Lydia Andarini
BIBLIOGRAPHY
Anand , P., Holbrook, M. B., & Stephens, D. (1988). "The formation of effective judgements : The cognitive affective model versus the independence hypothesis".
Journal of Consumer Research .
Anilkumar,N.N,. (2013), “The Influence of Marketing on Consumer Attitude Functions for Kitchen Appliances with Special Reference to a study at Kochi Metro.
Advances in Management”, Advances in Management, India
Barschel, Hauke. (2004). B2B versus B2C Marketing – Major Differences Along the supply Chain of Fast Moving Consumer Goods. Germany: GRIN Verlag
Bendixen, M., Kalala, A., & Abratt, R. (2003). Brand Equity in the Business-to- Business Market. Industrial Marketing Management .
Bennet, A. G. (2012). The Big Book of Marketing. USA: McGraw-Hill Companies.
Borden, N. H. (1964). "The Concept of the Marketing Mix". Journal of Advertising Research, 4.
Botha, J., Botha, C., & Brink, A. (2004). Introduction to Marketing (Vol. 3). Cape Town, South Africa: Juta and Co Ltd.
Brassington, F., & Pettitt, S. (2003). Principles of Marketing (Vol. 3). New Jersey:
Prentice Hall/Financial Times.
Burns, A. c., & Bush, R. F. (2006). Marketing Research (Vol. 3). New York: Palgrave Macmillan.
Chi, H. L., Yeh, H. R., & Huang, M. W. (2009). The influence of advertising endorser, brand image, brand equity, price promotion on purchase intention : The mediating effect of advertising endorser" . The Journal of Global Business Management .
Churchill, G. A., & Iacobucci, D. (2005). Marketing Research (Vol. 9). Mason, Ohio:
Thomson Corporation.
Constatinides, E. (2006). The Marketing Mix Revisited : Towards 21st Century Marketing. Journal of Marketing Management .
Court, D., Elziga, D., Mulder, S., & Velvik, O. J. (2009, June). The Consumer Decision Journey. (M. Quarterly, Producer) Retrieved April 5, 2013, from www.mckinseyquarterly.com:
Lydia Andarini
Coviello , N., Brodie, R., & Munro, H. (2000). An Investigation of marketing practice by firm size. J. Bus Venturing .
Cravens, D. W., & Piercy, N. F. (2009). Strategic Marketing (Vol. 9). Singapore/Asia:
McGraw-Hill Education.
Crawford, M., & Di Benedetto, A. (2008). New Product Management (Vol. 9).
McGraw Hill / Irwin.
Dawes, J. (2008). "Do data characteristic change according to the number of scale points used?". International Journal of Market Research .
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). "Effect of price, brand and store information on buyer's product evaluation". Journal of Marketing Research .
Ebert, J. R., & Griffin, W. R. (2005). Business Essentials (Vol. 5). Upper Saddle River, New Jersey: Pearson Education Inc.
Etuk, E J., Ebitu, Ezekiel Tom., (2013), “The Marketing Mix as determinants of Consumer‟ Choice of Made-in-Nigeria shoes in Cross River State”, European Journal of Business and Management, Vol.5, No.6
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior : An introduction to theory and research. Reading, Massachusettes: Addison-Wesley.
fnbnews.com. (2012, September 22). "Rapidly-growing Indonesia offers F&B sector plethora of opportunities". Retrieved March 22, 2013, from www.fnbnews.com:
http://www.fnbnews.com/article/detnews.asp?articleid=32605§ionid=1
foodreview.biz. (2009). Referensi Industri dan Teknologi Pangan " Selai, semakin lengket dengan industri". Retrieved March 24, 2013, from www.foodreview.biz:
www.foodreview.biz/login/preview.php?view&id=55582
Gilbert, D. (2003). Retail Marketing Management (Vol. 2). England: Prentice Hall.
Goi, Chai Lee., (2009). “A Review of Marketing Mix : 4Ps or More?”, International Journal of Marketing Studies, Vol.1, No.1
Hair, J. F., Black, E. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006).
Multivariate Data Analysis (Vol. 6). Upper Saddle River, New Jersey: Prentice Hall Inc.
Hidayatullah, N. (2008, April 30). www.thejakartapost.com. Retrieved March 24, 2013, from "Food Industry : Product in turmoil":
http://www.thejakartapost.com/news/2008/04/30/food-industry-prospect-turmoil.html
Lydia Andarini
Johnson, E. M. (2002). Fundamental of Marketing : "The Concept of Modern Marketing". American Management Association. USA: AMA.
Karbala, A., & Wandebori, H. (2012). "Analyzing the Factors that Affecting Consumer' Purchase Intention in Toimoi Store, Indonesia". 2nd International Conference on BUsiness, Economic, Management, and Behavioral Sciences. Bali.
Keller, K. L. (2003). Strategic Brand Managemet : Building, Measuring, and Managing Brand Equity. Upper Saddle River, New Jersey: Prentice Hall.
Keller, K. L. (2008). Strategic Brand Management (Vol. 3). Upper Saddle River, New Jersey: Pearson Pretice-Hall.
Kohli, C., & Thakor, M. (1997). Strategic Brand Management. Great Britain: Kogan Page.
