REFERENCES
Aaker, D. (1991). Managing brand equity capitalizing on the value of a brand name.
Free Press.
Aaker, D. (2009). Managing Brand Equity. The Free Press.
Aaker, D. (2011). Brand Releance: Making Competitors Irrelevant. Jossey-Bass.
Aaker, David. (1996). Building Strong Brands. The Free Press.
Adam, M., & Akber, S. (2016). The impact of brand equity on consumer purchase decision of cell phones. European Journal of Business and Innovation Research, 4(4), 60–133.
Adaval, R. (2003). How good gets better and bad gets worse: Understanding the impact of affect on evaluations of known brands. Journal of Consumer Research, 30(3), 352–367.
Ainiyah, N., Deliar, A., & Virtriana, R. (2016). THE CLASSICAL ASSUMPTION TEST TO DRIVING FACTORS OF LAND COVER CHANGE IN THE DEVELOPMENT REGION OF NORTHERN PART OF WEST JAVA. Int.
Arch. Photogramm. Remote Sens. Spatial Inf. Sci., XLI-B6, 205–210.
https://doi.org/10.5194/isprs-archives-XLI-B6-205-2016
Alba, J., & Hutchinson, J. (1987). Dimensions of Consumer Expertise. Journal of Consumer Research, 13(4). https://doi.org/https://doi.org/10.1086/209080 Alkhawaldeh, A., Salleh, S., & Halim, F. (2016). Brand Equity and Brand Loyalty:
New Perspective. International Reveiw of Management and Marketing, 6(4), 722–730.
Anna, L. (2015). Mengapa Makanan “Junk Food” Sulit Ditolak? Kompas.
Anwar, F., & Widia, S. (2020). Helga Angelina: Healthy Food Business and Helping Farmers. Youngster.Id. https://youngster.id/headline/helga-angelina-bisnis- makanan-sehat-sekaligus-membantu-petani/
Arbi, I. (2020, May 5). Grab reports rise in deliveries, tipping during outbreak. The Jakarta Post. https://www.thejakartapost.com/news/2020/05/05/grab-reports- rise-in-deliveries-tipping-during-outbreak.html
Arista, D. (2016). Tren Terbaru: Masyarakat Indonesia Lebih Suka Makanan Cepat Saji. Tribun News. https://www.tribunnews.com/tribunners/2016/01/28/tren- terbaru-masyarakat-indonesia-lebih-suka-makanan-cepat-saji
Baalbaki, S. (2012). Consumer Perception of Brand Equity Measurement: A new scale. University of North Texas.
Babin, B., D’Alessandro, S., Winzar, H., Lowe, B., & Zikmund, W. (2020).
Marketing Research (5th ed.). Cengage Learning Australia.
Bajpai, N. (2011). Business Research Methods. Pearson Education.
Bhuian, S. (1997). Marketing cues and perceived quality: Perceptions of Saudi
consumers towards products of the U.S., Japan, Germany, Italy, U.K. and France.
Journal of Quality Management, 2(2), 217–235. http://192.83.186.15/cgi
bin/gs32/gsweb.cgi?o=dnclret&s=id=%22TCI0000276561%22.&searchmode=ba sic&tcihsspage=tcis ea rch_opt2_search.
Brissette, C. (2018, March 1). This is your body on fast food. The Washington Post.
https://www.washingtonpost.com/lifestyle/wellness/sneaking-a-little-junk-food- doesnt-mean-all-is-lost/2018/02/26/828b75fa-1b36-11e8-9de1-
147dd2df3829_story.html
Burgreens. (2021a). Burgreens Meal Plan. Burgreens.
https://www.burgreens.com/meal-plan
Burgreens. (2021b). Who We Are. Burgreens. https://burgreens.com/about-us
Campbell, N., Duhaney, T., Ashley, L., Arango, M., Berg, A., Flowitt, F., Gelfer, M., Kaczorowski, J., Mang, E., Morris, D., Tsuyuki, R., & Willis, K. (2016). A National Model for Defining Healthy and Unhealthy Foods and Beverages.
https://hypertension.ca/wp-content/uploads/2018/12/Final-Healthy-Food- Definition_EN_with-supporters_April-15-2016.pdf
Cant, M., Strydom, J., Jooste, C., & Plessis, P. (2009). Marketing Management (5th ed.). Juta.
Çelik, G., & Oral, E. (2016). Big Five and Organizational Commitment - The Case of Turkish Construction Professionals. Human Resource Management Research, 6(1), 6–14.
