The Mediating Role of Customer Trust on The Relationships of Celebrity Endorsment and E-WOM to Instagram Purchase Intention

(1)

CUSTOMER TRUST ON THE RELATIONSHIPS OF CELEBRITY

ENDORSEMENT AND E-WOM TO INSTAGRAM PURCHASE I

by Ahmad Firman

(2)

(3)

(4)

(5)

(6)

7 9

9

(7)

(8)

6

(9)

(10)

4

6

(11)

(12)

1 1

1

4

(13)

(14)

(15)

(16)

(17)

(18)

(19)

(20)

(21)

(22)

10

^%

SIMILARITY INDEX

7

^%

INTERNET SOURCES

5

^%

PUBLICATIONS

6

^%

STUDENT PAPERS

1

2

^%

2

1

^%

3

1

^%

4

1

^%

5

1

^%

6

1

^%

PRIMARY SOURCES

tijoss.com

Internet Source

Submitted to University College for the

Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester

Student Paper

www3.uva.es

Internet Source

journal.binus.ac.id

Internet Source

Saﬁ Hani, Azouri Marwan, Azouri Andre. "The eﬀect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry

industry", Arab Economic and Business Journal, 2018

Publication

www.rejournal.eu

Internet Source

(23)

8

1

^%

9

1

^%

10

1

^%

11

1

^%

Internet Source

Submitted to University of Ulster

Student Paper

Submitted to Cavite State University

Student Paper

Abhishek Dwivedi, Lester W. Johnson, Robert E. McDonald. "Celebrity endorsement, self- brand connection and consumer-based brand equity", Journal of Product & Brand

Management, 2015

Publication