• Tidak ada hasil yang ditemukan

Irwyn Budiyanto 2 1653-011 Ref.pdf - SGU Repository

N/A
N/A
Protected

Academic year: 2023

Membagikan "Irwyn Budiyanto 2 1653-011 Ref.pdf - SGU Repository"

Copied!
3
0
0

Teks penuh

(1)

Analysis of Persuasion Principles Towards Consumer Behaviour in

Online Travel Agency Market : Case Study of Jakarta Consumer Page 83 of 107

Irwyn Lawrence Budiyanto REFERENCES

American Marketing Association. www.ama.org/AboutAMA/Pages/Definition-of- Marketing.aspx.

Ahearn, Brian. “The Principle of Authority.” InfluencePEOPLE, Brian Ahearn, 5 Feb.

2016, www.influencepeople.biz/2009/04/authority.html.

BUSINESSDICTIONARY. “What Is Persuasion? Definition and Meaning.” www.businessdictionary.com/definition/persuasion.html.

Ainiyah, et al. - International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, Copernicus GmbH, 17 June 2016, www.int- arch-photogramm-remote-sens-spatial-inf-sci.net/XLI-B6/205/2016.

BlackwellR, Clare D’souza, Mehdi Taghian, Paul Miniard, & James Engel.

(2006). Consumer Behaviour: An Asia Pacific Approach. Australia:

Cengange Learning.

Birkett, Alex, et al. “Cialdinis 7th Persuasion Principle: Using Unity in Online Marketing.” CXL, 11 Aug. 2017, conversionxl.com/blog/cialdini-unity/.

Cooper, Donald R. and Schindler P.S., (2003), Business Research Method, McGraw- Hill.

CHAPTER 3: Research Methodology And Design.

shodhganga.inflibnet.ac.in/bitstream/10603/21083/5/08_chapter%203.pdf.

Cialdini, Robert (2009). Influence: Science and Practice. Boston, MA: Pearson Education.

Cialdini, R. B. (2016). Pre-Suasion: A Revolutionary Way to Influence and Persuade.

New York: Simon & Schuster.

Cialdini, Robert. “The 6 Principles of Persuasion by Dr. Robert Cialdini [Official Site].” INFLUENCE AT WORK, www.influenceatwork.com/principles-of- persuasion/.

DUMMIES. “How to Determine a p-Value When Testing a Null Hypothesis.” www.dummies.com/education/math/statistics/how-to-

determine-a-p-value-when-testing-a-null-hypothesis/.

Ephthera. “Statistics.” Table of Critical Values, 1 Jan. 1970,

(2)

Analysis of Persuasion Principles Towards Consumer Behaviour in

Online Travel Agency Market : Case Study of Jakarta Consumer Page 84 of 107

Irwyn Lawrence Budiyanto statisticsunesa.blogspot.com/2010/12/table-of-t-values.html.

EMARKETER. “Digital Travel Sales Worldwide, by Region, 2015- 2020.” www.emarketer.com/Chart/Digital-Travel-Sales-Worldwide-by- Region-2015-2020/192982.

Hair, J. F. et al., 2010 Multivariate Data Analysis. 7th ed New Jersey: Pearson Education Inc.

Liat, Cheng Boon & Wuan, Yee Shi. (2014). Factors Influencing Consumers’ Online Purchase Intention: A Study among University Students in Malaysia, International Journal of Liberal Arts and Social Science

Purposive Sampling | Lærd Dissertation, dissertation.laerd.com/purposive- sampling.php#homogenous.

Middleton, V., Fyall, A., Morgan, M. & Ranchhod, A. 2009. Marketing in Travel and Tourism. 4th edition. Oxford, UK: Butterworth-Heinemann.

Malhotra, N. K., & Dash, S. (2011). Marketing Research: An Applied Orientation (Vol. VI). New Delhi, India: Pearson.

Malhotra, N. K. (2010) Marketing Research: An Applied Orientation. New Jersey:

Pearson Education, Inc.

Olenski, Steve. “Are OTAs Really Killing Brick And Mortar Travel Agencies?” Forbes, Forbes Magazine, 9 Aug. 2016, www.forbes.com/sites/steveolenski/2015/04/27/are-otas-really-killing-brick- and-mortar-travel-agencies/#e7ef3211d7eb.

REFFERAL CANDY. “Hurry, While Stocks Last: 19 Examples of the Scarcity Principle Used in Marketing.” Word-of-Mouth and Referral Marketing Blog, Word-of-Mouth and Referral Marketing Blog, 26 Jan. 2018, www.referralcandy.com/blog/scarcity-marketing-examples/.

REFFERAL CANDY. “26 Examples of Social Proof Used in Marketing.” Word-of- Mouth and Referral Marketing Blog, Word-of-Mouth and Referral Marketing Blog, 26 Jan. 2018, www.referralcandy.com/blog/social-proof- examples/.

REFFERAL CANDY. “Laws of Attraction: 7 Examples of the Liking Principle Used in Marketing.” Word-of-Mouth and Referral Marketing Blog, Word-of- Mouth and Referral Marketing Blog, 26 Jan. 2018,

(3)

Analysis of Persuasion Principles Towards Consumer Behaviour in

Online Travel Agency Market : Case Study of Jakarta Consumer Page 85 of 107

Irwyn Lawrence Budiyanto www.referralcandy.com/blog/liking-principle/.

Solomon, Michael R. (2011). Consumer Behavior: Buying, Having, and Being, Ninth Edition. New Jersey: Pearson Global Edition

Staff, Investopedia. “Quantitative Analysis (QA).” Investopedia, Investopedia, 17 June 2018, www.investopedia.com/terms/q/quantitativeanalysis.asp.

Hopkins, Neil, et al. “Unity - Robert Cialdinis New 7th Principle.” Neuromarketing,1 Sept 2016, www.neurosciencemarketing.com/blog/articles/cialdini-7th- unity.htm.

STATISTA. “Digital Travel Sales Indonesia 2020 | Statistic.” Statista, www.statista.com/statistics/500412/forecast-of-online-travel-sales-

indonesia/.

STATISTA. “Worldwide Digital Travel Sales 2020 | Statistic.” Statista, www.statista.com/statistics/499694/forecast-of-online-travel-sales-

worldwide/.

ONLINECOURSES. “1.2 - The 7 Step Process of Statistical Hypothesis Testing.” 1.2 - The 7 Step Process of Statistical Hypothesis Testing | STAT 502, onlinecourses.science.psu.edu/stat502/node/139.

STATISTIC HOW TO. “Cronbach's Alpha: Simple Definition, Use and Interpretation.” Statistics How To, www.statisticshowto.com/cronbachs- alpha-spss/.

Tantowi,Akhmad. Neraca Satelit Parawisata Nasional.

www.kemenpar.go.id/userfiles/Buku 2 Nesparnas 2017.pdf.

Ward, Susan. “How Do You Define Marketing in Business?” The Balance, The Balance, www.thebalance.com/marketing-in-business-2948349.

Zebua, Ferdinand. “Laporan DailySocial: Survei Online Travel Agencies 2018 | Dailysocial.” DailySocial.id, Dailysocial, 22 Feb. 2018, dailysocial.id/post/laporan-dailysocial-survey-online-travel-agencies-ota- 2018.

Referensi

Dokumen terkait

had also sent its ndc.15 It should be noted that as of 30 June 2022, three States had not yet become parties to the Paris Agreement and had not submitted their ndc s to the unfccc