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MICRO AND SMALL BUSINESSES IN INDONESIA’S DIGITAL ECONOMY

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Academic year: 2023

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According to a report by the Foundation for Economic Education, as much as 60 percent of Indonesia's economy is already in the informal sector8. There are caveats associated with these new technologies, primarily when it comes to the role that large platform companies play in the growth of the digital economy. Interactions with the above eight MSMEs gave rise to many of the author's recommendations to policy makers, business leaders, NGOs, MSMEs and other key stakeholders which can be found later in the report.

Eighty percent of MSMEs are in the trade sector and are not engaged in the production or manufacture of products (instead, they are involved in buying and selling existing products/services).

Commerce

TECHNOLOGY LANDSCAPE

Here are some examples of platforms and apps serving MSMEs in Indonesia's digital landscape. They act as force multipliers for MSMEs, providing access to global value chains, strategic partnerships, collaborative networks and customers. MSMEs need access to technologies such as the Internet, cloud computing and artificial intelligence; and,.

MSME SUCCESS DRIVERS AND CRITICAL TECHNOLOGY

LITERATURE REVIEW AND ECONOMY

MAIN BODY OF RESEARCH AND GENERAL NARRATIVE

Studies generated by professional consulting firms and other private companies have focused on the digital landscape facing MSMEs in emerging markets in Asia. Similarly, over-regulation, lack of regulatory harmonisation, lack of transparency and, for cross-border trade, the proliferation of tariff and non-tariff barriers have severely hampered growth opportunities for MSMVs in Indonesia and across emerging markets25. Identifying the key challenges faced by MSMEs in Indonesia when it comes to accessing and participating in dynamic training and learning ecosystems.

This report therefore focuses primarily on the above-mentioned areas that have not yet been sufficiently addressed in the existing literature.

RESEARCH METHODOLOGY

GENERAL APPROACH

A total of eight MSMEs agreed to be the subject of case studies and participate in discussions about the state of the technology and how it impacts their businesses in Indonesia.

MSME CASE STUDIES AND INTERVIEWS List of MSME Case Studies

CASE STUDY FINDINGS AND DISCOVERIES

Managers from all companies stated that they would welcome free access to public data if it was useful to their companies.

CASE STUDIES: DIGITAL TECH USED TO GROW MSME BUSINESSES

The company's products – including cups, bowls, wrapping materials, packaging and coffee and tea bags – are environmentally friendly and biodegradable. All Evoware products have a shelf life of two years and are printable, sealable and EDIBLE.

MSME CASE STUDY SNAPSHOT - EVOWARE

RECOMMENDATIONS FOR POLICY-MAKERS

GENERAL RECOMMENDATIONS

5G technology, which is lightning fast and has much more bandwidth than 3G or 4G wireless, is the key to growth in a world that will be powered by billions of mobile smart devices on the Internet of Things (IoT). According to wireless technology giant Qualcomm, the global 5G economy will be valued at around US$12.3 trillion in revenue by 203530. As such, Indonesian policymakers should redouble their efforts to accelerate capacity building around the adoption of 5G wireless.

To accelerate 5G development, the Indonesian government, telecom operators and other key stakeholders must form strategic partnerships with foreign technology companies. Although necessary, this can become complicated as Indonesian policymakers are concerned about over-reliance on foreign firms and governments.

DIGITAL INFRASTRUCTURE

TRAINING AND HUMAN CAPITAL DEVELOPMENT

Discussions with the Ministry of Cooperatives and MSMEs revealed that the lack of internet connections in less developed areas of Indonesia continues to be a challenge for MSMEs. Instead of implementing hierarchical top-down initiatives, policymakers should seek collaborative partnerships with relevant stakeholders, including local business owners, multinational corporations, local government officials, NGOs, and other community organizations. The Ministry of Cooperatives and Small and Medium Enterprises has entered into some ground-breaking public-private partnerships aimed at helping small and medium-sized enterprises.

One area that has seen an increase in activity is the development of online courses and learning apps. Indonesia's national, regional and local government institutions must increase the amount of access to online educational resources related to business management and digital skills. Working with Blibli.com to promote and showcase MSME products in Gallery Indonesia WOW; and,.

The role of the Ministry of Cooperatives and SMEs in these partnerships should include a combination of facilitation, regulatory enforcement and leadership around capacity building. But there is also a warning: Politicians must not become overly dependent on the large e-commerce platforms. Indonesia's MSMEs stand to benefit greatly from a wave of new educational topics on micro-learning apps.

Another example in Indonesia is ruangguru.com, which offers a "digital boot camp," a great platform for MSMEs to learn basic skills. When it comes to providing grants or scholarships for upskilling, policy makers need help from key stakeholders, including banks, NGOs, venture capital firms, seed funds and industry associations.

