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"Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country", Strategic Change, 2020 Publication www.ijbssnet.com Internet Source

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Mirza Mohammad Didarul Alam, Mujahid Mohiuddin Babu, Nor Azila Mohd Noor, Syed Abidur Rahman, Mohammad Zahedul Alam.

"Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country", Strategic Change, 2020

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