The purpose of ISCLO is to serve as one of the primary channels for knowledge sharing and the promotion of learning organization. How well an organization can cope, adapt and survive the current state of turbulence can be considered the organizational learning process.
CONFERENCE PROGRAMME 8 th ISCLO 2020
Wednesday, 11 th November 2020
General Terms and Conditions For The Conference
Links to Upload Presentation Files & Copyright Agreement
PRESENTATION SCHEDULE – Marketing Track – ROOM 1
PRESENTATION SCHEDULE – Marketing, Strategic, Operation and Information Management – ROOM 2
Satisfaction & Trust Driving Factors And Its
Group analysis of non-users of internet banking services with customer resistance to innovation approach in Indonesia.
PRESENTATION SCHEDULE – Economics, Finance, and Accounting Track – ROOM 3
Internal fraud control with Enterprise Risk Management (ERM) as intervening variables in insurance companies listed on the Indonesian Stock Exchange.
PRESENTATION SCHEDULE – Human Resource Track – ROOM 4
The influence of Islamic religiosity on turnover intention using subjective well-being as an intervening variable at bank X had office.
PRESENTATION SCHEDULE – Entrepreneurship , Strategic, and Operation and Information Management – ROOM 5
Fadhallah
SALES CONVERSION RATE IN E-COMMERCE SHOPEE: CASE FROM BDG PROJECT STORE
- INTRODUCTION
- LITERATURE REVIEW 1 CONCEPTUAL FRAMEWORK
- RESEARCH METHOOLOGY
- PRIMARY AND SECONDARY DATA
- E-COMMERCE
- CONSUMER BEHAVIOUR
- CONSUMER ANALYSIS
- METHODOLOGY
- CONCEPTUAL FRAMEWORK
- DATA COLLECTION
- FINDINGS & DISCUSSION 1 RESPONDENT PROFILE
- CONSUMER BEHAVIOUR ANALYSIS .1 SHOPPING HABITS AT SHOPEE
- DISCUSSION
- BUSINESS SOLUTION ALTERNATIVE RESUME
- CONCLUSSION
- LIMITATION
Based on the respondent's answers above, it is recommended that FBP use real picture photo product with a natural background. Based on the respondent's answer indicated by Figure 14, it is recommended that FBP sell products at a higher price than the shipping cost.
PROPOSED NEW MARKETING MIX STRATEGY TO INCREASE SALES (CASE ARINE)
METHODOLOGY
- CONCEPTUAL FRAMEWORK
- DATA COLLECTION
- INTERNAL ENVIRONMENT ANALYSIS
- BUSINESS MODEL CANVAS
- BENCHMARK ANALYSIS
- SWOT ANALYSIS
- ROOT CAUSE ANALYSIS
According to Dharmmesta and Handoko (2013), market segmentation is the process of dividing the market into market segments that will generate targeted sales to be achieved with a particular marketing mix. According to Kotler and Armstrong (2014), the definition of place in the context of the marketing mix is the set of business activities that make the products available to the target segments and customers.
BUSINESS SOLUTION
- POTENTIAL CUSTOMER INSIGHT
- DATA FINDING FOR THE SURVEY
- OPERATIONAL VARIABLE
- POPULATION
- SAMPLING METHOD AND SIZE
- FINDINGS OF THE SURVEY
- MARKETING MIX PREFERENCE 1. Product Preference
- SOLUTION
- NEW MARKETING STRATEGY
- NEW PRODUCT DEVELOPMENT MIX 1. Co-Creation
- NEW PROMOTION STRATEGY
Based on the data collected by the researcher, they prefer to pay bills by debit/credit card (76%) and pay in the e-commerce itself (70%). Based on the collected data, they will make a repeat purchase if the price and quality are expected (99%), a special repeat purchase promotion (48%) and on-time delivery (40.2%).
CONCLUSION
- IMPLEMENTATION PLAN
- PROPOSED BUDGET
- ESTIMATED RESULT
Arine's new promotion strategy Aesthetic style (Hobbies, . Interest and lifestyle) Promotion type Objective strategy. Production of the new product will begin in November and is expected to launch in January 2021.
DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESS IN INDUSTRIES 4.0
IS CULTURE MAGNIFIED THE INTENTION
- LITERATURE REVIEW
- RESEARCH FRAMEWORK
- METHODOLOGY
- RESULTS
- DISCUSSION
- CONCLUSION
Then, the influential variable in this study is Social Influence, which has the second largest influence on customers' interest in using Internet banking. Understanding Internet Banking Adoption: A Unified Theory of Technology Acceptance and Use and Perceived Risk Application.
THE ANALYSIS OF MULTI DIMENSIONAL TRUST AND PERCEIVED RISK USING LUO-MODIFIED UTAUT MODEL ON
LITERATUR REVIEW
The dimensions of trust based on information technology can be divided into disposition to trust, structural assurance and trust-belief (Luo et al., 2010). Then, structural assurance is the perception of individual trust in an organization or institutional setting (McKnight et al., 2002).