Chaudhuri, A., & Holbrook, M. (2001). The Chain of Effect from Brand Trust and
Brand Effect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81–93.
Chemev, A. (2019). Strategic Marketing Management: Theory and Practice.
Cerebellum Press.
Chieng, F., & Goi, C. (2011). Customer-Based Brand Equity: A study on
interrelationship among the brand equity dimension in Malaysia. African Journal of Business Management, 5(30), 11856–11862.
Choy, L. (2014). No TitleThe Strengths and Weaknesses of Research Methodology:
Comparison and Complimentary between Qualitative and Quantitative Approaches. IOSR Journal of Humanities and Social Science, 19(4), 99–104.
https://doi.org/10.9790/0837-194399104
Clark, T., Foster, L., & Bryman, A. (2019). How To Do Your Social Reserach Project Or Dissertation. Oxford University Press.
Clow, K., & Baack, D. (2005). Brand and Brand Equity. In R. Stevens, D. Loudon, K.
Clow, & D. Baack (Eds.), Concise Encyclopedia of Advertising. The Haworth Press, Inc.
Connaway, L., & Powell, R. (2010). Basic Research Methods for Librarians (5th ed.).
ABC-CLIO.
Conner, M., Norman, P., & Bell, R. (2002). The Theory of Planned Behaviour and Healthy Eating. Health Psychology, 21(2), 194–201.
https://doi.org/https://doi.org/10.1037/0278-6133.21.2.194
Cooper, D., & Schindler, P. (2014). Business Research Methods (12th ed.). McGraw- Hill.
D, D., Sinha, R., Wen, C., Kee, D., Ching, C., Er, L., Agarwal, S., Pandey, R., Putra, T., Sin, L., & Yan, Y. (2021). The Influence of Brand Equity on Consumer Purchase Decisions at Starbucks. International Journal of Accounting and Finance in Asia Pacific, 4(1), 37–50.
Dahlqvist, U., & Linde, M. (2002). Reklameffekter. Liber.
Darrall, J. (1992). Healthy/Healthy Food: Is There a Difference? British Food Journal, 94(6), 17–21.
David, L., & Albert, J. (2002). Consumer Behavior. McGraw-Hill.
De Vogil, R., Kouvonen, A., & Gimeno, D. (2014). The influence of market deregulation on fast food consumption and body mass index: a cross-national time series analysis. Bulletin of the World Health Organization, 92, 99–107.
https://doi.org/http://dx.doi.org/10.2471/BLT13.120287
Dickson-Spillmann, M., & Siegrist, M. (2010). Consumers’ knowledge of healthy diets and its correlation with dietary behavior. Journal of Human Nutrition and Dietetics, 24(1).
Doyle, P., & Stern, P. (2006). Marketing Management and Strategy (4th ed.). Prentice Hall.
Drezner, W. (2002). A Balanced Perspective on Brands. MacMillan.
Dudovskiy, J. (2018). The Ultimate Guide to Writing a Dissertation in Business Studies: A Step-by-Step Assistance.
Effendi, I., Ginting, P., Lubis, A., & Fachruddin, A. (2015). Analysis of Consumer Behavior of Organic Food in North Sumatra Province, Indonesia. Journal of Business and Management, 4(1), 44–58.
Effendi, V., & Liemmongan, J. (2017). Managing Brand Equity: A Case Study of PT.
X. IBuss Management, 5(1), 43–54.
Elshaer, I. (2012). What is the Meaning of Quality (No. 57345).
Emerson, R. (2015). Convenience Sampling, Random Sampling and Snowball Sampling: How Does Sampling Affect the Validity of Research? Journal of Visual Impairment & Blindness, 109(2), 164–168.
https://doi.org/10.1177/0145482x1510900215
Engel, J., & Blackwell, R. (1982). Consumer Behavior (6th ed.). The Dryden Press.
Engel, J., Blackwell, R., & Mansard, P. (2001). Consumer Behavior. Journal of Advertising Research, 7–12.
Espejel, J., Fandos, C., & Flavia’n, C. (2007). The role of intrinsic and extrinsic quality attributes on consumer behavior for traditional food products. Managing Service Quality, 17(6), 681–701.
Fadhilah, N. (2015, August 25). Mengapa Makanan Fast Food Sering Dianggap sebagai Makanan Tidak Sehat? Urbancikarang.Com.
