Ekombis Review – Jurnal Ilmiah Ekonomi dan Bisnis
Available online at : https://jurnal.unived.ac.id/index.php/er/index DOI: https://doi.org/10.37676/ekombis.v12i1
The Effect of Organizational Trust, Brand Image, and Religiosity on Donation Decision Making with Information Quality as an Intervening Variable at the
Integrated Village Service Foundation
Lendy Tampi 1, Hilarius Bambang Winarko 2 1) Universitas Bunda Mulia
Email: 1)[email protected] ,2)[email protected] How to Cite :
Tampi, L., Winarko, B,H. (2024). The Effect of Organizational Trust, Brand Image, and Religiosity on Donation Decision Making with Information Quality as an Intervening Variable at the Integrated Village Service Foundation. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 12(1). doi: https://doi.org/10.37676/ekombis.v12i1
ARTICLE HISTORY
Received [19 October 2023]
Revised [10 December 2023 ] Accepted [15 December 2023]
ABSTRACT
This research aims to measure the extent to which organizational trust, brand image, and religiosity influence donation decisions at the Integrated Village Service Foundation (PESAT), with information quality as an intervening variable.
This study utilizes a quantitative approach and falls under the explanatory research type. The research sample consists of 115 PESAT donors selected using quota sampling. Data obtained are analyzed using Partial Least Squares (PLS) analysis techniques through SmartPLS software and SPSS 23. The research results indicate that organizational trust and information quality significantly influence donation decisions, while brand image and religiosity do not have a significant impact on donation decisions. Other findings show that the brand image and religiosity variables significantly affect information quality, while organizational trust does not have a significant impact on information quality. Regarding indirect influence, it is found that brand image significantly influences donation decisions through information quality, and religiosity significantly influences donation decisions through information quality, whereas organizational trust does not significantly influence donation decisions through information quality.
Simultaneously, organizational trust, brand image, and religiosity collectively influence donation decisions.
KEYWORDS
Organizational Trust, Brand Image, Religiosity, Information Quality, Donation Decisions, and Elaboration Likelihood Model
This is an open access article under the CC–BY-SA license
INTRODUCTION
Non-profit organization is a term used to describe a type of organization that is not oriented to make a profit in its main activities (Ihda Arifin Faiz, 2020). Non-profit organizations
carry out social activities that benefit the wider community, such as education, health, infrastructure development, natural disaster relief or other assistance that provides benefits to people in need. In maintaining the sustainability of its programs and expanding its reach and impact, Non-Profit Organizations need donations or donations from the community. These donations or donations will be very helpful in supporting the activities of Non-Profit organizations. With this understanding, it is necessary to develop a strategy to increase community participation in donations, so that Non-Profit Organizations can carry out their programs that provide great benefits to the community. Given the importance of donation, it is necessary to examine what are the factors or reasons a person or donor makes a decision to donate to a non-profit organization.
One of the things that can influence people to make decisions to donate is trust in non- profit institutions or organizations. In previous research, it was found that donation decisions were strongly influenced by trust (Wardani, 2020). Whether or not trust in an organization affects donors in deciding to donate to a non-profit organization. So the greater the donor's trust in a non-profit organization, the more confident the donor will donate to a non-profit organization (Degasperi & Mainardes, 2017). Another thing that can influence donation decisions is brand image. Based on previous research, brand image has an influence on donation decisions (Salsabila & Hasbi, 2021). The same thing was conveyed by Michel and Rieunier (2012) that the brand image of a non-profit organization can influence donation decisions, brand image reflects individual perceptions and assessments of non-profit organizations.
Another variable that can influence donation decisions is the level of religiosity. A person's religiosity attitude can encourage a person to do good to others and it is considered to influence a person to donate. Religious factors are believed to play an important role in determining a person's intention to donate. In previous research found that religiosity has an influence on a person to donate (Xie et al., 2020). Information quality can have an influence on purchase intentions. Previous research found that testing the effect of information quality on purchase intention shows that the better the quality of information, the higher the intention to donate (Kusumawati & Iqbal, 2016).
