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ANALYZING THE IMPACTS OF ELECTRONIC WORD OF MOUTH

MARKETING IN SOCIAL MEDIA TOWARDS CUSTOMER BUYING DECISIONS.

CASE STUDY: GOMAWO KOREAN RESTAURANT IN

PANTAI INDAH KAPUK, NORTH JAKARTA.                              Page 58 of 83

 

Laurencia  Amelia   REFFERENCE

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Concepts, Methods, and Cases . Retrieved April 20, 2014, from Google Books Version:

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ANALYZING THE IMPACTS OF ELECTRONIC WORD OF MOUTH

MARKETING IN SOCIAL MEDIA TOWARDS CUSTOMER BUYING DECISIONS.

CASE STUDY: GOMAWO KOREAN RESTAURANT IN

PANTAI INDAH KAPUK, NORTH JAKARTA.                              Page 59 of 83

 

Laurencia  Amelia   Kotler, P. (2002). Marketing Management. United States of America: Pearson Custom Publishing.

Kotler, P., & Keller, K. L. (2008). A Framework for Marketing Management. New Jersey: Pearson Prentice Hall.

Morrison, A. (2010). Hospitality and Travel Marketing.

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DELMAR CENGAGE Learning.

Prasetyo, K. (2014). PENGARUH ELECTRONIC WORD-OF-MOUTH DI MEDIA SOSIAL TWITTER TERHADAP MINAT BELI KONSUMEN PADA RESTORAN CEPAT SAJI HOKA HOKA BENTO .

Sarwono, J. (2012). Metode Riset Skripsi: pendekatankuantitatif (menggunakan prosedur SPSS). Jakarta: PT Elex Media Komputindo.

Strauss, J., & Frost, R. (2014). E-Marketing (7th Edition ed.). (S. Wall, Ed.) England:

Pearson Education Limited.

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