Falk, L., Sobal, J., Bisogni, C., Connors, M., & Devine, C. (2001). Managing Healthy
Eating: Definitions, Classifications, and Strategies. Health Education &
Behavior, 28(4), 425–439.
Farjam, S., & Hongyi, X. (2015). Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models. International Journal of Management Science and Business Administration, 1(8), 14–29.
Farquhar, P. (1989). Managing Brand Equity. Marketing Research, 1(3), 24–33.
Garson, G. (2012). Testing Statistical Assumptions. Statistical Associates Publishing.
Green, G., & Haines, A. (2015). Asset Building & Community Development (4th ed.).
Sage.
Gunawan, A., Linawati, Pranandito, D., & Kartono, R. (2019). The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang. Binus Business Review, 10(1), 21–29.
Gunawardane, N. (2015). Impact of Brand Equity Towards Purchasing Decisions: A Situation On Mobile Telecommunication Services of Sri Lanka. Journal of Marketing Management, 3(1), 100–117.
Habidin, N., Zubir, A., Fuzi, N., & Latip, N. (2015). Sustainable Performance
Measures for Malaysian Automotive Industry. World Applied Sciences Journal, 33(6), 1017–1024. https://doi.org/10.5829/idosi.wasj.2015.33.06.257
Hair, J., Black, W., Babin, B., & Anderson, R. (2018). Multivariate Data Analysis (8th ed.). Cengage Learning.
Hair, J., Ortinau, D., & Harrison, D. (2020). Essentials of Marketing Research (5th ed.). McGraw-Hill.
Halakrispen, S. (2019, March 4). Tergoda Nikmatnya Makanan Enak nan Sehat ala Burgreens. Medcom.Id. https://www.medcom.id/rona/wisata-kuliner/xkE4PQDb- tergoda-nikmatnya-makanan-enak-nan-sehat-ala-burgreens
Hall, H., & Roussel, L. (2020). Evidence-Based Practice: An integrative approach to research, administration and practice (3rd ed.). Jones & Bartlett Learning.
Hammond, J. (2011). Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion. Kogan Page Publishers.
Han, S., Nguyen, B., & Lee, T. (2015). Consumer-Based Chain Restaurant Brand
Equity, Brand Reputation and Brand Trust. International Journal of Hospitality Managment, 50, 84–93.
Hanaysha, J. (2015). Testing the Effects of Food Quality, Price Fairness, and Physical Environment on Customer Satisfaction in Fast Food Restaurant Industry. Journal of Asian Business Strategy, 6(2), 31–40.
https://doi.org/10.18488/journal.1006/2016.6.2/1006.2.31.40
Hawkes, C. (2009). Defining “Healthy” and “Unhealthy” Foods: An International Review. https://www.canada.ca/en/health-canada/services/food-nutrition/healthy- eating/nutrition-policy-reports/defining-healthy-unhealthy-foods-international- review-2009-executive-summary.html
Ho, C., Liu, L., Yuan, Y., & Liao, H. (2020). Perceived food souvenir quality as a formative second-order construct: how do tourist evaluate the quality of food souvenirs? Current Issues in Tourism.
https://doi.org/https://doi.org/10.1080/13683500.2020.1715928
Hsu, C., Oh, H., & Assaf, A. (2016). A customer-based brand equity model for upscale hotels. Journal of Travel and Research, 51(1).
Hurley, J., & Liebman, B. (1995). Ten foods you should never eat. Nutrition Action Health Letter, 22(3), 8–9.
Hyun, S., & Kim, W. (2011). Dimensions of Brand Equity in the Chain Restaurant Industry. Cornell Hospitality Quarterly, 52(4), 429–437.
Indonesia Investments. (2018). Lemonilo Launches “Healthy Café & Ropang Movement” in Jakarta. Indonesia Investments. https://www.indonesia- investments.com/business/business-columns/lemonilo-launches-healthy-cafe- ropang-movement-in-jakarta/item8915
Intipesan. (2018). Menularkan Filosifi Makanan Sehat Lewat Burgreens.
Intipesan.Com.
Jin, N., Lee, S., & Huffman, L. (2012). Impact of Restaurant Experience on Brand Image and Customer Loyalty: Moderating role of Dining Motivation. Journal of Travel and Tourism Marketing, 29(1), 532–551.
Juran, J., & Godfrey, A. (1999). Juran’s Quality Control Handbook (5th ed.).
McGraw-Hill.
