Analysis of Persuasion Principles Towards Consumer Behaviour in
Online Travel Agency Market : Case Study of Jakarta Consumer Page 83 of 107
Irwyn Lawrence Budiyanto REFERENCES
American Marketing Association. www.ama.org/AboutAMA/Pages/Definition-of- Marketing.aspx.
Ahearn, Brian. “The Principle of Authority.” InfluencePEOPLE, Brian Ahearn, 5 Feb.
2016, www.influencepeople.biz/2009/04/authority.html.
BUSINESSDICTIONARY. “What Is Persuasion? Definition and Meaning.” www.businessdictionary.com/definition/persuasion.html.
Ainiyah, et al. - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, Copernicus GmbH, 17 June 2016, www.int- arch-photogramm-remote-sens-spatial-inf-sci.net/XLI-B6/205/2016.
BlackwellR, Clare D’souza, Mehdi Taghian, Paul Miniard, & James Engel.
(2006). Consumer Behaviour: An Asia Pacific Approach. Australia:
Cengange Learning.
Birkett, Alex, et al. “Cialdinis 7th Persuasion Principle: Using Unity in Online Marketing.” CXL, 11 Aug. 2017, conversionxl.com/blog/cialdini-unity/.
Cooper, Donald R. and Schindler P.S., (2003), Business Research Method, McGraw- Hill.
CHAPTER 3: Research Methodology And Design.
shodhganga.inflibnet.ac.in/bitstream/10603/21083/5/08_chapter%203.pdf.
Cialdini, Robert (2009). Influence: Science and Practice. Boston, MA: Pearson Education.
Cialdini, R. B. (2016). Pre-Suasion: A Revolutionary Way to Influence and Persuade.
New York: Simon & Schuster.
Cialdini, Robert. “The 6 Principles of Persuasion by Dr. Robert Cialdini [Official Site].” INFLUENCE AT WORK, www.influenceatwork.com/principles-of- persuasion/.
DUMMIES. “How to Determine a p-Value When Testing a Null Hypothesis.” www.dummies.com/education/math/statistics/how-to-
determine-a-p-value-when-testing-a-null-hypothesis/.
Ephthera. “Statistics.” Table of Critical Values, 1 Jan. 1970,
Analysis of Persuasion Principles Towards Consumer Behaviour in
Online Travel Agency Market : Case Study of Jakarta Consumer Page 84 of 107
Irwyn Lawrence Budiyanto statisticsunesa.blogspot.com/2010/12/table-of-t-values.html.
EMARKETER. “Digital Travel Sales Worldwide, by Region, 2015- 2020.” www.emarketer.com/Chart/Digital-Travel-Sales-Worldwide-by- Region-2015-2020/192982.
Hair, J. F. et al., 2010 Multivariate Data Analysis. 7th ed New Jersey: Pearson Education Inc.
Liat, Cheng Boon & Wuan, Yee Shi. (2014). Factors Influencing Consumers’ Online Purchase Intention: A Study among University Students in Malaysia, International Journal of Liberal Arts and Social Science
Purposive Sampling | Lærd Dissertation, dissertation.laerd.com/purposive- sampling.php#homogenous.
Middleton, V., Fyall, A., Morgan, M. & Ranchhod, A. 2009. Marketing in Travel and Tourism. 4th edition. Oxford, UK: Butterworth-Heinemann.
Malhotra, N. K., & Dash, S. (2011). Marketing Research: An Applied Orientation (Vol. VI). New Delhi, India: Pearson.
Malhotra, N. K. (2010) Marketing Research: An Applied Orientation. New Jersey:
Pearson Education, Inc.
Olenski, Steve. “Are OTAs Really Killing Brick And Mortar Travel Agencies?” Forbes, Forbes Magazine, 9 Aug. 2016, www.forbes.com/sites/steveolenski/2015/04/27/are-otas-really-killing-brick- and-mortar-travel-agencies/#e7ef3211d7eb.
REFFERAL CANDY. “Hurry, While Stocks Last: 19 Examples of the Scarcity Principle Used in Marketing.” Word-of-Mouth and Referral Marketing Blog, Word-of-Mouth and Referral Marketing Blog, 26 Jan. 2018, www.referralcandy.com/blog/scarcity-marketing-examples/.
REFFERAL CANDY. “26 Examples of Social Proof Used in Marketing.” Word-of- Mouth and Referral Marketing Blog, Word-of-Mouth and Referral Marketing Blog, 26 Jan. 2018, www.referralcandy.com/blog/social-proof- examples/.
REFFERAL CANDY. “Laws of Attraction: 7 Examples of the Liking Principle Used in Marketing.” Word-of-Mouth and Referral Marketing Blog, Word-of- Mouth and Referral Marketing Blog, 26 Jan. 2018,
Analysis of Persuasion Principles Towards Consumer Behaviour in
Online Travel Agency Market : Case Study of Jakarta Consumer Page 85 of 107
Irwyn Lawrence Budiyanto www.referralcandy.com/blog/liking-principle/.
Solomon, Michael R. (2011). Consumer Behavior: Buying, Having, and Being, Ninth Edition. New Jersey: Pearson Global Edition
Staff, Investopedia. “Quantitative Analysis (QA).” Investopedia, Investopedia, 17 June 2018, www.investopedia.com/terms/q/quantitativeanalysis.asp.
Hopkins, Neil, et al. “Unity - Robert Cialdinis New 7th Principle.” Neuromarketing,1 Sept 2016, www.neurosciencemarketing.com/blog/articles/cialdini-7th- unity.htm.
STATISTA. “Digital Travel Sales Indonesia 2020 | Statistic.” Statista, www.statista.com/statistics/500412/forecast-of-online-travel-sales-
indonesia/.
STATISTA. “Worldwide Digital Travel Sales 2020 | Statistic.” Statista, www.statista.com/statistics/499694/forecast-of-online-travel-sales-
worldwide/.
ONLINECOURSES. “1.2 - The 7 Step Process of Statistical Hypothesis Testing.” 1.2 - The 7 Step Process of Statistical Hypothesis Testing | STAT 502, onlinecourses.science.psu.edu/stat502/node/139.
STATISTIC HOW TO. “Cronbach's Alpha: Simple Definition, Use and Interpretation.” Statistics How To, www.statisticshowto.com/cronbachs- alpha-spss/.
Tantowi,Akhmad. Neraca Satelit Parawisata Nasional.
www.kemenpar.go.id/userfiles/Buku 2 Nesparnas 2017.pdf.
Ward, Susan. “How Do You Define Marketing in Business?” The Balance, The Balance, www.thebalance.com/marketing-in-business-2948349.
Zebua, Ferdinand. “Laporan DailySocial: Survei Online Travel Agencies 2018 | Dailysocial.” DailySocial.id, Dailysocial, 22 Feb. 2018, dailysocial.id/post/laporan-dailysocial-survey-online-travel-agencies-ota- 2018.