LITERATURE REVIEW
Elaboration Likehood Model Theory
The grand model used in this research is the Ellabolrasi Likellholold model. The Ellabolratioln Likelliholold Moldell or Ellabolratioln Likelliholold Moldell (ElLM) is one of the best communication moldells that explores the dynamics of elaboration (Peltty & Caciolppol, 1986).
This model was developed by Richard El. Peltty and Jolhn T. Caciolppol, pelrsuasive communication experts from Olhiol Statel Univelrsity Amelrika Selrikat in 1980. In Telolri Ellabolratioln Likelliholold Moldell, Caciolppol & Peltty (Peltty & Caciolppol, 1986) distinguish between celntral rolutel (celntral rolutel) and pelrifelral rolutel (pelriphelral rolutel) towards pelrsuasi. The celntral rolutel involves the rollout of an entire presentation, which refers to the extent to which a cellular person carefully considers the rellelvan arguments in a presentation. In an effort to rationally analyze new information, individuals using selfreltral routing will carefully analyze ideas, investigate their plausibility, relevance, and rationalize their conclusions. Pelrifelral routing involves the use of a mental sholrtcut to accept or apply a solution without engaging in active and deep thinking about the problem or object under consideration (Pertiwi, 2022).
Organizational Trust
One of the main factors that become a consideration for selolrang dolnatur when doing belrdolnasi activity is melrelka's trust in the organization that becomes the purpose of dolnasi melrelka. Trust has been proven to have a significant influence in motivating people to make donations. An individual's trust in the organization receiving the donation plays an important
role in influencing the individual's decision to donate (Delgaspelri & Mainardels, 2017). In this study, the organizational trust variable is measured through several indicators, each of which has an important role in shaping the view of the donor towards the organization receiving the donation (Delgaspelri & Mainardels, 2017): Trust in the organization; Organization's reliability;
Trust in the organization's leadership; When there is a "disaster or calamity" (catastrolphel), the donor considers whether the organization is the "right place to channel donations; The right place to channel donations.
Brand Image
According to Aakelr (Miati et al., 2020), brand image is a collection of associations that are formed in the human mind related to a brand, these associations are usually arranged into a poll that gives a certain meaning. Koltlelr added (Miati elt al., 2020) melrelk image can also be thought of as a visual and trustworthy representation that exists in the mind of the collector, reflecting the associations stored in the collector's memory. The indicators of melrelk image for non-profit organizations are usefulness, elfisielnsi, elmolsi, and dynamism (Michell & Rielunielr, 2012).
Religiosity
According to Molkhlis (Janah & Hidayat, 2022) religion is the cultural element that is most widespread in its influence, influencing the social structure as well as playing a role in shaping the actions, views, and values of both individuals and general community collectivity. The importance of religious pledges is also believed to contribute to the purpose of individuals to make donations. Mc Kelolwn's research (Janah & Hidayat, 2022) indicates that individuals who have religious beliefs that are collegial and routinely participate in religious activities tend to be the most active in participating in donation activities, compared to individuals who have less religious beliefs. In previous research found that religiosity has an influence on a person to donate (Xie et al., 2020). The dimensions of religiosity that will be used as measurements in this research according to Glolck and Stark in (Wardani, 2020) are: Belief dimension; Ritualistic dimension; Spiritual dimension; Intellectual dimension; Practicing dimension.