Kotler, P. (1999). Kotler on Marketing. New York: Free Press.
Kotler, P. (2001). Marketing Management : The Millenium Edition (Vol. 10). Upper Saddle River, New Jersey: Prentice Education Company.
Kotler, P., & Armstrong, G. (2001). Principles of Marketing (Vol. 7). Upper Saddle River, New Jersey: Pearson Eductaion Inc.
Kotler, P., & Armstrong, G. (2004). Principles of Marketing (Vol. 10). Upper Saddle River, New Jersey: Pearson Education Inc. .
Kotler, P., & Armstrong, G. (2007). Marketing Management 12e (Vol. 12). Upper Saddle River, New Jersey: Pearsin Education Inc.
Kotler, P., & Armstrong, G. (2010). Principles of Marketing (Vol. 13). Upper Saddle River, New Jersey: Pearson Education Inc.
Kotler, P., & Keller, K. L. (2012). Marketing Management (Vol. 14). Upper Saddle River, New Jersey: Prentice Hall.
Kotler, P., Armstrong, G., Ang, S., Leong, S., Tan, C., & David, K. (2005). Priciples of Marketing : An Asian Perspective. Singapore: Prentice Hall- Pearson Education South Asia Pte Ltd.
Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (2002). Principles of Marketing (Vol. 3). London: Prentice-Hall.
Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (2005). Principles of Marketing.
Pearson Education Limited.
Lydia Andarini
Kotler, P., Armstrong, G., Wong, V., & Saunders, J. (2008). Principles of Marketing.
London: Prentice Hall.
Laroche, M., Kim, C., & Zhou, L. (1996). "Brand familiarity and confidence as determinants of purchase intention : An empirical test in a multiple brand context".
Journal of Business Research, 44.
Lattin, J., Carroll, J. D., & Green, P. E. (2003). Analyzing Multivariate Data. Brooks, USA: Cengage Learning.
Likert, R. (1967). "The Method of Constructing an Attitude Scale" in Fishbein, M Attitude Theory Measurement. New York: JOhn Wiley and Sons.
Lind, Marchal, & Wathern. (2010). Statistical Techniques in Business and Economics (Vol. 14). New York: McGraw-Hill.
MacInnis, D. J., Rao, A. G., & Weiss, A. M. (2002). "Assessing when increased media weight of real world advertisements helps sales". Journal of Marketing research .
Maholtra, N. K. (2004). Marketing Research (Vol. 4). New Jersey: Pearson Education Limited.
Marketing News. (2004). AMA adopts new definition of marketing.
Marketing News. (2008). Marketing defined.
Marsh, H. W., & Hocevar, D. (1985). Application of confimatory factor analysisn to the study of self concept : First and higher order factor models and their invariance across groups. Psychological Bulettin.
Miciak, A. R., & Shanklin, W. L. (1994). Choosing celebrity endorsers. Marketing Management.
Monroe, K. B., & Kroishnan, R. (1985). The effect of price on subjective product evaluations, perceived quality : How consumers view store and merchandise.
Lexington, Massachusetts: D.C Heath.
Morinfoods.com. (2013, January 7). "Launching Produk Baru : Rasa dan Kemasan Baru". Retrieved March 21, 2013, from www.morinfoods.com:
http://www.morinfoods.com/kabar-morin.html
Nagle, T., & Hogan, J. (2006). Strategy and Tactics of Pricing. New Jersey: Prentice Hall.
Ogdan, J. R. (1998). Developing a Creative and Innovative Intergrated Marketing Communication Plan. Upper Saddle River, New Jersey: Prentice Hall.
Lydia Andarini
Satit, Rezky Purna., Tat, Huam Hon., Rasli, Amran., Chin, Thooi Ai.,Sukati, Inda., (2012) “The Relationship Between Marketing Mix and Customer Decision Making Over Travel Agents : An Empirical Study”, International Journal of Academic Research in Business and Social science,Vol.2, No. 6
Shahhosseini, A. (2011). Marketing Mix Practices in the Cultural Industry.
International Journal of Business and Management .
Singh, M. (2012). "Marketing Mix of 4Ps for Competitive Advantage". Journal of Business and Management, 3 (6).
Soekartawi. (2005). Marketing Management for Agricultural Products : Theory and Its Application (Vol. 3). Jakarta, Indonesia: RajaGrafindo Persada Press.
UBM Live Food. (2012, February). Market Insight : Indonesian food and beverage industry February 2012. Retrieved March 14, 2013, from
www.foodingredientsglobal.com: http://fiasia-
indonesia.ingredientsnetwork.com/c/document_library/get_file?uuid=c4079bdf-91fb- 408d-b2f4-eedc4a91abfc&groupId=1565194
Varadaraian, R. (2009). Strategic Marketing and Marketing Strategy : domain definition, fundamenta issues and foundational premises. Journal of the Academic Marketing Science .
Wang, W. C. (2006). "The effect of product knowledge and brand image on purchase intention moderated by product category".Taiwan:Tatung University
Yang, Y. T. (2009). A study of purchase intention behavior to consumer on innovation technology smartphone in technoloy acceptance model and theory of reason action. Taiwan:Nan Hua University
Zeithaml, V. A. (1988). "Consumer perception of price, quality and value : a measurement model of evidence. Journal of Marketing .