MARKETING PLAN
Dosen Pengampu :
Nyoman Indah Kusuma Dewi, SE, MBA,Ph.D Ida Ayu Putri Widiasuari Riyasa, S.E., M.M.
3Gede Sedana Wibawa Yasa, S.Tr.Akt., M.Si.
Disusun Oleh : KELOMPOK X
1. Putri Ayu Novianti Maryam 2315764006 2. I Putu Gede Krisna Mahenda 2315764020 3. Made Deasy Dina Prawita 2315764035 4. I Dewa Ayu Widyari Sumadhi 2315764037 5. Asih Setiawati 2315764040
PROGRAM STUDI RPL S1 MANAJEMEN BISNIS INTERNASIONAL JURUSAN ADMINISTRASI BISNIS
POLITEKNIK NEGERI BALI BADUNG
2023
Executive Summary
PT KLP 10 is one of the companies based in Pedungan, Bali, Indonesia. The product offered is palm oil. The products we offer come from our company's cooperation with palm oil mills to produce finished products. After passing the process of cooperation with the factory, the export process is carried out through international e-commerce such as Amazon.de, eBay, Alibaba and does not rule out the possibility through direct messages on social media or email.
The most common promotion is through social media such as Tiktok, Facebook, and Instagram.
With the promotional techniques carried out, it is hoped that we can target our target market, namely Housewives, Active Oil Cooking Users and Consumers who care about health. Last but not least, the transaction process will be carried out by means of Payment Gateway.
A. Company Profile
PT KLP 10 is a palm oil company based in Pedungan, Bali, Indonesia.Our belief in palm oil as an important answer to overcome the surge in demand for vegetable oils in the future, driving national development and providing real benefits for society and the environment is what motivates us. We collaborate with companies producing palm oil in for export to destination countries. Here is our vision and mission :
- Vision :
To Become A World-class Expor Company Based in Bali - Mission :
1) Delivering High Quality Products: Providing high-quality palm oil that meets high health and safety standards, and supports consumers' healthy lifestyles.
2) Product Innovation: Continue to develop innovations in palm oil products, such as organic, non-GMO variants, or specialized products that meet increasingly diverse consumer needs.
3) Global Market Development: Building a global presence through digital marketing, promotional campaigns, and collaboration with local business partners in various countries
B. Structure Organization
Picture 1. Structure Organization of PT KLP 10
Export Director
Export Sales Manager
Export Logistics Manager
Export Finance Manager
International Marketing
Manager
Export Quality and Compliance
Manager Secretary
Below is the responsibility exlanation : 1) Export Director:
Responsible for overall export operations and export strategy develop pment.
2) Export Secretary:
Provides administrative and managerial support to the export director and export management team
3) Export Sales Manager:
Manages the export sales team and is responsible for achieving international sales targets.
4) Export Logistics Manager:
Handles the logistics management and delivery of goods to international markets.
5) Export Finance and Payment Manager:
Responsible for export-related finance, including payment processing and international financial risk management.
6) International Marketing Manager:
Develop and implement marketing strategies for products or services in international markets.
7) Export Quality and Compliance Manager:
Handles product quality control and ensures compliance with international standards C. Financial Plan
1. Revenue Plan Product Sales:
Estimated B2C palm oil sales based on average price per unit and projected monthly/yearly sales volume.
2. Cost Plan:
a) Production Costs:
- Raw material purchase costs.
- Production costs, including processing and packaging.
- Cost of quality and compliance with international standards.
b) Logistics and Shipping Costs:
- International shipping costs.
- Shipping insurance costs.
c) Marketing Costs:
- Digital marketing costs to promote products to international markets.
- Advertising and promotion costs.
d) Sales Costs:
- Salaries and incentives of the export sales team (if required).
- Order and customer handling costs.
e) Finance Costs:
- Interest on loans (if any).
- International transaction costs.
f) Quality and Compliance Costs:
- Quality and compliance testing costs.
- Certification and license fees.
g) Administrative Costs:
- Administrative staff salaries.
- Office and utility costs.
3. Profit and Loss Projection:
Total Revenue: [Product Sales]
Production Costs: [Production Cost]
Logistics and Shipping Costs: [Logistics Costs]
Marketing Costs: [Marketing Costs]
Selling Costs: [Cost of Sales]
Finance Costs: [Finance Cost]
Quality and Compliance Costs: [Quality Costs]
Administrative Costs: [Administrative Costs]
---
Gross Profit: [Total Revenue - Production Cost]
Net Profit: [Gross Profit - Total Cost]
4. Cash Projection:
a) Cash Receipts:
- From product sales.
- From settlement of receivables.
b) Cash Expenditure:
- For production costs.
- For logistics and shipping costs.
- For marketing expenses.
- For selling and administrative expenses.
5. Source of Funds:
a) Initial Capital:
- Capital from owners or investors.
b) Loans:
- Bank or financial institution loan (if required).
D. Marketing Plan
Our marketing strategy is aimed at customers who prioritize sustainability and ethical sourcing. Our sales model is B2C by selling on ecommerce (the site for Germany, example register as a seller on Amazon.de). However, it is also possible to do B2B by sending emails to companies that import oil, especially in Germany as our export destination.
We plan to advertise our sustainably sourced palm oil through targeted digital advertising, industry publications, and attending relevant trade shows and conferences. Our goal is to establish ourselves as a trusted and transparent supplier of sustainable palm oil.
E. Sales Plan
We will offer discounts for bulk purchases and loyalty programs for long-term customers.
To generate leads and drive sales, we will utilize social media, do emotional and trendy ad copywriting. Our experienced sales team will focus on building and maintaining relationships with customers through regular communication, such as providing insights on how a housewife can run a cake selling business using quality palm oil ingredients from PT KLP 10.
We set up responsive customer service and can communicate in German, as well as, respond quickly to customer questions and concerns.
In addition, we will offer a smooth ordering and shipping process, ensuring fast and efficient delivery of our products to customers. The projected sales revenue will help sustain our operations, contribute to sustainable economic and community development, and create jobs for locals.
F. Exit Strategy
Our long-term goal is to build a successful and sustainable business that will endure for many years. However, we are also aware of the importance of having an exit strategy in place for the future. We believe that one potential exit strategy could be to seek acquisition by a larger company in the industry. Alternatively, we may consider selling the business to a potential buyer or passing it along to a family member or employee if we believe they have the skills and resources necessary to continue its success. Whatever our eventual exit strategy may be, we are committed to ensuring that we maximize the value of our business while also ensuring that our customers and partners are well taken care of throughout the transition process.
