience and insight of a real working environment. The internship experience has improved my knowledge, skills, and attitude especially in the real work field. I feel my personal quality is better than before so I believe I can compete with others to achieve my career goals. This internship program so far is very useful for pursuing my career. By
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working as a Public Affairs Intern in a Strategic Communication consultant, I have able to apply the theories that I have learnt in university as an international relations student. Even though the theories I learnt are not explicitly used in the real working experience, but those knowledge has shaped my way of thinking to be more critical in researching and analyzing particular issues at work.
During internship at APCO Worldwide I learned how to do media monitoring in the fastest and efficient way and also to be update with current issue in Indonesia without limiting the source from online news only, and also learned to be responsible to report it weekly to the Singapore office to be compiled. I learned the importance of having relationship with the staff of any government institution or any related stakeholders of the project without limiting the subject. I learned the agricultural landscape in Indonesia especially palm oil issue in several islands like Kalimantan, Sumatera, and Papua. I learned on how to do a list on the local media especially provincial media and the role of those local medias in influencing of the agricultural business in Indonesia. I learned the development of health sector in Indonesia since the previous government until the current administration under President Jokowi. I have the insight on the pro and contra on newborn screening in Indonesia, the perspective from each stakeholder also the possible market in the future. I also learned the medical devices law and regulation in Indonesia, on process of producing, distributing, and using the medical device in hospitals or laboratories. I learned on how to be update with the schedule of targeted people such as Governor of Minister so I will able to do a plan and strategy to meet those people as they are very busy even some are untouchable.
Since arranging meeting was failed so I learned to do a door knock like a journalist;
and I did it in Balai Kota to meet and have a discussion with Governor Ahok (The picture is attached in appendices as Figure 2). I learned how to be a smart and detail researcher when doing research on the market opportunity, threat or challenge, related institution, also when analyze its implication, and providing the next step to the client.
The internship also helps me to understand more about the company’s industry. I have understood that consultancy industry is a tough industry. Likely what is said by Indra Nooyi as the CEO of PepsiCo, “Every year in consulting is like three years in the corporate world because you have multiple clients, multiple issues – you grow so much”, I have gained some insight of certain industries, and I believe it will be useful
for me to decide my future career life. Further, I have concluded that communication consultancy like my office is all about being alerted to the clients’ reputations.
Moreover, within the internship experience I have also able to constantly improve my skills. Those skills are such as:
Organizational skills. To be effective and efficient, I have learnt to adapt working in the system established by the organization.
Management skills. To be able to manage my time in order to get the best out of me during the work.
Communication skills. To communicate well with the clients and colleagues.
Interpersonal skills To learn how to maintain the relationship with colleagues, seniors/supervisors, and clients.
Analytical skills. To have a deep analysis in understanding both standards and the products of the company.
Finally, during my 16 weeks of internship I have concluded that internship program obligated by President University is worth doing. It gives the opportunity the intern to learn the working environment of the company and to decide student’s career path.
For me, I have learnt that working in consultancy is very worth a try as it gives the staff huge exposure on certain industries and it will be very useful for them to work in a more concentrated industry. I would say that now I have able to at least gain the insight on how to draw a perfect future career path for myself, and of course I am aiming for a bigger opportunity outside.
CHAPTER V
RECOMMENDATIONS
The whole internship experience has taught me so much on how to be a more professional individual. However, I would recommend some points to both company and university (ICC).
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For the company seeing the working with clients that always in rush and its deadline, especially on sending report to the clients and tight schedule on meeting I suggest for additional personnel. Also because the Internet networks in office often in problem and disturbing our work I suggest moving to a new office, which has better Internet facility.
For my faculty coordinator and the ICC department, I would really love to see them to engage more each other, and plan student’s internship semester few months prior to the start date. ICC department could earlier give more information about industries that students could intern instead of just giving WORKING 101 guidelines such as making CV and cover letter that could be found at the internet. Even further, the ICC department also needs to fulfill their commitment that they have made in the university’s brochure by delivering company vacancies few months or at least a month prior to the start date instead of sending the vacancies when almost everybody has started the internship. This will allow students to be least worry on which companies they will go for internship.
REFFERENCES
President.ac.id,. 'About Us | President University'. Web. 24 July 2015.
Merriam-webster.com,. 'Internship | A Period Of Undergoing Practical Instruction In One's Job Or Career'. Web. 24 July 2015.
President University. ICC Internship Handbook. Jakarta, 2012. Print.
Apcoworldwide.com,.’about us’. Web. 2 September 2015.
Apcoworldwide.com,.’our work’. Web. 2 September 2015.
APPENDICES
Figure 1
Letter receipt
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Note
Figure 2 (snapshots)
With Jakarta’s Governor, Ahok Basuki TP
Indonesia’s Office
Farewell dinner with all Indonesian staff
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