RESULTS
H9: Trust Belief (TB) in banks influences customers' behavioral intention (BI) to adopt Internet banking services. H10: Perceived Risk (PR) has no effect on behavioral intention (BI) in adopting internet banking services.
A PERSPECTIVE VIEW ON THE COVID-19 IMPACT ON MICRO SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA
- RESEARCH QUESTIONS
- RESEARCH OBJECTIVE
- LITERATURE REVIEW
- METHOD AND DATA ANALYSIS
- RESULTS AND DISCUSSION
A PERSPECTIVE LOOK ON THE IMPACT OF COVID-19 ON MICRO SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA. Government Regulations and Reopening Permits: Most MSMEs are struggling to meet the Covid-19 prevention requirements set by the government regulators.
MARKETING STRATEGY IN INDONESIAN SHARIA E-MONEY COMPANIES
INTRODUCTION AND LITERATURE REVIEW
- IMPORTANT VARIABLES FOR SEGMENTATION
- CHARACTERISTICS OF SEGMENTATION WITH HIGH PROSPECT
- SWOT ANALYST
- MARKETING PROGRAM
The expected output consists of five key variables that influence the activity of users of the Sharia e-money application. The author conducted an interview with the Head of Product & Marketing of Sharia e-money application company.
ADDITIONAL IMPROVEMENT
C1 obtained boxplot and significant group as a high prospect with a high frequency and number of transactions. Expert judgment (Product & Head of Marketing) agrees that C1 is a High prospect in terms of frequency and money (number of transactions).
CONSUMER RESISTANCE TO INTERNET BANKING (STUDY ON NON-ADOPTER INTERNET BANKING)
LITERATURE REVIEW, FRAMEWORK AND METHODOLOGY Literature Review
Internet banking or online banking is defined as the use of the Internet as a channel for the delivery of banking services through the World Wide Web. Consumers face several barriers that stifle their desire to adopt an innovation, and these barriers are categorized into 2 barriers, namely functional barriers and psychological barriers.
Consumer Resistance to Innovation
- DISCUSSION
- CONCLUSIONS AND RECOMMENDATIONS 1 CONCLUSIONS
- RECOMMENDATIONS
The results show that the risk barrier is the biggest obstacle in the adoption of internet banking services among the opponents group. Then it was revealed that the value barrier is the second strongest obstacle in the adoption of internet banking services.
EXPERIENCE AND BRAND EQUITY IN E-COMMERCE (CASE STUDY: LAZADA INDONESIA)
- LITERATURE REVIEW Brand Experience
- MEASUREMENT MATERIAL
- METHOD AND RESULT
- CONCLUSION
SEN3 E-commerce Lazada does not appeal to my visual sense Item Code Items of Affective Experience. INT3 E-commerce Lazada stimulates my curiosity and problem solving Item Code Items of Behavioral Experience.
THE EFFECT OF MARKET ORIENTATION ON MARKET PERFORMANCE INTERVENED BY PRODUCT INNOVATION
AND MODERATED BY EDUCATION LEVEL
LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT
- COMPETITION ORIENTATION TOWARDS PRODUCT INNOVATION
- CUSTOMER ORIENTATION TOWARDS PRODUCT INNOVATION
- INTER-FUNCTIONAL COORDINATION TOWARDS PRODUCT INNOVATION
- COMPETITOR ORIENTATION TOWARDS MARKETING PERFORMANCE
- CUSTOMER ORIENTATION TOWARDS MARKETING PERFORMANCE
- INTER FUNCTIONAL COORDINATION TOWARDS MARKETING PERFORMANCE
- PRODUCT INNOVATION TOWARDS MARKETING PERFORMANCE
Product innovation is hypothesized to mediate the effect of these three dimensions on marketing performance. Education level is also hypothesized to increase the effect of product innovation on marketing performance.
METHODOLOGY AND DATA ANALYSIS
- VALIDITY AND RELIABILITY TESTS
Practitioners and academics have not always been able to prove that there is a positive and significant influence of the variables in the market orientation variable group on product innovation and on marketing performance. The educational level of SME managers is hypothesized to play a role in increasing the influence of these three dimensions on product innovation and marketing performance.
Loading F ac
GOODNESS OF FIT TESTS
10 Nonlinear Bivariate Direction of Causality Relationship Nonlinear Bivariate Direction of Causality Relationship (NLBCDR). NLBCDR) accepted if NLBCDR≥0.7 accepted if NLBCDR accepted accepted. The test results show that all parameters in this study meet certain criteria, so they are accepted, so it can generally be concluded that the model fits the sample data. moderating variables were tested in three stages; the first stage examines the effect of all variables in the model without moderating variables, the second stage examines the role of the level of education (as a moderating variable) in moderating the causal relationship between the exogenous variables (COR, CSO and ICO) on the endogenous variables (PIN and MKP) and testing the role of the mediating variable in increasing the effect of PIN on MKP.