Information Quality
Information quality refers to the comprehensive and clear presentation of information that is able to provide knowledge to users. DelLolnel & McLelan (Amarin & Wijaksana, 2021), stated that the quality of information refers to the presence of clear and complete information so that it has a meaningful value. The quality of information is assessed based on its collectability, timeliness, relationship to the topic being discussed, and the benefits that can be derived from the information. Selddoln (Amarin & Wijaksana, 2021) believes that the quality of information has a vital role in the development of the organization. Support for information quality is evident when information can be easily understood by users and provides significant usefulness. Previous research has indicated a polsitive relationship between the quality of information and the attitude of the consumer towards the blogging relationship that can be used as collective information in making the user aware of the investment. Collectors' attitudes towards bloggers' relational information tend to be very positive when the quality of the information is clear, crisp, easy to understand, and has high-quality reasons to support the opinion (Gracel & Ming, 2018). In this research context, information quality has a selective role as an intelligence variable that connects psychological factors such as organizational trust, melrelk image, and religiosity with the purchase decision. The quality of information refers to the ability of the information delivered by the Telrpadu Delsa Service Foundation to provide comprehensive, clear, and meaningful knowledge to the poltelnsial dolnatur. There are indicators to measure the quality of information (Gracel & Ming, 2018): Has a Reason to Support Opinion; Easy to Understand; Kreldibell; Clear.
Donation Decision
Donation decisions can be compared to purchase decisions because they involve a similar set of steps in the process.In a previous study (Hibbert & Horne, 1997), it has been shown that there is a link between the decision to invest and the decision to consolidate. This research indicates that the decision polls of the administrators have similarities with the investment decision polls made by the collective. Koltlelr & Kelllelr (2016) in (Salsabila & Hasbi, 2021) stated that the investment decision has similarities with the steps in the investment decision, namely:
Problem Recognition; Information Search; Altelrnatif; Belrdolnasi Decision; Post Belrdolnasi Behavior.
METHODS
The population of this study were all Pesat Foundation Donors, In an effort to determine the sample size, in this study, the sampling was based on the recommendation of using 5 to 10 samples for each indicator used (Hair JR. Jolselph F. elt al., 2014). The number of indicators in this research is 23 indicators, so the total samples that can be taken are between 115 samples and 230 samples. The number of samples in this research is 23 x 5 = 115 samples The sampling technique used in this study is the quota sampling method.
Figure 1 Research Model
RESULTS
Descriptive Analysis
This section will describe the results of descriptive analysis including the characteristics of respondents including respondent domicile, age group, gender, latest education and occupation.
Table 1 shows a summary of descriptive statistics.
Table 1. Descriptive Statistics Results
Deltail Relspolndeln Katelgolri Toltal Pelrselntasell
Address JABOlDElTABElK 85 74%
Outside JABOlDElTABElK 30 26%
Kellolmpolk Age Under 20 Years 0 0
21 - 30 Years 9 8%
31 - 40 Years 13 11%
41 - 50 Years 35 30%
51 - 60 Years 37 32%
60 Years Old 21 18%
Kellamin ethnicity Female 59 51%
Male 56 49%
Recent Education JUNIOR HIGH SCHOOL 3 3%
HIGH SCHOOL 15 13%
Diplolma 13 11%
S1 56 49%
S2 25 22%
S3 3 3%
Occupation Civil Servant (ASN) 3 3%
Private 58 50%
Self-employed 18 16%
TNI / Police 0 0%
BUMN / BUMD employees 0 0%
Retirees 9 8%
Housewife 16 14%
Others 11 10%
Colnvelrgelnt Validity
Table 2, shows the outer loading value of each indicator on the research variables.
Table 2. Convergent Validity Value
Variable Indicator Loading Value Description
Organizational Trust X1.1 0.807 Valid
X1.2 0.903 Valid
X1.3 0.885 Valid
X1.4 0.854 Valid
X1.5 0.859 Valid
Brand Image X2.1 0.764 Valid
X2.2 0.830 Valid
X2.3 0.747 Valid
X2.4 0.808 Valid
Religiosity X3.1 0.871 Valid
X3.2 0.878 Valid
X3.3 0.918 Valid
X3.4 0.897 Valid
X3.5 0.925 Valid
Information Quality Z1 0.876 Valid
Z2 0.841 Valid
Z3 0.894 Valid
Z4 0.866 Valid
Donation Decision Y1 0.824 Valid
Y2 0.696 Valid
Y3 0.676 Valid
Y4 0.832 Valid
Y5 0.815 Valid
Source: Data Processed, 2023
The reliability of individual variables is said to be high if the correlation is more than 0.70 with the construct to be measured. However, according to Chin (Gholzali, 2021) in the initial stage of research on the development of the measurement scale, the lolading value of 0.5 to 0.60 is considered sufficient. The initial lolading values on the variables of organizational trust, melrelk image, religiosity, purchasing decisions and information quality can be seen in the Tabell above, it can be seen that some indicators have a lolading factor that exceeds 0.6. Therefore, it can be concluded that this construct is considered valid and meets the validity requirements.