Karki, S. (2020, August 2). Bringing home the (mock) bacon: How Burgreens aims to transform Jakarta’s vegan food market. E27.Co. https://e27.co/this-startup-not- just-brings-home-the-bacon-for-this-founder-couple-but-also-transforms- jakartas-vegan-food-market-20200730/
Keller, K. (1993). Conceptualizing, measuring and managing consumer-based brand equity. Journal of Marketing, 57(1), 1–22.
Keller, K. (2001). Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands. http://anandahussein.lecture.ub.ac.id/files/2015/09/article-4.pdf Keller, K. (2013). Strategic Brand Management (4th ed.). Pearson Education.
Keller, K., & Brexendorf, T. (2019). Measuring Brand Equity. Springer Reference Wirtschaft, 1409–1439. https://doi.org/10.1007/978-3-658-13342-9_72 Keller, K., & Lehmann, D. (2006). Brands and Branding: Research Findings and
Future Priority. Marketing Science, 25(6), 740–759.
Khuong, M., & Duyen, H. (2016). Personal factors affecting consumer purchase decision towards men skin care products - A Study in Ho Chi Minh City, Vietnam. International Journal of Trade, Economics and Finance, 7(2), 44–50.
https://doi.org/10.18178/ijtef.2016.7.2.497
Kim, H., & Kim, W. (2005). The relationship between brand equity and firms’
performance in luxury hotels and chain restaurants. Tourism Management, 26, 549–560. https://doi.org/http://dx.doi.org/10.1016/j.tourman.2004.03.010 Kim, J. (2020). The Effect of Simplicity of High-tech Product Design and Brand
Awareness on Consumers’ Purchase Intention [Seoul National University Graduate School].
https://dcollection.snu.ac.kr/public_resource/pdf/000000159586_2021040920074 9.pdf
King, C., & Grace, D. (2009). Employee Based Brand Equity: A Third Perspective.
Services Marketing Quarterly, 30, 122–147.
Kompasiana. (2017). Enaknya Makan Sehat di Burgreens Organic Eatery.
Kompasiana.
https://www.kompasiana.com/njv/5878ab2f22afbd6c0761305b/enaknya-makan- sehat-di-burgreens-organic-eatery?page=all
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed.). Pearson Education.
Kotler, P., & Keller, K. (2016). Marketing Management (15th ed.). Pearson Education.
Kuhn, K., Alpert, F., & Pope, N. (2008). An Application of Keller’s Brand Equity Model in a B2B Context. Qualitative Market Research: An International Journal, 11(1), 40–58.
Kumar, D., Lakshmibala, M., & Anand, V. (2017). Impact of Brand Equity on Purchase Intention: A Study of Consumers of Health Food Drinks in Chennai Using Structural Equation Model. International Journal of Applied Business and Economic Research, 15(17), 369–380.
Kumari, K., & Yadav, S. (2018). Linear Regression Analysis Study. Journal of the Practice of Cardiovascular Sciences, 4(1), 33–36.
Kurnia, P., Sun, X., & Collins, R. (2013). Consumers perceptions towards organic food in Yogyakarta, Indonesia. Acta Horticulturae, 1006(1006), 185–191.
Lapan, S., Quartaroli, M., & Riemer, F. (2011). Qualitative Research: An introduction to Methods and Designs. John Wiley & Sons.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring Customer-Based Brand Equity. Journal of Consumer Marketing, 12(4), 11–19.
Latif, W., Islam, M., Mohamad, M., Sikder, M., & Ahmed, I. (2015). A conceptual framework of brand image on customer-based brand equity in the hospitlaity industry at Bangladesh: tourism management and advertising as moderators.
Journal of Scientific Research and Development, 2(11), 1–16.
Lautiainen, T. (2015). Factors affecting consumers’ buying decision in the selection of a coffee brand. Saimaa University of Applied Sciences.
Leavy, P. (2017). Research Design: Quantitative, qualitative, mixed methods, arts- based, and community-based participatory research approaches. Guilford Publications.
Lee, H., Chen, T., & Guy, B. (2014). How the country-of-origin image and brand name redeployment strategies affect acquirers’ brand equity after a merger and acquisition. Journal of Global Marketing, 27(3), 191–206.
Lee, J., & Um, Y. (2004). A study of attitude toward healthy menu. Korean Journal of Culinary Research, 10(2), 16–29.
Lin, M., & Chung, Y. (2018). Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry.