RESULT OF HYPOTHESIS TESTS
Market orientation, learning orientation and business performance: the mediating role of innovation”, International Journal of Bank Marketing, Vol. Darley, David Marion, (2017) "Market Orientation, Innovation Commercialization Capability, and Firm Performance Relationships: The Moderating Role of Supply Chain Influence", Journal of Business & Industrial Marketing, Vol.
IMPACT OF BRAND POSITIONING AND BRAND KNOWLEDGE ON PURCHASE INTENTION USING THE PLS-SEM APPROACH
- LITERATURE REVIEW 1 BRAND POSITIONING
- BRAND KNOWLEDGE
- PURCHASE INTENTION
- THEORETICAL FRAMEWORK
- RESEARCH METHODOLOGY
- CONCLUSIONS
- SATISFACTION & TRUST DRIVING FACTORS AND ITS IMPLICATIONS ON CUSTOMER LOYALTY: A
IMPACT OF BRAND POSITIONING AND BRAND KNOWLEDGE ON PURCHASE RETENTION USING THE PLS-SEM APPROACH. This study focuses on brand positioning and brand knowledge influencing The Executive's fashion products.
RESEARCH ON THE GROCERIES APPLICATION
RESULT
However, it appears that sales promotions implemented in Grab Groceries have not been able to exceed consumer expectations compared to other services in the Grab app. At the end of the model, this study also managed to clarify the positive effect between e-satisfaction on customer loyalty (with a p-value <0.001) as well as the positive effect between e-trust on customer loyalty (with a p-value of 0.004) in the context of online application services.
RESEARCH IMPLICATIONS
This study aims to contribute to the generalizability aspects of models of factors that shape satisfaction, trust and loyalty in the context of online grocery applications that have been previously proposed in different country and cultural contexts. Some managerial implications based on the results of this study as described in the previous section are expected to provide additional insight into managerial decision-making, particularly in the context of online grocery application services.
THE ROLE OF SWITCHING COST IN INCREASING THE EFFECT OF SERVICE QUALITY TO CUSTOMER LOYALTY
HYPOTHESIS DEVELOPMENT
Service quality is formed from tangible and intangible aspects of the product and service (Parasuraman et al., 1994). H2: Service quality has a positive and significant effect on company image H3: Service quality has a positive and significant effect on customer loyalty.
METHOD
In relation to trust variables, switching acts as a mediating variable that amplifies the influence of trust on customer loyalty (El-Manstrly, 2016; Kaur and Soch, 2018).
- GOODNESS OF FIT (GOF) OF MODEL
- STRUCTURAL EQUATION MODELING AND DETERMINATION FACTOR
The mediating effect of customer satisfaction in the relationship between service quality, service orientation and marketing mix strategy on customer loyalty. The Impact of Service Quality, Trust and Perceived Value on Customer Loyalty in Malaysian Service Industries.
THE EFFECT OF SERVICE QUALITY OF MY TELKOMSEL TOWARD CUSTOMERS’ SATISFACTION AND COMPANY
- ELECTRONIC SERVICE QUALITY
- Intangibility
- Varies (Heterogeneity)
- Inseparability
- Not durable (Perishability)
- CUSTOMERS SATISFACTION
- COMPANY IMAGE
- CUSTOMER LOYALTY
- THOUGHT FRAMEWORK
- RESEARCH METHOD 1 TYPE OF RESEARCH
- OPERATIONAL VARIABLE
- POPULATION AND SAMPLE
- ANALYSIS METHOD
- REGRESSION ANALYSIS OF SUBSTRUCTURE 1
- REGRESSION ANALYSIS OF SUBSTRUCTURE 2
- REGRESSION ANALYSIS OF SUBSTRUCTURE 3
- CONCLUSION AND SUGGESTION 1 CONCLUSION
- SUGGESTIONS
The quality of electronic services has a positive and significant impact on the satisfaction of Telkomsel's customers. The quality of electronic services has a positive and significant effect on the image of Telkomsel 3.
GROUP ANALYSIS NON-USER OF INTERNET BANKING USING CONSUMER RESISTANCE TO
INNOVATION APPROACH IN INDONESIA
RESULT AND DISCUSSION Result
They also think that internet banking is advantageous and can help with arranging financial matters. Respondents in cluster three found internet banking uneconomical and useless for arranging financial matters.