The next stage is to conduct an assessment of colnvelrgeln validity through the AVEl (Avelragel Variancel Elxtracteld) value. Hair stated that if a moldell has an AVEl value above 0.6 then the moldell is said to have high colnvelrgelnt validity (Hair JR. Jolselph F. elt al., 2014).
However, the AVEl value for each collnstruk of 0.50 is still acceptable (Gholzali, 2021).
Table 3 Average Variance Extracted (AVE)
Variabell Avelragel Variancel Elxtracteld (AVEl)
Melrelk Image 0.621
Organizational Trust 0.744
Belrdolnation Decision 0.595
Information Quality 0.757
Religiousness 0.806
Based on the table above, the AVEl (avelragel variancel elxtracteld) value of each collnstruk in the moldell, it is concluded that the AVEl (avelragel variancel elxtracteld) value is above 0.5.
These results indicate that the data obtained in this study have met the requirements of colnvelrgelnt validity. The combination of the assessment of olutelr lolading and the AVEl (avelragel variancel elxtracteld) test shows that the data in this research is colnvelrgeln valid and meets the requirements to proceed to the next stage.
Discriminant Validity Test (Discriminant Validity)
Discriminant validity test is a step in research that aims to determine whether the indicators in the research variables are only related to the variables themselves, not to other outside variables that should not be related. To ensure that the research model has strong discriminant validity, there are two stages that need to be carried out, namely the evaluation of the results of crolss lolading and the Folrnelll-Larckelr criterion.
Table 4 Cross Loading Data Organizational
trustworthiness Melrelk Image Relligiusitas Belrdolnation Decision
Information Quality
X1_1 0.807 0.484 0.340 0.418 0.418
X1_2 0.903 0.562 0.327 0.414 0.439
X1_3 0.885 0.572 0.258 0.398 0.426
X1_4 0.854 0.587 0.322 0.508 0.451
X1_5 0.859 0.615 0.344 0.495 0.464
X2.1 0.572 0.764 0.352 0.519 0.514
X2.2 0.564 0.830 0.281 0.366 0.604
X2.3 0.416 0.747 0.243 0.421 0.533
X2.4 0.516 0.808 0.251 0.454 0.637
X3.1 0.329 0.310 0.871 0.266 0.377
X3.2 0.211 0.291 0.878 0.254 0.406
X3.3 0.330 0.307 0.918 0.351 0.419
X3.4 0.380 0.298 0.897 0.293 0.386
X3.5 0.398 0.386 0.925 0.360 0.514
Y1 0.468 0.578 0.313 0.824 0.491
Y2 0.256 0.336 0.158 0.696 0.284
Y3 0.259 0.257 0.269 0.676 0.344
Y4 0.401 0.366 0.264 0.832 0.431
Y5 0.517 0.517 0.290 0.815 0.657
Z1 0.438 0.675 0.366 0.544 0.876
Z2 0.498 0.596 0.448 0.540 0.841
Z3 0.377 0.620 0.363 0.527 0.894
Z4 0.465 0.639 0.468 0.502 0.866
Based on the table above, the modeling applied is by measuring the crolss lolading, where the crolss lolading results should show that the indikatolr of each construct has a higher value than the indikatolr of the other constructs. The next step is to test the research data using the second meltoldel, namely the Folrnelll-Larckelr criterion.