Tourism Economics, 25(5), 1–20. https://doi.org/10.1177/1354816618813619 Liu, K., Hu, C., Lin, M., Tsai, T., & Xiao, Q. (2020). Brand knowledge and non-
financial brand performance in the green restaurants: Mediating effect of brand attitude. International Journal of Hospitality Managment, 89.
https://doi.org/https://doi.org/10.1016/j.ijhm.2020.102566
Lo Monaco, G., Tavani, J. L., & Codaccioni, C. (2020). Social factors and preference for quality cues: Towards a social construction of wine quality. Food Research International, 134, 109270. https://doi.org/10.1016/j.foodres.2020.109270 Lobstein, T., & Davies, S. (2009). Defining and labelling “healthy” and “unhealthy”
food. Public Health Nutrition, 12(3).
https://doi.org/https://doi.org/10.1017/S1368980008002541
Macdonald, E., & Sharp, B. (2000). Brand awareness affects on consumer decision making for a common, repeat purchase product: A replication. Journal of Business Research, 48, 5–15.
Magnier, L., & Crié, D. (2015). Communicating packaging eco-friendliness.
International Journal of Retail & Distribution Management, 43, 350–366.
https://doi.org/https://doi.org/10.1108/IJRDM-04-2014-0048
Malik, M., Naeem, B., & Nasir, A. (2011). Hotel Service Quality and Brand Loyalty.
Interdisciplinary Journal of Contemporary Research in Business, 3(8), 621–629.
Mallik, S. (2009). Brand Management. Book Enclave.
Mariska, D. (2019, October 31). More Indonesians Aware of Link Between Healthy Lifestyle, Small Environmental Footprint: Study. Jakarta Globe.
https://jakartaglobe.id/news/most-indonesians-aware-of-link-between-healthy- lifestyle-small-environmental-footprint-study/
Maze, J. (2018). Here’s who eats fast food, according to the CDC. Restaurant
Business Online. https://www.restaurantbusinessonline.com/financing/who-eats- fast-food-according-cdc
McWilliams, M. (2012). Food Fundamentals (10th ed.). Pearson Education.
Mehmet, S. (2020). Healthy eating trend trumped by comfort
eatinghttps://www.newfoodmagazine.com/news/108489/healthy-eating-trend- trumped-by-comfort-eating/. New Food Magazine.
https://www.newfoodmagazine.com/news/108489/healthy-eating-trend-trumped- by-comfort-eating/
Meng, P. W., & Oka, T. M. (2021). Deloitte Consumer Insights Adapting to the new normal in Indonesia. https://www2.deloitte.com/kh/en/pages/consumer-
business/articles/consumer-insights-id-2021.html
Ministry of Health of Indonesia. (2018). National Report RISKESDAS 2018. Health Research and Development Agency.
https://labmandat.litbang.kemkes.go.id/images/download/laporan/RKD/2018/Lap oran_Nasional_RKD2018_FINAL.pdf
Mintel. (2017). 75% of Indonesian Consumers Aim To Have a Healthier Diet in 2017.
Mintel Press Office. https://www.mintel.com/press-centre/social-and- lifestyle/healthy-lifestyles-growing-focus-for-southeast-asians
Moisescu, O. (2005). The concept of brand equity - A comparative approach. The Proceedings of the International Conference - The Impact of European Integration on the National Economy, 212–220.
Mokhtar, R., Othman, Z., Arsat, A., & Ariffin, H. (2018). Dimensions of Brand Equity in the Food Truck Business. International Journal of Academic Research in Business & Social Studies, 8(17), 167–182.
https://doi.org/10.6007/IJARBSS/v8-i17/5223
Muijs, D. (2011). Doing Quantitative Research in Education with SPSS (2nd ed.).
Sage. https://doi.org/https://dx.doi.org/10.4135/9781849203241
Muliana, V. (2017, April 11). Kisah Helga Angelina, Pencetus Restoran Sehat
Burgreens. Liputan6.Com. https://www.liputan6.com/bisnis/read/2915470/kisah- helga-angelina-pencetus-restoran-sehat-burgreens
Nermoe, K. (2018, September 12). Millennials: The “wellness generation.” Sanford Health.
Nurhayati-Wolff, H. (2020). Preferred type of food orderd on delivery apps among
respondents in Indonesia as of June 2020, by age group. Statista; Statista.
https://www.statista.com/statistics/1140828/indonesia-type-of-food-ordered-on- delivery-apps-by-age-group/
Nurhayati-Wolff, H. (2021). Breakdown of Social Media Users by Age and Gender in Indonesia as of January 2021. Statista.