THE IMPACT OF CUSTOMER INTERACTIONS IN SOCIAL MEDIA MARKETING ACTIVITY ON BRAND AWARENESS,
ELECTRONIC WORD OF MOUTH (EWOM) & PURCHASE INTENTION FOR INTERNET PLAN BASED ON IMEI (TAU PLAN)
The impact of social media marketing medium on purchase intention and brand loyalty among generation Y. A study on the effects of social media marketing activities (SMMA) on brand equity and customer response in the airline industry.
ENVISIONING THE ROLE OF LEADERS IN DEVELOPING CORPORATE LEARNING IN POST PANDEMIC ERA
- INTRODUCTION Impact Pandemic
- METHOD OF RESEARCH AND OBJECTIVES
- CORPORATE LEARNING
- PROPOSED FRAMEWORK
Corporate learning should be seen as an organization that is always improving the organization and the competences, abilities and capacities of employees. A suggested framework for leaders in planning corporate learning is shown in the following figures based on [13].
CELLULAR OPERATOR STRATEGIC IN CORONAVIRUS PANDEMIC
METHOD
- ANNUAL REPORT ANALYSIS
- MARKETING CONCEPT
Based on the company's 2019 annual report, we can find out the market share of telecommunications companies in Indonesia, market share is the number of subscribers of each operator, market share data is divided into 5 companies, that is: Telkomsel 49.22%, Indosat 17.06%, XL Axiata 16, 1%, Hutchison Indonesia Smartfren 6.76%. According to the financial analysis for three major operator companies: Telkomsel, Indosat and XL, it already represents 82.59% of the total market share of telecommunications companies, so that they can represent the telecommunications market as a whole (Heppy, 2018).
RESULTS AND DISCUSSION 1 MARKETING STRATEGY
As most of the network has been installed at this stage, the depreciation exposure can be significant even if equipment can be reused. To deal with the decrease in revenue, it can be suggested that several strategies should be implemented, such as: Blue Ocean strategy (proposed new technology 5G) and cost of management (Bundling pulse with 5G application and Open RAN or RAN Sharing).
CRITERIA OF SUPPLIER SELECTION FOR A SMALL COFFEE SHOP BUSINESS
LITERATURES AND FRAMEWORK Operations management
The first cost criterion has two sub-criteria, namely raw material prices (C1) and discounts (C2) (Susetyo et al. 2019). The fourth service criterion has three sub-criteria, namely renewal/order status (S1), warranty (S2) and geographic location (S3) (Dweiri et al. 2016).
METHODOLOGIES
Overall in the quality measure, supplier C (Mortar) is the top priority with a weight value of 0.501, then the second priority is supplier A (Java-G). Overall in the supplier ratio criterion, supplier C (Mort) is the top priority with a weight value of 0.608, then the second priority is supplier B (Halu) with a weight value of 0.270, and the last priority is supplier A (Java- G) with a weight value of 0.122.
OPTIMIZING SEAPORT CAPACITY FOR CONTAINER LOADING AND UNLOADING IN PT JAKARTA
INTERNATIONAL CONTAINER TERMINAL
OPTIMAL PORTFOLIO ANALYSIS ON SHARES INCLUDED IN 100 EXCELLENT GROWTH COMPANIES RANKS
CATEGORY USING THE SINGLE-INDEX MODEL
PRODUCTIVITY AND EFFICIENCY OF ISLAMIC BANKING IN INDONESIA
ANALYSIS OF FACTORS AFFECTING INTERNET FINANCIAL REPORTING AT LQ 45
THE EFFECT OF GOOD CORPORATE GOVERNANCE ON TAX AVOIDANCE
THE EFFECT OF MANAGERIAL OWNERSHIP, INSTITUTIONAL OWNERSHIP, AND INDEPENDENT
A STUDY OF THE MANUFACTURING COMPANIES IN THE CONSUMER GOODS SECTOR IN 2014-2018)
- MANAGERIAL OWNERSHIP
- INSTITUSIONAL OWNERSHIP
- INDEPENDENT COMMISSIONER
- HYPOTHESIS DEVELOPMENT
Management ownership includes shareholders who have a position in the company as creditors or as a board member, or it can also be said that management ownership is shares owned by directors and officers in the company. According to Alfinur (2016), managerial ownership defines the percentage of share ownership in the company by directors, management, commissioners as well as all parties directly involved in making decisions in the company.
RESEARCH RESULT AND DISCUSSION 1 DESCRIPTIVE STATISTICS
- DATA PANEL REGRESSION ANALYSIS a. Chow Test
- RESEARCH RESULT AND DISCUSSION a. Simultaneous Hypothesis Testing Results (F Test)
The variable of managerial ownership has a probability of 0.5061> 0.05, it can be concluded that the variable of managerial ownership partially does not have a significant effect on ROA. The independent commissioner variable has a probability of 0.9679> 0.05, so it can be concluded that the independent commissioner variable partially does not have a significant effect on ROA.
CONCLUSION AND IMPLICATION