Table 5 Fornell-Larcker Criteria Variabell Melrelk
Image
Organizational trustworthiness
Belrdolnation Decision
Informatio
n Quality Relligiusitas
Melrelk Image 0.788
Organizational Trust 0.657 0.862
Belrdolnation
Decision 0.560 0.522 0.772
Information Quality 0.728 0.511 0.608 0.870
Religiousness 0.357 0.371 0.344 0.473 0.898
Based on the above table, we can see that all the variables have higher values when we analyze the variables themselves compared to other variables in the same column. When observed in the table above, Melrelk Image has a value of 0.788 which is higher than other variables in the same column. Similarly, Organizational Trust has a cellular value of 0.862, which is higher than Relligiosity which is in the same column with information quality. The table above, can provide a conclusion that the data moldell tested in this research has met the requirements and criteria that indicate that the collnstruk on the moldell telrselbut has discriminant validity.
Colmpolsitel Relalibilty
Colmpolitel relliability that evaluates a design can be measured using two melloldel namely intelrnal collnsistelnsi and Crolnbach's Alpha. In the Crolnbach's Alpha test, the expected value is more than 0.6 for each construct (Gholzali, 2021).
Table 6 Chronbach Alpha and Composite Reliability results data
Variabell Crolnbach's Alpha Colmpolsitel Relliability
Melrelk Image 0.796 0.867
Organizational Trust 0.913 0.935
Belrdolnation Decision 0.835 0.879
Information Quality 0.893 0.925
Relligiosity 0.940 0.954
Based on the table above, it can be concluded that all collnstruk relliabell, both colmpolsitel relliability and crolnbach's alpha have a value above 0.60. This indicates that all variables in this research moldell have intelrnal colnsistelncy reliability.
Structural Moldell Testing (Innelr Moldell)
Data testing in research using structural modeling (Innelr Moldell) aims to reveal the relationships between various constructs, assess their significance, and measure the extent to which the research model is able to explain variations in the data. In this study, we will use the R- squarel to measure the extent to which the moldell is able to explain the variation in the delpelndeln variables.
Table 7 R-Square Values
Variables R Squarel
Belrdolnation Decision 0.434 Information Quality 0.582
The table above shows the R-Squarel value for the variabell R-Squarel value for theelli interest variabell dipelrollelh selbelsar value of 0.440. This result shows that 43.4% of the variabell belrdolnasi decision can be influenced by organizational trust, melrelk image, relligiosity and information quality while 56.6% is influenced by other variables outside the study.
Meanwhile, the quality of information has a cellular value of 0.582. This result shows that 58.2%
of the information quality variable can be influenced by the variables of organizational trust, melrelk image, religiosity, while 41.8% is influenced by other variables outside the study.
Goodness Of Fit Testing
Based on data processing that has been carried out using the SmartPLS 3.0 program, the Model Fit value is obtained as follows:
Table 8 Goodness Of Fit Table
Saturated Model Estimated Model
SRMR 0.076 0.076
d_ULS 1.583 1.583
d_G 0.865 0.865
Chi-Square 524.248 524.248
NFI 0.758 0.758
The NFI value in this study was 0.758 and if the NFI value falls within the range of 0.08 to 0.90, then the model is considered to have a "marginal fit." This means that the model has a fairly good level of fit, but there is still room for improvement or refinement. In other words, the model may not fully represent the data well, but it is not completely unsuitable either.
Figure 2 Structural Model of Algorithm Testing
Partial Test Direct Effect
The hypothesis will be considered accepted if the significance level is less than 0.05 or if the t-statistic value exceeds the predetermined critical value (Hair JR. Jolselph F. elt al., 2014). The t-statistic value used for the 5% significance level is 1.96.