Odin, Y., Odin, N., & Valetta, F. (2001). Conceptual and Operational Aspect of Brand Equity: An Empirical Investigation. Journal of Business Research, 53(2), 75–84.
Oliver, R. (1999). Whence Consumer Loyalty? Journal of Marketing, 63, 33-34F.
Olson, J. (1977). Price as an informational cue: Effects in product evaluations. In A.
Woodside, J. Sheth, & P. Bennet (Eds.), Consumer and Industrial Buying Behavior (pp. 267–286). North-Holland Publishers.
Perera, W., & Dissanayake, D. (2013). THE IMPACT OF BRAND AWARENESS, BRAND ASSOCIATION AND BRAND PERCEIVED QUALITY ON
FEMALE CONSUMERS’ PURCHASE DECISION OF FOREIGN MAKEUP PRODUCTS (A STUDY ON YOUTH SEGMENT). International Conference on Business & Information 2013.
Perrin, K. (2020). Principles of Planning, Evaluation, and Research for Health Care Programs (2nd ed.). Jones & Bartlett Learning.
Peter, J., & Olson, J. (2010). Consumer Behavior & Marketing Strategy (9th ed.).
McGraw-Hill.
Petrescu, D., Vermeir, I., & Petrescu-Mag, R. (2020). Consumer Understanding of Food Quality, Healthiness, and Environmental Impact: A cross-national perspective. International Journal of Environmental Research and Public Health, 17.
Plessis, P., Strydom, J., & Jooste, C. (2012). Marketing Management (6th ed.). Juta.
Ponbamrungwong, A., & Chandsawang, S. (2009). The impact of brand on Thai female consumer in purchase decision of foreign makeup product. Mälardalens Högskola.
Poor, M., Duhachek, A., & Krishnan, H. (2013). How Images of Other Consumers Influence Subsequent Taste Perceptions. Journal of Marketing, 77(6), 124–139.
https://doi.org/http://dx.doi.org/10.1509/jm.12.0021
Popkin, B. M., Adair, L. S., & Ng, S. W. (2012). Global nutrition transition and the pandemic of obesity in developing countries. Nutrition Reviews, 70(1), 3–21.
https://doi.org/https://doi.org/10.1111/j.1753-4887.2011.00456.x
Prasad, K., & Dev, C. (2000). Managing Hotel Brand Equity: A Customer-Centric Framework for Assessing Performance. Cornell Hotel and Restaurant
Administration Quarterly, 41(3), 22–31.
Prastowo, K. (2014). The Influence of Brand Equity Dimensions Towards Customer Purchasing Decision: A Case Study of Apple Iphone. President University.
Pravitasari, A. (2015). STUDY ON IMPACT OF URBANIZATION AND RAPID URBAN EXPANSION IN JAVA AND JABODETABEK MEGACITY, INDONESIA. Kyoto University.
Pride, W., & Ferrell, O. (2020). Marketing (20th ed.). Cengage.
Pullig, C. (2008). What is Brand Equity and What Does the Branding Concept Mean to You?
Purwanto, G. (2013). Analysis of Consumer Behavior Affecting Consumer Willingness to Buy in 7-Eleven Convenence Store. Universal Journal of Management, 1(2), 69–75.
Qazzafi, S. (2019). Consumer Buying Decision Process Toward Products.
International Journal of Scientific Research and Engineering Development, 2(5), 130–134.
Quan, N., Chi, N., Nhuang, D., Ngan, N., & Phong, L. (2020). The influence of website brand equity, e-brand experience on e-loyalty: The mediating role of e- satisfaction. Management Science Letters, 10(1), 63–76.
Raghunathan, R., Naylor, R., & Hoyer, N. (2006). The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products.
Journal of Marketing, 70(4), 170–184.
https://doi.org/http://www.jstor.org/stable/30162121
Rahman, F. (2016). The Impact of Brand Equity and Price Towards Customer Purchase Decision in Low Cost Airlines: A Case Study of Indonesia Airasia, Jakarta-Denpasar Route. President University.
Rahman, M., & Rahaman, M. (2008). To what extent the brand equity of high-
involvement products influence the customers’ purchase decision: An empirical study in Umeå, Sweden. Umeå University.
Rajasekar, N., & Nalina, K. (2008). Measuring Customer-Based Brand Equity in Durable Goods Industry. Journal of Marketing and Communication, 4(1), 48–58.