MSME FUNDING AND FINANCING

An example of a powerful micro-learning mobile app that enables the creation of crowdsourced educational topics is gnowbe.com32. Bank Rakyat Indonesia, the country's second largest bank, and Bank Tabungan Pensiunan Nasional have worked with the Indonesian government to set up mechanisms to provide microloans to qualified MSMEs. As previously described, policymakers can encourage banks and other financial intermediaries to participate in such ventures by continuing to build the relevant databases (NIK), installing credit mechanisms and integrating service centers (PLUT) to connect MSMEs with more platforms, companies, and collaboration networks.

This will create incentives, but greater traceability and accountability will allow the government to better enforce regulations and standards. To prevent corruption and mismanagement, policymakers will need to focus on good governance: transparency, traceability and accountability. Inclusive digital growth, in any market, means that women must actively participate in the economy.

In Indonesia, as in many of the emerging APEC economies, women remain underrepresented in employment and continue to face an uphill battle when it comes to competing for jobs, business, education and overall equal opportunities with men35 . Although gender issues are not intended as a core focus of this study, it must be pointed out that the digital economy offers unprecedented opportunities for women in Indonesia. As such, women in Indonesia must be equipped to compete and succeed in the digital landscape.

A success story related to increased opportunities for women in Indonesia involves a venture capital firm called Angel Investment Network Indonesia (ANGIN)37. Of the almost 3,000 projects that ANGIN has reviewed, they have facilitated more than 40 projects and funded more than 30 – many of which have benefited women-owned or women-run businesses.

EMPOWERING WOMEN IN THE INDONESIAN WORKFORCE

A customer who buys a product on an e-commerce platform or uses information in a cloud application does not know whether the application or platform was designed by a man or a woman. Collaborative partnerships with NGOs, businesses, academic institutions and governments that provide opportunities for digital upskilling for women; and,. Indonesia, like other emerging economies, has to deal with the challenges of habitat degradation, plastic waste, global warming and a host of other environmental issues.

Policymakers must adopt forward-looking policies that mandate sustainable business practices that provide MSMEs with the tools and training to achieve sustainable grassroots growth. Policy makers must redouble efforts to get MSMEs to adopt sustainable business models. For example, GrowAsia.org is an NGO that has successfully partnered with local governments and MSMEs in the field of sustainable agriculture38.

The Grow Asia Partnership for Indonesia's Sustainable Agriculture (PISAgro) seeks to deliver an innovative multi-stakeholder model to address the country's agricultural challenges in a sustainable manner while improving the livelihoods of smallholder farmers. Grow Asia has been successful in providing farmers with access to mobile apps and platforms that enable them to leverage critical real-time data, collaborative networks, microfinance, microinsurance and other technologies.

PROMOTING ENVIRONMENTALLY SUSTAINABLE BUSINESSES

CONCLUSION

APPENDIX

FOOTNOTES/REFERENCES

Mengangkat kelas UMKM demi kebaikan perekonomian Indonesia http://Ekonomi.metrotvnews.com/mikro/ObzWV8dk-menaikkan-class-umkm- demi kebaikan-perekonomske-indonesia.

SURVEY RESULTS

COMPANY OPERATIONS

DIGITAL AWARENESS

Perception of the gap between the digital goals of the MSME enterprise and the reality of where the company stands. I don't know, I don't have any digital goals I try to keep up I can't keep up at all. We continue, but lag behind in some areas No gap - we are cutting edge and use it all. Perception of whether government agencies are investing enough in digital infrastructure in the interviewees' local area.

DIGITAL TECHNOLOGY USED TO GROW BUSINESS

FUNDING AND FINANCIAL SUPPORT

Lack of trust Lack of money Lack of information Lack of regulation Lack of technology All of the above Other.

REGULATORY ENVIRONMENT

DIGITAL READINESS

TRAINING AND ACCESS TO KNOWLEDGE

Management believes the company is quite capable of doing business digitally, but is lagging behind in a number of key areas. The biggest challenges relate to the regulatory environment and the lack of harmonization and coordination between government agencies. The company considers its business to be very well equipped (world-class) in digital business capabilities, but overall the company is still lagging in a number of key areas.

The biggest regulatory challenges involve the lack of adequate legal frameworks around the digital economy, as well as the lack of harmonization and coordination between public authorities. Similarly, they perceive their company to be moderately enabled in digital business opportunities, but overall the company is still lagging behind in some key areas. Eparcel can benefit from the improvement of general digital business capabilities and knowledge of existing employees.

However, they feel that their company is ill-equipped with digital business capabilities as they struggle to keep up with the latest technologies that they plan to integrate into their business. Regarding challenges related to access to legal frameworks and regulatory updates, Nunini management believes that the main problem is the lack of information/guidance. To improve its digital business capabilities, a company can take advantage of training programs such as online courses, government-funded scholarships, job retraining programs, and free publications.

The business is poorly enabled in digital business capabilities and the enterprise is far behind other MSMEs in the digital economy. The company perceives the business as weakly enabled in digital business capabilities and the enterprise does not have any digital goals at the moment.

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