Table 9 Path Coefficient Results Variabell/Kolnstruk
Olriginal Samplel (Ol)
Samplel Melan (M)
Standard Delviatioln (STDElV)
T Statistics (|Ol/STDEl
V|)
P Valuels Results
Organizational trust ->
Turnover decision 0.241 0.245 0.091 2.661 0.008
Accepted
Organizational trust ->
Information quality -0.000 0.024 0.106 0.004 0.997
Rejected
Melrelk Image ->
Turnover Decision 0.102 0.101 0.117 0.869 0.385
Rejected
Organizational image ->
Information quality 0.641 0.622 0.100 6.411 0.000
Accepted
Religiousness ->
Redemption Decision 0.031 0.034 0.123 0.249 0.803
Rejected
Religiousness ->
Information Quality 0.244 0.244 0.056 4.348 0.000
Accepted
Infolrmation Quality ->
Belrdolnation Decision 0.395 0.392 0.126 3.129 0.002
Accepted
From the path colelfficielnt above, it can be seen the original sampell value, p value or t statistics which are used as a reference for making hypoltelsis decisions accepted or hypoltelsis rejected. Hypoltelsis can be accepted if the t statistics value> t table or p value <0.05. Based on the table above, hypoltelsis can be concluded as follows:
Hipoltelsis Testing H1 (It is suspected that there is an effect of organizational trust on the decision to invest). Based on the table above, it can be seen that the p-value is 0.008 and the t- statistic or T-value is 2.661. Because the p-valuel> 0.05, H1 is accepted. So the trust of the organization has no effect on the decision to leave. Hypothesis testing H2 (It is suspected that there is an effect of organizational trust on the quality of information). Based on the table above, it can be seen that the p-value is 0.997 and the t-statistic or t-value is 0.004. Because the p-valuel
<0.005, H2 is rejected. So organizational trust does not affect the decision to transfer. Hypothesis testing H3 (It is suspected that there is an effect of melrelk image on the decision to transfer).
Based on the table above, it can be seen that the p-value is 0.385 and the st-statistic or t-value is 0.869. Because the p-valuel <0.005, H3 is rejected.So melrelk image does not affect the decision to purchase. Hipoltelsis testing H4 (It is suspected that there is an effect of melrelk image on information quality). Based on the table above, it can be seen that the p-value is 0.000 and the st-statistic or t-value is 6.411. Because the p-valuel> 0.005, H4 is accepted. So the image of melrelk belrpelngngaruh telrhadap kualitas infolrmasi. Hipoltelsis testing H5 (It is suspected that there is an effect of religiosity on the decision to purchase). Based on the table above, it can be seen that the p-value is 0.803 and the st-statistic or t-value is 0.249. Because the p-valuel <0.005, H5 is rejected. So relligiosity does not affect the decision of belrdolnasi. Hypothesis testing H6 (It is suspected that there is an effect of religiosity on the quality of information). Based on the table above, it can be seen that the p-value is 0.000 and the st-statistic or t-value is 4.349. Because the p-valuel> 0.005 then H6 is accepted. So relligiosity belrpelngngaruh telrhadap kualitas infolrmasi.
Hypothesis testing H7 (It is suspected that there is an effect of information quality on the decision to purchase). Based on the table above, it can be seen that the p-value is 0.002 and the st-statistic or t-value is 3.129. Because the p-valuel> 0.005, H7 is accepted. So the quality of information has no effect on the purchase decision.
Indirect Effect
Table 10 Indirect Effect
Variabel Olriginal
Samplel (Ol)
Samplel Melan (M)
Standard Delviatioln (STDElV)
T Statistics
(|Ol/STDElV|) P Valuels
Organizational Trust ->
Information Quality ->
Purchasing Decision
-0.000 0.008 0.044 0.004 0.997
Melrelk Image -> Information
Quality -> Purchasing Decision 0.254 0.244 0.092 2.755 0.006 Religiousness -> Information
Quality -> Purchasing Decision 0.097 0.096 0.041 2.355 0.019 Based on the table above, the following hypotheses can be concluded: Hypothesis testing H8, (It is suspected that organizational trust has a significant effect on the decision to invest through the quality of information). Based on the table above, it can be seen that the p-value is 0.997 and the t-statistic or T-value is 0.004. Because the p-values <0.05, then H8 is rejected. So in this research, organizational trust does not affect the decision to invest through the quality of information. Hypothesis testing H9 (It is suspected that the image of the organization has a significant effect on the decision to invest through the quality of information) Based on the table above, it can be seen that the p-value is 0.006 and the t-statistic or T-value is 2.755. Because the p-values <0.05, then H9 is accepted. So in this study, the image of melrelk has a significant effect on the decision to purchase through the quality of information. Hypothesis testing H10 (It is suspected that religiosity has a significant effect on the decision to invest through the quality of information) Based on the table above, it can be seen that the p-value is 0.019 and the t-statistic or T-value is 2.355. Because the p-values <0.05, then H10 is accepted. So in this research, religiosity has a significant effect on the decision to purchase through the quality of information.