Ramzan, I., & Ahmen, N. (2018). Factors of Restaurant Based Equity and their impact on Brand Reputation. Journal of Marketing and Consumer Research, 46(1), 33–
41.
Reily, M. (2018, August 25). Budaya Makanan dan Lingkungan Sehat Ala Burgreens.
Katadata. https://katadata.co.id/pingitaria/berita/5e9a55dd0fa10/budaya- makanan-dan-lingkungan-sehat-ala-burgreens
Reis, H. (2009). Encyclopedia of Human Relationships: Vol. 1- (S. Sprecher (ed.)).
Sage.
Robertson, L. (2019, February 19). Healthy but tasty diet? It’s possible. Chefs say.
The Jakarta Post. https://www.thejakartapost.com/life/2019/02/19/healthy-but- tasty-diet-its-possible-chefs-say.html
Rodman, S., Palmer, A., Zachary, D., Hopkins, L., & Surkan, P. (2014). “They Just Say Organic Food Is Healthier”: Perceptions of Healthy Food among
Supermarket Shoppers in Southewest Baltimore. Culture, Agriculture, Food and Environment, 36(2), 83–92. https://doi.org/https://doi.org/10.1111/cuag.12036 Roselius, T. (1971). Consumer Rankings of Risk Reduction Methods. Journal of
Marketing, 35, 56–61.
Rungsrisawat, S., & Sirinapatpokin, S. (2019). Impact of brand equity on consumer purchase intent. Utopia y Praxis Latinoamericana, 24(Extra6), 360–369.
Sadat, A. (2009). Brand Belief: Strategi Membangun Merek Berbasis Keyakinan.
Salemba Empat.
Sadeghi, A., Ghujali, T., & Bastam, H. (2018). The effect of organizational reputation on e-loyalty: The roles of e-trust and e-satisfaction. ASEAN Marketing Journal, 10(1), 1–16.
Sasmita, J., & Suki, N. (2015). Young consumers’ insights on brand equity - Effects of brand association, brand loyalty, brand awareness, and brand image.
International Journal of Retail & Distribution Management, 43(3), 276–292.
Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students (8th ed.). Pearson Education.
Schiffman, L., & Kanuk, L. (2010). Consumer Behavior (11th ed.). Pearson.
Sekaran, U., & Bougie, R. (2019). Research Methods for Business: A skill-building approach (8th ed.). John Wiley & Sons.
Shahzad, U., Ahmad, S., Iqbal, K., Nawaz, M., & Usman, S. (2014). Influence of Brand Name on Consumer Choice & Decision. Journal of Business and Management, 16(6), 72–76.
Shrestha, S. (2010). Measuring Brand Loyalty. Management Dynamics, 14(1), 61–65.
Simon, C., & Sullivan, M. (1993). The measurement and determinants of brand equity: A financial approach. Marketing Science, 12(1), 28–52.
Smith, A. (2006). Encyclopedia of Junk Food and Fast Food. Greenwood Publishing Group.
Soenyoto, F. (2015). The impact of brand equity on brand preference and purchase intention in Indonesia’s Bicycle Industry: A case study of Polygon. IBuss Management, 3(2), 99–108.
Solomon, M. (2016). Consumer Behavior: Buying, Having and Being (12th ed.).
Pearson.
Song, H., & Kim, H. (2008). An influence on consumption towards health by the tendency of healthful menu choice in dining-out consumer: focused on well- being tendency and LOHAS. Korea Journal of Tourism and Hospitality Research, 22(1), 83–99.
Steenis, N., Van Herpen, E., Van Der Lans, I., Ligthart, T., & Van Trijp, H. (2017).
Consumer Response to Packaging Design: The role of Packaging Materials and Graphics in Sustainability Perceptions and Product Evaluations. Journal of Cleaner Production, 162, 286–298.
https://doi.org/https://doi.org/10.1016/j.jclepro.2017.06.036
Steenkamp, J. (1989). Product Quality: An investigation into the concept and how it is perceived by consumers. Agricultural University.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Alfabeta.
Sulistyawati, A. (2015). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan
Restaurant Indus Ubud Gianyar. E-Jurnal Manajemen UNUD, 4(8), 2318–2332.