Simultaneous Test
For the F test using the SPPS application, the F statistical test basically shows whether all independent variables (X) consisting of Organizational trust (X1), Brand Image (X2) and Religiosity (X3) included in the model have a joint influence (simultaneously) on the dependent variable on the Decision (Y) with the following assessment criteria:
1.Ho is accepted, Ha is rejected if F count < F table and or Sig> 0.05 2.Ho is rejected, Ha is accepted if F count> F table and or Sig <0.05.
Table 11 F test
ANOVA
aModel Sum of Squares df Mean Square F Sig.
1 Regression 210.728 3 70.243 17.543 .000b
Residual 444.437 111 4.004
Total 655.165 114
a. Dependent Variable: Donation Decision
b. Predictors: (Constant), Religiosity, Brand Image, Organizational Trust
Based on table 11 that testing the independent variables together affects the dependent variable with the F test, the results of F count = 17.543> F table = 2.69 and a significance value of 0.000 <0.05, which means that the hypothesis in this study Ho is rejected, Ha is accepted,
meaning that the variables of Organizational Trust, Brand Image and Religiosity have a positive and significant effect simultaneously on donation decisions.
CONCLUSION
1. Organizational trust has a polsitive and significant effect on belrdolnasi decisions.
2. Organizational trust has no effect on information quality.
3. The effect of Melrelk Image has no significant effect on Purchasing Decisions.
4. Melrelk Image has a polsitive and significant effect on Information Quality.
5. Relligiosity has no influence on the decision to purchase.
6. Religiousness has a polsitive and significant effect on information quality.
7. Infolrmation quality has a polsitive and significant effect on vacation decision.
8. Organizational Kelpelrcayaan does not have an influence on Belrdolnasi Kelputusan through the quality of information.
9. Melrelk's image has a positive and significant influence on vacation decisions through information quality.
10. Religiousness has a positive and significant influence on the decision to purchase through the quality of information.
11. Organizational Trust, Brand Image and Religiousness have a positive and significant effect simultaneously on donation decisions.
Overall, this research provides a deeper understanding of the factors that affect donation decisions in the zero-profit organization collective. These results can help noln-profit organizations to improve their fundraising strategies by paying attention to factors such as trustworthiness, image, and trustworthiness.
SUGGESTION
1. As trust in the organization has a significant positive influence on donation decisions, PESAT Foundation needs to continue building and maintaining a strong level of trust among potential donors. This could include open communication, transparency in the use of funds, and ensuring that the organization's programs match the values and expectations of potential donors.
2. Although brand image does not significantly influence donation decisions, it is important for PESAT Foundation to pay attention to their brand image. Improving brand image can help in influencing donor decisions, and this may involve better marketing campaigns and communication strategies.
3. It is important for Yayasan PESAT to continue to ensure that the information they convey to potential donors is accurate, clear, and relevant. Information quality has a significant positive influence on donation decisions. This involves a process of monitoring and continuous improvement in information delivery.
4. Research shows that religiosity does not significantly influence donation decisions. For PESAT Foundation, which is a Christian organization, it needs to consider how they can better utilize the religiosity factor in gaining support from their community. This could involve approaches that are more in line with religious values and beliefs.
5. It is important to realize that organizational trust, brand image, and religiosity have a positive and significant influence simultaneously. Therefore, donation management and strategy should consider the interrelationship between these factors.
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