Supriadi, C. (2016). Wah, 52% Orang Jakarta Sarapan Junk Food! Marketing.Co.Id.
https://marketing.co.id/52-orang-jakarta-jadikan-junk-food-alternatif-sarapan/
Tashandra, N., & Wadrianto, G. (2019, October 7). Burgreens, Kisah Panjang Soal Panyakit dan Kemenangan Gaya Hidup Sehat. Kompas.Com.
https://lifestyle.kompas.com/read/2019/10/07/090153420/burgreens-kisah- panjang-soal-penyakit-dan-kemenangan-gaya-hidup-sehat?page=all Tetra Pak. (2019). The Convergence of Health & Environment.
https://www.tetrapak.com/content/dam/tetrapak/publicweb/gb/en/about/documen ts/tetra-pak-index-2019.pdf
The Economist Intelligence Unit. (2021). Global Food Security Index: Indonesia.
https://foodsecurityindex.eiu.com/Country/Details#Indonesia
Thomas, T., Günden, C., & Gray, B. (2013). Consumer Decision-Making styles in Food Purchase. Agro Food Industry Hi Tech, 24(4), 27–30.
Tjokro, S. (2018). Burgreens: Tasty, Healthy & Environmentally Sustainable Meals.
Now Jakarta. https://nowjakarta.co.id/dining/dine/burgreens-tasty-healthy- environmentally-sustainable-meals
Torres, P., & Augusto, M. (2015). Determining the casual relationships that affect consumer-based brand equity. Marketing Intelligence & Planning, 33(6), 944–
956.
Truxillo, D., Bauer, T., & Erdogan, B. (2015). Psychology and Work: Perspectives on Industrial and Organizational Psychology. Routledge.
Uggla, H. (2001). Organisation av varumärke. Liber Ekonomi.
Ukpebor, P., & Ipogah, B. (2008). A study to indicate the importance of consumer based-brand equity on consumer perception of brand: A case study of fast food restaurants. Blekinge Tekniska Högskola.
Van Birgelen, M., Semeijin, J., & Keicher, M. (2009). Packaging and
Proenvironmental Consumption Behavior. Environmental Behavior, 41(1), 125–
146. https://doi.org/https://doi.org/10.1177/0013916507311140
Veloutsou, C., & Moutinho, L. (2009). Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62(3), 314–322.
Vo, T., & Nguyen, C. (2015). Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Marekt: The
Moderating Effects of Store Image. International Journal of Marketing Studies, 7(4), 51–63. https://doi.org/10.5539/ijms.v7n4p51
Wang, F. (2018). Predicting Healthy Eating Behavior: Examination of Attitude, Subjective Norms and Perceived Behavioral Control Factors. Bowling Green State University.
Wang, H. (2019). Global Analysis Report: Foodservice Profile - Indonesia.
Government of Canada. https://www.agr.gc.ca/eng/international-trade/market- intelligence/reports/foodservice-profile-indonesia/?id=1563894834877#b WHO. (2020). Healthy Diet. World Health Organization. https://www.who.int/news-
room/fact-sheets/detail/healthy-diet
Widyastuti, S., & Said, M. (2017). Consumer Consideration in Purchase Decision of SPECS Sports Shoes Product thorugh Brand Image, Product Design and Price Perception. International Journal of Supply Chain Management, 6(4).
Wijaya, B. (2013). Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication. European Journal of Business and Management, 5(31), 55–65.
Wijaya, D. (2011). ANALISIS PENGARUH EKUITAS MEREK TERHADAP
KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY (Studi Kasus pada Mahasiswa Fakultas Ekonomi Universitas Diponegoro Semarang). University Diponegoro Semarang.
Willits, F., Theodori, G., & Luloff, A. (2016). Another Look at Likert Scales. Journal of Rual Social Sciences, 31(3), 126–139.
Yoo, B., Donthu, N., & Lee, S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science, 28(2), 195–211.
Yoo, B., & Donthum, N. (2001). Developing and Validating a Multidimensional Customers-Based Equity Scale. Journal of Business Research, 52(1), 1–14.
Yuningsih, N. (2020). Food Service - Hotel Restaurant Institutional.
Zibang, X. (2019, December 23). Indonesian snackers becoming more health
conscious, though indulgence remains a priority: poll. The Business Times.
https://www.businesstimes.com.sg/asean-business/indonesian-snackers- becoming-more-health-conscious-though-indulgence-remains-a
Zomato. (2021). The Best Healthy Food Restaurant in Jakarta for April 2021.
Zomato. https://www.zomato.com/jakarta/best-healthy-food-restaurants
